Tag Archives: packaging


Packaging Spotlight: Ka-Pop Snacks Unveils New Updated Look and Packaging


ERIE, Colo., Oct. 27, 2020 /PRNewswire/ -- Ka-Pop! Snacks, the makers of sorghum-based chips and puffs, is pleased to announce fresh new packaging. The new-look reflects the company's continued commitment to healthy eating, a clean label, and the joy of snacking for all.  This bold, heroic new look is sure to pop off shelves – a critical part of the design strategy considering new COVID-19 shopping behaviors.

Dustin Finkel, Founder and CEO of Ka-Pop! Snacks said, "As the only 100% sorghum chip on the market, we've always wanted to emphasize this SUPER Grain's power through our superhero-themed branding. This revamp is much more than changing a few colors and copy; it's about breaking through at shelf and better telling our incredible taste & health stories. We want to disrupt the category with our unbelievably delicious chips and puffs." Adding, "The new packaging reinforces our belief that healthy snacks don't have to be boring!"

"Too often, snack brands in the natural set come across as serious and raise questions around taste. In conventional snacking, it's always a party, but junk food abounds. Ka-Pop! Snacks has challenged both categories through junkless products with all the taste and joy of snacking," said Andy Yates, Creative Director of Stone Strategy and Design, the design agency behind the new packaging. "We wanted to create a design system that celebrated their competitive advantage to truly be the best of both worlds.  This design invites consumers to Indulge Fearlessly through bright colors, explosive flavor, and a clear promise."

Following Ka-Pop!'s appearance on ABC's hit television show Shark Tank earlier this year, and the launch of their puffs platform, the brand has seen exponential expansion across all channels. To ensure success in new conventional retail locations, the brand has invested in packaging design to drive continued velocity acceleration despite the pandemic's impact on how consumers are shopping in-store. Their new packaging is sure to disrupt the shelves while inviting everyone to snack heroically!

The new packaging can be found on shelves in select Kroger and Wegmans stores starting in November and is starting to ship now on Amazon and kapopsnacks.com. To stay up to date on other news and information from Ka-Pop! Snacks make sure to follow them on Instagram @kapop_snacks.

About Ka-Pop! Snacks 
Ka-Pop! Snacks is an Erie, Colorado-based 'good-for-you' snack company that creates products based on the highest quality and nutritious ingredients. After years of running major successful international brands, industry leader, and Natural Products Entrepreneur Dustin Finkel created Ka-Pop! Chips. Finkel's mission is to always create tasty, nutritious, and satisfying products that are 100% natural, non-GMO, and allergen-free, BUT NOT Taste-Free! For more information, visit www.kapopsnacks.com.

About Stone Strategy & Design

Stone is a multi-disciplinary brand and creative strategy studio in Golden, Colorado. Independently owned, they weave together expertise supporting both large established brands with emerging, challenger start-ups.


Ka-Pop! Snacks

Ka-Pop! Snacks



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Bulletproof unveils bold new packaging.

Packaging Spotlight: Bulletproof Unveils Bold New Packaging


Leading Health and Wellness Company Continues to Grow and Evolve

SEATTLE, Oct. 20, 2020 /PRNewswire/ -- Bulletproof 360, the lifestyle company widely known for innovative food, beverage and supplements that fuel human performance, announced today the release of bold new packaging across their entire portfolio and the launch of two new food and beverage offerings. Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients. Bulletproof has continuously prided itself on never cutting corners by having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk. From clean coffee, MCT oil, collagen protein to supplements, Bulletproof's products are designed to help consumers unleash their full potential.

New Packaging
Bulletproof just unveiled a bold new packaging design aimed at harmonizing the brand look and feel across the portfolio.  The new packaging design clearly highlights specific product benefits and its high-quality, science-backed ingredients which are keto-friendly.  The new look is modern and distinctive, with the strong Bulletproof orange logo badge complimenting bold angular sections of colors accenting the bottom half of each design.  The new packaging will help consumers better navigate the Bulletproof product portfolio, and as the brand invests in growth – attracting new health-minded consumers to the portfolio is key to that strategy.

