Tag Archives: packaging

Chobani Innovates Away from Plastic with Paper Cup

Packaging Spotlight: Chobani Innovates Away from Plastic with Paper Cup


Chobani will be the only major US food maker with a paper cup in the yogurt aisle

With this launch, Chobani calls for greater paper recycling capabilities in the US

NEW BERLIN, N.Y., Aug. 26, 2021 /PRNewswire/ -- Chobani is taking an important step toward a more sustainable future, announcing today that we're launching a paper cup.

Chobani's paper cup marks a milestone in our efforts to reduce plastic use and put more sustainable packaging on shelves across America.

Chobani's new product innovations – oatmilk, cold brew coffee and coffee creamers – already come in paper-based packaging that is recyclable. After two years of development, we will move our oat yogurt into a paper-based cup, but we won't stop there. We'll continue exploring more sustainable packaging across our portfolio that will use less plastic and more paper.

"We all have a role to play in protecting our planet," said Chobani Founder and CEO Hamdi Ulukaya. "People have been asking for a paper cup, and we welcome this challenge to start reducing our plastic use, and to spark a conversation about how we can drive change together."

Chobani's paper cup is 80% paperboard, made from responsibly sourced and renewable material. The cup has a thin plastic lining to maintain the quality of our product.

"While this paper cup is a step in the right direction, it's just the beginning," said Ulukaya.

The cup will be made of recyclable materials, but we're realistic about the complexities of American's recycling system, which is fragmented across more than 10,000 municipal-run recycling centers1, each with unique rules.

Innovative packaging often challenges the current recycling capabilities across the U.S. As part of our work in bringing this cup to market, we will continue collaborating with partners, including the Sustainable Packaging Coalition, and policymakers to advocate for improvements that expand the recycling infrastructure in this country.

Fans will start finding Chobani's paper cup in the yogurt aisle at the end of this year. It will begin with single-serve Chobani® Oat Blend and we will continue to invest in sustainable packaging initiatives across our product portfolio.

About Chobani

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005.  We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America's No.1 yogurt brand, and it's made with only natural ingredients without artificial preservatives.

Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, TwitterInstagram, and LinkedIn.



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Quore Gelato

Packaging Spotlight: Love is in the Air With Quore Gelato and the Best Luxury Packaging


The ultra-premium gelato with liquor brand won first place in Best Luxury Packaging in the 2021 edition of the Dieline Awards

MIAMI, June 8, 2021 /PRNewswire/ -- Twenty different flavors, three different sizes. Quore experience is much more than the finest gelato infused with liquor in South Florida. The Miami-based brand is the perfect match between the smooth taste of world-class liquors and the most delicate gelato. The perfect love story, mixed with tradition and romance. So is its packaging. The ideal middle ground between traditional bars serving the best liquors and all the necessary features protects the pleasant gelato experience.

Dieline agreed with this vision and decided to award Quore Gelato as "The Best Luxury Packaging of 2021," selecting its work among hundreds of luxury brands from around the world and the stories they have to tell.

Why is this recognition so important to Miami's community? Because Quore manufactures its gelato locally, bringing a history of passion for preparations and ingredients, with the quality that this magical city encourages and deserves.

"Being recognized for the best luxury packaging in 2021 is an honor and an immense joy. Packaging is one more element within the Quore experience that we want to provide to those who visit us and choose our gelato. Every detail builds the essence of this brand with the spirit of traditional Italian quality and the trend and freshness of our flavors," expressed Daniel Kwon Jin Lee, CEO of Quore Gelato. 

About Dieline and The Best Luxury Packaging of 2021

Since its founding in 2007, it continues to be one of the world's leading packaging design competitions. The best luxury brands from around the world and the most demanding packaging designers compete in this event, and, this time, Quore Gelato was privileged to stand out and be the winners.

The design process required trips to those hidden places in the heart of Italy. First, to experience the story in the first person and then transfer it to the perfect packaging, which preserves the conditions of a product as delicate as the one Quore offers and transports the consumer to their own romance story.

