Company makes caffeinated toothpaste available to public after shipping 2,000 tubes pre-ordered through crowdfunding campaign
BROOKLYN, New York, September 14, 2016 - Today, Power Toothpaste starts selling the world’s first caffeinated toothpaste at www.powertoothpaste.com, available for immediate shipment. After raising over $40,000 in a crowdfunding campaign, shipping over 2,000 tubes of toothpaste to fulfill pre-orders, and receiving international press coverage from the likes of The Guardian, VICE, the New York Times, Daily Mail, and Uncrate, this first-of-its-kind oral care product is now available to the public on the company’s website.
Power Toothpaste is the world’s first toothpaste to contain caffeine. Unlike coffee, which takes up to an hour to fully absorb through the stomach, Power Toothpaste begins working immediately, absorbing through the gums and mouth, giving you a “rush while you brush”. Like a traditional toothpaste, Power Toothpaste still leaves the teeth clean and mouth feeling fresh.
Power Toothpaste was founded by Dan Meropol and Ian Nappier, two young entrepreneurs who became friends while attending Brown University, and who are now waking up the sleepy multibillion-dollar oral care industry. After learning from an ADA study that fewer than half of Americans brush twice per day, Dan set out to find a way to encourage people to take better care of their teeth. Dan spoke to his friend Ian about the problem he was trying to solve – and Ian suggested a caffeinated toothpaste.
The two founders decided to test the market to gauge interest in their idea. They immediately encountered overwhelming consumer demand, collecting over 30,000 email sign-ups in eight weeks. Ian and Dan launched a crowdfunding campaign for Power Toothpaste on Indiegogo and began accepting pre-orders, raising over $40,000.
After a year of research, development, formula refinement, a partnership with an FDA-compliant American manufacturer, and a drove of press coverage, the company has shipped over 2,000 tubes of toothpaste to customers who made pre-orders. Beginning today, Power Toothpaste is available to the general public at www.powertoothpaste.com.
“Too many people aren’t taking care of their teeth, even when they know they should,” said Dan Meropol. “At Power Toothpaste we believe a big part of this is that oral care hasn’t been exciting for decades, and the products that Big Toothpaste is offering just aren’t good enough. Our mission is to make oral care fun and exciting again, and above all else, to get people brushing.”
“I made the first version of this toothpaste in my kitchen,” said Ian Nappier. “As Dan and I shared it with our friends, it was clear we were onto something. Not only did caffeinated toothpaste work, but people were excited about something they used to dread: waking up.”
“It’s scary how well this works,” declared an early beta tester, two minutes after brushing with Power Toothpaste for the first time. “I want to use this every morning.”
Another beta tester, a schoolteacher from Brooklyn, NY, shared “Every workday I’m a zombie until I go out of my way to chug a bitter cup of coffee. Later in the day I have to worry about my coffee breath. Power Toothpaste is the perfect solution to my problem.”
Power Toothpaste has received coverage from over one hundred media outlets as well as a number of high profile blogs. Rachel Pick of VICE stated in a review that “Power Toothpaste really does work.”
Some of the key benefits of the product include:
REVOLUTIONARY SPEED: Power Toothpaste kicks into gear much faster than coffee, absorbing through the mouth and giving the user a boost within minutes after brushing. Power blasts away the morning fog, so users can feel good almost immediately upon waking up.
AFFORDABLE: 90 cups of coffee can cost up to $260. A single tube of Power Toothpaste contains 90 brushes, each of them comparable to a cup of coffee, for the price of $15. Power Toothpaste is $245 cheaper than three months of coffee, allowing users to stay energized while saving money.
CONVENIENT: Energy drinks and shots taste horrible in the morning, and obtaining coffee usually requires stopping at a cafe or spending 20 minutes with a coffee machine. In today’s busy world, some people require a quicker and more convenient way to get their morning fix. Power Toothpaste is a revolutionary solution to this problem.
HEALTHY: Power Toothpaste contains the same healthy ingredients as the leading brands to eliminate plaque, reduce stains, and freshen your breath. Not to mention that Power whitens your teeth, compared to coffee which stains and darkens.
About Power Toothpaste
Power Toothpaste is bringing innovation to the oral care market by changing the way people brush their teeth. Power is the world’s first caffeinated toothpaste, giving the user a rush while they brush that is faster, more convenient, and more affordable than coffee and energy drinks. 50% of Americans don’t brush twice a day; Power Toothpaste gives the brusher a boost while encouraging proper oral hygiene.
Learn more at: http://powertoothpaste.com