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Packaging Spotlight: Fifty50 Foods Unveils New Packaging for its Certified Low-Glycemic Products

 

Specialty food brand continues to serve consumers' growing appetite for Low-Glycemic Foods while funding Diabetes research

ROCHESTER, N.Y., Nov. 7, 2017 /PRNewswire/ -- Today, Fifty50 Foods, the company that designed specialty foods for people living with diabetes, revealed new packaging prominently featuring its brand slogan "Eat Well, Feel Good" to underscore the company's commitment to helping consumers benefit from a Low-Glycemic diet. The company also announced that it will continue its 26-year legacy of donating half of its profits to diabetes research, which so far totals more than $14 million.

"Based on shopper and retailer insights, we felt it was the right time to showcase how our great-tasting products meet the personal wellbeing objectives not only for people with diabetes but also those who want to live a Low-Glycemic lifestyle," said Julie Frost, Vice President of Sales and Marketing for Fifty50 Foods.

Fifty50 Foods has the industry's most extensive variety of certified Low-Glycemic foods ranging from peanut butters and fruit spreads to candies and cookies to breakfast items like syrup and oatmeal to baking items like pie crust and crystalline fructose. The brand's food items contain carbs that rank lower on the Glycemic Index (GI) so they are digested slower and won't cause dramatic blood sugar fluctuations, helping to keep energy levels steadier.

Low-Glycemic foods are not only for people with diabetes. Studies {1} have shown that a Low-GI diet offers health advantages like diminishing the risk for Type 2 diabetes, cardiovascular disease and age-related eye illnesses.

Tradition of giving continues
"In 1991, when we first committed to donating half of our profits to help prevent, treat and cure diabetes, it was not as common as it is today to find companies that make significant financial contributions to charities and social causes," said Frost. "We are proud of the fact that we were an early trailblazer in this area."

The company has given more than $8 million to date to (JDRF), the leading global organization funding type 1 diabetes (T1D) research.  "Fifty50 Foods is helping us realize our goal of living in a world without T1D," said Melissa Newman, Ph.D., Executive Director, Southwest Ohio Chapter, JDRF. "Every dollar we put towards research comes from donations and we are grateful for their support so we can continue to advance our mission and find a cure."

Fifty50 Foods' products are available for purchase at Fifty50Foods.com, on popular online shopping sites like Amazon, iHerb and MyBrands and at local grocers across the U.S.

About Fifty50 Foods

Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products ranging from peanut butters and fruit spreads to candies and cookies to breakfast items like syrup and oatmeal to baking items like pie crust and crystalline fructose. Originally designed for people with diabetes, Fifty50 Foods' products contain carbs low on the Glycemic Index so they are digested slower and help maintain blood sugar levels. Since 1991, Fifty50 has given half of its profits to fund diabetes research, totaling more than $14 million to help prevent, treat and find a cure for the disease. For more information about Fifty50 Foods, following a Low-Glycemic diet and recipes, visit Fifty50Foods.com, or follow Fifty50 Foods on Twitter and Facebook.

 

Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products. (PRNewsfoto/Fifty50 Foods)

Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products. (PRNewsfoto/Fifty50 Foods)

 

 

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Packaging Spotlight: Patrón Tequila Perfects Holiday Gift Giving with Patrón Silver One-Liter Limited Edition Bottle

 

Mexican Folk Art-Inspired Large-Size Bottle, in Convenient Gift Bag, is the Must-Have Collectible for the 2017 Holiday Season

ATOTONILCO EL ALTO, Jalisco, Mexico, Nov. 1, 2017 /PRNewswire/ -- Patrón Tequila is once again perfecting the season of gift giving and holiday entertaining with the introduction of this year's Patrón Silver One-Liter Limited Edition bottle.  This third in a series of collectible large-size bottle designs for the holidays is inspired by Mexico's tradition of vibrant ceramic and textile folk art.