Quore worked together with Jastor, a branding consultancy firm that helped them discover gelato lovers' insights and experiences that fit their lifestyles.

The packaging tells a story. Still, it also preserves the optimal qualities of the product, such as its temperature or the best color scale to identify the premium flavors inside.

Fall in Love with Quore Gelato Premium Experience

Discover Quore in any of its exclusive Miami locations specially set to enjoy the superior taste of liquor and the pleasure of Italian gelato:

  • Costa Hollywood: 777 Ocean Drive, Hollywood, FL 33019
  • Aventura Mall: 19501 Biscayne Blvd., Aventura, FL 33180

Quore invites everyone to live their own world-class gelato experience. Ready to have a crush on Miami's best liquor-infused gelato?

For more information, visit QuoreGelato.com.







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Packaging Spotlight: Sour Jacks® Makes “Zing the Thing” With New Graphics and Varietie


Sour Jacks® Unveils New Innovation and Upgraded Packaging to Bring Consumers Even More Sour Power

ALLENDALE, N.J., April 21, 2021 /PRNewswire/ -- Candy maker, The Promotion In Motion Companies, Inc., is pouring on the "Zing" with new dynamic packaging graphics and an expansion into new flavors and mixtures of its deliciously soft and chewy Sour Jacks® Sour Wedge™ Candies.

The newest variety to join the lineup is Original Sour Jacks® Sour Wedges™, featuring a mouth-puckering, five-flavor mix of luscious cherry, oh-so-juicy orange, lively lime, sweet strawberry and tangy lemonade. The new combination joins the revamped Sour Jacks® Watermelon, Sour Jacks® Wildberry and Sour Jacks® Green Apple Sour Wedge™ varieties.

"We're always looking to innovate and find new and delicious ways to ensure our Sour Jacks® Wedges meet the rapidly growing consumer demand for fun, flavorful, sweet and sour goodness," shared Lena Antin, Brand Manager for The Promotion In Motion Companies, Inc. "The entire lineup features the unique Sour Jacks® Sour Wedge™ shape, with a mouth-puckering, sour-sanded coating that tantalize taste buds and keeps sour-loving Sour Jacks® fans reaching for more."

Sour Jacks® Sour Wedges™ are offered in 4 oz. and 5 oz. Peg Bags with suggested retail prices ranging from $1.00$1.79, and are available for purchase nationwide on Amazon, Dollar Tree, many movie theatre chains and other major retailers across the country.

Sour Jacks® are manufactured and marketed by The Promotion In Motion Companies, Inc. For more information on Sour Jacks® please visit www.sourjacks.com.

About The Promotion In Motion Companies
The Promotion In Motion Companies, Inc. ("PIM") is one of the world's largest makers of fruit snacks, fruit rolls, chocolate and non-chocolate confections, and other delicious snack foods and treats.  Currently ranked as #40 on Candy Industry Magazine's "Global Top 100" confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past seven years. PIM is also ranked by Crain's Business as one of the New York Metro Area's 100 largest privately owned companies, and by NJBIZ as one of the State's 50 largest privately held employers.

Millions of times each day, consumers across the world enjoy PIM's vast array of loved brands including: Welch's® Fruit Snacks, Welch's® Fruit 'n Yogurt™ Snacks, Welch's® Fruit Rolls, Welch's® Juicefuls® Juicy Fruit Snacks, Sun-Maid®Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Gummi Worms and much more. PIM's subsidiaries and affiliates include Promotion In Motion Canada, Inc., PIM Brands Mexico, S de R, CV, Grupo de Alimentación Promotion In Motion Iberica, S.L., Promotion In Motion UK, Ltd., PIM Brands Hindustani Private Limited, PIM Global Holdings, LLC, Farmer's Choice Food Brands, PIM Brands, LLC and Pharma In Motion, LLC (makers of supplements, nutraceuticals and OTC pharmaceutical products and food ingredients).

For additional information, please visit www.promotioninmotion.com or contact 5W at promotioninmotion@5wpr.com.

