Tag Archives: packaging innovation

new color changing tetrapaks

New Tetra Pak cartons will change colour when milk is off

Packaging giant Tetra Pak will unveil new milk cartons that will change colour when left out of the fridge for too long, it was reported.

The smart cartons will be the latest innovation to improve food safety from the Swiss-based company as demand for sustainable packaging increases.

According to the Financial Times, the company is developing a chip that can be embedded in the cartons while containing information about how long the product has been out of the fridge.

The chip could then be scanned by a mobile phone to show details about the farm and cow that had produced the milk, in a partnership with Brazilian food co-operative Aurora.

Tetra Pak announced today that its net sales were up five per cent to EUR10.36 billion (£8.6 billion) over the last financial year.

In 2011, the company launched the first aseptic milk carton as well as supplying packaging for more than 76 billion litres of milk, juice and other drinks.

“We are committed to supporting our customers, retailers and suppliers over the long term and will continue to invest in products, services and facilities that look beyond tomorrow, while also making sure we deliver what is needed today,“ said Dennis Jönsson, president and chief executive of Tetra Pak.

He told the FT: "Resources are becoming scarcer and, with costs being higher, it is important to ... do more with less."

The firm will also be taking part in the Anuga FoodTec trade fair in Cologne, which starts tomorrow.

In a statement ahead of the four-day fair, Tetra Pak said: "As a part of a changing market landscape, there are new challenges and demands to be met, such as legislation on one side and producer/customer demands, consumer needs, product shelf-life, distribution requirements, and environmental impact on the other side."

via The Telegraph

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Eco-friendly packaging influences shopping decisions, study says

More U.S. shoppers are interested in choosing eco-friendly packaging, but they're confused about which types are best for the environment, according to a study on packaging and the environment released Monday.

The study from the New Jersey marketing firm Perception Research Services reports that 36% of shoppers in 2011 were likely to choose environmentally friendly packaging, a 29% increase over 2010. Half of the shoppers polled said they were willing to pay more for such packaging. One-third of the shoppers said they bought more of a product if its package was labeled "recyclable" or "made from recycled material," and a quarter of the shoppers said they have switched brands for more eco-friendly packaging.

One in five shoppers said packaging didn't include enough environmental information and provided confusing claims, the study found. Many respondents said they didn't know which packaging was best for the environment.

Packaging had the biggest effect on buying behavior if it was labeled "recyclable," "made from recycled materials" or "easier to recycle," or if it was marked with a recycling symbol. Packaging that said it used less material did not have as large an impact on shoppers' decisions.

Consumers were more likely than previously to check if the packaging could be recycled before buying a product. From 2008 to 2010, just 17% of consumers checked to see if packaging could be recycled; by 2011, that number had risen to 23%.

"We're seeing a great opportunity for manufacturers to provide truly value-added packaging to their target shoppers by making it more environmentally friendly," said Jonathan Asher, Perception Research Services' executive vice president. He said manufacturers that label smaller, thinner packaging as eco-friendly when the intention is merely to disguise cost reductions only tests shoppers' goodwill.

Perception Research Services, whose clients include consumer products manufacturers such as Hewlett Packard and Johnson & Johnson, has been conducting studies on consumer attitudes about packaging and the environment since 2007. One thousand consumers from across the country were surveyed for the 2011 study on packaging and the environment.


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