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Industry News: Pepsi® Turns Up The Heat This Summer With Release Of Limited-Edition Pepsi Fire™

 

 

"Snap-Unlock-Win" With Snapchat Snapcodes For Thousands of Prizes and Experiences

PURCHASE, N.Y., May 11, 2017 /PRNewswire/ -- Today, Pepsi is encouraging fans to "Get It While It's Hot™" with the launch of its newest limited-edition beverage, Pepsi Fire. Beginning May 22, Pepsi Fire – the refreshing cola with a cinnamon flavored twist – will be available in stores nationwide for an eight-week period.

That's not all that is heating up this summer. From May 22 through July 16, fans who find specially marked packs of Pepsi Fire, Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry can "Snap-Unlock-Win" a chance to take home thousands of the season's hottest prizes. In a first-of-its-kind promotion, select Pepsi brand packaging will feature a Snapcode that unlocks a variety of exclusive Snapchat features, including unique Lenses, Geofilters and a new Pepsi mobile game.

"Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste," said Lauren Cohen, Director, Marketing, Pepsi. "We know Pepsi fans love spending time on Snapchat, and we are excited to offer them a chance to Snap their way to one of one-thousand gaming consoles, a trip to Lollapalooza or a CONAN show meet-and-greet."

To unlock exclusive Pepsi content and experiences, Snapchatters can point the Snapchat camera at the on-pack Snapcode and press and hold to scan. By unlocking the mobile game, consumers can also enter a sweepstakes where 10 lucky winners per day will take home big ticket items, including hard to find new gaming consoles, festival fly-away experiences and a chance to attend a taping of TBS's CONAN plus meet-and-greet.

The summer campaign will be supported by digital, out of home and on-air advertising, including a new national TV commercial launching in June. In a summer-long series, Pepsi will also partner with TV's favorite fiery late night host, TBS's Conan O'Brien, for special content across TV, digital and social.

Pepsi Fire will be available at major retailers in 20 oz. bottles and 12-oz. can 12-packs. A limited edition Pepsi Fire Slurpee drink will be available exclusively at participating 7-Eleven stores across the country through the end of June, making the hottest drink of summer – cool.

Follow the conversation this summer at Pepsi.com, on Twitter @Pepsi and Facebook.com/Pepsi.

 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

 

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Advertising News: Doritos Rocks Election Season To Empower Young Voters

 

 

Doritos' Partnership with Rock the Vote and Limited-Edition Bags Rally Millennial Voters - a Rapidly Growing Voting Contingent - to Take a Stand, Make a Choice and Vote

 

PLANO, Texas, Sept. 26, 2016 /PRNewswire/ -- The youth vote in America has decreased by double digits since 1964. According to the U.S. Census Bureau, one in two Americans ages 18 to 24 did not vote in 1964; by 2012, 62 percent did not turn out to polls. With the Millennial generation set to become one of the largest, most diverse – and perhaps most important – voting contingents in the country (CIRCLE), Doritos, a brand built on bold choices, is out to show the boldest choice you can make this year is one at the ballot box.

This election season, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is partnering with Rock the Vote, the largest non-partisan, non-profit organization in the country dedicated to building long-term youth political power, to engage and mobilize young people to register to vote and participate in elections.

 

 

 

 

As part of the Boldest Choice campaign, the Doritos brand is introducing a limited-edition Doritos bag created for those not registered to vote. It has no taste, no crunch and no chips to illustrate that, if you don't make a choice, you don't get a choice.

"This election season, Doritos believes the boldest choice is making a choice," said Jennifer Saenz, senior vice president and chief marketing officer, Frito-Lay. "We have always believed every single person can make an impact – we all have a voice and it's important we exercise that voice and be heard. Our campaign reinforces the idea that if you don't make a choice, someone else chooses for you."

As a brand known for being bold, Doritos is rallying for one of the most important causes in America – making a choice at the polls. To bring this message to the masses, Doritos is joining Rock the Vote on its Truth to Power bus tour to various stops at college campuses, beginning with a stop in Denver, Colo., on National Voter Registration Day. Doritos will also join Rock the Vote to rally youth voters at additional stops in Madison, Wis. and Chicago, Ill.

