Tag Archives: packaging

Tic Tac® Coca-Cola® mint and its iconic and distinctive boxes

Packaging Spotlight: An Encounter of Two Icons: Tic Tac® Meets Coca-Cola

 

LUXEMBOURG, Oct. 14, 2019 /PRNewswire/ -- The Ferrero Group is proud to launch on the market Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands of the FMCG sector. Thanks to this collaboration Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint with the refreshment of Coca-Cola. This special edition will be available in the next few months in more than 70 countries all around the world.

With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac. Both brands are appreciated all over the world, perfect for sharing, connecting people, providing refreshment.

The introduction of this exclusive limited edition is supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.

Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.

The formats will be available worldwide in the iconic Tic Tac boxes, perfect on the go or for sharing with friends.

Further information on Tic Tac at www.tictac.com.

Tic Tac

Tic Tac® is one of the Ferrero Group's international big brands. Tic Tac® was born in 1969, and became an instant success as a unique, fresh-breath candy with the flip-top lid and the signature "rattle" sound. Tic Tac® in the original mint and orange flavors literally conquered the world, establishing a market presence on five continents. With an aim to surprise and delight consumers with fresh taste sensations, Tic Tac® is now one of the world leading brands in pocket confectionery with a wide range of minty, fruity and original flavors.

Photo - https://mma.prnewswire.com/media/1009322/Tic_Tac_Coca_Cola.jpg

SOURCE Ferrero International SA

Related Links

https://www.ferrero.com

 

 

 

 

 

 

 

 

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mayomain

Packaging Spotlight: Hellmann’s Commits to Using Recycled Plastic Packaging in Over 200 Million Bottles and Jars by 2020

 

ENGLEWOOD CLIFFS, N.J., April 16, 2019 /PRNewswire/ -- Today, Hellmann's announced that by 2020, all of its Mayonnaise and Mayonnaise Dressing plastic containers sold in U.S. retail stores will be made from recycled plastic materials. This initiative is part of Hellmann's ongoing commitment to advance sustainable packaging.

The recycled plastic packaging is rolling out now, beginning with Hellmann's Mayonnaise and Mayonnaise Dressing squeeze bottles and followed by Hellmann's jars by the end of 2019. Over 200 million Hellmann's bottles and jars will be impacted, and the new containers will feature the How2Recycle® label and artwork that highlights the brand's commitment to using recycled plastic.

"Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions," said Benjamin Crook, Senior Director, Dressings & Condiments, Unilever. "At Hellmann's we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love."

This is the first step for Hellmann's to move its portfolio of products toward fully recyclable bottles and jars that are made from 100 percent recycled materials. The brand's commitment to using recycled plastic packaging that is also recyclable is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Specifically, Hellmann's efforts will support the company's goal of ensuring 100 percent of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025. The company is also developing reusable packaging innovations in an effort to reduce single-use plastics as part of TerraCycle's Loop platform.

Consumers are encouraged to learn more about Hellmann's commitment to using recycled plastic packaging by visiting here: https://www.hellmanns.com/us/en/new-recycled-plastic-packaging.html

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Personal Care, Food & Refreshment and Home Care products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com

Contact: Allison Ranshous, aranshous@webershandwick.com

SOURCE Unilever

Related Links

http://www.Hellmanns.com

 

 

Hellmanns

 

 

 

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plantcartonmain

Packaging Spotlight: New Barn Organics Embraces PlantCarton™ Packaging for Almond Milk Products

 

 

MEMPHIS, Tenn., March 11, 2019 /PRNewswire/ -- Evergreen Packaging®, a global leader in plant-based packaging solutions, and New Barn Organics have announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen's PlantCarton™ paper packaging.  The PlantCarton™ brand is the culmination of Evergreen Packaging's longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging. For more information visit: PlantCarton.com.

"At New Barn Organics, we are dedicated to organic and the environmental responsibility that comes with it," said Ted Robb, CEO of New Barn Organics. "We heard clearly from our customers that a transition to plant-based packaging versus petroleum-based packaging is right for our brand and right for our products. And since a key premise of our business is to be transparent with our ingredients and sourcing decisions, we are dedicating space on a panel of the cartons to the PlantCarton™ story."

"We believe New Barn Organics is one of many companies listening to consumers about their packaging expectations," said DeWitt Clark, Vice President of Sales North American Packaging for Evergreen Packaging.  "For brands working toward their goals to reduce plastic, PlantCarton™ packages can offer an immediate opportunity to reduce plastic use by up to 80%*."

All of Evergreen's PlantCarton™ packages are made with at least 70% renewable material; paper made from trees where responsible forestry practices are used. PlantCarton™ packaging is also recyclable.

Evergreen Packaging is committed to providing sustainable packaging solutions that help brands enhance their responsible sustainability story with products that give confidence in the supply chain and the environmental impact of packaging. In addition to PlantCartons™, Evergreen Packaging offers other sustainable solutions such as renewable cupstock and ice cream board.

About Evergreen Packaging®

Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging makes and supplies paper and paperboard products globally and is the number one supplier of liquid packaging board in the world. The fiber used in Evergreen Packaging products comes from forests in the US where responsible forestry practices are used.

*Based on weight comparison of quart and larger, multi-serve plastic containers to our PlantCarton™ product line.

SOURCE Evergreen Packaging

 

PlantCarton™ brand is the culmination of Evergreen Packaging’s longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging.

PlantCarton™ brand is the culmination of Evergreen Packaging’s longstanding commitment to sustainability with an emphasis on the importance of using renewable materials in packaging.

