Tag Archives: oreo

oreom

Food News: Mrs. Freshley’s® Partners With America’s Favorite Cookie To Launch Brownie Made With Oreo® Cookie Pieces

 

Snack brand's latest offering combines two classic treats in one delicious package

THOMASVILLE, Ga., Aug. 1, 2017 /PRNewswire/ -- Award-winning snack brand Mrs. Freshley's and OREO® Cookies, America's favorite cookie, have joined forces to introduce Mrs. Freshley's Brownie Made with OREO® Cookie Pieces.  Layering Mrs. Freshley's moist, fudge brownie with crunchy OREO® cookie pieces, the tempting new treat provides chocolate lovers everywhere a rich, sweet and satisfying option for celebrating snack time.

The combination of two classic snacks into one delectable dessert treat exceeds all expectations in concept and flavor. Pairing OREO® cookie pieces with Mrs. Freshley's Brownie fuses the tastes and textures of two go-to snack brands, creating a convenient sweet treat consumers will love. The new brownies are sold individually and, like all Mrs. Freshley's products, deliver on great taste and quality.

"OREO® cookies are the perfect complement to Mrs. Freshley's Brownies," said Meredith Butler, Flowers Foods' brand manager. "For more than 100 years, OREO® Cookies have been a beloved snack time favorite, and Mrs. Freshley's is thrilled to collaborate with the OREO® brand on this new offering.  Now, consumers can experience the best of both brands in every bite."

Pick up Mrs. Freshley's Brownie Made with OREO® Cookie Pieces today in convenience stores and vending machines nationwide. To learn more, visit Mrs. Freshley's website at www.mrsfreshleys.com.

* America's favorite cookie: Nielsen x AOC plus Convenience - 52 Weeks 12/31/16

* OREO® is a registered trademark of Mondelēz International group, used under license.

About Mrs. Freshley's

Mrs. Freshley's, an award-winning brand synonymous with innovation, quality and great taste for more than 20 years, is available in grocery retailers, convenience stores and the vending market nationwide. With more than 50 different snack cakes and pastries, everyone is sure to enjoy the go-to classics or find a new favorite. Visit www.mrsfreshleys.com for product information, recipe ideas and more.

About OREO®

OREO® is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar brands.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

Award-winning snack brand Mrs. Freshley’s and OREO® Cookies have joined forces to introduce Mrs. Freshley’s Brownie Made with OREO® Cookie Pieces (PRNewsfoto/Mrs. Freshley's)

Award-winning snack brand Mrs. Freshley’s and OREO® Cookies have joined forces to introduce Mrs. Freshley’s Brownie Made with OREO® Cookie Pieces (PRNewsfoto/Mrs. Freshley's)

 

 

 

 

Please rate this product:

oreom

Food News: Post Consumer Brands Brings Back Beloved 90s OREO O’s® Cereal

 

Fans will Enjoy the Same Great Tasting Flavors They Know and Love

LAKEVILLE, Minn., July 6, 2017 /PRNewswire/ -- Post Consumer Brands and Mondelēz International have teamed up for the sweet return of OREO O's®, the deliciously memorable cereal from the 1990s and 2000s. Iconic OREO® cookie bits and a crème coating are combined to make chocolatey, crunchy O's that can be enjoyed in a bowl with milk, or straight out of the box at any time of day. Originally launched in 1998, OREO O's® have been off store shelves since 2007, until its return this month.

"Cereal lovers around the world have been asking to bring back this cereal for an entire decade, so we are thrilled to be able to work with Mondelēz International to make this sweet dream come true," said Roxanne Bernstein, Vice President of Marketing, at Post Consumer Brands. "Similar to the original cereal our fans loved, the new OREO O's® will provide a total sensory overload of chocolate and cookies and crème sure to satisfy established and new fans alike."

OREO® cookies have long been milk's favorite cookie, so a cereal was a natural extension for the brand. Fans already enjoy the OREO® brand in many cookie flavors, OREO®  cookie pieces in ice cream or even in the form of a candy bar! Now, cereal lovers and fans of OREO® in all forms have a new reason to celebrate.

