Tag Archives: plant based


Food News: LikeMeat’s Food Truck Samples Plant-Based Nuggets Across Los Angeles


Food truck and sampling events inspire Angelenos to pick up a fork, not a placard

LOS ANGELES, Aug. 20, 2021 /PRNewswire/ -- LikeMeat, a LIVEKINDLY Collective brand, is hitting the road in the brand's very own food truck and sampling its crave-worthy, plant-based Like Chick'n Nuggets to mindful meat lovers throughout Los Angeles in late August and early September.

Since more Angelenos would be saving the world if saving the world tasted better, LikeMeat's food truck is bringing delicious, authentic flavors and textures to L.A. — without adding a side order of guilt. With this aim of driving progress through pleasure, all LikeMeat products are non-GMO, gluten-free, dairy-free and made with high-quality ingredients. Each 7-ounce Like Chick'n Nuggets sample provides plenty of plant-powered protein and fiber to the hungry and eco-conscious alike. Eager Angelenos can also find all four LikeMeat products, Like Chick'n Nuggets, Like BBQ Chick'n, Like Chick'n Pieces and Like Grilled Chick'n in the refrigerated section at Sprouts Farmers Market.

LikeMeat's food truck will be sampling Like Chick'n Nuggets according to the following schedule:

  • Venice Beach on August 21
  • Santa Monica on August 28
  • Abbot Kinney's TOMS store on September 3
  • Santa Monica College's home football game on September 4
  • Smorgasburg on September 5
  • Culver City Steps on September 6
  • Select Sprouts Farmers Market parking lot locations on August 22 and August 29

"We love Los Angeles' vibrant street style and incredible food culture and thought sampling our Like Chick'n Nuggets in our very own food truck would be such a fun way to introduce the people of this great city to LikeMeat," says Emily Klooster, marketing director for LikeMeat. "We're inviting mindful meat lovers in Los Angeles to become 'eativists,' and make real progress through good food — one tasty Like Chick'n Nugget at a time!"

For updates on LikeMeat's sampling events, follow LikeMeat's stories on Instagram @likemeat.us. For more information on LikeMeat, visit LikeMeat.com/us and for a store locator, visit Sprouts.com.

About LikeMeat and LIVEKINDLY Collective
LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. As a collective of entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale – because of its unique capabilities and purpose-driven mission to effect change through sustainable, cruelty-free, plant-based alternatives. Through its portfolio of brands, Oumph!The Fry Family Food Co.LikeMeat and No Meat, LIVEKINDLY Collective is making plant-based eating the new normal and providing consumers around the world with healthy, sustainable, delicious food options. Furthermore, LIVEKINDLY Collective is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY.



LikeMeat, a LIVEKINDLY Collective brand, is hitting the road in the brand's very own food truck and sampling its crave-worthy, plant-based Like Chick'n Nuggets to mindful meat lovers throughout Los Angeles in late August and early September.

LikeMeat, a LIVEKINDLY Collective brand, is hitting the road in the brand's very own food truck and sampling its crave-worthy, plant-based Like Chick'n Nuggets to mindful meat lovers throughout Los Angeles in late August and early September.








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Supplement Spotlight: Ascent Protein Launches New Plant-Based Protein with Whole Foods Market


DENVER, Aug. 17, 2021 /PRNewswire/ -- Ascent, one of America's fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent's Plant Protein helps to expand their line of products that support "clean-eating, hard-working athletes dedicated to their nutritional goals."

Starting August 16, 2021, Ascent's Plant Protein will be available for purchase at Whole Foods nationwide, as well as on ascentprotein.com & Amazon.com. All locations will carry both plant flavors in Chocolate and Vanilla Bean.

Ascent's Plant Protein is suitable for vegans and made from a unique blend of three plant protein sources – pea, sunflower & pumpkin. Knowing that consumers often have to compromise between efficacy or taste with plant-based proteins, Ascent worked hard to create a blend that supports muscle health that also tastes amazing. Ascent Plant Protein is formulated to provide 4g of BCAAs, including 2g of leucine – the key amino acid to stimulate muscle protein synthesis. Additionally, Ascent conducted third-party consumer research and confirmed that their plant-based protein is significantly preferred in taste against the market leader.

