Tag Archives: pernod ricard


Drink Review: Malibu Rum Sparkler with Coconut Water


Malibu® Rum Sparkler combines MALIBU with the freshness of coconut water, and infuses them with refreshing bubbles. With a pop of the cork, Malibu Rum Sparkler gives people everywhere yet another reason to get together and enjoy life’s everyday moments with a unique sparkling and refreshing cocktail. Available in both coconut and peach flavours.


Press Release:
Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines the much-loved Malibu with coconut water, and infuses them with refreshing bubbles. With a pop of the cork, Malibu Rum Sparkler gives party people everywhere yet another reason to get together and enjoy life's everyday moments with a unique sparkling and refreshing cocktail. Whether it is a job promotion, weekend get-together with friends or impromptu day-off from work, Malibu Rum Sparkler gives you permission to simply pop and enjoy the party. Malibu Rum Sparkler is bottled in both coconut and peach flavors and is available now at retailers nationwide.

As the #1 coconut rum in the U.S.1 and around the world, Malibu takes a fresh take on the brand by combining the classic Caribbean rum with coconut water and carbonation. Consumers will get another surprise when they pick up a bottle – Malibu Rum Sparkler debuts today with a cork and colorful foil wrap, a first for the brand, truly giving them a new, fun and exciting way to enjoy a sparkling cocktail.

"Malibu Rum Sparkler joins a rum portfolio that truly challenges and delights the taste buds of cocktail lovers – from higher proof Malibu Black, to low-calorie Malibu Island Spiced, to tequila spiked Malibu Red and perfectly pre-mixed Malibu Cans, we clearly aim to push the boundaries," said Josh Hayes, Senior Brand Manager, Malibu. "With Rum Sparkler, we're capitalizing on the growing demand and popularity of coconut water and giving consumers yet another reason to party with friends."

Malibu Rum Sparkler's blend of coconut water and light bubbles make it the newest refreshing cocktail of choice when looking for a taste of summer anytime. Once popped open, it is perfect when served chilled and straight in a flute, or mixed into a lively cocktail.

To celebrate the launch of Malibu Rum Sparkler, the brand will be hosting a series of off-premise sampling events at select retailers nationwide.


Pop-Worthy Malibu Rum Sparkler Signature Cocktails
Add a pop to your party with these Malibu Rum Sparkler signature cocktail recipes:

Beach Bubbles
3 parts Malibu Rum Sparkler
1 part pineapple juice
¼ part simple syrup
Dash fresh lime juice
Build in a chilled flute glass. No garnish.

Pool Party
3 parts Malibu Peach Sparkler
1 part orange juice
¼ part simple syrup (optional)
Build in a chilled flute glass. Garnish with an orange zest.

Malibu Rum Sparkler (11% alc. / vol., 22 proof) is available in 750ml for a suggested retail price of $16.99 in both coconut and peach flavors. To learn more about Malibu Rum Sparkler, other Malibu products and to get exclusive content head over to Malibu's Facebook page at www.facebook.com/Malibu-Rum.



About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.



Company: Pernod Ricard
Brand: Malibu
Origin: USA
Category: Flavored Alcohol
Packaging: 750ml
Alcohol Volume: 11% (22 Proof)
Variants: Rum, Peach
Price: $22.99 USD
Where to Buy: Store Locator
Website: maliburumdrinks.com





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Product Spotlight: Mama Walker Flavored Vodka

Breakfast fans are in for a real treat. Pernod Ricard, the premium spirits and wine company, have added a new lineup of breakfast inspired liqueurs to their portfolio called “Mama Walkers”. They’ll be hitting the shelves this spring and include flavors like Maple Bacon, Blueberry Pancake, and Glazed Donut. Mmmm, anyone else hungry? They were created to bring on the nostalgia of a homemade breakfast and if the names are a prelude to their taste, I think we’ll all be left satisfied.

“Mama Walker’s delights with home-style, made-from scratch goodness in flavors consumers want,” said Juli Falkoff, Brand Director for Mama Walker’s, Pernod Ricard USA. “Breakfast isn’t just for breakfast anymore. Consumers are more and more adventurous, seeking flavors across a variety of categories,” Falkoff added. “Comfort food, sweet & savory flavor combinations and retro-inspired flavors are among three of the hottest trends today. Mama Walker’s taps into all three of these current trends with retro-inspired 70 proof liqueurs that are great anytime – at brunch, happy hour, or an evening out – straight up or in cocktails.”

Mama Walker’s tasting notes include:

  • Mama Walker’s™ Maple Bacon – somewhat woodsy with a faintly burnt smokiness on the nose followed by a textured body that’s slightly crispy and smoky. The finish pairs savory flavor with understated maple sweetness.
  • Mama Walker’s™ Blueberry Pancakes – fresh on the nose with an instant and inviting aroma of blueberry. The subtle sweetness on the palate is followed by lingering hints of maple syrup and butter pancake that mellow towards the end.
  • Mama Walker’s™ Glazed Donut – offers the warm aroma of fresh-from-the-oven glazed donuts. For the nose, a nice bit of vanilla. For the palate, a sweet bread sensation and a finish that leaves a lingering trace of subtle sweetness.

