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Packaging Spotlight: like a chef by formascope design

 

 

Designed by

formascope design
Yerevan, Armenia

 

Brief

“We are starting creation process of a new, professional line of sauces with unique recipes. We are going to have a full range of tomato sauces in different variations. All of our products are 100% natural with intense flavor and aroma and without addition of conservatives and coloring substances. Sauces should be created for local market and adaptation should be done for US market as well.”

Solution

The idea behind the concept is that each and every person can cook tasty and delicious meals, using the sauces the brand offers. From the brand name “like a chef” it is understandable that the brand helps people feel like chefs and cook like a skilled cuisine chef in their own home. On the back of each package, we’ve rounded up some kitchen lingo to get consumers the vocabulary that will help to also talk like a professional chef in no time.

 

 

 

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tomsmain

Oral Care Spotlight: Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

 

Tom's of Maine is Pioneering the Movement to Make Tubes Widely Accepted for Recycling

KENNEBUNK, Maine, Nov. 14, 2019 /PRNewswire/ -- Tom's of Maine has begun shipping a first-of-its-kind recyclable toothpaste tube recognized by the Association of Plastic Recyclers. The tube is designed to be compatible with the #2 HDPE plastic stream and will begin shipping just ahead of National Recycling Day on November 15.

Until now, toothpaste tubes haven't been recyclable because most are made of a mixed material that doesn't have a second life and has to be landfilled. The #2 plastic continues to have a strong recycling stream and is the same material used in most laundry detergent bottles. The new Tom's of Maine recyclable tube is designed to be "circular," so that the material can be re-processed into new products and packaging.

"We're thrilled to offer a first-of-its-kind recyclable toothpaste tube that's been recognized by the Association of Plastic Recyclers, which sets the standard for North America. There is no oral care or personal care tube on the market with this APR recognition," said Esi Seng, general manager at Tom's of Maine. "We're already hard at work engaging with The Recycling Partnership and their network to communicate with recycling centers and win their acceptance of our recyclable tube. We're proud to be blazing a trail for other toothpaste brands to follow," Seng added.

Tom's of Maine Antiplaque & Whitening Peppermint Natural Toothpaste will be the first variant in the new tube, available on shelves in the coming weeks, with all full size Tom's of Maine toothpastes in the new recyclable tube by the end of 2020. For more information, please visit: https://www.tomsofmaine.com/our-promise/caring-for-the-planet.

"When it comes to recycling, shoppers interested in natural products are also more committed, active participants in working to keep waste out of landfills," said Julie Sprague, stewardship manager at Tom's of Maine. "This is another commitment we're making as a company guided by a rigorous set of standards called our Stewardship Model, which ensures we're operating sustainably and responsibly every day. Taking care of the planet is a goal we all share and this exciting launch is a new way we can work together in this ongoing effort," Sprague added.

To recycle the tube at home, people should check the back of their tube for the blue "flag" that tells you what to do: once empty, replace cap and recycle with #2 plastics. Tom's of Maine tubes without the blue flag haven't yet transitioned to the new recyclable material. Recycling practices vary by municipality and if a town doesn't accept #2 plastic, the Tom's of Maine Natural Care Recycling Program, a partnership with TerraCycle, is a recommended option for recycling all personal and oral care packaging regardless of the brand.

Tom's of Maine recently became a Certified B Corporation®, joining the ranks of top socially responsible companies. Through this accreditation, the company continues its commitment to transparency, caring for the planet and communities, and setting a positive example for future generations. 2020 marks the 50th anniversary of the brand still headquartered in Kennebunk, Maine. You can learn more about Tom's of Maine, its complete product portfolio and how the company makes its products by visiting www.TomsofMaine.com and www.Facebook.com/TomsofMaine.

About Tom's of Maine
Tom's of Maine has been making safe, effective natural personal care products for 49 years.  It all began when Tom and Kate Chappell moved to Maine in 1968 looking for a healthier, simpler life for their growing family. And when they couldn't find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom's of Maine products – including toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes – are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom's of Maine is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom's of Maine has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities.   Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom's of Maine

Related Links

https://www.tomsofmaine.com

 

Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

 

 

 

 

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byondgoodmain

Packaging Spotlight: Chocolate Company Madécasse Announces Its New Name, Beyond Good, Developed by Brand Naming Agency River + Wolf

 

 
The name reflects the products' exceptional taste and quality, as well as the company's dedication to impact the continent of Africa.