The new packaging is currently rolling out on retail shelves and on the brand's ecommerce site, and already driving consumer excitement and enthusiasm.  Additionally, a new visual identity has been implemented on the brand website, social channels and digital communication which brings to life the brand elements in a striking and impactful way.  Consumers are welcoming the evolution of the brand with positive support and messages via strong online engagement.

"Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day.  Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles," said Federico Troiani, Vice President of Growth for Bulletproof. "Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined.  The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients."

New Products
Expanding their food and beverage offerings, Bulletproof has launched two new product lines that include collagen protein for healthy skin, flexible joints and strong bones –plus MCT oil for sustained energy.

  • NEW Bulletproof Chocolate Dipped Collagen Protein Bars are a chocolatey, indulgent, delicious keto-friendly snack or dessert that consumers can feel good about eating whether at home or on-to-go. Each bar provides 7g Protein and just 1 gram of sugar. The bars are made with collagen protein from grass-fed cows to provide essential amino acids supporting healthy skin, flexible joints, and strong bones.  The bars are made with cashew butter and MCT oil, for sustained energy and quality fats to satisfy hunger. These new chocolate dipped bars come in three delicious flavors: Double Chocolate, Vanilla Cookie and Coconut.  Available now at local Whole Foods Market and coming soon to Bulletproof.com for $2.99/each.
  • NEW Bulletproof Cold Brew Latte in ready-to-drink cans provide you with whole body fuel and come in three crave-worthy flavors: Original, Dark Chocolate and Vanilla.  These are a great way to get your Bulletproof coffee benefits on the go without any prep.  Made with the same Bulletproof benefits you expect, including 0g sugar per serving, 8g of collagen protein to support healthy hair, skin & nails, grass-fed butter and MCT oil for sustained energy, and only 4g - 6g net carbs depending on the flavor. These new ready-to-drink cans are available in the refrigerated beverage section in a single can or in a 4-pack. Priced at $2.99 per can.

Bulletproof also recently announced the close of $13M in a new round of Growth Equity Investment, led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures.  Bulletproof plans to use the funding to expand its product offerings as well as reach a wider consumer audience to accelerate omnichannel growth.

Bulletproof products are sold in all major leading retailers nationwide, and online at Bulletproof.com and Amazon.com.

About Bulletproof
Bulletproof 360 is a leading health and wellness company offering integrated mind-body nutrition products designed to help consumers unleash their full potential. The Bulletproof portfolio offers a wide range of products ranging from clean coffee, MCT oil, collagen protein, snack bars to supplements. Founded in 2013, Bulletproof always uses the highest quality, science-backed, clean ingredients to create keto-friendly products. Bulletproof products are sold in leading retailers nationwide, as well as online at Bulletproof.com and Amazon.com. Additional information about the brand, products, recipes and more can be found at www.Bulletproof.com. Twitter: @bpnutrition 
Instagram: @bulletproof








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Packaging Spotlight: Morton Salt & McCormick Debut New All-Natural Himalayan Pink Salt & Ground Black Pepper Shakers


The perfect pairing of pink salt and black pepper brings fun and flavor to any dish anywhere, anytime

CHICAGO, Aug. 24, 2020 /PRNewswire/ -- Morton and McCormick are shaking up meals at home or on-the-go with the launch of Morton® Himalayan Pink Salt & McCormick® Ground Black Pepper Shakers. The newest product in Morton's robust line of culinary salts makes it easy and convenient for anyone to add a dash of flavor and color to their next meal - whether dining in or out.

This flavorful duo combines the unbeatable quality of the country's leading brands of pink salt and black pepper in easy-to-use, disposable shakers that look great on the table and are trusted side-kicks in the kitchen. They also fit almost anywhere for on-the-go seasoning - wherever your next meal takes you.

"Morton Himalayan Pink and McCormick Ground Black Pepper Shakers let chefs, foodies, and anyone who just loves a perfectly seasoned dish to have one anywhere, anytime," said Ryan Fleming, Morton Salt Director of Innovation. "While huge on flavor, these easy-to-use shakers are just the right size for seasoning at the dinner table and taking with you to your next family picnic, backyard BBQ, at-work meal, local restaurant, and everything in between."

