Tag Archives: packaging


Packaging Spotlight: Two for Tea



Designed by

Openmint Studio
Moscow, Russian Federation

Dima Je
Moscow, Russian Federation

Ekaterina Teterkina
Moscow, Russian Federation




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Packaging Spotlight: Flieger Oatmeals



Designed by

Moscow, Russian Federation

Slava Vovk
Moscow, Russian Federation

Danil Da
Moscow, Russian Federation




Oatmeal porridge is good for you and can be tasty if properly cooked.
But... very few people like it, especially kids, so parents have to come up with all sorts of tricks for their little ones
to eat porridge. For example, they make it like a game: "Uh-uh, it’s an airplane flying — open your mouth to catch it"

It was this simple game-like mechanics that became an idea for branding and packaging development for a series
of high-quality oatmeal cereals with blueberries, strawberries and apples. We took the easily memorized German colloquial
word ‘Flieger’, which means "airplane", and developed an easily-read color code system for the packaging.

Juicy bright colors and large shapes allow the product to stand out on the shelf among the average competitors,
who prefer to show the blooming fields and use the theme of closeness to nature.




No, Flieger porridges are all natural and good. We just did not want our porridge
to be the same as everything.




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Packaging Spotlight: freshrich



Designed by

Máry G.
New York, NY, USA

Sergey Golodyaev
Paris, France



Branding and packaging for Freshrich Juice. The color of each flavor complementing the ingredient profile. Freshrich is more than a beverage, it’s culture of health, art, and possibility.




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Packaging Spotlight: Gastropolis Food Market



Designed by

formascope design



We set a challenge to create a brand identity using simple shapes and content, so the brand style of Gastropolis has been built in combination of two forms and three elements (one circle, two lines). The logo "a circle and two lines" with the same "plate- cutlery" became the origin of the brand-style language. The logo constantly transforms by dynamic principle and creates radically different culinary corners using the same shapes, that in fact become the part of the corporate style of Gastropolis.



Gastropolis is a modern gourmet food market offering different culinary corners in one location. Our challenge was to develop brand concept and visual identity for such a diversified place.


The branding of Gastropolis is based on the idea of “form as a language of communication”. It’s a simple concept based on human relationship with food. This relationship begins with a "plate-cutlery" motion, which is also viewed as a formal embodiment of Gastropolis corporate style.






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Packaging Spotlight: All Nuts



Designed by

Sweety & Co.
Porto Alegre, Brazil



Contemporary, All Nuts talks to people in the present days. They are rethinking their food, but with the rush life they have, there’s no time to make their own food. That’s where All Nuts comes in, with the practicality and certainty that by adding a nut a day to their food, people will be taking care of their own health and living better.

The Challenge
All Nuts has a varied product line with several packaging proposals. The idea was to bring to the daily life of people who wants to take care of themselves, a modern packaging, that delights them and also has a unique strong identity from the three pillars of the brand: Healthy, Natural and Brazilian.

The Solution
For the brand identity and packaging, we bet on a monogram that becomes a pattern (mesh with several applications) and we also used the overlap of the stickers to differentiate the product. Simple and easy solution with low coast. The result is a family with movement, due to the diverse proportions of pattern and bright attractive color




Thinking about creating a badge that intersects the word NUT and the letter A (from All Nuts), we created a monogram that doubles as the reduced form for the brand. O result is a strong and independent element that reinforces the brand as necessary.





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Packaging Spotlight: Swag Brewery ENAMEL CAMPFIRE MUGS



Who says you can't drink in style?

Our brand new campfire-style enamel mugs hold 16oz of your favorite liquid, and they’re sure to make someone smile wherever they’re used. They’re a hearty 4 inches across and 3.5 inches tall.

These highly versatile mugs serve as great drinking vessels for the following liquids:

  • Beer (craft, light, homebrewed, etc)
  • Wine (Merlot, Chardonnay, Cabernet, Riesling, Chateneuf-du-Pape, etc)
  • Whiskey (Scotch, Rye, Bourbon, etc)
  • Hard liquor (Vodka, Rum, Tequila, Gin, Moonshine, etc.)
  • Coffee
  • Tea
  • Water
  • Literally anything you can drink, and plenty of things you can eat

BUY HERE - swagbrewery.com





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Packaging Spotlight: Fifty50 Foods Unveils New Packaging for its Certified Low-Glycemic Products


Specialty food brand continues to serve consumers' growing appetite for Low-Glycemic Foods while funding Diabetes research

ROCHESTER, N.Y., Nov. 7, 2017 /PRNewswire/ -- Today, Fifty50 Foods, the company that designed specialty foods for people living with diabetes, revealed new packaging prominently featuring its brand slogan "Eat Well, Feel Good" to underscore the company's commitment to helping consumers benefit from a Low-Glycemic diet. The company also announced that it will continue its 26-year legacy of donating half of its profits to diabetes research, which so far totals more than $14 million.

