Tag Archives: nutella


Advertising Spotlight: Nutella® Launches Inaugural Video Series to Inspire People to “Spread the Happy”



Brand Taps Music Group Echosmith and others to Showcase the Power of Joy Through Remarkable Stories and the People Behind Them


SOMERSET, N.J., Nov. 14, 2016 /PRNewswire/ -- Nutella® - The Original Hazelnut Spread®, is kicking off the holiday season with its first-ever original content series titled "Spread the Happy," which aims to spark acts of sharing happiness everywhere, every day. The series features four different stories, including internationally known pop group Echosmith, of individuals who inspire others with their remarkable talents, their joyful spirit, or by committing acts of kindness in their communities.

"Happiness is a big part of our music, and we want anyone who hears our songs to feel the same joy that we have making it," says Sydney Sierota, lead singer of Echosmith. "The Nutella® brand shares those same values of instilling happiness every day. We're proud to join its mission and to help spread such a positive message."

"The 'Spread the Happy' series spotlights people who go out of their way to bring a moment of joy and inspiration to people. Whether that's delivering a song or a smile, it matters to those around them," said Eric R. Berger, Marketing Director for Nutella USA. "We felt strongly that these stories needed a platform, and we're excited to share them with our fans and to help motivate others to go out and help spread their own version of happy."

Meet the Everyday People who continue to "Spread the Happy":

  • Brooklyn and Delvar: A special friendship forms between three-year-old Brooklyn and Delvar, the local garbage man, when she gifts him a cupcake for her birthday.
  • Boys with a Purpose: Deep in the heart of South Carolina, Raymond Nelson and Kenneth Joyner started Boys with a Purpose to teach boys how to become proper gentlemen by living up to the organization's motto: "Look good, feel good, do good."
  • Pay it Forward: Attorney Marty Burbank and his wife Seon decide to forego buying an expensive sailboat, and instead, invest in the future college education of a kindergarten class of 27 lower-income students.
  • EchoSmith: Famed family pop group Echosmith talks about their mission to spread love, joy and happiness through their music, and bring together family and friends for a special evening to say thanks for all the support.

The series was created by Brand Programming Studios, heralded by CEO and co-founder Geoffrey DeStefano, in partnership with Ferrero U.S.A., Inc., the makers of Nutella® hazelnut spread. Check back on the Nutella USA YouTube page as a new "Spread the Happy" video rolls out each week starting today.

For more information about Nutella® hazelnut spread and the Nutella® "Spread the Happy" video series please visit NutellaUSA.com  and check out Nutella® USA Facebook, Twitter, and Instagram pages.

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy's Piedmont area. Nowadays, the popular hazelnut spread with cocoa is available in approximately 160 countries worldwide. Introduced to the US market in 1983, it has since become the number one selling branded hazelnut spread in America.

About Brand Programming Studios
Brand Programming Studios® is a creative and strategic content studio based in Los Angeles, CA. BP Studios (www.bpstudios.tv) bridges the gap between entertainment and marketing by creating, developing and producing content that enables clients to build, maintain and monetize audiences across multiple digital, television and film platforms.




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Food Spotlight: Top Porridge with Nutella



Mornflake Top Porridge is the speedy way to ensure a great start to your day! If your mornings are a rush, then grab our Top Porridge with delicious Nutella® hazelnut portion to give you an instantly nutritious breakfast!

- Each pot contains one serving.

- Contains naturally occurring sodium.

- Great for Vegetarians.


Ingredients: Porridge Pot

Mornflake Wholegrain OATFLAKES(73%), Dried Skimmed MILK

Ingredients: Nutella® Portion (Hazelnut Spread with Cocoa)

Sugar, Palm Oil, HAZELNUTS(13%), Fat Reduced Cocoa Powder (7.4%), SkimmedMILKPowder(6.6%), Whey Powder (MILK), Emulsifer: Lecithin (SOYA), Vanillin.

Overall Product Composition

62g Porridge (80.5%)

15g Nutella® Portion (19.5%)


Allergy Advice

For allergens, including cereals containing gluten, see ingredients in BOLD. May also contain other NUTS.





How to make Top Porridge

Peel back foil lid and add boiling water to suggested fill line- about 170mls.

Give it a stir straight away after adding boiling water until fully mixed. If you fancy it sweetened, add as much or as little Nutella® from the topper as you like and stir again.

Replace lid and leave to stand for 3 minutes. Stir again, then enjoy!

Be careful, the contents will be hot. Do not reheat. Not suitable for microwaving.



About the Company
At Mornflake we've been milling oats in the South Cheshire countryside since 1675, making us the longest established miller of oats and cereal in the UK! 15 generations later, we are still independently owned and managed by the direct descendants of the original miller, William Lea.

Although William Lea began milling at the Swettenham Mill in 1675, the family connection with agriculture appears to date back even further. 'Lea' is the Saxon word for 'Meadow', suggesting an involvement in agriculture since parts of North Wales were in the ancient Kingdom of 'Mercea'. Read More


Company: Mornflake
Brand: Mornflake
Origin: UK
Category: Cereal
Packaging: 77g pot
Claims: Vegetarian
Variants: Nutella,
Price: £1.00
Where to Buy: Buy Online, Waitrose
Website:  mornflake.com





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Nutella on bread

France’s ‘Nutella Amendment’ Causes Big Fat International Row

Threat to quadruple taxes on products containing palm oil, one of Nutella's key ingredients, angers producers in Malaysia

It is the sweet and sickly staple of many a French schoolchild's breakfast: la tartine de Nutella, a dollop of chocolate and hazelnut spread on a slice of baguette.

An estimated 235,000 tonnes of the paste – reportedly invented in the back room of an Italian pastry shop in 1944 – are consumed every year, around 100m pots in France alone.

Little wonder, then, that health warnings and government threats to impose a fat tax, known as the "Nutella amendment", have caused a mini revolution among Gallic consumers and sparked an international row.

On Monday, the Malaysian Palm Oil Council hit back at French claims that palm oil, a key ingredient in Nutella and widely used in margarine, biscuits and crisps, was detrimental to the environment and fuelling obesity. "Malaysia is deeply concerned with French Senator Yves Daudigny's proposed 300% tax increase on palm oil … Palm oil is a healthy, natural and important product, which 240,000 small farmers in Malaysia are proud to produce.

"Contrary to Senator Daudigny's comments, every nutritional and food expert concludes that palm oil is in fact free of dangerous trans fats, free of GMOs and contains valuable vitamins," the council's chief executive said in a statement.

Nutella's maker, Ferrero (of Ferrero Rocher chocolates fame), has also moved to reassure its customers in France, insisting that there will be no change in the recipe.

"Even if the tax is passed, we're not planning to change our recipe," Frédéric Thil, French director of the Italian company, told Le Parisien. He added that if the French went ahead with the increase, it would add at most six centimes to the price of a pot.

Nutella was first hit in 2010 by a broadside from the European Union that insisted jars of the spread would have to carry a health warning as it did not conform to the EU's "nutritional profile".

Nutella's main ingredients are sugar, milk powder, hazelnuts, cocoa, emulsifier, flavouring and palm oil, which is also used widely in margarine, biscuits and crisps.

France's Socialist government plans to quadruple taxes on products containing palm oil, arguing that its production is harmful to the environment and its consumption is fuelling obesity.

At present, palm oil is taxed at around €100 (£80) per metric tonne in France, but the government is proposing to raise this to €400. Around 20% of Nutella is palm oil.

The French government has already raised taxes on sugary drinks and is also proposing a tax hike on beer to help plug the hole in public finances and improve the nation's health.

Full Article @ Guardian

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Nutella Speakers: It’s Delicious Music Time

Nutella is the most delicious thing in the world, but also, is now what inspired some developers to create speakers based on its iconic jar. The result is both delicious and sounds great.

What has been dubbed as the “Boombox Nutella” is actually a bluetooth device capable of blasting your favorite tunes transmitted wirelessly via bluetooth. The Nutella Boombox cp,es with 4 other small jars actually containing the product, in case you just happen to need some sugar while you’re dancing around your livingroom.

Nutella Speakers 2 Nutella Speakers: Its Delicious Music Time

Source: Journal Du Geek


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Peanut Butter Brand Jif to Launch Line of Hazelnut Spreads

For those concerned parties that think Nutella has too dominant a share of the hazelnut spread market (har har), rest a bit easier tonight: Jif, the popular peanut butter purveyor, is releasing their own line of hazelnut spreads.

Despite Nutella‘s recent uphill battle regarding the healthiness of their product, Jif is pushing forward with the release of both their Chocolate and Mocha Cappuccino flavored hazelnut spreads.

Full Article @ FB

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chocolate spread on a knife

Mom ‘shocked’ that Nutella isn’t healthy, wins lawsuit

INGREDIENTS: Sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor. That's what it says, right there on the back of the Nutella jar.
As the television ads promoting Nutella for breakfast tell us, the hazelnut concoction is “a tasty unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.” True. But how anyone who has ever had a single smidge of the fudgey, gooey, frosting-like spread that is Nutella could think it’s as simple as that is pretty startling. And it’s unlikely that confection company Ferrero USA, maker of the sweet nutty cocoa goop, was going to boost sales by promoting Nutella for breakfast with the line, “a tasty unique spread made from the combination of predominantly sugar, palm oil, and hazelnuts.”

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Innovative Combination: Nutella Snack & Drink

Imagine if Kraft hired a group of Italian taste-makers and product designers to create a concept for an overhaul of its disturbing lunchables line, and there you have Nutella Snack & Drink.

Made by Ferrero, which produces Nutella, the chocolate and hazelnut confection, the cylinder-shaped Nutella Snack & Drink is divided into compartments containing a serving of Nutella, bread-sticks to scoop it out, and a splash of iced tea to wash everything down.

This product was a staple at all of the roadside Autogrills when we visited Italy two years ago. Now, you can find it stateside at Buon Italia at Chelsea Market.

For more information (in Italian only), visit the official Nutella Web site and click on "Nutella Snack and Drink," which features a very compelling commercial (download zip). While you're there, be sure to check out mynutella, the Nutella online community, where you can pledge your love for the spread and view the latest photos from Nutella "Live at the Beach."

Nutella Snack & Drink is $3.25 at Buon Italia, Chelsea Market, 75 9th Avenue, New York, NY 10011 (212.633.9090).


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