The new Morton® Himalayan Pink Salt and McCormick® Ground Black Pepper offering includes a 4 oz. salt shaker and a 1.25 oz. pepper shaker (5.25 oz. total) in convenient containers that are easy to hold and open with one hand, and that look great thanks to the attractive pale pink-and-black color palette.

These sleek shakers also make the perfect seasoning pair! Morton fine pink salt crystals are all-natural and sourced directly from the iron-rich foothills of the Himalayan Mountains, giving the salt a pop of pink color and delicate flavor, while McCormick® Ground Black Pepper adds a robust, earthy kick and sharp aroma.

You can find Morton® Himalayan Pink Salt & McCormick® Ground Black Pepper Shakers now at retailers nationwide.  To learn more about Morton's wide range of culinary salts, or for recipe inspiration, visit www.mortonsalt.com and follow @MortonSalt on Instagram, Facebook and Pinterest. To learn more about McCormick's products, visit www.mccormick.com or download the McCormick Flavor Maker app for iPhone or Android to get recipes, how-to videos, meal planning, tips for building a digital pantry and much more.

About Morton Salt, Inc.
Morton Salt, Inc. is a trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household, road deicing, food processing, chemical, pharmaceutical, and numerous other uses. Headquartered in Chicago, Morton Salt with its affiliates in the Bahamas and Canada has nearly 3,000 employees committed to safety, quality, and service in the communities in which we operate.

About McCormick
McCormick & Company, Incorporated (MKC) is a global leader in flavor. With $5.3 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.  Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. For more information, visit www.mccormickcorporation.com



Morton Salt shakers




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Kellogg Company CI-White-Cheddar-House-Wine-Rose-Box-Only

Packaging Spotlight: The Pack Is Back! Cheez-It® White Cheddar And Refreshing House Wine Rose Combine For Year Two Toast


Just in Time for National Wine and Cheese Day, Cheez-It and House Wine Offer the Perfect Summer Pairing

BATTLE CREEK, Mich., July 21, 2020 /PRNewswire/ -- The FOMO-inducing Cheez-It® and Wine box that had everyone buzzing last year is back, just in time to celebrate National Wine and Cheese Day festivities. This year's limited-edition box offers a brand-new, summer-ready combination: Cheez-It White Cheddar & House Wine Rosé.

Made with 100% real cheese, Cheez-It White Cheddar crackers pair perfectly with the crisp, refreshing flavor of House Wine rosé — all in one convenient package. It's no secret that rosé is the ideal beverage for peak of summer, and the cheesy, crunchy satisfaction of Cheez-It crackers pairs perfectly with the light, crisp flavor of everyone's favorite summer drink. The tasty combo is perfect for a socially distant happy hour, virtual book club or a cozy night on the couch watching reality TV with a few friends.

"Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it's also the unofficial wine of summer!"

Limited-Edition Cheez-It White Cheddar & House Wine Rosé will be available online for $29.99 at OriginalHouseWine.com beginning at 2 p.m. Eastern on July 23, 2020, while supplies last. But unlike rosé, the box probably won't last all day so, snag a box before it sells out!

"Similar to the many varieties of Cheez-It, our wines run the full spectrum of flavor," said Hal Landvoigt, winemaker for House Wine. "We've seen rosé skyrocket in popularity over the past few years, especially during the warm summer season. For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar."

House Wine is the recipient of several Best Buy accolades from leading industry publications such as Wine Spectator and Wine Enthusiast. For additional details on the partnership, be sure to visit CheezIt.com and OriginalHouseWine.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About House Wine
Original House Wine is approachable and unpretentious. Available in a variety of varietal and flavors in cans, boxes, and bottles, House Wine is designed for enjoyment at any and all occasions. Created in 2004, House Wine is crafted with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving the brand's irreverent spirit by traveling the world to source the best grapes and cultivate its uniquely irreverent style. Visit http://originalhousewine.com/. Follow us! Instagram @ourhousewine or on Facebook @housewine.

About Precept Wine
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 4,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Ste. Chapelle, Cense and Colby Red, plus tasting rooms and hospitality throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Browne and Dan Baty, the company's wineries have garnered more than 800 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.