Post OREO O's® will start rolling out to select store shelves this month and will be available at grocers nationwide beginning in January. More information about OREO O's® can be found at www.postconsumerbrands.com/brands/oreo-os/.

Post is also introducing new HONEY MAID® S'mores cereal this month. Each bowl is filled with chocolatey flavors, sweet marshmallows and the delicious taste of HONEY MAID® Graham Crackers.  It's never been easier to enjoy the time-honored campfire treat indoors.

Find Post OREO O's® and Post HONEY MAID® S'mores cereal near you by using the store locator: www.postconsumerbrands.com/store-locator.

About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.postconsumerbrands.com.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO®, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelēzinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

Post OREO O’s(R) (PRNewsfoto/Post Consumer Brands)

Post OREO O’s(R) (PRNewsfoto/Post Consumer Brands)

 

Post HONEY MAID(R) S’mores (PRNewsfoto/Post Consumer Brands)

Post HONEY MAID(R) S’mores (PRNewsfoto/Post Consumer Brands)

 

 

 

 

 

 

 

Please rate this product:

firewwork

Snack Spotlight: The Oreo Wonder Vault Releases New Firework Oreo Cookies

 

For the First Time Ever, Fans Can Share Their Ideas for What the OREO Wonder Vault Should Create Next For a Chance to Win $500,000 and See Their OREO Creation Ideas on Shelves Nationwide

EAST HANOVER, NJ – May 8, 2017 – When it comes to OREO product innovation, the sky is the limit – literally! Introducing Firework OREO Cookies, the newest limited edition flavor from the OREO Wonder Vault, featuring popping candy creme, hits shelves nationwide starting today. With this unique OREO cookie flavor launch, the brand also invites fans further into the OREO Wonder Vault by kicking-off the #MyOreoCreation #Contest, a search for future OREO creations.  For the first-time ever, fans will submit their ideas for what the OREO Wonder Vault should create and release next for the chance to win a cash reward valued at $500,000, as well as unprecedented fan access to top-secret OREO creations.

The #MyOreoCreation #Contest leverages the unique equity the OREO Wonder Vault has built around innovation and, especially, deliciously unexpected flavors. Because whether it’s turning OREO cookies into Chocolate Candy Bars or capturing the flavor of a favorite treat in an OREO cookie, the OREO Wonder Vault is constantly dreaming up ways to surprise and delight fans. And now, fans can join in.

“Our newest limited edition flavor got us thinking – if we can create a Firework OREO cookie, what else could we create? And who better to ask than those who are already sharing their flavor and creation ideas,” said Madeline Vincent, Brand Manager, OREO. “We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with OREO innovation to come up with future OREO Wonder Vault creations.”

Using the newest limited edition flavor as inspiration, fans are encouraged to get creative when it comes to dreaming up what could be an OREO creation. It could be a never-thought-possible-in-a-cookie flavor, or the combination of two flavors. It could even be an idea that’s not even a flavor (see Firework OREO cookies!).  Maybe it’s a flavor inspired by a favorite memory (what would that perfect day at the beach taste like?) or a place (how about the Rocky Mountains?). It could even be a favorite activity (like going to a carnival or camping).

Eligible fans who share their #MyOreoCreation #Contest ideas will be entered for a chance to be one of three Finalists who will win $25,000 each and see their idea on select retail shelves nationwide in May 2018, complete with an on-pack shout-out. The Grand Prize Winner will be chosen via fan vote in July 2018, and will win $500,000 and unprecedented fan access to OREO creations. As part of the never-been-done-before tasting experience the Grand Prize Winner will get the chance to taste unreleased OREO products, including both those with future launch dates as well as creations still in the prototype phase.

How to Enter*
U.S. fans can submit one unique submission per person per day on Instagram or Twitter by uploading a photo, video or just copy and including the hashtags #MyOreoCreation #Contest.

The three finalists will be chosen using the below criteria:

  • Taste Appeal (40%) – be delicious and/or evoke a feeling of joy/deliciousness.
  • Creativity (30%) – be a smart/creative design and have a relevant theme to inspire a 2018 OREO creation.
  • Originality (30%) – be unique and evoke a taste, feeling or remind you of an experience that would inspire an OREO cookie creation.