"We are excited to partner with Ascent on this new line and offer our consumers a plant-based protein that is formulated for athletes who want efficacious, clean ingredients – that also tastes amazing!" said Casey Gaston, Senior Category Merchant for Sports Nutrition & Weight Management at Whole Foods Market. "We are grateful to partner with a brand like Ascent who is as dedicated to offering high-quality, cleaner & better tasting products to their athletes as we are at Whole Foods Market."

"We are thrilled to partner with Whole Foods on the new line of Ascent plant-based protein. We know their high bar for clean ingredients, efficacy and taste matches our own," said Josh Haskins, Director of Sales for Ascent. "We believe that this new plant protein will change the conversation for athletes looking for plant-based options. With Ascent, consumers no longer need to compromise on taste or performance."

In addition to offering 25g of organic plant-based protein with zero artificial ingredients, Ascent Plant Protein is Certified Organic, Certified Gluten Free, & Informed Sport Certified (third party tested for banned substances). Ascent Plant Protein is also vegan, soy free, dairy-free & contains no added sugars.

Ascent Protein is trusted by some of the world's most dominant athletes, including All Pro running back, Christian McCaffrey, 2x CrossFit Games Champion, Katrin Davidsdottir, and Team USA Weightlifting athletes CJ Cummings & Jourdan Delacruz. Ascent is also the first-ever performance nutrition partner of USA Weightlifting.

Media Samples available upon request.

About Ascent Protein

Ascent® was created to naturally improve athletic performance and is The Official Sponsor of Hard Work®. Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial ingredients and are Certified Gluten Free, and Informed Choice Certified meaning they are third party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves - going the extra mile, completing an extra set and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit www.ascentprotein.com.

About Whole Foods Market

For more than 40 years, Whole Foods Market has been the world's leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.


Ascent Protein

Ascent Protein




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Bar Spotlight: Lenny & Larry’s Unveils Their First-Ever Plant-Based Protein Bar


Leading Protein Cookie Company Expands Into The Protein Bar Category With The Addition of The Complete Cookie-fied Bar™

LOS ANGELES, June 8, 2021 /PRNewswire/ -- Lenny & Larry's is proud to announce the introduction of their latest innovation and their first-ever nutrition bar - The Complete Cookie-fied Bar™, made with plant-based protein and only 6 grams of sugar.

Lenny & Larry's The Complete Cookie-fied Bar is a soft, chewy bar topped with Lenny & Larry's signature crunchy cookie pieces for a deliciously satisfying and unique snacking experience. Made with 12g plant-based protein, 5g prebiotic fiber, and 6g sugar, it is a perfect pick-me-up that is also gluten-free and Non-GMO Project Verified.

"As the originators of the protein cookie, we see many things with cookie eyes, and we saw the bar category needed something more unique," said Lenny & Larry's CEO, Jolie Weber. "Lenny & Larry's fans love our cookies for their delicious flavor and more nutritious profile, so now we're bringing them a cookie in a bar. Just as important, it's on-trend with consumer desires for plant-based protein and lower sugar."

Lenny & Larry's The Complete Cookie-fied bar is available in two flavors: Peanut Butter Chocolate Chip and Chocolate Almond Sea Salt, with a third flavor Cookies & Creme coming in the fall. The Chocolate Almond Cookie-fied Bar starts with a chewy chocolate base filled with sweet chocolate chips and almonds, then topped with Lenny & Larry's signature cookie pieces that give you a fun crunch in every delicious bite, creating the perfect balance between rich chocolate and sweet nuttiness that finishes with a hint of sea salt. The Peanut Butter Chocolate Chip flavor is made with a decadent peanut butter base combined with chopped peanuts and creamy chocolate chips and topped with our signature cookie pieces to create a rich satisfying flavor with a surprise crunch. Stay tuned for more information on our Cookies & Creme flavor later this year!

The new bars are rolling out nationwide with more immediate availability at 7-Eleven stores, Lennylarry.com and Amazon. The suggested retail price on single bars is $1.99. For more information on Lenny & Larry's and to find a store near you, please visit www.lennylarry.com.