Kellogg Cheez-It White-Cheddar-House-Wine-Rose



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Packaging Spotlight: Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle


- Launch of 'Pulpex Limited' a new partnership between Diageo and Pilot Lite to launch new spirits bottle made of paper

- New bottle will debut with Johnnie Walker in early 2021

- A consortium of global FMCG companies has been created to develop the technology further, including PepsiCo and Unilever

LONDON, July 13, 2020 /PRNewswire/ -- Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has today announced that it has created the world's first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.

It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited's design and technology, in 2021.

Pulpex Limited has developed a 'first-of-its-kind' scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams.  The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

Ewan Andrew, Chief Sustainability Officer, Diageo PLC, said: "We're proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence."

Pulpex Limited's technology allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products and will form part of Diageo's commitment towards Goal 12 of the United Nations Sustainable Development Goals: 'Responsible Consumption and Production'. 

Richard Slater, Chief R&D Officer, Unilever, said: "We believe in tackling plastic waste through innovation and collaboration. We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years. Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we're delighted to be working together to tackle one of the biggest environmental challenges of our time."

Simon Lowden, Chief Sustainability Officer, PepsiCo, said: "Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organization could achieve alone. We're proud to be a part of it." 

Sandy Westwater, Director, Pilot Lite said, "We're thrilled to be working with global brand leaders in this consortium. By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours."

For more information, please contact the Diageo press office on press@diageo.com or +44 (0) 7803 856 200.

For information on Pilot Lite please contact press@pilotlitevenures.com.

Notes to Editors

  • More information about Pulpex Limited can be found at www.pulpex.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Pilot Lite

Pilot Lite Group, parent company of Pilot Lite Ventures and Pilot Lite Capital, is a pioneer and international leader in venture management, with a successful track record helping Fortune 500/FTSE 100 corporates accelerate the commercialization of innovation. Pilot Lite Ventures helps corporate clients identify, de-risk, validate and launch early-stage technology, new ventures and stranded intellectual property across developed and emerging channels and markets. Pilot Lite Capital directly invests in Corporate IP, products and brands and converts the assets into free-standing, revenue-generating businesses.



Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle

Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle




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Packaging Spotlight: BOMBAY SAPPHIRE® Gin Collaborates With Hebru Brantley To Launch First-Ever Artist Designed Bottle



Inspired by Street Art and Brantley's Distinctive Afro-Futuristic Designs, New Limited Edition Launch Supports Black Lives Matter Chicago

HAMILTON, Bermuda, July 1, 2020 /PRNewswire/ -- Bombay Sapphire, the world's number one premium gin by volume and value, announces its collaboration with contemporary Chicago artist Hebru Brantley to launch its first-ever artist-designed bottle in North America. As an extension of Stir Creativity, the global platform from Bombay Sapphire, the new Hebru Brantley Limited Edition bottle embodies the brand's mission to inspire and awaken creative potential within everyone. The launch of the Hebru Brantley Limited Edition will benefit the Chicago chapter of Black Lives Matter.

Drawing inspiration from his early passion for street art, Brantley's bottle design features distinct Afro-Futuristic motifs as an extension of his narrative driven work. Recognized as one of the preeminent Black artists at the forefront of culture, Brantley is internationally lauded for his public works and solo shows over the past decade, and has been sought after by a roster of A-list clientele including Jay-Z, Lenny Kravitz, George Lucas, LeBron James and more. Brantley's most recent project, Nevermore Park, transformed his former Chicago-based studio into a fantasy-like immersive pop-up art experience that attracted tens of thousands of visitors from around the world. Continuing to channel his work on new unexpected canvases, the artist has collaborated with Bombay Sapphire to create a design for the iconic gin bottle.

"We are honored that our first artist edition is with Hebru Brantley, whose work we have admired and supported for a long time," said Tom Spaven, North America Brand Director for BOMBAY SAPPHIRE gin. "Bombay Sapphire has always been a champion for equal representation in the arts, and it was absolutely essential to us that we make this donation to support the Black community. Art has the power to create change, but this is just a small step. We recognize that we can and will implement more long-term initiatives to champion marginalized voices in the creative arts — a mission that has never been more critical than it is now."