In the event of a tie, the submission with the highest “Taste Appeal” score will be deemed a Finalist. Fans can enter between now and July 14, 2017. Go here for the #MyOreoCreation #Contest Official Rules.

Looking for a little bit of creation inspiration to get started? In addition to Firework OREO Cookies, the OREO Wonder Vault is opening its doors to also release a video showing people letting their imaginations run wild as they dream up their own delicious OREO creations. Go here to watch.

Follow @OREO on Facebook, Twitter and Instagram for more details on the #MyOreoCreation #Contest.

About OREO
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling cookie of the 21st century with nearly $2.9 billion in global annual revenues. The OREO cookie’s “TWIST LICK DUNK” ritual has become the signature way to enjoy this iconic cookie in many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

*NO PURCHASE NECESSARY TO ENTER MY OREO CREATION CONTEST.  Contest entry starts at 12:00 a.m. ET on 5/8/17 and ends at 11:59 p.m. ET on 7/14/17.  Open to residents of the 50 United States, D.C. and Puerto Rico, 18 and older. Visit http://www.myoreocreationcontest.com for Official Rules and all details. Limit 1 contest entry per person, per day.  PRIZE/VALUE: Contest: One (1) Grand Prize: A $500,000 check and a trip package to New York City, NY. ARV: $504,660. Three (3) Finalist Prizes: A $25,000 check and the opportunity to have OREO cookie creation produced and available in market for a limited time. ARV: $25,000. Limit: one (1) Finalist Prize and one (1) Grand Prize per person. Void where prohibited.  Sponsor: Mondelēz Global LLC, 100 Deforest Ave., East Hanover, NJ 07936-2813.

 

oreo

 

 

 

 

Please rate this product:

oremomain

Industry News: OREO Launches Direct-to-Consumer Gifting Site for the Holidays

 

Supports Mondelēz International's Global eCommerce Strategy to Grow Revenues to At Least $1 Billion by 2020

EAST HANOVER, N.J., Dec. 5, 2016 /PRNewswire/ -- Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favorite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the latest initiative in the company's global e-commerce strategy, which aims to grow revenues to at least $1 billion by 2020.

"OREO cookies have been part of people's holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish," said Jennifer Hull, Global e-commerce Marketing Platforms Lead.

OREO fans who visit gifts.oreo.com can actually send gifts without knowing the recipient's address, using only their e-mail address or mobile phone number. Recipients can then "open" the gift online and confirm shipping details to send the OREO gift to the location of their choice.

"Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers," said Neil Ackerman, Global Director, eCommerce. "We're piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they're increasingly turning to online sources to research gift ideas and complete purchases."

While this direct-to-consumer pilot is for a limited time in the U.S., Mondelēz International will use the insights and knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.

Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last. To give the gift of OREO this holiday season, go to gifts.oreo.com.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar brands.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

 

oreodirect

 

 

Please rate this product:

milka

Food Spotlight: OREO Introduces Permanent New Line of Milka OREO Chocolate Candy Bars

 

 

 

EAST HANOVER, N.J., Nov. 14, 2016 /PRNewswire/ -- Cookie and candy fans rejoice! OREO, America's No. 1 cookie, is making a sweet debut in the U.S. chocolate aisle. Today, OREO is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver delicious and innovative products to fans. The Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy, the No. 1 chocolate candy in Europe.

The line of Milka OREO Chocolate Candy Bars is the latest innovation to be released from the OREO Wonder Vault, the epicenter of cookie exploration where OREO taste-tests, taste-tests again (and again, and again…) its Wonderfilled creations before releasing them to the world. The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's smooth European chocolate candy for a taste unlike anything else that's currently in the U.S. market.

