Tag Archives: olympics

simonemain

Industry News: Simone Biles To Adorn Gold Medal Edition Boxes Of Kellogg’s® Special K® Red Berries

 
Team Kellogg's™ Athlete And USA Gymnastics Celebrate Gold Medal Wins With Time Honored Kellogg's Tradition

BATTLE CREEK, Mich., Aug. 12, 2016 /PRNewswire/ -- In celebration of Simone Biles' individual all-around gold medal win, as well as U.S. women's gymnastics win in the team competition, Kellogg's® has announced that they will be featured on gold medal edition boxes of Kellogg's Special K® Red Berries. The boxes feature Simone's medal image on one side and Team USA's image on the other, as Kellogg's first-ever double-sided pack honoring two distinct achievements. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com.

"We couldn't be prouder of Simone and the women's team after all of their incredible achievements here in Rio representing Team USA," said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg's U.S. Morning Foods. "We're excited to continue the time-honored tradition of showcasing America's champions on Kellogg's cereal boxes following their remarkable success at the 2016 Olympic Games. By highlighting what gets her started each day – the support of her teammates - Simone has shown us the daily motivations that drive her to be the best gymnast in the world and helped her reach her full potential at her first Games."

The gold medal edition Kellogg's Special K Red Berries cereal boxes are available now free of charge on KelloggsFamilyRewards.com, while supplies last. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and order their very own collectible box. You can also view Simone's #GetsMeStarted video on Youtube and learn more about her journey to Rio at kelloggs.com/teamusa.

Suggested Tweets:

  • Click to Tweet: Gold medal winners @USAGym and @Simone_Biles of #TeamKelloggs featured on gold medal edition Kellogg's Special K boxes! #GetsMeStarted
  • Click to Tweet: Visit KelloggsFamilyRewards.com to order your own gold medal edition box of Kellogg's Special K Red Berries. #GetsMeStarted

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

 

 

 

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michelob

Industry News: Michelob ULTRA Urges Fans (and you) to Celebrate the Sport’s Olympics Return

 

 

With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport - showing their support for Team USA.

 

To do so, Michelob ULTRA today debuted a unique video (HERE) with a comedic tone featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the animated play-by-play.

 

For the spot, Michelob ULTRA enlisted Nilson César, a famous Brazillian soccer announcer to narrate the spot in a way that only he could - conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.

 

This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and Champions Tour, while simultaneously paying homage to the well-known excitement that host country Brazil has for the beautiful game of soccer.

 

To get in on the fun, Michelob ULTRA is inviting fans to share their best golf shot for a chance to receive their own soccer-inspired video as a parody of the ad. Share your best swings at @MichelobULTRA with the hashtag #ULTRAgolf on Facebook, Twitter and Instagram.

 

 

TRANSLATION OF NARRATION:

He shot from far away! It’s a low one. The lawn is wet. Very wet! Root for it. Look at the goal! Root for it, Brazil! Oh boy, oh boy! Look at the goal! Look at the goal, look at the goal! Oh! Blow it in, Brazil! Push it! Blow it! It’s there, it’s there, its there, it’s there, it’s there! Look at the goal! Look at the goal, look at the goal! Look at the goal! Look at the goal, look at the goal! GOAAAAAL!

 

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nike_blog

Footwear Trend Watch: Nike’s Neon Moment

At the London Olympic Games, the only thing that might be more eye-catching than the athletes' bodies is their footwear. Chances are you've seen flashes of neon yellow blazing across your screen. The likely source: Nike's uber-bright Volt collection. Athletes are sporting the electric-hued shoes everywhere from the road to the track to the medal stand and back again. You may have seen them on Trey Hardee, Ashton Eaton, and even the swimmers.

Track-and-field purists might consider the color distracting, but for the increasingly style-conscious world of sports, the pumped-up kicks are a modern example of function meeting fashion, the second coming, perhaps, of Michael Johnson's golden Nike spikes that grabbed headlines at the 1996 Atlanta Games. "Using the Volt color for all of the Nike shoes is designed to make a bold statement on sports' biggest stage," says Martin Lotti, Nike's global Olympic creative director. The statement: If you look fast, you will move fast.

Full Review @ Details

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flat-white

Londoners: I’ll take a ‘flat white’… What?

