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Packaging Spotlight: Patrón Tequila Perfects Holiday Gift Giving with Patrón Silver One-Liter Limited Edition Bottle

 

Mexican Folk Art-Inspired Large-Size Bottle, in Convenient Gift Bag, is the Must-Have Collectible for the 2017 Holiday Season

ATOTONILCO EL ALTO, Jalisco, Mexico, Nov. 1, 2017 /PRNewswire/ -- Patrón Tequila is once again perfecting the season of gift giving and holiday entertaining with the introduction of this year's Patrón Silver One-Liter Limited Edition bottle.  This third in a series of collectible large-size bottle designs for the holidays is inspired by Mexico's tradition of vibrant ceramic and textile folk art.

The brightly colored pewter bottle label on this year's special edition release features Patrón's iconic bee design and depicts elements of Patrón's meticulous production process, including renderings of the native Weber Blue Agave from which Patrón is created, the razor sharp ax used to chop the harvested agave, and the traditional "tahona" stone which crushes the cooked agave to begin the fermentation and distillation process. The bottle is topped with an intricately designed metallic stopper, mirroring the detailed aesthetic of the label, and is packaged in a beautiful green gift bag, reminiscent of Patrón Silver's signature box.

Inside this limited production bottle, every drop of ultra-premium Patrón Silver tequila is handcrafted in small batches from the highest quality 100 percent Weber Blue Agave, and distilled and bottled at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

"Patrón is always one of the most-gifted spirits during the holidays and our limited-edition large size bottle has become something that people look forward to every year, both as a gift for someone special, and for holiday entertaining," said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "The distinctive label design of this year's bottle - influenced by our rich Mexican tradition of crafting artisanal tequila - offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits."

From gifting, to mixing-and-matching simply perfect cocktails this season, Patrón has the holidays covered. The Patrón Cocktail Lab, a library of hundreds of versatile cocktail recipes developed by Patrón's mixology team in collaboration with talented bartenders around the world, uses an interactive interface to tailor recommendations to each visitor to the site.  This fall and holiday season, hosts searching for their holiday go-to cocktail can find anything to match their tastes, from the herbaceous "Daylight Saver" (made with Patrón Silver tequila, Patrón Citrónge Orange liqueur, Lillet Blanc, fresh lime, and a touch of absinthe) to the tart and refreshing Cranberry Cooler (combining Patrón Silver tequila, Patrón Citrónge Lime liqueur, cranberry juice, and club soda).

The Patrón Silver One-Liter Limited Edition bottle is available at fine spirits and liquor retailers across the country for the suggested retail price of $59.99. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

 

 

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

 

 

 

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Spirits Spotlight: Patrón Extra Añejo Tequila, the First New Addition to Patrón’s Core Tequila Range in 25 Years

 

 

From the Brand that Created the Ultra-Premium Tequila Category, a New Tequila that's Aged for More than Three Years in American, French and Hungarian Oak Barrels

ATOTONILCO EL ALTO, Jalisco, Mexico, Sept. 13, 2017 /PRNewswire/ -- As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today's range of aged tequila styles and tastes arguably rivals those of the world's finest bourbons, scotches and cognacs.  To meet this demand, Patrón - the global leader in ultra-premium tequila - today introduces Patrón Extra Añejo tequila.

Aged for more than three years, Patrón Extra Añejo is the first new addition to Patrón's core range of tequilas in 25 years, expanding an iconic line that includes Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months).  Extra añejo tequila, a classification that the Consejo Regulador de Tequila (Mexico's governing body for tequila) created in 2006, represents the fastest-growing category in aged tequila today.

"When Patrón launched nearly three decades ago, the world was a very different place for tequila," said Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits. "Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit.  Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we're delighted to share this new expression with spirits aficionados everywhere."

Patrón Extra Añejo tequila is crafted from the highest-quality 100 percent Weber Blue Agave and distilled using the ancient tahona process and the more modern roller mill method. It is then aged for more than three years in a combination of new and used American, French and Hungarian oak barrels to impart an aroma and taste of dry fruits, banana, honey, and vanilla, together with the distinctive flavor of light agave and oak, making it perfect for enjoying on its own or mixing into cocktails such as the Patrón The Oldest Fashioned, made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel.

Patrón Extra Añejo is packaged in the same iconic bottle as Patrón's other core tequilas, hand-numbered and hand-labeled to ensure quality.  It is available at fine spirits and liquor retailers across the country for the suggested retail price of $89.99 (750ml). Patrón Extra Añejo tequila is also available in a 375ml size. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

View original content with multimedia:http://www.prnewswire.com/news-releases/introducing-patron-extra-anejo-tequila-the-first-new-addition-to-patrons-core-tequila-range-in-25-years-300518721.html

SOURCE Patrón Tequila

Related Links

http://www.patrontequila.com

 

Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)

Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)

 

 

 

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Alcohol Spotlight: Gran Patrón Piedra Tequila

 

 

 

This extraordinary extra añejo tequila is crafted entirely from the “Tahona” process, a time consuming and ancient method for creating tequila. To produce Gran Patrón Piedra, first we select the highest-quality, 100 percent agave from the Highlands of Jalisco, which we then steam-cook and slowly crush with a large volcanic stone Tahona wheel. The resulting juice is then fermented and distilled along with the agave fiber. Piedra, which means “stone” in Spanish, is one of very few tequilas that is still produced in this age-old way. After distillation, Gran Patrón Piedra is meticulously aged for more than three years in new American and French oak barrels for a deep mahogany color and sweet, subtle aroma of fruit, fresh mushroom, light citrus, and toasted French oak. The distinctive Gran Patrón Piedra bottle, which was inspired by the Tahona stone, is packaged in an elegant box that converts into a beautiful display case.

 

 

 

Color
Deep mahogany

Aroma
Sweet, smooth aroma of fresh fruit, fresh mushroom, light citrus, and toasted French oak

Taste
Sweet, yet rich and complex, combining an herbaceous agave flavor with light vanilla, and fresh mushroom

Finish
Long-lasting and remarkably smooth

 

 

 

Company: Tequila Patron
Brand: Patron
Origin: USA
Category: Spirits
Packaging: 750ml
Alcohol Volume: 40%
Price: $400.00
Where to Buy
: Buy Online
Website: patrontequila.com

 

 

 

 

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Personal Care Spotlight: Patron Agave Bar Soap

 

Paul Mitchell has debuted Mitch, a new grooming line for men that features — get this — agave-infused soap. Agave, as in the plant that produces agave tequila. And not just any tequila — fancy-pants Patrón was the official tequila partner with the brand for this release. Apparently agave prevents moisture loss and helps soothe skin.

For the first time ever MITCH is partnering with Patrón Tequila to give salons the opportunity to offer MITCH men a way to add a shot to their shower! This promotional body bar is infused with real Agave extract for an invigorating scent and experience that every man will want to add to their morning routine.

 

Company: John Paul Mitchel Systems
Brand: Mitch
Origin: USA
Category: Hair Care
Claims: Infused
Packaging: 125g
Varieties: Shampoo & Conditioner, High Shine Pomade, Mesh Styler, Semi-matte styling cream, Natural Shine Gel, Matte Finish Texturizer, Spiking Glue
Price: $9.49 USD
Website: mitchtheman.com

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