About Lenny & Larry's

Amidst a sea of tasteless and boring protein bars, Lenny & Larry's was founded in 1993 by two bodybuilders who revolutionized the snacking industry by creating the premier protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry's has developed a cult following among its fans and the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry's produces a wide array of nutritious snackable sweets, offering consumers a convenient source of protein-focused treats that taste downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry's provides consumers with a complete snacking option that curbs hunger and satisfies taste buds on the go. Lenny & Larry's takes a real approach to snacking with their freshly-baked products including The Complete Cookie, The Complete Crunchy Cookies, The Keto Cookie, and The BOSS! Cookie. For more information, visit www.lennylarry.com.


Peanut Butter Chocolate Chip

Peanut Butter Chocolate Chip


Chocolate Almond Sea Salt

Chocolate Almond Sea Salt



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Bar Spotlight: RXBAR Introduces Its First-Ever Plant-Based Protein Bar


Made from a short list of simple ingredients, RXBAR Plant debuts nationwide

CHICAGO, June 2, 2021 /PRNewswire/ -- Fans asked. Today, RXBAR answered, as the brand debuted its first ever plant-based protein bar - the most anticipated product from RXBAR yet! The all-new RXBAR Plant is made with 10 grams of plant-based protein in place of RXBAR's signature egg whites and is now available nationwide on RXBAR.com and hitting shelves at several retailers including Target and Kroger, with more to come.


"Fans have been asking for a plant-based RXBAR for quite some time," said Jenny Lindquist, Director of Experience Planning, RXBAR. "Today, we answered that call with a plant-based protein bar that delivers on both quality and taste, both essential to us in the development of RXBAR Plant.That's why it has been nearly two years in the making, to make sure we did it right."

RXBAR Plant has a new recipe, taste, and texture fans are sure to love and comes in two delicious flavors, Chocolate Chip (inspired by the taste of cookie dough) and Peanut Butter (for all the peanut butter lovers in their fanbase). True to the brand's signature "No B.S." approach, both are made with five simple, core ingredients - dates, nuts, oats, and a blend of pea and almond protein for a high-quality protein bar to keep fans fueled, even without the egg whites. RXBAR Plant also has 0 grams of added sugar,* the shortest list of ingredients among its competitive set, and a new soft, chewy texture from the addition of whole grain gluten free oats.

With plant-based eating growing at a rapid pace (29% year over year**), RXBAR Plant is the latest step in the brand's commitment to supporting fans' evolving needs and goals. In addition to providing existing fans with another option, it also opens RXBAR up to a new group of plant-based consumers looking for convenient plant-based protein.

"Plant-based protein bars that taste great and give you nutrients you need can be difficult to find, but RXBAR Plant comes through on both fronts," said RXercise ambassador and registered dietitian Mia Zarlengo. "The blend of pea and almond protein in RXBAR Plant provides essential amino acids, or building blocks of protein, our bodies need to build muscle, making it great on-the-go fuel for anyone following a more plant-forward diet."

To celebrate the new bar, RXBAR will be helping fans Plant Good Habits all summer long with free RXercise programming available via Instagram and IGTV. RXercise and its expert ambassadors are teaming up to help make daily wellness practices easier with simple tips and virtual educational sessions that encompass all areas of wellness. The all-star lineup of expert ambassadors includes Zarlengo, fitness and mindfulness guru Ally Love and gym owner/fitness instructor Peter Kraus. Follow along on RXBAR's Instagram page, @rxbar, or visit rxbar.com/real-talk for more.

RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RX Nut Butter, RX A.M. Oats, RXBAR Layers, RX Kids and new RXBAR Plant, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

*Not a low-calorie food. See nutrition information for calories and sugar content.

**SPINS Natural Enhanced +MultiOutlet, 2021



RXBAR introduces new RXBAR Plant - the brand’s first bar made with plant-based protein.

RXBAR introduces new RXBAR Plant - the brand’s first bar made with plant-based protein.