LONDON — The British capital won the 2012 Summer Olympic bid with a pitch for its multicultural spirit.  And in the past two weeks, that claim has been borne out by a batch of gold medalists hailing from diverse backgrounds — take for instance, heptathlete Jessica Ennis (British-Jamaican) or long-distance runner Mo Farah (British-Somali), who won the men's 10,000-meter race.

But London’s multicultural spirit lives not just in the people but also the food and drink.

Take coffee, for instance.

In the past decade, this most devotedly tea-drinking city has seen an independent coffee culture gradually take root and flourish, led by the "flat white," a coffee import from Australia and New Zealand that was readily adopted by London's caffeine brigade.

The coffee drink that’s a lifestyle

"It's an espresso with some milk in it," said Gwilym Davies, who opened Prufrock Coffee, an independent coffee house in Holborn almost two years ago.

It sounds simple, but it's not.

The espresso machine at Prufrock Coffee gets a regular workout.

In fact, explaining what goes into a flat white can lead to a lot of discussion over proportions of coffee to milk — a debate that some of the independent café owners now find tedious.

“[D]escribe it as a latte with less milk or a cappuccino with less foam or however you will,” said Anette Moldvaer of Square Mile Coffee Roasters.  (Fans say the flat white tastes like a very strong latte, ie, more bean, less milk.)

"There's a lot of mystique around essentially what you could argue is just a balance of milk, foam, and espresso,” said Ben Townsend, owner of The Espresso Room, a tiny gem of a café also tucked away in Holborn that opened in 2009. Ultimately, he added, the "flat white describes a style rather than a specific drink."

That style is very much a London hybrid.

Full Article @Msnbc

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madmenmcdonalds

McDonald’s Olympics Uniforms: “Mad Men” Chic

McDonald’s unveiled new uniforms that will be worn by the crew working its four restaurants at next month’s London Olympics and subsequently by staff at all UK restaurants. The look borrows from TV’s “Mad Men” while rejecting baseball caps as being “too American.”

Created by British designer Wayne Hemingway, co-founder of the Red or Dead label, the uniforms’ color palette that includes “gherkin green” polo shirts for women and “mustard yellow” shirts for men.

Managers get black pants and white shirts; customer care assistants wear checked shirts with dark green pants or skirt. Skinny ties for male managers are “just a little bit of ‘Mad Men,’” Hemingway told The Telegraph. “We wanted classic design. A narrow tie will always be fashionable. There is a very subtle hint to the mod look, which has never gone out of fashion. Fred Perry has never gone out of fashion,” Hemingway said. “That’s why we’ve gone for a polo shirt with a bit of a trim.”

Full Article @ BB

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1807297136

London tube to get Wi-Fi in time for Olympics

The mayor of London has announced plans to introduce a Wi-Fi service for parts of the city's tube network in time for the Olympics, though the service will be limited to particular parts of the underground system.

Up until now, users of London’s sprawling subway system have had no way of browsing the web on their smartphones and tablets. However, according to an announcement by the city’s mayor, it looks like that could be about to change — and hopefully in time for the forthcoming Olympics.

In a statement issued on Wednesday, Mayor Boris Johnson laid out plans for a new Wi-Fi service for parts of the UK capital’s underground train system. Initially, 80 of the network’s 276 stations will have Wi-Fi introduced, with plans for a further 40 by the end of the year.

The service, which should be available from July, will be free until after the Olympics when it will become a pay-as-you-go service. The sporting extravaganza begins on July 27 and finish August 12.

“Millions of passengers will now be able to connect to their work, friends or access the latest news and travel information whilst on the move,” the mayor said in the statement. “This is a fabulous new and free resource which will be in place from this summer when London is being showcased on a global stage and playing host to millions.”

Johnson said the contract had been awarded to telecoms company Virgin Media. Its chief executive, Neil Berkett, said of the deal: “We’ll help people make the most of the city and will continue to evolve the service, ensuring everyone can benefit from a service London will be proud of.”

It’s not all good news though, as the signal will only be available on platforms, escalators and in ticket halls — not on the trains themselves — so expect a flurry of activity on your carriage each time you pull into a station as everyone reaches for their mobile device. Apparently the cost of construction work to bring Wi-Fi to the subway trains is just too great at the current time.

Free Wi-Fi is also being rolled out above ground in some parts of the city in what is claimed will be Europe’s largest free wireless hub.

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