 
NEW YORK, Nov. 19, 2019 /PRNewswire/ -- New York City brand naming agency River + Wolf is proud to announce its role in developing the brand name, Beyond Good, for the Direct Trade chocolate company formerly known as Madécasse. Madécasse unveiled its rebrand at Salon du Chocolat in New York, a yearly trade fair for the international chocolate industry.

Beyond Good partnered with River + Wolf in the spring of 2019 to replace their current name Madécasse—the old French word for Madagascar—which was challenging to pronounce and did not reflect the company's ethos.

"River + Wolf's dynamic portfolio exemplified the experience we were looking for in a naming agency. They crafted a plethora of potential names and Beyond Good stood out as the front runner because it defines both the distinct flavor profile and business model our chocolate offers. Multiple rounds of consumer testing confirmed Beyond Good as the clear winner," said Perry Abbenante, VP of Marketing.

"Beyond Good is a simple name, but the process of developing a product or service name is incredibly complicated. It took time, creativity, legal counsel, and collaboration with the Beyond Good team, whom were incredibly thoughtful, intelligent, and kind. We believe the new name honors the company's purpose and ethos, as well as the taste of its chocolate, which truly is beyond good—just ask anyone in our office," said Wolfson.

Beyond Good sources heirloom cocoa harvested in Madagascar to create its bold and flavorful chocolate. The company works directly with almost 100 Malagasy farmers which allows them to earn wages well above the industry average for their cocoa.  The entire process is verified with the farmers by a 3rd party. Abbenante noted that although the company has changed its name, its "mission to change the way the world experiences chocolate, from the cocoa farmer to the consumer, stays the same."

To learn more about River + Wolf or the business of brand naming, please contact Jacqueline Lisk at info@jrlisk.com.

About River + Wolf
River + Wolf is an award-winning brand naming agency that creates product names, company names, and service names. River + Wolf is based in New York City, but works with clients across the globe. For more information, visit https://riverandwolf.com/.

About Beyond Good
Initially founded in 2008, Beyond Good is on a mission to change the way the world experiences chocolate from the cocoa farmer to the consumer. By sourcing the finest heirloom cocoa from farmers and a production factory in Madagascar, Beyond Good is redefining what "good" means to the chocolate industry and is the only U.S. company producing premium bean-to-bar chocolate in Africa. It's not just good, it's Beyond Good. For more information, visit http://beyondgood.com/.

 

 

Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)

Madécasse reveals its new brand name, Beyond Good, developed with brand naming agency River+Wolf (PRNewsfoto/River + Wolf)

 

 

 

 

 

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Love Grown

Packaging Spotlight: Love Grown Unveils Fresh, New Look for Its Cereal and Granola

 

DENVER, Nov. 7, 2019 /PRNewswire/ -- Love Grown, maker of cereal, granola and oatmeal, proudly introduces a brand-new look. Love Grown is 'Growing Better. Bite by Bite.™' and their delicious new look is just part of the journey.

"At Love Grown, we strive to bring better nutrition to everyday foods," said Lance Palumbo, CEO at Love Grown. "Our new look emphasizes our simple ingredients and better-for-you attributes. The rebrand also showcases a cohesive brand image so customers can quickly find our products wherever they are in the store." 

Love Grown worked closely with Saturday Insights, a consumer research agency, on the rebrand. The first step was to understand what their current brand was communicating to their customers and then improve upon the solid foundation they already had. "We really wanted to bring a consumer focus to this project, so we listened closely to understand what our brand was saying," said Palumbo. "Alicia Potter, at Faven Creative, is responsible for creating the new look and completely understood how to bring to life the great products we make."