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Food News: Alpha Foods Fills Plant-Based Whitespace with New Breakfast Sandwiches and Burritos


Plant-Based Leader Kicks Off Big Plans for 2021 with the Most Important Meal of the Day

GLENDALE, Calif., May 10, 2021 /PRNewswire/ -- As post-pandemic life becomes more of a reality across America and the demand for on-the-go meals increases, Alpha Foods, the leading plant-based food brand known for making alternative proteins that easily and deliciously fit into everyone's diet, is elevating breakfast with the launch of five new Plant-Based Breakfast Sandwiches and Plant-Based Breakfast Burritos. The new lineup includes: Alpha® Meatless Sausage, Plant Egg & Cheeze Breakfast Sandwich, Alpha® Spicy Chorizo, Plant Egg & Cheeze Breakfast Sandwich, Alpha® Protein Supreme Breakfast Burrito, Alpha® Bac'n Scramble Breakfast Burrito and Alpha® Rockin' Ranchero Breakfast Burrito - all of which come filled with savory meatless protein, taste bud-awakening spices, dairy-free cheese and plant-based eggs.

The new breakfast items, hitting the frozen aisle of grocery stores nationwide this June, will give consumers a much-needed meat-free source of protein, fiber and iron to supercharge every morning. With the plant-based industry quickly expanding to meet growing consumer demands, Alpha Foods continues to innovate and lead the charge, providing consumers with a delicious, drool-worthy way to start the morning in only two minutes, packed with satisfying plant-based ingredients that are better-for-you and the planet and fit seamlessly into consumers' daily routines.

Each new Alpha Foods breakfast sandwich and burrito delivers a healthy and enriched meal made to supercharge the morning and fuel the body for all-day energy. The new breakfast line provides flexitarians with a cholesterol-free, convenient meal that is packed with 16g of protein, and a good source of fiber and iron with only non-GMO, vegan-certified ingredients.

As the world settles into the new normal and new routines, Alpha Foods developed this breakfast line with more vital iron and fiber than many other breakfast brands for an energizing, two-minute meal that does not sacrifice taste. Alpha Foods continues to elevate the plant-based category by making flavor-driven foods that are protein-forward and fully vegan, so everyone can feel good about jumpstarting their days with a better breakfast, guilt free.

Those in Los Angeles, California's Bay Area and the Southeast who are looking for a better plant-based breakfast before the new items' nationwide retail availability can get their hands on Alpha Foods Plant-Based Breakfast Sandwiches in their local Costco stores.

"We are continuously reimagining convenient, plant-based options for everyone to enjoy during every meal of the day," says Cole Orobetz, Co-Founder & CEO of Alpha Foods. "There is such a huge lack of plant-based breakfast options, we knew we had to bring something delicious to the category - and these breakfast sandwiches and burritos are just that. As a brand, we will continue to identify those holes and fill them with innovative products that vegans, flexitarians and meat lovers can enjoy together."

"When innovating new plant-based options that can satisfy the masses, our focus is on high-quality ingredients with exceptional flavor and texture," says Loren Wallis, Co-Founder & Chief Innovation Officer of Alpha Foods. "The new breakfast sandwich and breakfast burrito lineup features our next generation Alpha proteins with fewer ingredients and the most authentic taste and texture yet. Leading edge plant-based innovation is a hallmark of Alpha Foods and these new breakfast items truly deliver on the convenience and craveability factor that we know our consumers demand."

With many exciting products and announcements slated for 2021, Alpha Foods invites fans and anyone seeking tasty, balanced meals to enjoy their current line of products available at local grocery stores and online at eatalphafoods.com.

About Alpha Foods
Alpha Foods provides unrivaled plant-based convenience through a delicious product roster that provides accessible, meatless and mouth-watering options for all types of consumers. Fueled by the power of plants and founded in 2015, Alpha is based in California and provides sustainable food choices that support animal welfare and a healthier planet. Alpha offers a wide variety of protein-packed, non-GMO, plant-based versions of classic comfort foods that deliver a delicious meatless meal perfect for an on-the-go lunch, dinner or anytime snack—without sacrificing on taste or texture. For more information about Alpha Foods, visit eatalphafoods.com or catch up with the brand on social media: @alphafoods.


Alpha® Meatless Sausage, Plant-Based Egg & Cheeze breakfast sandwich

Alpha® Meatless Sausage, Plant-Based Egg & Cheeze breakfast sandwich




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Drink Spotlight: The Plug Hangover Drink



An all-natural formula that actually works


+ Drink and wake up hangover-free, refreshed, and ready to hustle

+ Perfectly combine social life with your career … no more FOMO because of work the next day.