"It's impressive to see Doritos step up this election season as corporate partners, committed to engaging and mobilizing young people to embrace the historic power of our vote," said Jesse Moore, vice president at Rock the Vote. "Millennials represent the largest, most diverse voting bloc in our nation's history, and, given that the stakes have never been higher, it's encouraging to see companies like Doritos work with us to champion a stronger more inclusive future for young people."

Starting tomorrow, National Voter Registration Day, consumers can order a bag of "No Choice" Doritos at www.Doritosredvsblue.com/Vote and send them to someone they know who is not registered to vote. Doritos hopes the bag will encourage them to make the boldest choice – registering to vote online and then going out and making a choice by casting a vote November 8.

To bring the Boldest Choice concept to life, Doritos created a vending machine that dispensed the provocative bags instead of the consumer's snack of choice to students not registered to vote. Only registered voters got their choice of Doritos Nacho Cheese or Cool Ranch from the machine — demonstrating that when you're not registered to vote, you don't get a choice and, if you are, you do. (Though all participants will receive samples of Doritos Nacho Cheese or Cool Ranch regardless of voter registration status). People's reactions are captured in the video www.Doritosredvsblue.com/Vote.

For 25 years, Rock the Vote has been at the forefront of helping to register and turn out young voters. This year, the organization has launched a multimillion-dollar national campaign called Truth to Power — including the national bus tour — to engage and mobilize Millennials across the country in the 2016 election. Working with nonprofit and corporate partners like Doritos, Rock the Vote aims to register two million new voters before Election Day on November 8th and to help drive Millennial turnout in key swing states.

To learn more and for information on voter registration deadlines in your state, visit www.Doritosredvsblue.com/Vote. Consumers are also encouraged to share their decision to make a choice using #BoldestChoice.

About Doritos

Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About Rock the Vote

Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi- lingual voter registration tool. Rock the Vote is dedicated to mobilizing the vote, protecting voting rights and advocating for an electoral process and voting system that works for the Millennial generation, America's largest and most diverse population in history. To get Rock the Vote updates on upcoming events, election reminders and candidates, visit RocktheVote.com. Engage on social media, by following Rock the Vote on Facebook, Twitter and Instagram at @rockthevote.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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mtndew

Product Launch: Mountain Dew Black Label

 

 

 

Introducing Mountain Dew Black Label—a deeper, darker DEW with a bold and mysterious flavor, packaged in a stand-out, all black 16 oz. matte can. A crafted dark berry flavor with herbal bitters and real sugar, Mountain Dew Black label took college and university campuses by storm last year and is ready to make its debut to all Dew fans.

Sizes: 16 oz. matte black cans

Available: late March 2016
 

 

 

 

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mtn_dew.

 

 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

 

 

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1893`

Industry News: Pepsi Launches 1893 Cola

 

 

 

Introducing a line of new beverages from Pepsi, 1893 from the makers of Pepsi Cola is inspired by more than a century of cola-making experience. Pepsi’s original formula was made with premium kola nut extract, just as 1893 is today—with the blending of honest ingredients like certified fair trade sugar and sparkling water make it a refined cola drinking experience.

Available in two bold flavors: Original Cola and Ginger Cola.

Sizes: 12 oz. sleek cans

Available: late March 2016

 

 

About Pepsico
PepsiCo is one of the world's leading food and beverage companies with over $63 billion in net revenue in 2015 and a global portfolio of diverse and beloved brands.

We have a complementary food and beverage portfolio that includes 22 brands that in 2015 each generated more than $1 billion in estimated annual retail sales.

PepsiCo's products are sold in more than 200 countries and territories around the world. Meet the global business units that make it all possible.

PepsiCo began in 1965 with the merger of Pepsi-Cola and Frito-Lay. Today, it's a global food and beverage leader. Discover many of the most significant moments in the story of PepsiCo.

 

 

 

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caleb

Soft Drink Spotlight: Caleb’s Kola

 
Hundreds of batches
Determined to craft the best kola using our quality ingredients, we tested batch after batch and spent months talking and tasting kola- until the right balance was achieved. Our kola recipe is comprised of a blend of sustainable Fair Trade cane sugar, kola nuts from Africa, a special blend of spices from around the world, and a hint of citrus. And, when poured, you’ll notice Caleb’s Kola has just the right amount of carbonation resulting in a distinct foamy head. We love it and hope you will, too.

