FRUDOZA Light – low-calorie ice cream
FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor. The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for "Light" and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.
London, United Kingdom
Litterbox.com is a new brand of cat litter that operates as a delivery service through subscriptions or one-time purchases. They deliver litter on a monthly (or as needed) basis to cat owners throughout the USA right to their door. Litterbox.com is the manufacturer / farmer and the retailer (online).
The brand of litter is:
• All Natural
• Only one ingredient – natural clay
• Sun-dried in Wyoming, USA
• 99% Dust-Free
The raw material for this cat litter is a unique, naturally occurring sodium type bentonite, which only exists in the Western United States. The bentonite is completely sun-dried which allows water to be slowly and naturally evaporated. The result is litter as pure as nature intended with a soft texture that cats love. Directly from the farm to your home.
THE BRANDING OBJECTIVES
Develop a logo with an icon that is easy to read, simple and represents the brand for what it is: a new brand of cat litter that is organic and delivered to a customers home with ease. The customer should understand that it is organic/all natural cat litter.
THE LOGO: IDEA AND COLORS
The new logo is a combination of typography and symbols. The letter B of Box contains the head of a cat. This icon becomes stronger in the development of all the branding elements. The colors remember the warm colors of the hair cat and the industry of the brand (reference to pee and poo).
As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system
with the core value that this brand wants to convey to be effectively dissolved in the package design.
24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.
24 O’clock, located at the border of the finish and the start, will be with you every moment.
Kingsmen l BX Lab.
The name Kingsmen originates from the words, king’s men. It is synonymous with quality
service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,
the name Kingsmen is the single-most important element in our corporate signature.
Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores. Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.
Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.
Tough Slate Design
Moscow, Russian Federation
Dairy food “Rustic Happiness”
Rustic happiness — it's boundless expanses, amazing meetings and joyful discoveries.
The task was to stay in the milk category, but to concentrate people’s attention on emotions. To communicate with the consumer was made with the help of a sense of joy and happiness.
One of the most important part of the packaging is the endless Russian nature, which color differentiate SKU in the product line. However, after a longer contact with the packaging it becomes clear that the main heroine is the cow and its rustic happiness.
Moscow, Russian Federation