"Based on shopper and retailer insights, we felt it was the right time to showcase how our great-tasting products meet the personal wellbeing objectives not only for people with diabetes but also those who want to live a Low-Glycemic lifestyle," said Julie Frost, Vice President of Sales and Marketing for Fifty50 Foods.

Fifty50 Foods has the industry's most extensive variety of certified Low-Glycemic foods ranging from peanut butters and fruit spreads to candies and cookies to breakfast items like syrup and oatmeal to baking items like pie crust and crystalline fructose. The brand's food items contain carbs that rank lower on the Glycemic Index (GI) so they are digested slower and won't cause dramatic blood sugar fluctuations, helping to keep energy levels steadier.

Low-Glycemic foods are not only for people with diabetes. Studies {1} have shown that a Low-GI diet offers health advantages like diminishing the risk for Type 2 diabetes, cardiovascular disease and age-related eye illnesses.

Tradition of giving continues
"In 1991, when we first committed to donating half of our profits to help prevent, treat and cure diabetes, it was not as common as it is today to find companies that make significant financial contributions to charities and social causes," said Frost. "We are proud of the fact that we were an early trailblazer in this area."

The company has given more than $8 million to date to (JDRF), the leading global organization funding type 1 diabetes (T1D) research.  "Fifty50 Foods is helping us realize our goal of living in a world without T1D," said Melissa Newman, Ph.D., Executive Director, Southwest Ohio Chapter, JDRF. "Every dollar we put towards research comes from donations and we are grateful for their support so we can continue to advance our mission and find a cure."

Fifty50 Foods' products are available for purchase at Fifty50Foods.com, on popular online shopping sites like Amazon, iHerb and MyBrands and at local grocers across the U.S.

About Fifty50 Foods

Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products ranging from peanut butters and fruit spreads to candies and cookies to breakfast items like syrup and oatmeal to baking items like pie crust and crystalline fructose. Originally designed for people with diabetes, Fifty50 Foods' products contain carbs low on the Glycemic Index so they are digested slower and help maintain blood sugar levels. Since 1991, Fifty50 has given half of its profits to fund diabetes research, totaling more than $14 million to help prevent, treat and find a cure for the disease. For more information about Fifty50 Foods, following a Low-Glycemic diet and recipes, visit Fifty50Foods.com, or follow Fifty50 Foods on Twitter and Facebook.


Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products. (PRNewsfoto/Fifty50 Foods)

Fifty50 Foods is making it easier for people to live a Low-Glycemic lifestyle with the industry's broadest category of certified branded great-tasting products. (PRNewsfoto/Fifty50 Foods)



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Packaging Spotlight: Patrón Tequila Perfects Holiday Gift Giving with Patrón Silver One-Liter Limited Edition Bottle


Mexican Folk Art-Inspired Large-Size Bottle, in Convenient Gift Bag, is the Must-Have Collectible for the 2017 Holiday Season

ATOTONILCO EL ALTO, Jalisco, Mexico, Nov. 1, 2017 /PRNewswire/ -- Patrón Tequila is once again perfecting the season of gift giving and holiday entertaining with the introduction of this year's Patrón Silver One-Liter Limited Edition bottle.  This third in a series of collectible large-size bottle designs for the holidays is inspired by Mexico's tradition of vibrant ceramic and textile folk art.

The brightly colored pewter bottle label on this year's special edition release features Patrón's iconic bee design and depicts elements of Patrón's meticulous production process, including renderings of the native Weber Blue Agave from which Patrón is created, the razor sharp ax used to chop the harvested agave, and the traditional "tahona" stone which crushes the cooked agave to begin the fermentation and distillation process. The bottle is topped with an intricately designed metallic stopper, mirroring the detailed aesthetic of the label, and is packaged in a beautiful green gift bag, reminiscent of Patrón Silver's signature box.

Inside this limited production bottle, every drop of ultra-premium Patrón Silver tequila is handcrafted in small batches from the highest quality 100 percent Weber Blue Agave, and distilled and bottled at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

"Patrón is always one of the most-gifted spirits during the holidays and our limited-edition large size bottle has become something that people look forward to every year, both as a gift for someone special, and for holiday entertaining," said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "The distinctive label design of this year's bottle - influenced by our rich Mexican tradition of crafting artisanal tequila - offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits."