SOURCE Promotion In Motion

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Packaging Spotlight: Ka-Pop Snacks Unveils New Updated Look and Packaging


ERIE, Colo., Oct. 27, 2020 /PRNewswire/ -- Ka-Pop! Snacks, the makers of sorghum-based chips and puffs, is pleased to announce fresh new packaging. The new-look reflects the company's continued commitment to healthy eating, a clean label, and the joy of snacking for all.  This bold, heroic new look is sure to pop off shelves – a critical part of the design strategy considering new COVID-19 shopping behaviors.

Dustin Finkel, Founder and CEO of Ka-Pop! Snacks said, "As the only 100% sorghum chip on the market, we've always wanted to emphasize this SUPER Grain's power through our superhero-themed branding. This revamp is much more than changing a few colors and copy; it's about breaking through at shelf and better telling our incredible taste & health stories. We want to disrupt the category with our unbelievably delicious chips and puffs." Adding, "The new packaging reinforces our belief that healthy snacks don't have to be boring!"

"Too often, snack brands in the natural set come across as serious and raise questions around taste. In conventional snacking, it's always a party, but junk food abounds. Ka-Pop! Snacks has challenged both categories through junkless products with all the taste and joy of snacking," said Andy Yates, Creative Director of Stone Strategy and Design, the design agency behind the new packaging. "We wanted to create a design system that celebrated their competitive advantage to truly be the best of both worlds.  This design invites consumers to Indulge Fearlessly through bright colors, explosive flavor, and a clear promise."

Following Ka-Pop!'s appearance on ABC's hit television show Shark Tank earlier this year, and the launch of their puffs platform, the brand has seen exponential expansion across all channels. To ensure success in new conventional retail locations, the brand has invested in packaging design to drive continued velocity acceleration despite the pandemic's impact on how consumers are shopping in-store. Their new packaging is sure to disrupt the shelves while inviting everyone to snack heroically!

The new packaging can be found on shelves in select Kroger and Wegmans stores starting in November and is starting to ship now on Amazon and kapopsnacks.com. To stay up to date on other news and information from Ka-Pop! Snacks make sure to follow them on Instagram @kapop_snacks.

About Ka-Pop! Snacks 
Ka-Pop! Snacks is an Erie, Colorado-based 'good-for-you' snack company that creates products based on the highest quality and nutritious ingredients. After years of running major successful international brands, industry leader, and Natural Products Entrepreneur Dustin Finkel created Ka-Pop! Chips. Finkel's mission is to always create tasty, nutritious, and satisfying products that are 100% natural, non-GMO, and allergen-free, BUT NOT Taste-Free! For more information, visit www.kapopsnacks.com.

About Stone Strategy & Design

Stone is a multi-disciplinary brand and creative strategy studio in Golden, Colorado. Independently owned, they weave together expertise supporting both large established brands with emerging, challenger start-ups.


Ka-Pop! Snacks

Ka-Pop! Snacks



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Bulletproof unveils bold new packaging.

Packaging Spotlight: Bulletproof Unveils Bold New Packaging


Leading Health and Wellness Company Continues to Grow and Evolve

SEATTLE, Oct. 20, 2020 /PRNewswire/ -- Bulletproof 360, the lifestyle company widely known for innovative food, beverage and supplements that fuel human performance, announced today the release of bold new packaging across their entire portfolio and the launch of two new food and beverage offerings. Since the Company's launch in 2013, Bulletproof has been focused on developing integrated mind-body nutrition products that feature science-backed, high quality ingredients. Bulletproof has continuously prided itself on never cutting corners by having close partnerships with producers and manufacturers to maintain the highest standards, and offering products with no gluten, soy, artificial fillers or junk. From clean coffee, MCT oil, collagen protein to supplements, Bulletproof's products are designed to help consumers unleash their full potential.

