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smart bean feat

Packaging Spotlight: Edamame – One Smart Bean



Designed by

Hylton Warburton

Durban, South Africa




Packaging I designed for The Fair Food Co. with The Hardy Boys and THB Disturbance




The Hardy Boys and THB Disturbance teamed up with The Fair Food Co. to create a sustainable packaging solution that would educate the public about edamame beans as a healthy alternative to junk-food, and serve as an example of sunstainable living. They developed a paper made out of the wasted pods left over once the beans are eaten, and designed a clever take-away box that stores the pods in a separate compartment. A range of corporate identity elements and tuk-tuk graphics were designed to accompany the visual style. All packaging and CI elements were printed with vegetable inks.



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