+ Replenish your body with all the nutrients it needs to stay hydrated, flush toxins out and don't pay for unnecessary additives



You don't have time for "DIY" hangover hacks...

... because, let's be honest, they never work.

Sick of being hungover after a Tuesday night out, or Thursday happy hour, we were determined to find a solution. The only way was through science.

With years of research (and a lot of our personal cold hard $$$) we worked with top Korean scientists, to find a unique formula that tastes delicious without artificial flavors or chemicals. So we patent it.

Made from 100% natural ingredients, The Plug is a mix of the purest bedrock water from the Unak mountain, and 13 rare herbs of superb quality, and most importantly, IT WORKS.




Most existing hangover remedies focus on Vitamins (such as B & C), claiming "quick fixes". That's why we created The Plug. With a proprietary blend of 13 natural herbs and no added sugar, The Plug has been scientifically proven to help improve liver function and increases the main enzymes (ADH and ALDH) that fight nausea and fatigue.



We handpicked each ingredient for taste and purpose.

We spent years researching 1000's of different ingredients and combinations before we finally struck gold. A combination of plants that support liver health, help break down toxins, and hydrate your system at hyper-speed.
- Purselane
- Schisandra
- Dandelion
- Honeysuckle Flower
- Morus Alba
- Licorice Root
- Chrysanthemum Indicum
- Oriental Raisin Tree (DHM)
- Artemisia Herb
- Pueraria Lobata
- Alder Tree
- Pine Needles
- Pueraria Lobata Ohwi

Company: The Plug
Brand: The Plug
Origin: USA (Manufactured in South Korea)
Category: Functional Beverages
Claims: Recovery, no caffeine, no added sugar, and is made with a plant based formula
Packaging: 100ml
Price: $36.00 USD (6 pack)
Where to Buy: Buy Online
Website: https://www.theplugdrink.com











The Plug Drink Product





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Distribution News: Else Nutrition Commences First Shipment to U.S. Retailers in Time for Christmas and Holiday Shopping



Novel, Plant-based Complete Nutrition for Toddlers to hit retail shelves in coming weeks

VANCOUVER, BC, Nov. 17, 2020 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTCQB: BABYF) (FSE: 0YL) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, is pleased to announce that as part of its mission to ensure its novel, plant-based toddler nutrition products will be accessible to health conscious families across North America, that it has now commenced shipping its Plant-Based Complete Nutrition for Toddlers to retail stores across the U.S.. The Company and its distribution partner, KeHE Distributors, has thus far activated five distribution centers in various regions across the U.S. This distribution will enable Else's first product to very quickly be on the shelves of numerous U.S. retail stores, including a soon-to-be announced, national major grocery chain.

"We are so pleased that Else will be available to consumers on their favourite store shelves in advance of the Christmas holiday," said Mrs. Hamutal Yitzhak, CEO and Co-Founder of Else. "We are making strong headway now, adding brick and mortar as a core sales vertical, to be complemented by our already-growing e-commerce and Amazon business verticals. We continue to extend our appreciation to KeHE Distributors for its early support of our brand, and anticipate early success and aggressive listings in 2021, as we develop our core retail accounts," she added.

KeHE Distributors has nearly 70 years of experience servicing store owners and today has a network of over 16 distribution centers across North America. KeHE is one of the largest and most well regarded national fresh, natural and organic and specialty food distributors in North America. Else Nutrition's agreement with KeHE Distributors secures a retail distribution path of Else's ground-breaking plant-based toddler nutrition products to thousands of store shelves in the United States, and millions of consumers seeking plant-based alternatives for their children.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company's financial disclosure documents.  Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate.  Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.  Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Else Nutrition Holdings Inc.


22 oz (CNW Group/Else Nutrition Holdings Inc.)

22 oz (CNW Group/Else Nutrition Holdings Inc.)



