Tag Archives: ParmCrisps

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Industry News: ParmCrisps Launches Explosion of Innovation as it Surges into Snacking

 

 

The Keto-friendly Cracker Establishes Dominance in Rapid-Growing Category by Continuing to Push Flavors and Formats.

FAIRFIELD, NJ (May 13, 2019)ParmCrisps, the nutritionally on-trend snack brand, has launched two game-changing flavors and two new formats that solidify ParmCrisps as the leading millennial snack. Adding Sour Cream & Onion and Cheddar to their repertoire, along with Family Sizes and Multipacks, ParmCrisps is bringing traditional Chip and Cracker flavors and formats to the 100% Cheese Crisp category.

Since its surge of growth in 2018, ParmCrisps is leading the Cracker category in total dollar growth and is a top 15 brand within Shelf-Stable Crackers (according to IRI). The brand’s rich flavors in a crunchy, oven-baked, gluten-free format also touts high protein, as well as low carbs, calories and sugar. The category leader is converting traditional cracker and chip consumers, while bringing new, health-focused snackers into the snack food category overall.

“Our new flavors were developed through consumer insights. Chip and Cracker consumers were asking for ParmCrisps in the mainstream flavors they love, but on a much healthier ParmCrisps format,” says Sam Kestenbaum, CEO of ParmCrisps. “Sour Cream & Onion and Cheddar are the perfect flavors to round out our snack line and complement Pizza, Jalapeno and Sesame, allowing ParmCrisps consumers to have their cake and eat it too.”

“The new formats are also allowing consumers to trade up and integrate ParmCrisps into broader usage occasions,” says Kevin Joseph, VP Marketing for ParmCrisps. “Our Family Size bags and snack-size Multipacks meet the needs of families looking for value, shareability, and healthier snacks for their kids’ lunch box.”

Consumers can find these first of their kind flavors in Target and other retailers nationwide in July 2019 for an SRP of $2.99. ParmCrisps are the first ever no sugar, no gluten, Keto-friendly, low-carb snack made from real, oven-baked cheese. ParmCrisps offer carb-free snackability in popular and innovative flavors that consumers crave. In efforts to keep in stride with major snack food brands and flavor trends, ParmCrisps continues to disrupt the better-for-you snack category with low-carb snacks that don’t skimp on flavor.

 

About ParmCrisps

ParmCrisps branded snacks are artisan-crafted, crunchy crisps made of real, oven-baked cheese and premium seasonings. High in protein and low in carbs, ParmCrisps are Keto-Friendly, Gluten-Free and Sugar Free. ParmCrisps is the leader in its category within all Grocery Channel, with triple digit growth year-over-year since 2016. Visit ParmCrisps.com or @ParmCrisps to learn more.

 

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Industry News: RMD Advertising Becomes Agency of Record for Two Beloved Food Snack Brands

 

 

THINSTERS and ParmCrisps Looks to Recognized Challenger Food Agency, RMD Advertising, For Public Relations and Brand Expertise

COLUMBUS, OH (April 3, 2019) – RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrisps to its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.

"These two national brands are on trend, to say the least. We're thrilled to be a part of the team that takes these well-known brands to the next level," shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. "With two different consumers and two completely different snacks and flavor profiles, we're eager to bring these consumers closer to these brands and the brands to consumers."

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.

 

About RMD Advertising

Founded in 1992, RMD has established itself as the leading food marketing agency working exclusively with Challenger food and beverage brands. As a fully integrated brand strategy, advertising, digital marketing, public relations and social media agency, we offer unprecedented expertise to brands in the food industry. While serving as a strategic resource, RMD diligently works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

For more information on RMD's documented tangible results contact Sarah Walters at walters@RMDadvertising.com

 

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Industry News: ParmCrisps, “The Carbless Cracker,” Launches New Pizza Flavor

 

 

Gluten-Free and Carb-Free Parmesan Cracker Brings The Pizza to the Party

FAIRFIELD, NJ (February 20, 2019) – ParmCrisps, the nutritionally on-trend snack brand, has launched a flavor that gluten-free and Keto consumers never always dreamt of: Brick-Oven Pizza. ParmCrisps are the first ever no sugar, no gluten, Keto-friendly, low-carb pizza snack made from real, oven-baked cheese. Brick-Oven Pizza ParmCrisps also boast a unique blend of parmesan, mozzarella, turkey pepperoni and tomato, giving both mainstream and health-focused consumers all the flavor they desire without the guilt.

Pizza-flavored ParmCrisps are oven-baked in small batches, not microwaved or fried like most cheese snacks. They’re made with premium-quality Wisconsin cheese from farms with the highest standards. The all-natural turkey pepperoni that’s baked into each crisp is all natural, antibiotic free and made with the highest ethical treatment of animals.

“Pizza is among the most desired and ‘missed’ food of gluten-free and Keto consumers,” says Sam Kestenbaum, President of That’s How We Roll, ParmCrisps’ parent company. “The problem was, all the traditional pizza snacks are full of gluten, processed wheat, sugar and carbs. Pizza ParmCrisps a perfect solution for these consumers– and they taste just as good, if not better than mainstream pizza snacks.”

Visit ParmCrisps.com/retailers for up-to-date retailer locations. Pizza ParmCrisps will be distributed in Whole Foods nationwide in 2019. Brick-Oven Pizza ParmCrisps are available at Fairway, select retailers nationwide, and on Amazon in 12-packs for $34.99: https://www.amazon.com/dp/B07K88YJZ3.

 

About ParmCrisps
ParmCrisps branded snacks are artisan-crafted, crunchy crisps made of real, oven-baked cheese and premium seasonings. With 9g protein per serving and only 1g carbs, ParmCrisps are Keto Friendly, Gluten-Free and Sugar Free. ParmCrisps is the leader in its category, with triple digit growth year-over-year since 2015. Visit ParmCrisps.com or @ParmCrisps to learn more.

 

https://www.facebook.com/ParmCrisps
https://twitter.com/parmcrisps
https://www.instagram.com/parmcrisps/

 

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