Tag Archives: pepsi


Pepsi Launches New Bottle Shape For the First Time in 17 Years

Pepsi is changing its look in the U.S.—the brand is set to introduce an updated, “easier-to-grip” bottle shape along with the wraparound shorter label featuring a bigger logo. Starting April, the new look will be rolling out for the Pepsi 20-ounce plastic bottle and later for all plastic and glass packaging of the entire range, including Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. It is the first major redesign in 17 years, developed by an in-house Pepsi team, led by Mauro Porcini.

Continue Reading @ PopSop

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Kickstart: Mountain Dew Launching Breakfast Soda

Pepsi to offer an alternative to energy drinks without the weird ingredients that have vexed consumers

If you don't like coffee or tea, Mountain Dew has a new breakfast drink that might perk you up.

PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine.

The company, based in Purchase, N.Y., is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning.

PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.

But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. The drink comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. And the TV ad features young men skateboarding, reminiscent of the marketing themes used by energy drink makers.

Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.

"They didn't really see anything that fit their needs," he said.

Lowden said Kickstart was developed independently from a Taco Bell breakfast drink introduced last year that combines Mountain Dew and orange juice. PepsiCo says Kickstart, which is carbonated, is also not a soda because its 5 percent juice content qualifies it to be considered a "juice drink" under guidelines set by the Food and Drug Administration. A spokeswoman for the FDA said the agency doesn't have definitions for what qualifies as a soda or an energy drink.

Full Article @ NBC

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Product Spotlight: Duke’s Mumbai masala soda

Mumbaikars growing up in the late 1980s, in the pre-Coca-Cola era, will remember Duke's -- a local pop soda.

PepsiCo acquired the 100-year-old Indian beverage brand Duke & Sons from the Pandole family in 1995, but since 2004 Duke's had all but died. Save for the raspberry soda still served in Mumbai's Irani cafes, where Duke's legacy was preserved.

The brand has relaunched with the same retro bottle design and original flavors: the cough syrupy raspberry soda, gingerade and ice cream-flavored sodas.

The Mumbai masala soda is a new addition.

The price too, is unbelievably old-fashioned: a 200-milliliter returnable glass bottle of Duke’s costs Rs 10 and a half-liter bottle costs Rs 25.

"We are confident that Duke’s will be back as a household name in Mumbai,” said Deepika Warrier, director of marketing –- beverages, PepsiCo India.

Company: PepsiCo
Brand: Duke´s
Category: Drinks, Carbonated Soft Drinks
Location: India
Price: 200ml Recyclable bottle for Rs 10 and a 500ml PET bottle for Rs 25.
Slogan - No Half Measures
Packaging: 200ml Recyclable bottle, 500ml PET bottle
Varieties: Raspberry, Masala Soda, Gingerade and Ice cream Soda
Website: pepsicoindia.co.in



Dukes soda



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Pepsi, Budweiser Team Up Against Coca-Cola for Super Bowl

Looks like Pepsi is buddying up to Bud Light; according to Ad Age, giant food companies Anheuser-Busch InBev (of Budweiser) and PepsiCo are teaming up against Coca-Cola to market for the Super Bowl.

The partnership involves joint promotions, in-store marketing, and advertisements building up to the big game. Sample ads involve images with two bags of Doritos, two bottles of Pepsi and two bottles of Bud Light, the Super Bowl Logo, and the catchphrase "Super Bowl. Super Team. Super Party."

Coca-Cola has yet to comment on this joining of forces, but this is the first time Bud Light and Pepsi will be marketed together.

"We've worked well together as official [NFL] sponsors," said Paul Chibe, AB- InBev's VP for U.S. marketing, told Ad Age. Of course, despite all this talk of "working well together," Budweiser and Pepsi will still air separate commercials during the game. How very Gretchen Weiners of them.

According to Ad Age, this isn't the first time the two companies have jumped in bed together. In 2009, the two companies reportedly signed a "joint-purchasing agreement" to save on travel, computers, and office supplies. We wonder if Coca-Cola will team up with PBR. That might just be the dream team, right there.

Full Article @ TDM

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Product Spotlight: Quaker Stila Minis

Quaker has launched a new healthy snack in México under their Stila Brand.  Now available are Stila Minis: Balls of Oats, Peanuts, Cranberries and Amaranth.  Sold in a box containing 5 individual 21gram bags, 105grams total.  Positioned as a healthy snack alternative boasting less than 100 calories per portion.

Each 21gram portions provides
- 90kcal
- .6 grams of saturated fat
- 5.1 grams of sugar
- 5mg of sodium

We commend Quaker for venturing further into the healthy snacks category with another addition to their Stila line. However, the amount of preservatives and artificial flavors found in these products leaves them far from hitting the mark of an actual healthy product.  The balls themselves do not resemble the beautiful pictures on the box and individual bags.  You could tell these snacks were built to last since they were very hard and had very little taste.  Mass producing snacks that are meant to last months if not years on the shelves makes for a very poor snack.  While the idea of chewy ball of oats, cranberries, peanuts and amaranth sounds great. the execution of the product could be improved upon.