 

 

 
Kola Nut Extract
With a unique, slightly bitter flavor and a small amount of caffeine, the kola nut is an evergreen tree nut originating from the tropical rainforests of Africa. The nut itself is the fruit of the kola tree and can range in size from as small as a chestnut to as large as potato! Widely used to flavor drinks, we’re extracting the kola nut’s natural flavor as the key ingredient in Caleb’s Kola.

 

 

 

Fair Trade Cane Sugar
The cane sugar we use is certified Fair Trade, which helps support local farmers and promotes sustainability. The unrefined qualities of our cane sugar gives our kola just the right touch of sweetness.

 

 

 

Brown Spices
While searching for the perfect combination of flavors and ingredients, we turned to our very own kitchen cupboard for some inspiration. Our secret blend of brown spices comes from around the world and gives Caleb’s Kola its unique flavor.

 

 

 

Citrus Notes
Kola and citrus are a perfect match! While great on their own, their combined flavors create an entirely new experience. The oils from the citrus fruit give Caleb’s Kola a sharp flavor and amazing freshness you won’t find in other kola.

 

 

 
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Company: Pepsico
Brand: Caleb's Kola
Slogan: Honor in Craft
Origin: USA
Category: Soft Drinks
Packaging: 10fl oz bottle
Claims: Low Calorie, Fair Trade Sugar, Craft
Price: Coming Soon
Where to Buy: Store Finder
Website: calebskola.com

 

 

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true

Soft Drink Spotlight: Pepsi True With Stevia

 

 

For more than two decades, PepsiCo Beverages has been on a transformative journey, expanding beyond its iconic soft drink brands to offer top-selling brands for every beverage occasion and every consumer lifestyle

And PepsiCo has done all this with its consumers in mind.

Gone are the days when consumers evaluated beverages solely on calories and taste. Today, a proliferation of beverage products provide consumers a wide range of choices that are driven by taste, sweeteners and calories.

Over the past six years, PepsiCo Beverages has introduced product innovations that demonstrate its commitment to calorie reduction and consumer choice:

2008:
Sobe Lifewater was the first enhanced water beverage in the United States to be naturally sweetened with stevia.

2008:
G2 offered the hydrating benefits of electrolytes with half the calories of Gatorade.

2009:
Tropicana introduced Trop50, a stevia-sweetened orange juice beverage with half the sugar and calories than regular orange juice.

2012:
Pepsi NEXT introduced in Australia and naturally sweetened with stevia to deliver 30% less sugar.

2012- 2013:
Mtn Dew Kickstart, Lipton Pure Leaf Not Too Sweet Tea and Starbucks Iced Coffee – lower calorie products – ranked among the most successful consumer packaged goods innovations in the United States.

And today, PepsiCo announced it is helping consumers get back to the fun and refreshing side of cola with the U.S. launch of Pepsi True.

Sweetened with real sugar and stevia leaf extract, Pepsi True has 30 percent less sugar than regular Pepsi and contains no high-fructose corn syrup or artificial sweeteners.

Pepsi True will launch exclusively on Amazon nationwide beginning in mid-October.

 

 

 

 

Company: Pepsico
Brand: Pepsi True
Slogan: Real Cola Taste. True Pepsi Fun.
Origin: USA
Category: Soft Drinks
Packaging: 10fl oz can
Claims: 30% less sugar than regular Pepsi, No High Fructose Corn Syrup or Artificial Sweeteners
Price: Coming Soon
Where to Buy: Sold Exclusively on Amazon
Website: PepsiCo.com

 

 

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kickstartmain

Flavor Spotlight: Mountain Dew Kickstart Doubles Lineup With New Flavors To Kickstart Your Night

 

 

 

PURCHASE, N.Y., Jan. 13, 2014 /PRNewswire/ – Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption.

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mtn Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.

"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade drop in retail stores nationwide today. Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.