Love Grown is here to bring 'better' to breakfast and beyond. It's why they create foods that feed your potential using simple, wholesome ingredients like beans, brown rice and toasted oats. With the increasing need for brands to be transparent about their ingredients, quality and production standards, Love Grown strives to bring the transparency of their products front and center with the rebrand. The brand is showcasing the great taste and texture of their cereal by enlarging it on the front of the package. All of their products are Gluten-Free, Non-GMO, Vegan and have Plant-Based Protein. "We're proud of our ingredients and want our customers to feel that. Creating products that we are proud of is at our core," said Palumbo.

Love Grown's new look is hitting shelves nationwide this month at major retailers, including Kroger, Sprouts, Safeway, Albertsons, and Natural Grocers.

To learn more about Love Grown and its line of products, please visit www.lovegrown.com.

ABOUT LOVE GROWN
Love Grown is a small, homegrown company working hard to provide honest nutrition, lovable taste and an opportunity for improvement in every bite. Distribution in the U.S. exceeds 12,000 locations nationwide and includes retailers such as Kroger, Sprouts, Safeway, Albertsons, Natural Grocers, Whole Foods Market, Publix, Wakefern, Wegmans, Stop and Shop and many others. For more information, visit www.lovegrown.com or follow @lovegrown on social media for new product releases and deals.

 

 

 

 

 

 

 

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Tic Tac® Coca-Cola® mint and its iconic and distinctive boxes

Packaging Spotlight: An Encounter of Two Icons: Tic Tac® Meets Coca-Cola

 

LUXEMBOURG, Oct. 14, 2019 /PRNewswire/ -- The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.

With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.

The introduction of this exclusive limited edition is supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.

Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.

The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go or for sharing with friends.

Further information on Tic Tac at www.tictac.com.

Tic Tac

Tic Tac® is one of the Ferrero Group's international big brands. Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature "rattle" sound. Tic Tac® in the original mint and orange flavors literally conquered the world, establishing a market presence on five continents. With an aim to surprise and delight consumers with fresh taste sensations, Tic Tac® is now one of the world leading brands in pocket confectionery with a wide range of minty, fruity and original flavors.

Photo - https://mma.prnewswire.com/media/1009322/Tic_Tac_Coca_Cola.jpg

SOURCE Ferrero International SA

Related Links

https://www.ferrero.com

 

 

 

 

 

 

 

 

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mayomain

Packaging Spotlight: Hellmann’s Commits to Using Recycled Plastic Packaging in Over 200 Million Bottles and Jars by 2020

 

ENGLEWOOD CLIFFS, N.J., April 16, 2019 /PRNewswire/ -- Today, Hellmann's announced that by 2020, all of its Mayonnaise and Mayonnaise Dressing plastic containers sold in U.S. retail stores will be made from recycled plastic materials. This initiative is part of Hellmann's ongoing commitment to advance sustainable packaging.

The recycled plastic packaging is rolling out now, beginning with Hellmann's Mayonnaise and Mayonnaise Dressing squeeze bottles and followed by Hellmann's jars by the end of 2019. Over 200 million Hellmann's bottles and jars will be impacted, and the new containers will feature the How2Recycle® label and artwork that highlights the brand's commitment to using recycled plastic.

"Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions," said Benjamin Crook, Senior Director, Dressings & Condiments, Unilever. "At Hellmann's we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love."

This is the first step for Hellmann's to move its portfolio of products toward fully recyclable bottles and jars that are made from 100 percent recycled materials. The brand's commitment to using recycled plastic packaging that is also recyclable is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Specifically, Hellmann's efforts will support the company's goal of ensuring 100 percent of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025. The company is also developing reusable packaging innovations in an effort to reduce single-use plastics as part of TerraCycle's Loop platform.

Consumers are encouraged to learn more about Hellmann's commitment to using recycled plastic packaging by visiting here: https://www.hellmanns.com/us/en/new-recycled-plastic-packaging.html

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Personal Care, Food & Refreshment and Home Care products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com

Contact: Allison Ranshous, aranshous@webershandwick.com

SOURCE Unilever

Related Links

http://www.Hellmanns.com

 

 

Hellmanns

 

 

 

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plantcartonmain

Packaging Spotlight: New Barn Organics Embraces PlantCarton™ Packaging for Almond Milk Products

 

 

MEMPHIS, Tenn., March 11, 2019 /PRNewswire/ -- Evergreen Packaging®, a global leader in plant-based packaging solutions, and New Barn Organics have announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen's PlantCarton™ paper packaging.  The PlantCarton™ brand is the culmination of Evergreen Packaging's longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging. For more information visit: PlantCarton.com.