Mama Walkers liqueurs will retail around 12.99/750 ML and are the standard 70 Proof. Packaging is unique in that it comes in a retro inspired bottle that will compliment its taste and nostalgic inspiration. Look for it to hit shelves in March and also keep your eyes open for sampling happening at bars and stores near you. When we get a our hands on a bottle, you can rest assured we’ll be reviewing it ourselves and providing you a few recipes. In the meantime, check below for a few preview recipes courtesy of Mama Walker. For more recipes and information on the brands, visit them at www.mamawalker.com or check out their Facebook.



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Product Review: Oddka Flavored Vodkas

Premium spirits and wine company Pernod Ricard is launching a new brand of vodka, ODDKA® by Wyborowa. The new line will initially launch in select U.S. states including Alabama, Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global distribution in spring of 2013. ODDKA is available as an original, clear vodka and in five unconventional flavors, including Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire experimentation and self-expression—and best when served responsibly with friends.

"The introduction of ODDKA is something we have been looking forward to for some time," said Daniel Lundberg , global marketing director at The Wyborowa Company. "The experimental qualities of this new brand allow us to broaden our footprint in the vodka category and continue to push the industry's flavor profiles, expanding beyond the sweet and savory into experiential flavors that provoke curiosity."

Along with the elegant and smooth Original ODDKA (40% alc./vol., 80 proof) the new Polish vodka is available in Pennsylvania in five sensory-pleasing flavors (30% alc./vol., 60 proof), in 750 ml for a suggested retail price of $15.99.

  • Apple Pie: For when you desperately yearn for the sweet taste of apples and cinnamon and can't get one of grandma's apple pies.
  • Electricity: A bolt of lightning in a bottle—but safer; tickling taste buds and sparking curiosity everywhere.
  • Fresh Cut Grass: Nothing beats this home-mown taste; it's crisp, citrusy, sweet and refreshing.
  • Salty Caramel Popcorn: If ODDKA were a movie, this flavor would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.
  • Wasabi: This tribute to the spicy burn of the sharp Asian condiment will satisfy your craving for something fiery.

The voice and inspiration of the ODDKA brand is Wit Oddoski, a virtual character in the real world. He is a charismatic individualist and curious 2-D line drawing born in the age of invention and experimentation who marches to the beat of his own drum. He has made his social debut via Facebook (Facebook.com/Oddkavodka) and Twitter (Twitter.com/WitOddoski), connecting with consumers and sharing imaginative "oddtail" cocktail recipes.

"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir , vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."

To connect fans with the brand's experimental personality, ODDKA has launched a free "ODDstache" mobile app, available on iTunes. Men and women alike will be able to grow their very own ODDstache on a mobile photo of their choice. To mature, the mustaches need tending; growth can be accelerated with grooming, feeding and by sharing with friends on Facebook—the more "Likes" received, the more ODD it will grow.

To learn more about ODDKA and Wit's adventures, "Like" ODDKA Vodka on Facebook or follow Wit on Twitter at @WitOddoski. Brand and bottle images available upon request.

ODDKA Vodka was created out of experimentation and molecular mixology by the inventor Wit Oddoski. Developed as a pure, Original vodka and five distinct flavors, ODDKA is produced in Poland at the Oddoski family factories, which are owned and operated by The Wyborowa Company, a division of The Absolut Company within the Pernod Ricard group.

PR Newswire


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Product Review: Caribe Cooler Limonium


Caribe Cooler has launched a new innovate flavor to their growing line of ready to drink alcohlic beverages, Limonium.  A mix of alcohol (neutral spirit according to the ingredients) lemon flavoring and salt.  This beverage comes is the classic Caribe Cooler 300ml glass bottle and contains 4.7% alcohol.  At first glance one might think that salt in a mixed beverage might not taste that good however the sweet citrus flavor with a touch of salt actually is quite refreshing and goes down very smoothly.

Analysis & Impact:

Ready to Drink alcohol  beverages is a growing category worldwide.  New product launches are up 25% on average over the past three years.  Companies are developing innovative flavor offerings to reflect regional tastes to meet the growing demands of consumers. Caribe Cooler is targeting a local mexican taste preference using citrus and salt.  Salt is traditionally used when drinking tequila so this combination may attract that type of consumer. In general RTD´s and coolers are targeted at a female audience and Limonium is no different although more and more male consumers are turning to mixed flavored alcohol for health reason. Opportunites exist for other beverage companies to tap into regional tastes to grow their brands.

Company: Pernod Ricard

Brand: Caribe Cooler

Spotted in: Guadalajara, Mexico

Category: Alcohol, RTD, Flavored Alcohol Beverages

Presentation: 300ml

Alcohol Content: 4.7%

Varieties: Peach, Wine,  Passion Fruit, Strawberry, Mango Pineapple, Fusion, Green Apple Kiwi

Price: $12 Mexican Pesos

Website: Caribe Cooler

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