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Beyonce Becomes the New Face of Pepsi for $50million

Beyoncé, self-proclaimed lover of all manners of seafood, now has the world’s favorite also-ran cola to wash it all down with – seemingly gratis – as part of her new $50 million deal to be the face of Pepsi.

Get ready for ubiquitous Beyoncé wherever you see that recognizable blue can or its many variants. That $50 million is no short stack of cash and she will have to earn it by adding some fizz to Pepsi’s image. Get ready for a Beyoncé Super Bowl halftime show and synergistic cross-promotions with that, the drink, and her new album until the cows come home.

Hopefully Beyoncé doesn’t have to work in references to the soda in her songs nor have to drag Jay-Z or young Blue Ivy into any marketing stunts. Although, you can never start your career too young, especially when your name matches the color of the product your mother is hawking. Let’s just hope Mrs. Knowles-Carter’s alter-ego Sasha Fierce isn’t a Diet Coke girl.

via The Daily Meal/photo courtesy of Pepsi

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Pepsi-Chicken Flavored Lay’s Potato Chips Hit China

f you take a walk down the chip aisle, you’ll quickly notice that Lay’s enjoys messing around with different flavored potato chips like its BLT flavor and Spicy Ketchup, to name a few.

Folks in China will have a chance to try the newest flavor consisting of Pepsi-Cola and Chicken. Yes, you read that right, both flavors mixed into one.

The concept of Pepsi and chicken isn’t exactly new as cola seems to be commonly used in Chinese cooking, so the chip flavor makes sense in that perspective.

As far as the brand fusion between Pepsi-Cola and Lay’s potato chips, it’s all in the family of PepsiCo, so there’s no surprise there either.

Lay’s launches a new flavor every year and Pepsi Chicken appeared to be its biggest one in China so far.

Adage described the flavor as, “Similar to barbecue with a sugary aftertaste.” They also said there’s very little Pepsi taste other than a hint of fizzed out soda. Sounds like Pepsi to me! #TeamCoke.

PepsiCo has been making a big push in China, as in 2010 it made a three-year, $2.5 billion investment.

Full Article @ FB

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PepsiCo Looks to “Drinkify” Snacks

Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest’s Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”

While Nooyi did not name any specific PepsiCo-owned snack brands or products – which include Quaker Oats, Frito-Lay potato chips, and Cap’n Crunch cereal – to be utilized in the new beverages, she pointed to an oatmeal drink sold in Brazil and PepsiCo’s Naked brand of juices and smoothies as examples of liquid snacks with mainstream consumer appeal.

“A way to grow the beverage business is to take foods and drinkify them,” Nooyi said at the conference.

The development of new snack drink products are perhaps the clearest indication that Nooyi and other top PepsiCo executives remain opposed to a separation of the company’s snack and beverage units. A number of Wall Street analysts and investors have continuously called for PepsiCo to split into two companies, much in the way that Kraft Foods did last year, citing faster growth by its snack division and the sluggish pace of the company’s beverage business. However, Nooyi and other have stated that the units are closely tied and that a split would increase overall operating costs.

Nooyi stated that she was pleased with the progress and performance of the company after launching a restructuring plan in February that aimed for improvements in brand strength, innovation, execution, productivity, and return of cash to shareholders. She also noted that she had a positive outlook on the development of more effective low- and zero-calorie sweeteners as way to turn around declining sales of PepsiCo’s CSD products.

via BevNet

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Dragon Fruit Pepsi Cans

Limited Edition: Pepsi X Dragonfruit

As part of Pepsi's sponsorship of Fox's The X-Factor reality show, they ran a promotional event called the "The Pepsi Flavor Audition Tour." Basically, it was a chance for people across the country to test and vote on 4 possible flavors (Fire, Dragon, Freeze, & Gold) . The winning flavor was announced on October 4: Dragonfruit.

Pepsi X Dragonfruit

Pepsi X Dragonfruit

Per Pepsi, this new flavor has been available since October 8 for a limited time. Packaging will be 20 oz PET bottles, 12-packs of cans, and 2-liter bottles.

As for what it tastes like, we'll have to track that down to find out. Will it be simply Pepsi with some flavor thrown in… with the "X" portion of the name meaning nothing more than a tie-in to the show? Probably.

Pepsi has had these plans for a little while at least, with their first trademark filing on the "Pepsi X" dated May 13, 2011 (#85320381). No description is provided, other than it's just another "concentrates, syrups or powders used in the preparation of soft drinks."

Curiously, this looks to be a slightly lower calorie drink based on the nutrition facts.  It's sweetened with high fructose corn syrup as well as acesulfame potassium (Ace-K) and sucralose.

Pepsi X Dragonfruit
Carbonated water, high fructose corn syrup, caramel color, natural flavor, phosphoric acid, potassium citrate, potassium sorbate (preserves freshness), caffeine, acesulfame potassium, gum arabic, sucraloseA 12 oz can contains 110 calories, 35 mg sodium, and 31 g carbs (30 g sugars). Caffeine content is 3.58 mg/oz.

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Darth Vader Energy Cola: Give Yourself to the Dark Side

This product must have been totally engulfed by the dark side, because details are damn near impossible to come by. All I could find is that it’s limited edition, and as I’m sure you’ve already guessed, from Japan.

(via EATAKU)

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