"At New Barn Organics, we are dedicated to organic and the environmental responsibility that comes with it," said Ted Robb, CEO of New Barn Organics. "We heard clearly from our customers that a transition to plant-based packaging versus petroleum-based packaging is right for our brand and right for our products. And since a key premise of our business is to be transparent with our ingredients and sourcing decisions, we are dedicating space on a panel of the cartons to the PlantCarton™ story."

"We believe New Barn Organics is one of many companies listening to consumers about their packaging expectations," said DeWitt Clark, Vice President of Sales North American Packaging for Evergreen Packaging.  "For brands working toward their goals to reduce plastic, PlantCarton™ packages can offer an immediate opportunity to reduce plastic use by up to 80%*."

All of Evergreen's PlantCarton™ packages are made with at least 70% renewable material; paper made from trees where responsible forestry practices are used. PlantCarton™ packaging is also recyclable.

Evergreen Packaging is committed to providing sustainable packaging solutions that help brands enhance their responsible sustainability story with products that give confidence in the supply chain and the environmental impact of packaging. In addition to PlantCartons™, Evergreen Packaging offers other sustainable solutions such as renewable cupstock and ice cream board.

About Evergreen Packaging®

Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging makes and supplies paper and paperboard products globally and is the number one supplier of liquid packaging board in the world. The fiber used in Evergreen Packaging products comes from forests in the US where responsible forestry practices are used.

*Based on weight comparison of quart and larger, multi-serve plastic containers to our PlantCarton™ product line.

SOURCE Evergreen Packaging

 

PlantCarton™ brand is the culmination of Evergreen Packaging’s longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging.

PlantCarton™ brand is the culmination of Evergreen Packaging’s longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging.

 

 

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pathmain

Packaging Spotlight: Path of Life Brand to Showcase New Packaging at Expo West

 

 

CHICAGO, March 4, 2019 /PRNewswire/ -- Path of Life, known for their plant-based gourmet quinoa and veggie blend side dishes, is gearing up to debut their exciting new look at this year's Natural Products Expo West Booth 120.

Made with simple, all-natural ingredients, Path of Life's savory sides have upgraded their packaging after a complete rebrand to include bright colors, funny catchphrases, and tasty recipes. The fresh design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, staying true to their core mission: "Live simple… Grown simple  simple ingredients, simple preservation and simple to prepare."

"We're growing up!" said Audrea Fulton, vice president of sales for Path of Life. "We've been in the market for 3 years – now we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."

Aiming to dispel the notion that healthy food doesn't taste good, Fulton shared how Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.

The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers who are short on time but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.

"The new look has attitude and brings our brand to life," explained Fulton. "It's fun, it's edgy and more informative so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."

Come check out and taste the flavorful sides for yourself at Booth 120. To join the fun and vote #TeamQuinoa or #TeamCauli, follow @pathoflifebrand on social with the hashtag #celebratesides.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held from March 5-9, 2019 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, CA 92802. For more information, please visit www.expowest.com.

About Path of Life
As one of the fastest growing all-natural frozen plant-based brands, Path of Life is a family owned, natural and organic food company based in Chicago, Illinois. Created with the desire to make eating better, flavorful and easy for the entire family, Path of Life products are simply good, clean food.
www.pathoflifebrand.com

 

Path of Life's Southwest Mango Quinoa Blend

Path of Life's Southwest Mango Quinoa Blend

 

 

 

 

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f

Packaging Spotlight: Two for Tea

 

 

Designed by

Openmint Studio
Moscow, Russian Federation

Dima Je
Moscow, Russian Federation

Ekaterina Teterkina
Moscow, Russian Federation

 

 

 

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