 

 

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pathmain

Packaging Spotlight: Path of Life Brand to Showcase New Packaging at Expo West

 

 

CHICAGO, March 4, 2019 /PRNewswire/ -- Path of Life, known for their plant-based gourmet quinoa and veggie blend side dishes, is gearing up to debut their exciting new look at this year's Natural Products Expo West Booth 120.

Made with simple, all-natural ingredients, Path of Life's savory sides have upgraded their packaging after a complete rebrand to include bright colors, funny catchphrases, and tasty recipes. The fresh design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, staying true to their core mission: "Live simple… Grown simple  simple ingredients, simple preservation and simple to prepare."

"We're growing up!" said Audrea Fulton, vice president of sales for Path of Life. "We've been in the market for 3 years – now we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."

Aiming to dispel the notion that healthy food doesn't taste good, Fulton shared how Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.

The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers who are short on time but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.

"The new look has attitude and brings our brand to life," explained Fulton. "It's fun, it's edgy and more informative so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."

Come check out and taste the flavorful sides for yourself at Booth 120. To join the fun and vote #TeamQuinoa or #TeamCauli, follow @pathoflifebrand on social with the hashtag #celebratesides.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held from March 5-9, 2019 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, CA 92802. For more information, please visit www.expowest.com.

About Path of Life
As one of the fastest growing all-natural frozen plant-based brands, Path of Life is a family owned, natural and organic food company based in Chicago, Illinois. Created with the desire to make eating better, flavorful and easy for the entire family, Path of Life products are simply good, clean food.
www.pathoflifebrand.com

 

Path of Life's Southwest Mango Quinoa Blend

Path of Life's Southwest Mango Quinoa Blend

 

 

 

 

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Packaging Spotlight: Two for Tea

 

 

Designed by

Openmint Studio
Moscow, Russian Federation

Dima Je
Moscow, Russian Federation

Ekaterina Teterkina
Moscow, Russian Federation

 

 

 

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Packaging Spotlight: Flieger Oatmeals

 

 

Designed by

Soyuz
Moscow, Russian Federation

Slava Vovk
Moscow, Russian Federation

Danil Da
Moscow, Russian Federation

 

Brief

IS IT A BIRD? THIS IS A PLANE?
NO, IT'S FLIEGER!

Oatmeal porridge is good for you and can be tasty if properly cooked.
But... very few people like it, especially kids, so parents have to come up with all sorts of tricks for their little ones
to eat porridge. For example, they make it like a game: "Uh-uh, it’s an airplane flying — open your mouth to catch it"

It was this simple game-like mechanics that became an idea for branding and packaging development for a series
of high-quality oatmeal cereals with blueberries, strawberries and apples. We took the easily memorized German colloquial
word ‘Flieger’, which means "airplane", and developed an easily-read color code system for the packaging.

Juicy bright colors and large shapes allow the product to stand out on the shelf among the average competitors,
who prefer to show the blooming fields and use the theme of closeness to nature.

 

 

 

No, Flieger porridges are all natural and good. We just did not want our porridge
to be the same as everything.

 

 

 

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Packaging Spotlight: freshrich

 

 

Designed by

Máry G.
New York, NY, USA

Sergey Golodyaev
Paris, France

 

Brief

Branding and packaging for Freshrich Juice. The color of each flavor complementing the ingredient profile. Freshrich is more than a beverage, it’s culture of health, art, and possibility.

 

 

 

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Packaging Spotlight: Gastropolis Food Market

 

 

Designed by

formascope design
Armenia

 

Brief

We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.

 

challenge

Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.

idea/solution

The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.

 

 

 

 

 

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Packaging Spotlight: All Nuts

 

 

Designed by

Sweety & Co.
Porto Alegre, Brazil

 

Brief

Contemporary, All Nuts talks to people in the present days. They are rethinking their food, but with the rush life they have, there’s no time to make their own food. That’s where All Nuts comes in, with the practicality and certainty that by adding a nut a day to their food, people will be taking care of their own health and living better.

The Challenge
All Nuts has a varied product line with several packaging proposals. The idea was to bring to the daily life of people who wants to take care of themselves, a modern packaging, that delights them and also has a unique strong identity from the three pillars of the brand: Healthy, Natural and Brazilian.

The Solution
For the brand identity and packaging, we bet on a monogram that becomes a pattern (mesh with several applications) and we also used the overlap of the stickers to differentiate the product. Simple and easy solution with low coast. The result is a family with movement, due to the diverse proportions of pattern and bright attractive color

 

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Thinking about creating a badge that intersects the word NUT and the letter A (from All Nuts), we created a monogram that doubles as the reduced form for the brand. O result is a strong and independent element that reinforces the brand as necessary.

 

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Packaging Spotlight: Swag Brewery ENAMEL CAMPFIRE MUGS

 

 

Who says you can't drink in style?

Our brand new campfire-style enamel mugs hold 16oz of your favorite liquid, and they’re sure to make someone smile wherever they’re used. They’re a hearty 4 inches across and 3.5 inches tall.

These highly versatile mugs serve as great drinking vessels for the following liquids:

  • Beer (craft, light, homebrewed, etc)
  • Wine (Merlot, Chardonnay, Cabernet, Riesling, Chateneuf-du-Pape, etc)
  • Whiskey (Scotch, Rye, Bourbon, etc)
  • Hard liquor (Vodka, Rum, Tequila, Gin, Moonshine, etc.)
  • Coffee
  • Tea
  • Water
  • Literally anything you can drink, and plenty of things you can eat

BUY HERE - swagbrewery.com

 

 

 

 

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