The brightly colored pewter bottle label on this year's special edition release features Patrón's iconic bee design and depicts elements of Patrón's meticulous production process, including renderings of the native Weber Blue Agave from which Patrón is created, the razor sharp ax used to chop the harvested agave, and the traditional "tahona" stone which crushes the cooked agave to begin the fermentation and distillation process. The bottle is topped with an intricately designed metallic stopper, mirroring the detailed aesthetic of the label, and is packaged in a beautiful green gift bag, reminiscent of Patrón Silver's signature box.

Inside this limited production bottle, every drop of ultra-premium Patrón Silver tequila is handcrafted in small batches from the highest quality 100 percent Weber Blue Agave, and distilled and bottled at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

"Patrón is always one of the most-gifted spirits during the holidays and our limited-edition large size bottle has become something that people look forward to every year, both as a gift for someone special, and for holiday entertaining," said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "The distinctive label design of this year's bottle - influenced by our rich Mexican tradition of crafting artisanal tequila - offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits."

From gifting, to mixing-and-matching simply perfect cocktails this season, Patrón has the holidays covered. The Patrón Cocktail Lab, a library of hundreds of versatile cocktail recipes developed by Patrón's mixology team in collaboration with talented bartenders around the world, uses an interactive interface to tailor recommendations to each visitor to the site.  This fall and holiday season, hosts searching for their holiday go-to cocktail can find anything to match their tastes, from the herbaceous "Daylight Saver" (made with Patrón Silver tequila, Patrón Citrónge Orange liqueur, Lillet Blanc, fresh lime, and a touch of absinthe) to the tart and refreshing Cranberry Cooler (combining Patrón Silver tequila, Patrón Citrónge Lime liqueur, cranberry juice, and club soda).

The Patrón Silver One-Liter Limited Edition bottle is available at fine spirits and liquor retailers across the country for the suggested retail price of $59.99. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

 

 

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

 

 

 

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Packaging Spotlight: Glory Farms “See-Thru” Vegetable Can

 

EFFINGHAM, S.C., Oct. 17, 2017 /PRNewswire/ -- Glory Farms vegetables, packaged in a ground-breaking and category-first, "See-Thru" can, has been named a Packaging Finalist for the 2017 Gama Innovation Awards.  Glory Farms is a new brand of canned premium vegetables from McCall Farms, known for its tasty line of high quality, southern-style seasoned canned vegetables and fruits.

"We are honored to be named a finalist for this prestigious Gama Innovation Award," said Woody Swink, Co-President of McCall Farms.  "Our new Glory Farms See-Thru can is the most notable packaging innovation in canned vegetables since canning was invented in the early 1800's.  When the consumer can see the vegetables it not only says "fresh" but also gives them a sense of trust because they see what they are buying. It's truly, quality you can see."  The TruVue™ plastic can was developed in partnership with Sonoco Products, a global packaging leader.

The Gama Innovation Awards recognize outstanding innovation in the FMCG (Fast Moving Consumer Goods) space, with finalists selected by Gama's global network of in-country researchers and analysts. Gama Innovation Director Silvia Ruiz commented, "In putting together the short lists for each category we analyzed hundreds of products from over 40 countries, selecting only the ground-breaking few for consideration."

The overall winner in each category of the Gama Innovation Awards, as voted by an international panel of prestigious industry judges, will be announced in a ceremony to take place on October 25, 2017 in Manchester, United Kingdom at Manchester's Bridgewater Hall.

"Clear cans give a new meaning to transparency in the preserved vegetable category," writes the Gama Innovation Awards team. "The Glory Farms 'clear can' technology could allow canned foods to compete on a more equal footing with non-preserved alternatives in perceptions of freshness, quality, nutritional benefits and flavour."

Glory Farms uses only premium vegetables that are slow-cooked at lower temperatures to lock-in their flavors.  A new pop-top lid adds convenience for preparing delicious meals and side dishes.  Varieties include: Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans and Blackeye Peas.