The longstanding association between Bombay Sapphire and Hebru Brantley was first established in 2011, when Brantley as an up-and-coming artist qualified as a finalist for the Bombay Sapphire Artisan Series — a nationwide search for the next big names in visual arts with a focus on fostering rising talents and undiscovered voices. As a part of the prize, Brantley's work was showcased at Scope Art Fair the following year, propelling his work onto the global art scene and attracting the attention of major brands and cultural icons alike, including hip-hop mogul Jay-Z who purchased one of his pieces — a testament to the exceptional caliber of talent who received exposure from the brand's annual emerging arts competition.

"It can be pivotal when an established, global brand like Bombay Sapphire believes and invests in up-and-coming artists early in their careers. My relationship with Bombay Sapphire began with the Artisan Series almost a decade ago, which played a role in jumpstarting my career," says Brantley. "Now the relationship has come full circle with my reinterpretation of the iconic Bombay Sapphire bottle, which is an extension of my submission piece for the Artisan Series. When you create something unique like this, you want it to inspire hope for a better future and shine a light on the courage and resilience of Black people in America. It felt only right that Bombay Sapphire and I were able to do this together to benefit Black Lives Matter Chicago, to support the critical work they do in fighting for racial justice in my hometown."

The Bombay Sapphire Hebru Brantley Limited Edition bottle is available in select states from July 1 and at ReserveBar.com.

SIZE: 750 ML
SRP: $22.99
ABV: 47%






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My/Mo Mochi Ice Cream's Single-Serve packaging is now patent-pending.

Packaging Spotlight: My/Mo Mochi Announces Patent-Pending Single Serve Mochi Ice Cream Packaging Designs


LOS ANGELES, June 18, 2020 /PRNewswire/ -- My/Mo Mochi Ice Cream is proud to announce that its newest innovation, the single-serve and two-pack packaging designs, are now patent-pending. The patent-pending application covers single fully enclosed mochi ice cream containers, two-pack mochi ice cream containers among others.

The patent-pending packaging offers snack lovers a single or two-pack mochi ice cream ball, packaged individually for optimal quality and freshness, while ensuring food safety. The fully enclosed pack is also fully compliant with FDA labeling requirements and each pack is printed with a "Best By" date to ensure freshness and maintain the integrity of the mochi ice creams' taste and texture.

My/Mo Mochi Ice Cream single-serve packs, as well as the two packs, are available at retailers throughout the country. To access the full store locator, please visit http://www.mymomochi.com/find-a-store.

About My/Mo Mochi Ice Cream:
Headquartered in Los Angeles, My/Mo Mochi Ice Cream is a miraculous match of magnificent mochi dough with marvelously mouthwatering ice cream. Available in a variety of fan-favorite flavors, My/Mo Mochi Ice Cream gives snackers a colorful and flavorful new way to experience ice cream in a handheld, naturally portion-controlled way. Made from the very best ingredients, always gluten free and rBST free, My/Mo's offerings range from poppable and delicious ice cream wrapped in sweet rice mochi dough with dairy and vegan offerings. For more information on My/Mo, please visit mymomochi.com.

SOURCE My/Mo Mochi Ice Cream

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Packaging Spotlight: Good Wipes New Look



Good Wipes has updated their packaging with a fresh new design.


**Every 2 Boxes of Body Wipes Purchased = 20 entries to our Peloton Bike Giveaway!!**

Cool down and freshen up wherever you are. Made to use anywhere - on the road, between flights, after exercise, at music festivals, or whenever a shower is unavailable - wipe away dirt, sweat and odor. Your whole body feels revitalized, smooth and clean, so you're ready for the next big adventure.
•Made with Natural Tree Tee Oil, Cooling Peppermint, Aloe and Ginseng
•Free from Parabens, Phthalates and Alcohol
•100% Biodegradable and Hypoallergenic
•Really BIG and Soft on the Skin (9.5inx 11.5in)
•Fresh (Light) Scent



Company: Good Wipes
Brand: Good Wipes
Origin: US
Category: Skin Care
Packaging: 10 pack
Claims: pH balanced, alcohol-free, and hypoallergenic so your skin won’t dry
Variants: View product range here
Price: $7.00 - $8.00
Where to Buy: US, Buy OnlineStore Locator
Website: http://goodwipes.com/














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Packaging Spotlight: like a chef by formascope design



Designed by

formascope design
Yerevan, Armenia



“We are starting creation process of a new, professional line of sauces with unique recipes. We are going to have a full range of tomato sauces in different variations. All of our products are 100% natural with intense flavor and aroma and without addition of conservatives and coloring substances. Sauces should be created for local market and adaptation should be done for US market as well.”


