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Courtesy of Pop-Tarts

Snack Spotlight: Pop-Tarts® Stays Sweet – And Gets A Little Salty – With New Snacking “Fix”


Available in two flavors - Chocolate, and Cinnamon Sugar - new Pop-Tarts Pretzel adds a unique flavor twist for a delicious snack fix any time of the day

BATTLE CREEK, Mich., Nov. 20, 2019 /PRNewswire/ -- Since their creation in the seventh century, the history of pretzels can be summed up in one word: "stale." But no longer, as Pop-Tarts® announced it's giving the classic snack a 'sweet' new makeover with the launch of Pop-Tarts Pretzel.

Imagine the classic, beloved sweetness of Pop-Tarts Toaster Pastries combined with a slight saltiness from a pretzel crust. It's literally the best of both flavor worlds in not one, but two delicious varieties: Chocolate and Cinnamon Sugar.

"Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods," said Joe Beauprez, marketing director, Pop-Tarts. "With the debut of Pop-Tarts Pretzel, we've fixed a snacking staple, and added two more delicious options to our line-up of flavors."

A craveable flavor combination perfect for any time of day, Pop-Tarts Pretzel puts sweet and salty together in a way that's nothing short of crazy good - and everything fans of the delicious toaster pastries never knew they always wanted.

Pop-Tarts Pretzel lands in stores nationwide in January 2020 at a suggested retail price of $3.49. For more information on Pop-Tarts® Pretzel follow Pop-Tarts on Facebook, Twitter and Instagram.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

SOURCE Kellogg Company

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Alcohol Spotlight: Pop Tart Vodka

After getting  coupled up sandwich-style with ice cream, we thought Pop-Tarts had found a the perfect mate. But now the people over at Kellogg’s are asking “What about liquor for breakfast?” to which I reply “I am already a few steps drinks ahead of you!” That’s right — Pop-Tart Flavored Vodkas. There are three flavors to choose booze from: Strawberry, S’mores, and Brown Sugar Cinnamon. All of those flavors sound like they should be poured over my cereal. And if I have my way, they totally will! Unless you’re my parole officer. If you’re my parole officer then, uh… No sire, I has not been drinkling. Source

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Carl’s Jr Launches a Pop-Tart Ice Cream Sandwich

Behold the Hand-Scooped Strawberry Pop-Tart Ice Cream Sandwich, which is apparently being tested at a Carl's Jr in Newport Beach, California. The sandwich appears to be vanilla ice cream sandwiched between two strawberry Pop-Tarts. What does this mean? With the demise of the cupcake, are Americans looking at an era of dessert innovation as restaurants jockey for supreme pastry domination? Or perhaps Carl's Jr. is merely looking to capitalize on the fact that Americans love anything (anything) that comes in sandwich form? Either way, no word on whether this will appear on a Carl's Jr. menu near you, but if you happen to see it in the wild, do let us know. A photo of the sandwich in the flesh, below.

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