New Packaging
Bulletproof just unveiled a bold new packaging design aimed at harmonizing the brand look and feel across the portfolio.  The new packaging design clearly highlights specific product benefits and its high-quality, science-backed ingredients which are keto-friendly.  The new look is modern and distinctive, with the strong Bulletproof orange logo badge complimenting bold angular sections of colors accenting the bottom half of each design.  The new packaging will help consumers better navigate the Bulletproof product portfolio, and as the brand invests in growth – attracting new health-minded consumers to the portfolio is key to that strategy.

The new packaging is currently rolling out on retail shelves and on the brand's ecommerce site, and already driving consumer excitement and enthusiasm.  Additionally, a new visual identity has been implemented on the brand website, social channels and digital communication which brings to life the brand elements in a striking and impactful way.  Consumers are welcoming the evolution of the brand with positive support and messages via strong online engagement.

"Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day.  Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles," said Federico Troiani, Vice President of Growth for Bulletproof. "Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined.  The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients."

New Products
Expanding their food and beverage offerings, Bulletproof has launched two new product lines that include collagen protein for healthy skin, flexible joints and strong bones –plus MCT oil for sustained energy.

  • NEW Bulletproof Chocolate Dipped Collagen Protein Bars are a chocolatey, indulgent, delicious keto-friendly snack or dessert that consumers can feel good about eating whether at home or on-to-go. Each bar provides 7g Protein and just 1 gram of sugar. The bars are made with collagen protein from grass-fed cows to provide essential amino acids supporting healthy skin, flexible joints, and strong bones.  The bars are made with cashew butter and MCT oil, for sustained energy and quality fats to satisfy hunger. These new chocolate dipped bars come in three delicious flavors: Double Chocolate, Vanilla Cookie and Coconut.  Available now at local Whole Foods Market and coming soon to Bulletproof.com for $2.99/each.
  • NEW Bulletproof Cold Brew Latte in ready-to-drink cans provide you with whole body fuel and come in three crave-worthy flavors: Original, Dark Chocolate and Vanilla.  These are a great way to get your Bulletproof coffee benefits on the go without any prep.  Made with the same Bulletproof benefits you expect, including 0g sugar per serving, 8g of collagen protein to support healthy hair, skin & nails, grass-fed butter and MCT oil for sustained energy, and only 4g - 6g net carbs depending on the flavor. These new ready-to-drink cans are available in the refrigerated beverage section in a single can or in a 4-pack. Priced at $2.99 per can.

Bulletproof also recently announced the close of $13M in a new round of Growth Equity Investment, led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures.  Bulletproof plans to use the funding to expand its product offerings as well as reach a wider consumer audience to accelerate omnichannel growth.

Bulletproof products are sold in all major leading retailers nationwide, and online at Bulletproof.com and Amazon.com.

About Bulletproof
Bulletproof 360 is a leading health and wellness company offering integrated mind-body nutrition products designed to help consumers unleash their full potential. The Bulletproof portfolio offers a wide range of products ranging from clean coffee, MCT oil, collagen protein, snack bars to supplements. Founded in 2013, Bulletproof always uses the highest quality, science-backed, clean ingredients to create keto-friendly products. Bulletproof products are sold in leading retailers nationwide, as well as online at Bulletproof.com and Amazon.com. Additional information about the brand, products, recipes and more can be found at www.Bulletproof.com. Twitter: @bpnutrition 
Instagram: @bulletproof








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Packaging Spotlight: Morton Salt & McCormick Debut New All-Natural Himalayan Pink Salt & Ground Black Pepper Shakers


The perfect pairing of pink salt and black pepper brings fun and flavor to any dish anywhere, anytime

CHICAGO, Aug. 24, 2020 /PRNewswire/ -- Morton and McCormick are shaking up meals at home or on-the-go with the launch of Morton® Himalayan Pink Salt & McCormick® Ground Black Pepper Shakers. The newest product in Morton's robust line of culinary salts makes it easy and convenient for anyone to add a dash of flavor and color to their next meal - whether dining in or out.

This flavorful duo combines the unbeatable quality of the country's leading brands of pink salt and black pepper in easy-to-use, disposable shakers that look great on the table and are trusted side-kicks in the kitchen. They also fit almost anywhere for on-the-go seasoning - wherever your next meal takes you.

"Morton Himalayan Pink and McCormick Ground Black Pepper Shakers let chefs, foodies, and anyone who just loves a perfectly seasoned dish to have one anywhere, anytime," said Ryan Fleming, Morton Salt Director of Innovation. "While huge on flavor, these easy-to-use shakers are just the right size for seasoning at the dinner table and taking with you to your next family picnic, backyard BBQ, at-work meal, local restaurant, and everything in between."

The new Morton® Himalayan Pink Salt and McCormick® Ground Black Pepper offering includes a 4 oz. salt shaker and a 1.25 oz. pepper shaker (5.25 oz. total) in convenient containers that are easy to hold and open with one hand, and that look great thanks to the attractive pale pink-and-black color palette.

These sleek shakers also make the perfect seasoning pair! Morton fine pink salt crystals are all-natural and sourced directly from the iron-rich foothills of the Himalayan Mountains, giving the salt a pop of pink color and delicate flavor, while McCormick® Ground Black Pepper adds a robust, earthy kick and sharp aroma.

You can find Morton® Himalayan Pink Salt & McCormick® Ground Black Pepper Shakers now at retailers nationwide.  To learn more about Morton's wide range of culinary salts, or for recipe inspiration, visit www.mortonsalt.com and follow @MortonSalt on Instagram, Facebook and Pinterest. To learn more about McCormick's products, visit www.mccormick.com or download the McCormick Flavor Maker app for iPhone or Android to get recipes, how-to videos, meal planning, tips for building a digital pantry and much more.

About Morton Salt, Inc.
Morton Salt, Inc. is a trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household, road deicing, food processing, chemical, pharmaceutical, and numerous other uses. Headquartered in Chicago, Morton Salt with its affiliates in the Bahamas and Canada has nearly 3,000 employees committed to safety, quality, and service in the communities in which we operate.

About McCormick
McCormick & Company, Incorporated (MKC) is a global leader in flavor. With $5.3 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.  Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. For more information, visit www.mccormickcorporation.com



Morton Salt shakers




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Kellogg Company CI-White-Cheddar-House-Wine-Rose-Box-Only

Packaging Spotlight: The Pack Is Back! Cheez-It® White Cheddar And Refreshing House Wine Rose Combine For Year Two Toast


Just in Time for National Wine and Cheese Day, Cheez-It and House Wine Offer the Perfect Summer Pairing

BATTLE CREEK, Mich., July 21, 2020 /PRNewswire/ -- The FOMO-inducing Cheez-It® and Wine box that had everyone buzzing last year is back, just in time to celebrate National Wine and Cheese Day festivities. This year's limited-edition box offers a brand-new, summer-ready combination: Cheez-It White Cheddar & House Wine Rosé.

Made with 100% real cheese, Cheez-It White Cheddar crackers pair perfectly with the crisp, refreshing flavor of House Wine rosé — all in one convenient package. It's no secret that rosé is the ideal beverage for peak of summer, and the cheesy, crunchy satisfaction of Cheez-It crackers pairs perfectly with the light, crisp flavor of everyone's favorite summer drink. The tasty combo is perfect for a socially distant happy hour, virtual book club or a cozy night on the couch watching reality TV with a few friends.

"Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it's also the unofficial wine of summer!"

Limited-Edition Cheez-It White Cheddar & House Wine Rosé will be available online for $29.99 at OriginalHouseWine.com beginning at 2 p.m. Eastern on July 23, 2020, while supplies last. But unlike rosé, the box probably won't last all day so, snag a box before it sells out!

"Similar to the many varieties of Cheez-It, our wines run the full spectrum of flavor," said Hal Landvoigt, winemaker for House Wine. "We've seen rosé skyrocket in popularity over the past few years, especially during the warm summer season. For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar."

House Wine is the recipient of several Best Buy accolades from leading industry publications such as Wine Spectator and Wine Enthusiast. For additional details on the partnership, be sure to visit CheezIt.com and OriginalHouseWine.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About House Wine
Original House Wine is approachable and unpretentious. Available in a variety of varietal and flavors in cans, boxes, and bottles, House Wine is designed for enjoyment at any and all occasions. Created in 2004, House Wine is crafted with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving the brand's irreverent spirit by traveling the world to source the best grapes and cultivate its uniquely irreverent style. Visit http://originalhousewine.com/. Follow us! Instagram @ourhousewine or on Facebook @housewine.

About Precept Wine
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 4,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Ste. Chapelle, Cense and Colby Red, plus tasting rooms and hospitality throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Browne and Dan Baty, the company's wineries have garnered more than 800 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.




Kellogg Cheez-It White-Cheddar-House-Wine-Rose



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Packaging Spotlight: Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle


- Launch of 'Pulpex Limited' a new partnership between Diageo and Pilot Lite to launch new spirits bottle made of paper

- New bottle will debut with Johnnie Walker in early 2021

- A consortium of global FMCG companies has been created to develop the technology further, including PepsiCo and Unilever

LONDON, July 13, 2020 /PRNewswire/ -- Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has today announced that it has created the world's first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.

It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited's design and technology, in 2021.

Pulpex Limited has developed a 'first-of-its-kind' scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams.  The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

Ewan Andrew, Chief Sustainability Officer, Diageo PLC, said: "We're proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence."

Pulpex Limited's technology allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products and will form part of Diageo's commitment towards Goal 12 of the United Nations Sustainable Development Goals: 'Responsible Consumption and Production'. 

Richard Slater, Chief R&D Officer, Unilever, said: "We believe in tackling plastic waste through innovation and collaboration. We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years. Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we're delighted to be working together to tackle one of the biggest environmental challenges of our time."

Simon Lowden, Chief Sustainability Officer, PepsiCo, said: "Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organization could achieve alone. We're proud to be a part of it." 

Sandy Westwater, Director, Pilot Lite said, "We're thrilled to be working with global brand leaders in this consortium. By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours."

For more information, please contact the Diageo press office on press@diageo.com or +44 (0) 7803 856 200.

For information on Pilot Lite please contact press@pilotlitevenures.com.

Notes to Editors

  • More information about Pulpex Limited can be found at www.pulpex.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Pilot Lite

Pilot Lite Group, parent company of Pilot Lite Ventures and Pilot Lite Capital, is a pioneer and international leader in venture management, with a successful track record helping Fortune 500/FTSE 100 corporates accelerate the commercialization of innovation. Pilot Lite Ventures helps corporate clients identify, de-risk, validate and launch early-stage technology, new ventures and stranded intellectual property across developed and emerging channels and markets. Pilot Lite Capital directly invests in Corporate IP, products and brands and converts the assets into free-standing, revenue-generating businesses.



Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle

Diageo Announces Creation of World’s First Ever 100% Plastic Free Paper-based Spirits Bottle




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Packaging Spotlight: BOMBAY SAPPHIRE® Gin Collaborates With Hebru Brantley To Launch First-Ever Artist Designed Bottle



Inspired by Street Art and Brantley's Distinctive Afro-Futuristic Designs, New Limited Edition Launch Supports Black Lives Matter Chicago

HAMILTON, Bermuda, July 1, 2020 /PRNewswire/ -- Bombay Sapphire, the world's number one premium gin by volume and value, announces its collaboration with contemporary Chicago artist Hebru Brantley to launch its first-ever artist-designed bottle in North America. As an extension of Stir Creativity, the global platform from Bombay Sapphire, the new Hebru Brantley Limited Edition bottle embodies the brand's mission to inspire and awaken creative potential within everyone. The launch of the Hebru Brantley Limited Edition will benefit the Chicago chapter of Black Lives Matter.