"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," said Samantha Greenwood, Senior Category Director, Chocolate – North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

The new Milka OREO Chocolate Candy Bar line is a permanent offering and features a deliciously diverse and distinctive selection that crosses usage occasions, from individual enjoyment to friends and family sharing:

  • The Milka OREO Big Crunch Chocolate Candy Bar: A layer of crunchy OREO cookies between two layers of rich vanilla creme filling, coated in European Milka chocolate candy. It will be available in one 10.5 oz. sharing size tablet at a suggested retail price (SRP) of $4.99.
  • The Milka OREO Chocolate Candy Bar: Delicious bits of OREO cookie mixed in rich vanilla creme filling coated in European Milka chocolate candy. It will be available in three sizes: 1.44 oz. at an SRP of $0.98, 2.88 oz.at an SRP of $1.69 and 3.52 oz. at an SRP of $1.79.
  • The Milka OREO Choco-Mix Snack Mix Bag: OREO mini chocolate sandwich cookies, Golden OREO mini sandwich cookies, Milka Chocolate Candy Buttons, and candy coated chocolate pieces mixed together for a delicious multi-texture experience. It is available in a 6.1 oz. bag at an SRP of $3.69.

Starting the week of November 14, the Milka OREO Big Crunch Chocolate Candy Bar will roll out in limited distribution at retailers including Wal-Mart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January 2017.

For more information on the Milka OREO Chocolate Candy Bars, visit OREO.com.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelez International's billion-dollar brands.

About Milka
Milka is one of the world's most beloved – and recognizable – chocolate candy brands. Milka has been delighting consumers in Germany and beyond since 1901. The brand, with its unique lilac-colored packaging and Lila, the Milka cow, have a dedicated "cow-munity" of adoring fans around the world!

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

oreo1

 

oreo

 

Please rate this product:

oreoflavors

Sweet Spotlight: Oreo Launches Marshmallow Crispy and Cookie Dough Flavors

Oreo will introduce two new, limited-edition flavors next month – Cookie Dough and Marshmallow Crispy.

The new Oreo Cookie Dough has a chocolate-flavored cookie with a dough-flavored filling, tan in color with “chocolately chips.”

The Marshmallow Crispy seems inspired by that another familiar treat, a Rice Krispies treat. The cookie part is vanilla-flavored, the sweet cream middle is dotted with crisped rice.

Read More @ Oreo.com

Please rate this product:

Oreo Cakesters

Oreo Cookies Become Cake with Oreo Cakesters

Summary:

Oreo Cakesters are crème filled cake sandwiches available in the two flavors of Chocolate, resembling an Oreo cookie, and the golden toned Original variety. Available in boxes of 14, the cakes are twin wrapped to provide the perfect snack while the rest of the treats remain fresh in the cupboard.

Analysis and Impact:

Oreo cookies have been a huge success since their creation in 1912 and have been the top selling cookie in the United States throughout the last two centuries. The Oreo Cakesters are a soft and spongy alternative to the traditional crunchy cookies while keeping the same popular flavor.

Company: Nabisco.

Brand: Oreo Cakesters.

Spotted in: Guadalajara, México.

Presentation: 12.32 oz.

Ingredients: See website

Available in: Supermarkets, online.

Claims: Captures the same flavors found in the best Mexican restaurants.

Website: www.nabiscoworld.com

Please rate this product:

mars-rover-oreo

Oreo Celebrates Mars Rover With a Special Cookie

Oreo, never one to let a worldly event go unmentioned within their product line or social media efforts, just tweeted an amazing looking, not-for-sale (that we know of) version of their Oreo cookie that helps celebrate the landing of NASA’s  robotic explorer ‘Curiosity’ on the surface of Mars.

While the landing on Mars is very real, the Oreo is quite fictional – albeit a fun product to dream about.

Imagine Oreo released a line red velvet cream cookies, and when pulled apart, actually had track-marks in the cream. I’d buy a package of them — hell, I’d buy a crate.

Maybe they can make that happen before we find out that this landing on Mars is actually a precursor to an open line of communication between us humans and some serious Oreo-hatin’ aliens.

Full Article @ FB

Please rate this product:

censored-oreo-breastfeeding-nipple-ad1

South Korean Oreo Breastfeeding Ad

Scratch that kid-friendly vibe you’ve been accustomed to from OREO. A recent ad emerging from South Korea pictures a young baby getting breastfed, mother’s nipple exposed, and OREO cookie in hand. Best of all, the slogan for the ad is: “Milk’s favorite cookie.” Even more best of all, check out the kid’s sly look at the camera. He knows what’s going on

Full Article @ FB

Please rate this product: