Tag Archives: oat


Drink Spotlight: Quaker Oat Beverage Splashes Into Dairy-Alternative Market



Leader in oats introduces a new heart-healthy beverage that delivers delicious taste and super smooth texture

CHICAGO, Feb. 27, 2019 /PRNewswire/ -- According to a Nielsen Homescan survey last year, 39 percent of Americans are actively trying to eat more plant-based foods. With the needs of today's health-conscious consumer in mind, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is making its debut in the growing dairy-alternative market with the launch of Quaker Oat Beverage, a new line of heart-healthy, oat bran-based beverages.

Quaker's newest product line stands out in the dairy-alternative category because it is specifically formulated with fiber from oat bran to qualify for the FDA heart health claim, which the brand helped establish more than 20 years ago. Each 8-ounce serving of Quaker Oat Beverage offers .75 grams of the soluble fiber beta-glucan from oat bran. Studies show 3 grams or more of beta-glucan daily from oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

"As the leader in oats for more than 140 years, Quaker is uniquely positioned to deliver a breakthrough innovation within the dairy-alternative category," said Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America. "With more consumers gravitating toward plant-based lifestyles and seeking functional foods, we're excited to offer a heart-healthy, plant-based beverage that addresses these wants and is accessible to a wide consumer base."

With its delicious taste and super smooth texture, Quaker Oat Beverage can be enjoyed on its own, in smoothies or coffee, or swapped into your favorite recipes – offering a nutritious plant-based option for any time of the day. In addition to being heart-healthy, Quaker Oat Beverage also offers:

  • An excellent source of calcium and vitamin D (per 8-ounce serving)
  • A good source of dietary fiber from oat bran and chicory root extract.
    • Experts recommend eating at least 28 to 38 grams of fiber a day from a variety of grains, fruits and vegetables. However, most people aren't getting the recommended amount1. Quaker Oat Beverage offers a convenient way to add more dietary fiber to your diet with each 8-ounce serving providing 4 grams of fiber.
  • 30 to 50 calories (per 8-ounce serving)
  • A lactose free option

Quaker Oat Beverage will be available in three delicious flavors – Original, Original Unsweetened and Vanilla – and sold in 48 oz. bottles for a suggested retail price of $4.29. The product can be found at retailers nationwide in the refrigerated dairy-alternative section. To learn more about Quaker Oat Beverage and The Quaker Oats company, visit www.quakeroats.com/products/oat-beverage.

About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter and Instagram @Quaker.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

1 2015–2020 Dietary Guidelines for Americans - health.gov [Internet]. [cited 2017 Oct 5]. Available from: https://health.gov/dietaryguidelines/2015/

SOURCE The Quaker Oats Company

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Original Quaker Oat Beverage

Original Quaker Oat Beverage


Original Unsweetened Quaker Oat Beverage

Original Unsweetened Quaker Oat Beverage


Vanilla Quaker Oat Beverage

Vanilla Quaker Oat Beverage





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Drink Spotlight: Mooala Launches First Organic Oatmilk in the Refrigerated Case



Leading maker of premium, plant-based beverages disrupts exploding oatmilk market with first sugar-free, organic option

DALLAS, Jan. 30, 2019 /PRNewswire/ -- To equip consumers with additional tools to maintain their New Year's wellness goals, Mooala, a leading maker of premium, organic, dairy-free beverages, today announced the launch of its newest innovation: Organic Coconut Oatmilk—the industry's first refrigerated organic oatmilk to hit the U.S. market. Meeting the need for a better-for-you oatmilk, Mooala's new Coconut Oatmilk is a tasty, sugar-free, USDA-certified organic dairy alternative crafted to help healthy shoppers enjoy their favorite foods guilt-free. The new oatmilk will be first available in the refrigerated aisle in Whole Foods and Safeway-Albertsons regionally, and it is available to retailers nationally through UNFI and KeHE.

"Consumers are increasingly migrating to the plant-based lifestyle to eat more mindfully, and oatmilk is quickly becoming a mainstream favorite due to its versatility," said Mooala Founder and CEO Jeff Richards. "However, most oatmilks on the market are over-processed and full of sugary carbs. We wanted to offer consumers an organic and better-for-you option, so we introduced Mooala Organic Coconut Oatmilk. It's a creamy and delicious gamechanger with zero grams of sugar per serving for people looking to keep up with their wellness goals."

Created with USDA organic and non-GMO ingredients like toasted oats blended with coconut cream and a hint of cinnamon, Mooala's Organic Coconut Oatmilk (MSRP: $5.99) has no added sugar and only 50 calories per serving. The brand's latest innovation incorporates Mooala's signature core values—the oatmilk is organic, soy-, dairy-, gluten- and carrageenan-free, with no preservatives added. The new oatmilk also has as much calcium as a glass of dairy milk, offering 30 percent of the daily value in an 8 oz serving. Mooala Organic Coconut Oatmilk can be enjoyed on its own, stirred into coffee or easily incorporated into smoothies and tasty recipes like oatmilk oatmeal cookies, oatmilk lattes, and more.

Mooala Organic Coconut Oatmilk extends the brand's line of organic plant-based beverages, including Original Almondmilk, Vanilla Bean Almondmilk, Original Bananamilk, Chocolate Bananamilk and Strawberry Bananamilk, which offers individuals with dietary restrictions, allergies or those striving to make simple better-for-you lifestyle swaps the ability to enjoy a variety of tasty plant-based options guilt-free.

Mooala is available in over 2,000 retailers nationwide, including Whole Foods Market, Wegmans, ShopRite, Albertsons-Safeway, Giant, Stop & Shop and more. To learn more about Mooala, please visit www.mooala.com, become a fan on Facebook or follow us on SnapchatInstagramPinterest, and Twitter.

About Mooala 
Based in Dallas, Tex., Mooala is a leading maker of premium, organic, dairy-free beverages made from real ingredients. Since its founding in 2016, the company has become widely esteemed for its full suite of USDA-certified organic and family friendly, dairy-free beverages, and best known for its breakthrough Original Bananamilk variety, the industry's first organic, nut-free, dairy-free, and soy-free Bananamilk. For more information, visit www.mooala.com.


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nom feat3

Bar Spotlight: Nom Protein Bar



The protein nom bar is packed full of organic ingredients including gluten-free jumbo oats for slow release energy, virgin coconut oil and pea protein. It is gluten-free, dairy free, high in protein, vegan, ethical and free-from refined sugar and other nasties leaving plenty of room for super tasty goodness!

Each nom bar is 52g and 238 calories.
Sold as a box of 12 bars.



Oats (25%), agave nectar, sunflower seeds, coconut blossom sap, pea protein & rice crispies (pea protein, rice flour) (12%), coconut oil, pea protein powder (6%)

Allergens & Storage

Gluten, wheat and dairy free recipe
Produced in a factory that handles peanuts, nuts, sesame, soya and milk
Store in a cool, dry place


Free From

  • Gluten free
  • Dairy free
  • No refined sugars


Suitable For

  • Vegetarians
  • Vegans
  • Coeliacs



Nutritional Values

Typical Values Per 100g Per 52g % RI* Daily RI*
Energy 1913kJ 995kJ  – 8400kJ
458kcal 238kcal 12% 2000kcal
Fat 20.8g 10.8g 15% 70g
of which saturates 10.7g 5.6g 28% 20g
Carbohydrates 49.1g 25.6g 10% 260g
of which sugars 25.0g 13.0g 14% 90g
 Fibre  6.0g  3.1g  –  –
Protein 15.5g 8.0g 16% 50g
Salt 0.05g 0.03g 0.5% 6g

*RI = Reference intake of an average adult per day based on 8400kJ / 2000kcal



About the company

Nom was born out of a fruitless search for easily accessible foods which were tasty, but didn’t contain any refined sugars and nasties. I developed allergies while at university, around the same time that my mum was diagnosed with cancer. As a family, we became fascinated with how diet and nutrition can affect overall health. I really believe in adding value to a diet. Actively eating good, nutritious stuff, rather than simply cutting out the bad!

I wanted to make free-from foods which were appealing to everyone, not just those with an allergy or intolerance. Eating healthily is easy if you’re at home and have access to ingredients and cooking facilities, but eating nutritious food on the go is a lot harder. I knew that there was a gap in the market for products which combine health, taste, and convenience – so I started making nom bars in the kitchen at home. They soon became popular with family and friends and after only a few months, they launched into Planet Organic, Whole Foods and more.



Company: Nom
Brand: Protein Bar
Origin: UK
Category: Bars
Packaging: 52g bags
Claims: Gluten-free, dairy-free and no refined sugars
Variants: View Full Range Here
Price: £23.88
Where to Buy: Buy Online, Store Locator
Website: http://www.nomfoods.co.uk/





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nairns feat7

Food Spotlight: Nairn’s Gluten Free Oat Muesli



Oat Muesli

Our new and improved Gluten Free Oat Muesli tastes so good, you wouldn't even realise it was gluten free. Containing a delicious blend of gluten free wholegrain oats, sultanas, sunflower seeds, flaxseed and cranberries it's a great way to start your day.

Naturally, oats do not contain gluten but can be contaminated by other grains. Our gluten free oats are carefully farmed and expertly milled to ensure there is no cross contamination of the oats during growing and milling. We then make all of our gluten free products in a dedicated gluten free bakery and test them using the Elisa standard - a system approved by Coeliac UK.




Wholegrain oats (60%), sultanas (20%) (Sultanas, Sunflower Oil), sunflower seeds (10%), brown flaxseed (5%), dried cranberries (5%) (cranberries, sugar, sunflower oil).

Suitable for Vegetarians and Vegans.
Allergy Advice:

Both our recipe and factory are nut free. We cannot guarantee that our ingredients are nut free. Manufactured on equipment that handles milk. Not suitable if you react to avenin - a protein found in oats.



Nutritional Information Typical Values
Per 45g serving Per 100g
Energy 712kJ
Fat 4.8g 10.6g
of which saturates 0.6g 1.4g
Available Carbohydrate 23.6g 52.4g
of which sugars 8.0g 17.7g
Fibre 4.4g 9.8g
Protein 5.9g 13.0g
Salt Trace Trace



About the company

Here at Nairn’s we’re proud of our oaty heritage, we have been baking oatcakes since 1896. We only use wholegrain oats grown in the nearby Scottish Borders (with the exception of Gluten Free), where the climate is perfect for slowly ripening the grains. Today, we now have a versatile range of oatcakes, oat biscuits, oaty bakes and gluten free products which do not contain any artificial colourings, flavours or preservatives.

There has been a great deal of research into the positive health benefits of oats. Oats are high in fibre and contain complex carbohydrates which give you a natural and wholesome boost to help you get the most out of your day. We work hard to make sure that all that oaty goodness stays in all our naturally energising products, without ever compromising on taste.

So you could say that here at Nairn’s we really do know our oats. We also know the importance of keeping our delicious award winning products as simple, wholesome and healthy as possible – the proof is in the taste.



Company: Nairn's
Brand: Gluten Free Oat Muesli
Origin: UK
Category: Cereal
Packaging: 450g
Claims: Suitable for coeliacs, high in fibre and naturally energising.
Variants: View Full Range Here
Price: £2.54
Where to Buy: Buy Online, Store Locator
Website: http://www.nairns-oatcakes.com/





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freeyumm feat2

Bar Spotlight: Freeyumm Honey Apple Oat Bars



A delicious combination of whole grain rolled oats, organic apples, sunflower seeds, vanilla and cinnamon blended with pure maple syrup and honey, our Honey Apple Oat Bars were created to satisfy all your cravings. A wholesome snack for your little ones at recess, or a quick and convenient boost for you on-the-go, these allergen-free bars give you lasting energy, and you’ll love the taste, too!




Oat Flakes, Rolled Oats, Honey, Maple Syrup, Canola Oil**, Coconut Palm Sugar*, Oat Flour, Dried Apples, Sunflower Seeds, Ground Flaxseed, Pure Vanilla Extract, Salt, Cinnamon.

*Organic   **Non-GMO



About the company

No more reading labels and being disappointed at warnings of allergen traces or possible contact with them. Our products are made with specially selected ingredients that have themselves been produced to be free of priority allergens.



Company: Freeyumm
Brand:  Honey Apple Oat Bars
Slogan:  Freeyumm
Origin: Canada
Category: Bars
Packaging:  162g - 18 bars
Claims:  Organic, non-GMO, free of the top 9 priority allergens.
Variants: View product range here
Price: 18-pack $21.95
Where to Buy: Canada, Buy Online
Website: http://shop.freeyumm.com/



freeyumm 2




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Skin Care Spotlight: White & Elm Oat & Calendula Exfoliating Micrograins



These MicroGrains are made to work hard, yet gently so that you can use them daily to provide skin-smoothing exfoliation. Daily use of our MicroGrains can smooth wrinkles, reduce the roughness of dry skin, and can aid in better absorption of our intensely moisturizing serums.



◦Improves skin’s texture and appearance by removing excess dead skin cells, making room for newer and younger skin cells. Can also stimulate collagen production, a protein vital for healthy skin.
◦Oats, are a super-ingredient that help to repair the epidermal skin barrier, inhibit free radical formation, stimulate collagen growth, and aid in wrinkle reduction. They also act as an anti-inflammatory agent and have tremendous moisturizing and humectant properties. Wow! The power of oats!
◦Adzuki Bean Powder is an ancient Japanese method of smoothing and brightening the skin.
◦Gently ground Calendula Flowers lend their fresh, soothing scent while helping to heal and repair the skin.



Aveena Sativa (Oat) Powder*
Oryza Sativa (Rice) Powder*
Prunus Dulcis (Almond) Powder*
Vigna Angularis (Adzuki Bean) Powder*
Sodium Chloride (Dead Sea Salt)
Calendula Officinalis (Calendula) Flower Powder*
*Organic Ingredient



About the Company

What makes our skin care so special?
1.We start with the best ingredients. We utilize minimally processed, mostly organic ingredients sourced from organic certified farms and fair-trade suppliers when possible. What's best for you is also what's best for the earth.

2.We believe that less is more. Our formulations are impressively effective and incredibly simple because the everything-in-but-the-kitchen-sink approach isn’t our style nor is it very healthy for your skin. The ingredients in our products are carefully considered and extensively researched to provide the most effective product ever. All of our products contain 10 ingredients or less. That’s a promise!

3.Our products are made with love. We absolutely love what we do and it shows in our products, our mission and our processes. White & Elm products are small-batch, handcrafted, and local. That’s why we like to share them so much with you. Everything about White & Elm seeks to support our larger vision of elegant, powerful simplicity. That's why we use other local businesses, be they farmers, designers, writers or photographers. There is power in community.

Our products are Vegan, Cruelty-Free, Organic and Plant Powered

All ingredients are 100% natural and nontoxic.

NO pesticides, synthetic chemicals, chemical fertilizers or herbicides.

NO parabens, phthalates, sulfates, PEGs, or fossil fuel derivatives.

NO artificial fragrances, EDTAs, gluten, or contaminant residues.

NO fillers, slipping agents, glycols, silicones, or dyes.

ONLY tested on family and friends - never on animals.



Company: White & Elm
Brand: White & Elm
Slogan: Small Batch Handcrafted, Made with Love
Origin: USA
Category: Skin Care
Packaging: 4oz (64g)
Claims: Exfoliating, Organic, Non GMO, Cruelty Free, Vegan
Varieties: View Range Here
Price: $24.00
Where to BuyBuy Online,




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Drink Spotlight: Oatly Chai Oat Drink



We know what you are thinking. If you drink Chai, you have to curl up on the sofa with your best friend forever and tell secrets. Not really. Sure, it’s good for that but stereotypical settings are so limiting. The cool thing about this product is that there are two cool things. Number one: you can heat it or you can drink it cold. If you heat it, all that cinnamon and cardamom and cloves and ginger will fill your room and make things cozy, which is perfect for some alone time with your BFF. Secondly, this product not only has all the power of oats but also is enriched with vitamins and minerals, specifically iron and folic acid, which are important for women and of course all of those very, very modern men out there.

What’s amazing
Girls, this one’s for you. Exotic with all the natural spices but also straight talking with fiber, not too much protein, good carbs and healthy fat. Oh dear, did we use the F word. Fat as in 0.5% fat. And 0.5% added raw sugar. But then there is so much added goodness you can start to feel healthy just looking at the package: Folic acid, D2, B12 and iron. And then those betaglucans*, hiding out in there just waiting to work their wonders on your heart.



What might be less amazing
The only thing that we have left out of this one is calcium, but we are working on it. Our current research is looking at ways to ensure that your body can absorb the calcium when served together with iron. The D2 in this product is great but to get the full recommended daily dosage of D you will need to compliment by running outdoors without sunscreen for 30 minutes or something, but that’s not so bad.


Oat base (water, oats 10%), spice extract (cinnamon, cardemon, cloves and ginger), raw sugar, salt, iron, vitamins (folic acid, D2 and B12).

Nutritional Value
Nutrition information per 100 g:
Energy 160 kJ/ 40 kcal
Fat 0.5 g
of which saturated 0.1 g
Carbohydrates 7 g
of which sugars 4.5 g*
Fiber 0.8 g
Protein 1 g
Salt 0.1 g
Iron 2.1 mg (15%**)
Folic acid 30 μg (15%**)
Vitamin D 0.75 μg (15%**)
Vitamin B12 0.38 μg (15%**)
Betaglucan 0.4 g

* Approx. 0.5 g added raw cane sugar. The remainder is natural sugars from oats.
** Of the Daily Reference Intake.



About the Company
- We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say.
- Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.
- Everything we make is based on plants. Absolutely nothing has anything to do with the animal kingdom whatsoever.
- No GMOs. One more time. No GMOs.

Read More




Company: Oatly
Brand: Oatly
Origin: Sweden
Category: Functional Beverages
Packaging: 1 liter
Claims: Energy, Fiber, Designed for Women
Price: Coming Soon
Where to Buy:  Coming Soon
Website: oatly.com







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Drink Spotlight: Oatly Natural Energy Strawberry and Forest Fruit Oat Drink



On the front of this carton are the words Natural Energy. We call it that because what you need to keep active and focused throughout the day is healthy carbs. So, we put berries together with oats to create a pretty delicious way to spend your afternoon break or your bike ride to the gym. You can sip it totally laid back or drink the entire carton in one gulp, but when you are finished you will be ready to go back to doing whatever it was you were planning on doing, refueled on the power of nature. Sorry about that, we should know better than to think that we have to sell this to you. Please try one sometime if you feel like it and feel the difference it makes to be charged on something healthy or don’t, that’s cool too. Whatever.

What’s amazing
It’s the natural energy combination of oats and fruit. It’s got all the goodness form the oats (protein, fat, carbs and fibers) and only 0.5% fat. A few more benefits? Affordable, convenient, delicious, satisfying and smooth. That sounded like we were a corporate company making claims, really sorry about that. Here’s a small piece of advice. Just try it, because the taste is what does it for the guy writing this.


What might be less amazing

If you are used to drinking Green Elephant Explosion or other energy drinks you might think that this drink shouldn’t really be called an energy drink, after all we haven’t stuffed it full of chemically produced caffeine. But before you pass that judgement on it, we would like you to please consider that energy is about getting you thru the day and natural is about finding that solution in things that can be grown in nature. Fibers and carbs will give you a longer more sustainable buzz and that is the kind of energy that we would prefer to stand for.

Oat base (water, oats 12%),
apple juice concentrate, juice of strawberry (0,3%), raspberry (0,3%) and blackberry (0,3%), flavour, salt, colour (beet root red), stabilizer (pektin).

Nutrition information per 100 g:
Energy 260 kJ/60 kcal
Fat 0.5 g
of which saturated 0.1 g
Carbohydrates 13 g
of which sugars 10 g*
Fiber 0.9 g
Protein 1 g
Salt 0.1 g
Beta-glucan 0.4 g

* Natural sugars from fruit (approx. 5.5 g) and oats (approx. 4.5 g).

Super handy and portable. Tastes better than anything in the entire world. Oats are fuel, good Swedish home grown fuel. Whatever your question was the answer is yes. Keep ‘em chilled. Once opened, it will keep at least 5 days refrigerated.



About the Company
- We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say.
- Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.
- Everything we make is based on plants. Absolutely nothing has anything to do with the animal kingdom whatsoever.
- No GMOs. One more time. No GMOs.

Read More


Company: Oatly
Brand: Oatly
Origin: Sweden
Category: Functional Beverages
Packaging: 275ml
Claims: Energy, Fiber
Price: Coming Soon
Where to Buy:  Coming Soon
Website: oatly.com






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Drink Review: OatWorks Fruit Smoothie


It was Mother Nature's Idea


We just crammed the Oats and Fruits into a bottle


100% Juice
Nothing Artificial
No Sugar Added
No Preservatives
Packed with the Power of 2 Bowls of Oatmeal





Peaches (fresh, juicy, delectable), mangoes (tropical, bright, sweet) and oats blended (whirrrr) into one surprisingly smooth (lump-free) experience.



Blueberries (plump, blu-ish, super-powered), pomegranates (sweet, tart, enticing) and oats blended (whirrrr) into one surprisingly smooth (lump-free) experience.


Strawberries (big, red, juicy), bananas (yellow, ripe, peeled-back), and oats blended (whirrrr) into one surprisingly smooth (lump-free) experience.



POWER UP: Kick-start your morning, revitalize your afternoon.
Oatworks is packed with fruit and fiber, giving your body a natural lift to get your day started...or re-started.

SUSTAIN YOUR ENERGY: Stay active, stay focused, stay ahead.
Oat beta glucan, the soluble fiber in the oats, combines with naturally-occurring sugars in the fruits to ensure longer-lasting energy. No sugar "highs" and "crash", just natural, sustained energy release.

ALWAYS SATISFIED: Keep hunger at bay and your taste buds smiling.
Oatworks is packed with the power of 2 bowls of oatmeal in every bottle. It's also delicious and lump-free. That's several reasons to be happy!

BETA FOR YOU: Oat beta glucan loves your heart, so you can love what you do.

Oat beta glucan is scientifically proven to improve heart health by lowering levels of bad (LDL) cholesterol.*

The intersection of taste, health, and convenience
Oatworks combines the wholesome goodness of oats with the delicious, refreshing taste of a fruit smoothie. Perfect for living a healthy life on the go!



Company: OatWorks
Brand: OatWorks
Slogan: The Power of Oats. Bottled
Origin: USA
Category: Juice
Packaging: 12oz
Claims: Gluten Free, Vegan, Dairy Free, Non GMO, No Cholesterol, Nothing Artificial
Price: $28.00 (12 x 12oz)
Where to buy: Buy Online
Website: oatworks.com

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Snack Review: Pro-Elite Beetroot & Oat Flapjack

Following almost a year of product development, we're happy to announce that last week Beet It introduced a new beetroot-based flapjack to the market in response to consumer demand.

The Pro-Elite Beetroot & Oat Flapjack delivers the same dose of nitrate that athletes get from a single Beet It shot, but in a more palatable format, for those who find a SPORT shot too heavy before races.

The bars are lactose-free and similar in taste to a cereal bar, making them a handy-on-the-go product for athletes in training or a healthy 'elevenses' snack.

BEET IT founder and Managing Director Lawrence Mallinson said: "The Beet It Sport flapjack has just arrived in Suffolk. It is a great tasting oatmeal bar packed with beetroot concentrate - with a dietary nitrate content of 0.4g, the same as a BEET IT SPORT shot. We developed the bars specially to provide an easier to consume alternative to the BEET IT shots - which are very intense - to top up your natural nitrate intake."

"The Beet It shots have been a huge success with the elite sports world. There has been a stream of published research findings from the over 100 universities worldwide that have been carrying out dietary nitrate supplementation research with our BEET IT shots over the past five years. BEET IT is now the most exciting and delicious new aid to achieving that elusive personal best."


About the Company
Since 1991, we've been based on Whites Fruit Farm in Ashbocking, just north of Ipswich. Originally a cider factory, Lawrence Mallinson bought the assets to James White and began to explore a love of pressed fruit and vegetable juices. Originally one of the founders of New Convent Garden Soup, Lawrence has a knack for dreaming-up and creating new and exciting flavours. As a result, we now not only offer a range of English apple juices, but also an extensive portfolio of very different brands. This includes a Soil Association-certified range of organic fruit and vegetable juices, our world-famous spiced tomato juice (Big Tom), the grandfather - or Great Uncle - of the brands (Great Uncle Cornelius juices), an exciting and fun range of organic fruit and vegetable juices (Manic Organics), a fabulous and rather extensive selection of cordials (Thorncroft), and last, but by no means least, our best-selling brand of beetroot juice: Beet It!  Keep Reading


Company: James White
Brand: BEET IT
Slogan: The Power of No
Origin: UK
Category: Bars
Packaging: 60g
Claims: Lactose Free
Price: £25.00 (25 x 60g)
Where to Buy: Buy Online
Website:  jameswhite.co.uk







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