The idea behind the concept is that each and every person can cook tasty and delicious meals, using the sauces the brand offers. From the brand name “like a chef” it is understandable that the brand helps people feel like chefs and cook like a skilled cuisine chef in their own home. On the back of each package, we’ve rounded up some kitchen lingo to get consumers the vocabulary that will help to also talk like a professional chef in no time.




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Oral Care Spotlight: Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle


Tom's of Maine is Pioneering the Movement to Make Tubes Widely Accepted for Recycling

KENNEBUNK, Maine, Nov. 14, 2019 /PRNewswire/ -- Tom's of Maine has begun shipping a first-of-its-kind recyclable toothpaste tube recognized by the Association of Plastic Recyclers. The tube is designed to be compatible with the #2 HDPE plastic stream and will begin shipping just ahead of National Recycling Day on November 15.

Until now, toothpaste tubes haven't been recyclable because most are made of a mixed material that doesn't have a second life and has to be landfilled. The #2 plastic continues to have a strong recycling stream and is the same material used in most laundry detergent bottles. The new Tom's of Maine recyclable tube is designed to be "circular," so that the material can be re-processed into new products and packaging.

"We're thrilled to offer a first-of-its-kind recyclable toothpaste tube that's been recognized by the Association of Plastic Recyclers, which sets the standard for North America. There is no oral care or personal care tube on the market with this APR recognition," said Esi Seng, general manager at Tom's of Maine. "We're already hard at work engaging with The Recycling Partnership and their network to communicate with recycling centers and win their acceptance of our recyclable tube. We're proud to be blazing a trail for other toothpaste brands to follow," Seng added.

Tom's of Maine Antiplaque & Whitening Peppermint Natural Toothpaste will be the first variant in the new tube, available on shelves in the coming weeks, with all full size Tom's of Maine toothpastes in the new recyclable tube by the end of 2020. For more information, please visit: https://www.tomsofmaine.com/our-promise/caring-for-the-planet.

"When it comes to recycling, shoppers interested in natural products are also more committed, active participants in working to keep waste out of landfills," said Julie Sprague, stewardship manager at Tom's of Maine. "This is another commitment we're making as a company guided by a rigorous set of standards called our Stewardship Model, which ensures we're operating sustainably and responsibly every day. Taking care of the planet is a goal we all share and this exciting launch is a new way we can work together in this ongoing effort," Sprague added.

To recycle the tube at home, people should check the back of their tube for the blue "flag" that tells you what to do: once empty, replace cap and recycle with #2 plastics. Tom's of Maine tubes without the blue flag haven't yet transitioned to the new recyclable material. Recycling practices vary by municipality and if a town doesn't accept #2 plastic, the Tom's of Maine Natural Care Recycling Program, a partnership with TerraCycle, is a recommended option for recycling all personal and oral care packaging regardless of the brand.

Tom's of Maine recently became a Certified B Corporation®, joining the ranks of top socially responsible companies. Through this accreditation, the company continues its commitment to transparency, caring for the planet and communities, and setting a positive example for future generations. 2020 marks the 50th anniversary of the brand still headquartered in Kennebunk, Maine. You can learn more about Tom's of Maine, its complete product portfolio and how the company makes its products by visiting www.TomsofMaine.com and www.Facebook.com/TomsofMaine.

About Tom's of Maine
Tom's of Maine has been making safe, effective natural personal care products for 49 years.  It all began when Tom and Kate Chappell moved to Maine in 1968 looking for a healthier, simpler life for their growing family. And when they couldn't find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom's of Maine products – including toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes – are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom's of Maine is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom's of Maine has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities.   Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom's of Maine

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