Drawing inspiration from his early passion for street art, Brantley's bottle design features distinct Afro-Futuristic motifs as an extension of his narrative driven work. Recognized as one of the preeminent Black artists at the forefront of culture, Brantley is internationally lauded for his public works and solo shows over the past decade, and has been sought after by a roster of A-list clientele including Jay-Z, Lenny Kravitz, George Lucas, LeBron James and more. Brantley's most recent project, Nevermore Park, transformed his former Chicago-based studio into a fantasy-like immersive pop-up art experience that attracted tens of thousands of visitors from around the world. Continuing to channel his work on new unexpected canvases, the artist has collaborated with Bombay Sapphire to create a design for the iconic gin bottle.

"We are honored that our first artist edition is with Hebru Brantley, whose work we have admired and supported for a long time," said Tom Spaven, North America Brand Director for BOMBAY SAPPHIRE gin. "Bombay Sapphire has always been a champion for equal representation in the arts, and it was absolutely essential to us that we make this donation to support the Black community. Art has the power to create change, but this is just a small step. We recognize that we can and will implement more long-term initiatives to champion marginalized voices in the creative arts — a mission that has never been more critical than it is now."

The longstanding association between Bombay Sapphire and Hebru Brantley was first established in 2011, when Brantley as an up-and-coming artist qualified as a finalist for the Bombay Sapphire Artisan Series — a nationwide search for the next big names in visual arts with a focus on fostering rising talents and undiscovered voices. As a part of the prize, Brantley's work was showcased at Scope Art Fair the following year, propelling his work onto the global art scene and attracting the attention of major brands and cultural icons alike, including hip-hop mogul Jay-Z who purchased one of his pieces — a testament to the exceptional caliber of talent who received exposure from the brand's annual emerging arts competition.

"It can be pivotal when an established, global brand like Bombay Sapphire believes and invests in up-and-coming artists early in their careers. My relationship with Bombay Sapphire began with the Artisan Series almost a decade ago, which played a role in jumpstarting my career," says Brantley. "Now the relationship has come full circle with my reinterpretation of the iconic Bombay Sapphire bottle, which is an extension of my submission piece for the Artisan Series. When you create something unique like this, you want it to inspire hope for a better future and shine a light on the courage and resilience of Black people in America. It felt only right that Bombay Sapphire and I were able to do this together to benefit Black Lives Matter Chicago, to support the critical work they do in fighting for racial justice in my hometown."

The Bombay Sapphire Hebru Brantley Limited Edition bottle is available in select states from July 1 and at ReserveBar.com.

SIZE: 750 ML
SRP: $22.99
ABV: 47%






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My/Mo Mochi Ice Cream's Single-Serve packaging is now patent-pending.

Packaging Spotlight: My/Mo Mochi Announces Patent-Pending Single Serve Mochi Ice Cream Packaging Designs


LOS ANGELES, June 18, 2020 /PRNewswire/ -- My/Mo Mochi Ice Cream is proud to announce that its newest innovation, the single-serve and two-pack packaging designs, are now patent-pending. The patent-pending application covers single fully enclosed mochi ice cream containers, two-pack mochi ice cream containers among others.

The patent-pending packaging offers snack lovers a single or two-pack mochi ice cream ball, packaged individually for optimal quality and freshness, while ensuring food safety. The fully enclosed pack is also fully compliant with FDA labeling requirements and each pack is printed with a "Best By" date to ensure freshness and maintain the integrity of the mochi ice creams' taste and texture.

My/Mo Mochi Ice Cream single-serve packs, as well as the two packs, are available at retailers throughout the country. To access the full store locator, please visit http://www.mymomochi.com/find-a-store.

About My/Mo Mochi Ice Cream:
Headquartered in Los Angeles, My/Mo Mochi Ice Cream is a miraculous match of magnificent mochi dough with marvelously mouthwatering ice cream. Available in a variety of fan-favorite flavors, My/Mo Mochi Ice Cream gives snackers a colorful and flavorful new way to experience ice cream in a handheld, naturally portion-controlled way. Made from the very best ingredients, always gluten free and rBST free, My/Mo's offerings range from poppable and delicious ice cream wrapped in sweet rice mochi dough with dairy and vegan offerings. For more information on My/Mo, please visit mymomochi.com.

SOURCE My/Mo Mochi Ice Cream

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