Exciting new flavor innovation from "most advanced," fast-digesting whey protein
DOWNERS GROVE, Ill., July 26, 2016 /PRNewswire/ -- Optimum Nutrition ("ON") today announced the arrival of the newest flavor addition to its celebrated PLATINUM HYDROWHEY™ line – Red Velvet Cake. The product offers ON's hydrolyzed whey protein formula in a delicious, on-trend flavor for athletes seeking the most advanced fast-acting whey protein for muscle building and recovery.
"Red velvet cake is an in-demand flavor – but it wasn't enough for ON just to jump on the bandwagon," said Stuart Heflin, director of North America marketing for ON. "Our iteration had to meet our high ON standard for innovation and the result is a formulation that captures the taste of red velvet cake perfectly – including the hint of cream cheese frosting."
ON's PLATINUM HYDROWHEY™ delivers fast-digesting whey protein that provides essential nutrients to help support muscle recovery after an intense workout. Each serving contains 30 grams of protein, 15.5 grams of naturally occurring essential amino acids and nearly nine grams of naturally occurring and added BCAA's, including leucine, isoleucine and valine. The powder is instantized to mix easily with a spoon and can be combined with water, milk or milk alternatives like soy or almond milk.
"By hydrolyzing whey protein isolates to break larger proteins down into smaller pieces, these ultra-pure whey isolates in our PLATINUM HYDROWHEY™ get into your system rapidly, helping the muscles to start recovering from heavy training," said Heflin.
Red Velvet Cake joins six other PLATINUM HYDROWHEY™ flavors, including: Turbo Chocolate, Chocolate Mint, Chocolate Peanut Butter, Cookies and Cream Overdrive, Supercharged Strawberry and Velocity Vanilla.
Red Velvet Cake PLATINUM HYDROWHEY™ is now available wherever ON products are sold, including sports retailers, gyms and online. For more information on PLATINUM HYDROWHEY™ Red Velvet Cake, please visit http://www.optimumnutrition.com.
About Optimum Nutrition
ON was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.