About McCall Farms

McCall Farms is one of America's leading producers of farm-fresh canned vegetables and fruits. Established in 1838, McCall Farms employs over 1,000 people in its 900,000-square foot manufacturing facility and corporate offices in Effingham, SC.  The family-owned and operated company produces a wide variety of high-quality, Southern-style products under four nationally distributed brands:  Glory Foods, Margaret Holmes, Peanut Patch and Bruce's Yams.  New Glory Farms continues to expand distribution in 2017. For more information on Glory Farms, visit gloryfarms.com. For McCall Farms, visit mccallfarms.com

About Gama

Gama is a global provider of business information and services specializing in innovation and international trade. Through our worldwide network of over 100 specialists in 46 countries, we offer high-quality news, research, analysis and partnering services, delivering compelling insights and supporting you to unlock new business opportunities. www.gamaconsumer.com

 

New Glory Farms Premium Slow-Cooked Vegetables in a category first, "See-Thru" can. Available in seven varieties. (PRNewsfoto/McCall Farms)

New Glory Farms Premium Slow-Cooked Vegetables in a category first, "See-Thru" can. Available in seven varieties. (PRNewsfoto/McCall Farms)

 

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Packaging Spotlight: FRUDOZA Light ice cream

 

 

Designed by

AIDA Pioneer
Minsk, Belarus

Margarita Konovalova
Minsk, Belarus

 

Brief

FRUDOZA Light – low-calorie ice cream
FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor. The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for "Light" and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.

 

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Packaging Spotlight: Litterbox.com

 

 

Designed by

Maurizio Pagnozzi
London, United Kingdom

 

THE CLIENT

Litterbox.com is a new brand of cat litter that operates as a delivery service through subscriptions or one-time purchases. They deliver litter on a monthly (or as needed) basis to cat owners throughout the USA right to their door. Litterbox.com is the manufacturer / farmer and the retailer (online).

The brand of litter is:

• All Natural
• Organic
• Only one ingredient – natural clay
• Sun-dried in Wyoming, USA
• Non-tracking
• 99% Dust-Free

The raw material for this cat litter is a unique, naturally occurring sodium type bentonite, which only exists in the Western United States. The bentonite is completely sun-dried which allows water to be slowly and naturally evaporated. The result is litter as pure as nature intended with a soft texture that cats love. Directly from the farm to your home.

THE BRANDING OBJECTIVES

Develop a logo with an icon that is easy to read, simple and represents the brand for what it is: a new brand of cat litter that is organic and delivered to a customers home with ease. The customer should understand that it is organic/all natural cat litter.

THE LOGO: IDEA AND COLORS

The new logo is a combination of typography and symbols. The letter B of Box contains the head of a cat. This icon becomes stronger in the development of all the branding elements. The colors remember the warm colors of the hair cat and the industry of the brand (reference to pee and poo).

 

 

 

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orzomain2

Packaging Spotlight: 24 O’CLOCK Brand & Package Design

 

Designed by
Multiple Owners

 

 

Brief

24 O'CLOCK

As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system

with the core value that this brand wants to convey to be effectively dissolved in the package design.

24 O’clock means ‘midnight’ which is the boundary between today and tomorrow.

24 O’clock, located at the border of the finish and the start, will be with you every moment.

Kingsmen l BX Lab.

The name Kingsmen originates from the words, king’s men. It is synonymous with quality

service. It was first created, recognizing the client as somebody important, served by men
with commitment and integrity. Because manpower is the main driving force for the company,

the name Kingsmen is the single-most important element in our corporate signature.

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vanmain

Packaging Spotlight: Van Leeuwen Artisan Ice Cream

 

Designed by
Natasha Jen
Pentagram

 

 

Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores. Pentagram’s Natasha Jen and team have created a new brand identity system for Van Leeuwen that position it as the ice cream of choice. Stripping off all the visual noise typically seen in ice cream branding, the new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients, and colorful pints that stand out in stores and look great on social media. Since the introduction of the new packaging in the fall, retail sales have increased 50 percent.

 

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Packaging Spotlight: Bamboo Juice

 

 

Designed by

Marcel Sheishenov
Bishkek, Kyrgyzstan

 

Brief

Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.

 

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