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Supplement Spotlight: Laird Superfood Introduces Its RENEW Plant-Based Protein Powder to the Company’s Expanding Product Lineup


- RENEW Plant-Based Protein combines nourishing seed protein and functional mushrooms -

SISTERS, Ore., Oct. 22, 2020 /PRNewswire/ -- Laird Superfood (NYSE American: LSF) is continuing its focus on plant-based superfood products with the introduction of its RENEW Plant-Based Protein powder. Laird Superfood's RENEW Plant-Based Protein features 19 grams of plant-based protein plus 9 naturally occurring essential amino acids. It has no rice or pea protein, or preservatives.

"We set out to create an effective plant-based protein powder that is easier on the digestive system than the ones currently in the market," said Paul Hodge, CEO and co-founder of Laird Superfood. "At the same time, we wanted to develop a plant-based protein powder that has all nine essential aminos that our bodies don't produce, so we got to work on a product that we believe is the ultimate plant-based protein - made from a blend of seed proteins and functional mushrooms. It's a perfect, complementary addition to Laird Superfood's line-up of plant-based coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas and hot chocolate, and harvest snacks."

With the combined real ingredients of Hemp Seed Protein, Pumpkin, and Sacha Inchi Seed Protein, with a blend of Functional Mushroom extracts, the RENEW Plant-Based Protein aims to keep consumers nourished, charged and energized.

Plant-Based Protein Ingredients:

  • Organic Sacha Inchi Seed Protein – this power-packed seed is a complete protein offering all 9 essential amino acids.
  • Organic Hemp Seed Protein – with 20 amino acids including the 9-essential amino acids -- the building blocks of protein, making it a must-have ingredient in any plant-based protein powder.
  • Organic Cranberry Seed Protein – boasts 16 essential amino acids with a tart flavor profile.
  • Organic Unroasted Pumpkin Seed Protein – also known as "pepitas."

Functional Mushroom Extracts Included:

  • Organic Maitake – Maitake means Dancing mushroom in Japanese and is considered an adaptogen. It may help maintain the immune system and has been used for hundreds of years in Eastern cuisine and medicine for its support of overall health and vitality.
  • Organic Lion's Mane – An edible mushroom native to North America, Europe and Asia. It has been traditionally used in Chinese and Japanese medicine for its cognitive support. Clinical studies report that regular consumption of Lion's Mane may support nerve and brain health. Beta-glucans, like the ones in Lion's Mane, have been studied for their effect on immune and overall wellness.
  • Organic Chaga – Considered the "King of Mushrooms," Chaga has been referred to as "Chaga Gold" for its valuable properties. Studied for its support of the immune system, Chaga is a "go-to" for overall well-being.
  • Organic Cordyceps – Considered the "fountain of youth" in the mushroom kingdom, Cordyceps have been used for centuries in Eastern Medicine to support overall health and vitality. Emerging science reports that Cordyceps may support exercise endurance and performance.

Other ingredients included in Laird Superfood's RENEW Plant-Based Protein are yellow chlorella (a type of algae), organic coconut sugar, organic ceylon cinnamon, and freeze-dried coconut water.

Laird Superfood's RENEW Plant-Based Protein is available at lairdsuperfood.com for $29.95 for a 1 lb bag.

About Laird Superfood
Laird Superfood, Inc., creates award-winning, plant-based superfood products that are both delicious and functional. Known for its highly popular coffee creamers, hydration products, beverage enhancing supplements, roasted and instant coffees, teas, hot chocolate and harvest snacks, the Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

SOURCE Laird Superfood


RENEW Plant-Based Protein Powder

RENEW Plant-Based Protein Powder




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Food Spotlight: Plant-based NON-GMO and Organic Food Ingredient Supplier Green Boy Launches Plant-Meat Protein™


LOS ANGELES and AMSTERDAM, Oct. 20, 2020 /PRNewswire/ -- Green Boy Group announced today that it has launched Plant-Meat Protein™; a functional plant-based protein powder that is NON-GMO and developed as 'meat' grade. Plant-Meat Protein™ enhances mouthfeel, boosts nutritional properties and enlarges the textured aspects in plant-based meat products.

Plant-Meat Protein™ is introduced to the food industry for the production of plant-based meat like plant-based burgers, nuggets, sausages but also to produce textured plant-based proteins (TPP) in the form of crisps or granules. Plant-Meat Protein™ comes in four different types of protein made from Pea, Mung Bean, Fava Bean and Chickpea.