From gifting, to mixing-and-matching simply perfect cocktails this season, Patrón has the holidays covered. The Patrón Cocktail Lab, a library of hundreds of versatile cocktail recipes developed by Patrón's mixology team in collaboration with talented bartenders around the world, uses an interactive interface to tailor recommendations to each visitor to the site.  This fall and holiday season, hosts searching for their holiday go-to cocktail can find anything to match their tastes, from the herbaceous "Daylight Saver" (made with Patrón Silver tequila, Patrón Citrónge Orange liqueur, Lillet Blanc, fresh lime, and a touch of absinthe) to the tart and refreshing Cranberry Cooler (combining Patrón Silver tequila, Patrón Citrónge Lime liqueur, cranberry juice, and club soda).

The Patrón Silver One-Liter Limited Edition bottle is available at fine spirits and liquor retailers across the country for the suggested retail price of $59.99. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.



2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)




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Packaging Spotlight: Glory Farms “See-Thru” Vegetable Can


EFFINGHAM, S.C., Oct. 17, 2017 /PRNewswire/ -- Glory Farms vegetables, packaged in a ground-breaking and category-first, "See-Thru" can, has been named a Packaging Finalist for the 2017 Gama Innovation Awards.  Glory Farms is a new brand of canned premium vegetables from McCall Farms, known for its tasty line of high quality, southern-style seasoned canned vegetables and fruits.

"We are honored to be named a finalist for this prestigious Gama Innovation Award," said Woody Swink, Co-President of McCall Farms.  "Our new Glory Farms See-Thru can is the most notable packaging innovation in canned vegetables since canning was invented in the early 1800's.  When the consumer can see the vegetables it not only says "fresh" but also gives them a sense of trust because they see what they are buying. It's truly, quality you can see."  The TruVue™ plastic can was developed in partnership with Sonoco Products, a global packaging leader.

The Gama Innovation Awards recognize outstanding innovation in the FMCG (Fast Moving Consumer Goods) space, with finalists selected by Gama's global network of in-country researchers and analysts. Gama Innovation Director Silvia Ruiz commented, "In putting together the short lists for each category we analyzed hundreds of products from over 40 countries, selecting only the ground-breaking few for consideration."

The overall winner in each category of the Gama Innovation Awards, as voted by an international panel of prestigious industry judges, will be announced in a ceremony to take place on October 25, 2017 in Manchester, United Kingdom at Manchester's Bridgewater Hall.

"Clear cans give a new meaning to transparency in the preserved vegetable category," writes the Gama Innovation Awards team. "The Glory Farms 'clear can' technology could allow canned foods to compete on a more equal footing with non-preserved alternatives in perceptions of freshness, quality, nutritional benefits and flavour."

Glory Farms uses only premium vegetables that are slow-cooked at lower temperatures to lock-in their flavors.  A new pop-top lid adds convenience for preparing delicious meals and side dishes.  Varieties include: Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans and Blackeye Peas.

About McCall Farms

McCall Farms is one of America's leading producers of farm-fresh canned vegetables and fruits. Established in 1838, McCall Farms employs over 1,000 people in its 900,000-square foot manufacturing facility and corporate offices in Effingham, SC.  The family-owned and operated company produces a wide variety of high-quality, Southern-style products under four nationally distributed brands:  Glory Foods, Margaret Holmes, Peanut Patch and Bruce's Yams.  New Glory Farms continues to expand distribution in 2017. For more information on Glory Farms, visit gloryfarms.com. For McCall Farms, visit mccallfarms.com

About Gama

Gama is a global provider of business information and services specializing in innovation and international trade. Through our worldwide network of over 100 specialists in 46 countries, we offer high-quality news, research, analysis and partnering services, delivering compelling insights and supporting you to unlock new business opportunities. www.gamaconsumer.com


New Glory Farms Premium Slow-Cooked Vegetables in a category first, "See-Thru" can. Available in seven varieties. (PRNewsfoto/McCall Farms)

New Glory Farms Premium Slow-Cooked Vegetables in a category first, "See-Thru" can. Available in seven varieties. (PRNewsfoto/McCall Farms)


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Packaging Spotlight: FRUDOZA Light ice cream



Designed by

AIDA Pioneer
Minsk, Belarus

Margarita Konovalova
Minsk, Belarus



FRUDOZA Light – low-calorie ice cream
FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor. The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for "Light" and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.















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