Treat Yourself to...Protein?
With a friendly budge from my loved ones, and months researching crowd-funding, I am here to alleviate an age old concern: Why is our experience with protein shakes so nauseating and vile? I know my sustenance should come from the ground, but it shouldn't taste like dirt!
After a dozen years of training and dieting for my ice hockey and cycling careers (LA Jr. Kings & USA Cycling, respectively), undoubtedly I've gone through thousands of pounds of protein powders. Needless to say, I grew tired of the drinks that mainstream nutraceutical companies brought to market.
My frustration lead to my own research and development. Experimenting arduously with products, ingredients and flavors, I eventually came up with a unique concoction; a twist on the traditional peanut butter and jelly, with a hint of sheep's milk. Huh, you say? SHEEP'S MILK?
Of all diary products, sheep's milk contains the highest level of protein, vitamins and calcium. It is lower in cholesterol and a remedy for those with lactose intolerance. Finally, to pack a micronutrient punch, I incorporated certain super-foods AND fiber, for which most protein powders miss the mark. The shake was an overnight hit with my friends and family, as both a muscle builder and detoxifier.
In honor of our community's viniculture roots, we elected to use the GRAPE as our natural fruit flavoring within our proprietary PB&J Protein. The locality's climate has facilitated a proven track record of grape production. By using dry grapes for milling rather than cultivated or table grapes we carve a unique niche within the viniculture network. Despite our unique angle, we are certain our outfit will be added to the name of dozens of other distinguished vineyards within Paso Robles, California.
Another crop highly utilized within San Luis Obispo County is the ALMOND. It is deemed one of the most nutritious nuts for its heart healthy benefits, good fat-cholesterol content and micronutrient rich composition. Thus, we're loading our powder with the power of almonds, not just peanuts.
Having a great product isn't good enough for me. I believe a few other metrics should be applied when determining a product's overall value. Specifically at Remedy Protein Company, our mission will incorporate (1) local product sourcing, (2) environmentally sound packaging, (3) responsible logistics, community support, an artistic home-grown company culture, and most notably, (4) producer transparency. These are all value-add propositions that will make our product stick (though not to your ribs).
(1) Local Sourcing. ALL raw materials will be sourced within the wine country mecca of Paso Robles, California. Paso Robles is nestled within the agricultural hub of San Luis Obispo County, strategically placed between Highway-101 and Interstate-5, major commercial arteries to the state. Additionally, the locality's climate allows for amicable year-round production of aforementioned ingredients.
The lion's share of raw materials will be derived from our ranch, steps away from where they'll be broken down and packaged. It is my goal by year-end 2016 to have our ranch producing ALL ingredients, including our own sheep, cow and plant products, with a total usage of 33 acres. Until then, by leveraging relationships within the farm, vineyard and ranch communities, local wholesale channels have been navigated, greatly affecting our bottom line and sourcing compliance.*
(2) Environmentally Sound Packaging. Packaging will be free of BPAs and plastics. Rem·e·dy Protein will utilize available recycled materials within our community. We aim to lease local machinery, including our industrial grade colloid mill, industrial grade mixer and food dehydrator.
(3) Responsible Logistics. The company will offer slight discounts on bulk purchases. This incentivizes consumers to bring less trucks to their doors throughout the year. Our team can afford to subsidize these discounts via our local raw goods sourcing and a reduction in overall shipping costs for the same number of units produced.*
(4) Producer Transparency; Corporate Culture. The FDA does not approve protein powders directly because they're excluded from the definition of a food additive, deeming them Generally Recognized as Safe, or GRAS. Because of this, I want to find ways to exude consumer transparency when it comes to company operations. I want our customers to see our operation, to show we are of and on the land, not tucked into some synthetic sci-fi compound.
How do we do this?
a) Transparency will be provided through weekday webcast streaming on the perimeters of the property and key production hubs (i.e. our warehouse and industrial grade facility, coined "The Kitchen"). Customers and prospective users can log onto the web to watch their ingredients grown, sourced, prepared, packaged and shipped off to their doorsteps. What better way to show accountability than with inviting consumers to have a direct view of a company's manufacturing process?
b) Once The Rem·e·dy Ranch is completely operational, fully equipped with videocams and our back-end software via Ustream* we will do a virtual tour of the facility for all users to see the inception point of their powder. We will be recording our progress from post-Kickstarter Funding, Jan.1, 2014, until our first package leaves the Ranch. Compiled footage will be available to our kickstarter viewers in "Behind the Scenes: The Rem·e·dy Ranch", Summer 2014.
c) As a intimate way for customers to get to know their producers, The Rem·e·dy Protein Co. offers two venues for reaching out face-to-face. The first venue is our monthly "We're the Rem·e·dy" segment, profiling members of our team and partnerships.
d) During our "You Talkin' to Me?" piece, we will pick one customer to ask us direct questions about products, services or our community. We then film a response and place it on our video channel. Both pieces will bring sourcing awareness to customers and facilitate an open dialogue stream through long periods of consumption.
e) At some point, an agent for the USDA's National Organic Program (NOP), Agriculture Services Certified Organic Co. in Salinas, California, will come to inspect our facility, product and operations. With their consent, our group hopes to film the inspection and post it on our video channel for our customers to view.
f) We will feature quarterly informative videos on production, seasonal goods, in the community bios, and USDA/FDA news releases.
Love what we're all about?
We're here to change an industry and put trust+translucency into protein products. With your contributions you'll allow us to make history and facilitate on-going dialogue within food and nutraceutical industries. These very contributions allow us to acquire equipment, plant and source local raw materials and setting up an advanced web-based video surveillance system.
Company: The Remedy Protein Co.
Brand: The Remedy
Packaging: Eco Friendly
Claims: Protein, Non GMO, Eco Friendly Pack
Price: Coming Soon
Where to Buy: Direct on Website
Indiegogo Campaign: View Here