"We are beyond excited to have launched Plant-Meat Protein™ because of the rapidly growing demand for plant-based meat by consumers," says Peter van Dijken, Green Boy Group Co-Founder. "Green Boy already supplies the leading brands in the plant-based meat industry and with Plant-Meat Protein™ we hope to enlarge our footprint in the North American and European market and make it more readily available via our distribution channels for food manufacturers who focus on producing plant-based meat and are looking for the next generation of plant-based proteins."

"Plant-based protein is a key ingredient in the formulation of a plant-based meat product," explains Frederik Otten, Co-Founder of Green Boy Group. "This market is evolving with lightning speed and plant-based meat products made with vital wheat gluten or soy protein are not as popular due to allergy concerns along with whey and casein proteins as they are of dairy origin. With Plant-Meat Protein™ we offer a line of more functional, sustainable and healthier plant-based proteins as the building block for the next plant-based meat hit product on the supermarket shelves, in the fast-food chains or online," added Otten.

Green Boy Group, founded in 2016 by Frederik Otten and Peter van Dijken, is a leading non-GMO and organic plant-based food ingredients supplier in North America and Europe. Green Boy Group is based in Los Angeles, California and Amsterdam, The Netherlands.






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Snack Spotlight: ParmCrisps Launches Plant-Based, Dairy-Free Cheese Crisps


The 100% Cheese Cracker Enters the Plant-Based Category to Expand Consumer Base

MONTCLAIR, N.J., Sept. 28, 2020 /PRNewswire/ -- ParmCrisps, the nutritionally on-trend snack brand, has once again broken through the confines of the cracker category. The brand is eager to announce its newest line, Plant-Based ParmCrisps, made from 100% dairy-free cheese. Plant-Based ParmCrisps will come in two timeless flavors: Sea Salt and Cracked Black Pepper, and will be a first-of-its kind product that caters to the plant-based lifestyle.

Grocery sales of plant-based foods have grown 29% in the past two years, according to SPINS data released in 2020. Plant-based cheese, in particular, has seen an 18% spike since 2019. Americans are increasingly enlisting in a plant-based lifestyle with vegan options, and the plant-based category has exploded to reach $5 Billion in 2020. As a result, restaurants, retailers and food brands are innovating swiftly and strategically.

"The ParmCrisps innovation strategy has always been developed with the consumer top-of-mind," says Sam Kestenbaum, CEO of ParmCrisps. "When we noticed a trend toward plant-based snacking, we partnered with Whole Foods to create a solution for both our consumers and our retail partners. Plant-Based ParmCrisps is that solution, and it tastes so good that we're confident both mainstream and plant-based consumers will fall in love."

According to SPINS, the last 52 weeks have proved ParmCrisps as the number one Cheese Crisp brand in both the Natural and Grocery category, as well as the Natural Channel's fastest growing brand in the entire cracker set. As the Natural Channel leader, Whole Foods and its parent company, Amazon, partnered closely with ParmCrisps for the development and launch of this dairy-free crisp, and will have an exclusive on the item in 2020. This first-ever dairy-free cheese crisp will be driving incremental basket sizes and bringing new consumers into the exploding Cheese Crisp category.

Consumers can find these first of their kind, plant-based cheese crisps in Whole Foods nationwide in October 2020 for an SRP of $4.79. ParmCrisps are the first ever no sugar, no gluten snack made from real, oven-baked cheese, and now, dairy-free options.

About ParmCrisps
ParmCrisps Branded Snacks are artisan-crafted, crunchy crisps made from oven-baked cheese and premium seasonings. Whether consumers are Keto, Plant-Based or Sugar-Free, ParmCrisps brings them a go-to snack that fits their cravings and lifestyle. ParmCrisps also offers Snack Mixes, the first low-carb, low-sugar Snack Mix to satisfy even the biggest cravings. The brand has been celebrated as a favorite, innovative snack by Food Network, Hungry Girl, NOSH, Medium, Whole Foods Magazine, Oxygen Magazine and more. ParmCrisps can be found and purchased on ParmCrisps.com, and in major retailers nationwide.






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