 

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aflavor

Water Enhancers Spotlight: Aquafina Flavor Splash

PURCHASE, N.Y., Oct. 1, 2013 /PRNewswire/ -- Aquafina® FlavorSplash® today announced the launch of an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero calorie hydration options that meet the desire of teen consumers for a cool, great tasting beverage and the needs of parents for a fun, 'better for you' product they can feel good about providing to their families.

"In looking at the beverage landscape, we realized there weren't a lot of better-for-you options designed for- and- by teens," said Rebecca Granne, Sr. Director, Aquafina. "With our new Aquafina FlavorSplash products, we hope to inspire creativity and bring out the individuality of consumers all across the country, by encouraging them to mix and match the products to customize their own flavors and have fun while doing it."

Starting with the trusted quality of Aquafina, FlavorSplash liquid water enhancers contain zero calories per 1.62 fluid ounce serving, enabling consumers to transform plain water into a flavorful experience. Available in squeezable packages, each with 24 servings, flavors include:

So Strawberry, a wild strawberry flavor
World Peach, a peach mango flavor
Berry On, a mixed berry flavor

Aquafina FlavorSplash Sparkling water beverages and liquid water enhancers are now available on store shelves nationwide. For additional information, please visit www.facebook.com/flavorsplash, and join the conversation at @flavorsplash #makeasplash or show us how you 'Make A Splash' on Instagram @flavorsplash.
 

 

Company: Pepsico
Brand: Aquafina
Origin: USA
Category: Water Enhancers
Claims: Natural Flavors, Zero Calories
Packaging: 1.62fl oz (Yields 24 servings)
Variants: So Strawberry, World Peach, Berry On
Price: Coming Soon
Where to Buy: Supermarkets Nationwide
Website: aquafina.com

 

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pepsiscent

Pepsi to develop a ‘scent capsule’ so your drinks smell less like plastic, sugary death

 

Not that we’ve ever dunked our noses into a glass of Pepsi, because we’re not total weirdos, but according to a new patent filed by the soft drink manufacturer, PepsiCo Inc. is looking to develop a “scent capsule” under the cap of its plastic bottles so that each time the bottle is unsealed, a refreshing smell wafts over as you consume the sugary goodness. Sounds like an odd idea, but smell is one of our most primal senses, so we’ll play along here.

Received earlier this year, the PepsiCo patent accounts for a system where a gelatin capsule would be embedded into the cap. Upon the opening of the cap, breaking the seal, this capsule will rupture, releasing comforting scents to help consumers enjoy their drink a little more.

Continue Reading @ DigitalTrends

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vernyippepsi

“Sip in Style”: Limited Edition Diet Pepsi Mini Can by Vern Yip

Limited Edition Diet Pepsi Mini Can by Vern Yip (HGTV Star/Interior Designer) The design was inspired this spring's latest trend which is dusk blue (nicely complements the Pepsi colors) as well as the Peacock element which is on trend this spring.

 

 

 

"Vern Yip is an American interior designer based in Atlanta Georgia. He is known for his appearances on TLC's Trading Spaces through and serve's on the judges panel on HGTV's Design Star.

Why Vern Yip?

We are very thoughtful in who we partner with to ensure they align with the key passion points of our consumers and we know they love home and design. We also feel it’s incredibly important to tap personalities who are not only relevant and attainable for our consumers, but who also keep the focus on the product versus overshadowing it.

We know consumers love to see Vern on TV and that he’d be a great partner to add some extra flair to brand just in time for spring.

Vern’s Inspiration?

Vern Yip’s vision to transform spaces with current colors accented with softer elements make him the perfect partner to design our latest limited-edition packaging. We knew he could create a design that is both on-trend and on-brand and that speaks to the lifestyle of Diet Pepsi drinkers who Love Every Sip of life.

Design Concept…Why a peacock?

The mini cans feature Pantone’s spring fashion and color report’s dusk blue to complement the Diet Pepsi logo. The trellis design leverages the on-trend peacock, which can be found everywhere this spring, from the set of the upcoming The Great Gatsby movie to the latest home décor accents.

Like those who Love Every Sip of Diet Pepsi, the peacock represents confidence, vibrancy, positivity and strength. We think our consumers will love the unique design.

The limited-edition Diet Pepsi mini-cans designed by Vern Yip are available now! "

Designed by Vern Yip and Pepsi Co.

 

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