Tag Archives: noodles


Food Spotlight: Go Nutrition Zero Carb Noodles


ZeroCarb™ Noodles are fantastic low calorie konjac noodles which support weight loss. Made from glucomannan (konjac) flour, ZeroCarb™ Noodles contain only 14 calories per 200g pack. They are 100% gluten, carbohydrate, sugar and fat free and are high in fibre. When used alongside a calorie controlled diet ZeroCarb™ Noodles will support weight loss and promote healthy blood cholesterol levels. ZeroCarb™ Noodles are great for stir frying and adding your favourite dishes as a healthy replacement for standard noodles and pastas which are high in carbohydrates, gluten and calories.



Only 7 calories per 100g, no carbs or fats
Support weight loss
Great alternative to carb dense noodles and pastas


What are ZeroCarb™ Noodles?
ZeroCarb™ Noodles are great tasting noodles providing only 7 calories per 100g. They are made from glucomannan flour (also known as konjac flour), which supports weight loss, making a great option for lunch or dinner. ZeroCarb™ Noodles can be added to salads and stir fry’s or mixed with your favourite sauces. They're perfect for a low carb diet.

How can ZeroCarb™ Noodles benefit my diet and training?
ZeroCarb™ Noodles are made from glucomannan fibre. This fibre helps to keep you fuller for longer and has been shown to support weight loss when used with a calorie controlled diet. Each 200g pack provides 7g of fibre which can help to control blood sugar and support digestive health.

What is Glucomannan?
Glucomannan is a water soluble fibre. It is sourced from the root of the Konjac plant and has been popular in East Asian cooking for many years.

How do I cook ZeroCarb™ Noodles?
ZeroCarb™ Noodles arrived sealed in a purified water. Simply drain the water and rinse the noodles 2-3 times in cold water. ZeroCarb™ Noodles can be heated in an open pan for 2-3 minutes or cooked in the microwave for one minute. If you don’t use the full 200g in one serving, store the remainder in an airtight container with clean water for up to two days.






About the Company
I thought it would be more personal to write a few words introducing us, rather than using the faceless "about us" section found on most other websites.

Some of you may have known my previous business MYPROTEIN®, which I founded in 2004 and then later sold in 2011. Why is this relevant? Well, primarily I know what customers expect in terms of service, quality and innovation. Furthermore, as sports nutrition is fundamental for anyone wanting to improve their athletic performance, we aim to surpass expectations on all fronts.

The sports nutrition industry has undergone an incredible decade of development and growth. Unfortunately, it is also full of companies who want to make a "quick buck" who cut corners on their products and services to improve profits. Read More




Company: Go Nutrition
Brand: Go Protein
Slogan: Go Further
Origin: UK
Category: Pasta
Packaging: 200g
Claims: Zero Carbs
Price: £2.49
Where to Buy: Buy Online
Website:  gonutrition.com







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Food Spotlight: Eat Water Slim Noodles



Slim Noodles for Weight Loss

Slim Noodles is made from Juroat, a secret recipe made from a blend of Konjac flour and special oat fibre that gives Slim Noodles an improved texture and bite. Slim Noodles are Low in Calories, Gluten-Free, Fat-Free, Sugar-Free, Wheat-Free and a source of Fibre.

The Slim foods range consists of Slim Pasta Penne, Slim Pasta Fettuccine, Slim Pasta Spaghetti, Slim Pasta Lasagne, Slim Rice, and Slim Noodles

A 100g serving of Slim Noodles contains 3g of glucomannan. In order to achieve weight loss, consume no less than 1g of Glucomannan 3 times in a day with 1-2 glasses of water and as part of a calorie controlled diet. Drained weight: 200g. Contains Oat. A risk of choking for people with swallowing difficulties, please drink adequate fluid with your meal.

Water, Juroat(Konjac flour and special oat fibre), E526, E171





About the Company
Slim Pasta®, Slim Noodles® and Slim Rice® Helps You Lose Weight. You simply have a 1/3 of a pack 3 times a day, and drink 250ml of water, as part of a calorie controlled diet. The Slim foods range Helps You Lose Weight because you are eating a meal that contains 0g of Carbohydrates, yet it leaves you feeling full as though you have just eaten a regular meal containing a great amount of carbohydrates. A Slim Pasta®, Slim Noodles® or Slim Rice® meal can leave you feeling full for up to 4 hours. Read More


Company: Eat Water
Brand: Eat Water
Slogan: Simply Amazing
Category: Pasta
Origin: UK
Claims: Weight Management, Gluten Free, High Fiber, Fat Free, Sugar Free
Packaging: 200g
Price: £2.65
Where to BuyBuy Online
Website:  eatwater.ie











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Packaging Spotlight: KAN PAI! Ramen Noodle Soup


Designed by
Tierra Nelson


Simple and clean packaging for the instant noodle industry. "Kanpai!" means "Cheers!" in Japnanese. In Japan, it's customary to slurp and drink your noodle soup just as much as eating.




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Food Spotlight: Kabuto Noodles adds rice noodles to the family with the launch of its Gluten Free variety



Upmarket instant noodle brand, Kabuto Noodles has expanded its product portfolio by launching gluten free rice noodles. The noodles will be sold in Ocado and Wholefoods from the 5th May 2014 and will be available in both Chicken and Miso varieties. The gluten free range will offer the same delicious, authentic tasting ingredients that have proved so popular in the existing Kabuto Noodles range.

  • It is estimated 1% of adults in the UK are diagnosed with coeliac disease, and 20% of the population report that they are gluten intolerant, or chose to eat gluten free foods for general health reasons
  • Demand for gluten-free has grown by continued coverage in the press of successful sports stars and celebrities embracing the move towards lifestyles with less gluten, with Victoria Beckham, Gwyneth Paltrow, and Novak Djokovic all following gluten free diets
  • Kabuto Noodles is currently the fastest growing instant pot snack, with turnover increasing from £700,000 to £1,500,000 this year, and climbing from the 20th to the 10th biggest brand in the sector
  • The expansion into the free-from market follows an incredible year for Kabuto Noodles; with 464% value sales increase over the last twelve months, and ambitious growth plans for the year ahead continuing to double in size year on year
  • The latest research from Mintel shows the instant pot snack market continues to grow at a rapid rate, with Brits spending £450,000 a day on potted pasta and noodles, up nearly a third since 2011
  • The new rice noodles will be available in Ocado and Wholefoods from May 5th RRP £1.99-£2.50


Kabuto Noodles Founder, Crispin Busk commented:

“As the first upmarket noodle brand in the UK, innovation is an important part of our business. Recently, lots of people have asked about gluten free options; it really isn’t easy to find a quick, convenient and filling lunch that tastes great but is also gluten free! With more and more people looking to cut down on gluten, it seemed like a logical step for us to take”

Crispin added:

“We’re really excited about our new rice noodles. They’re a great addition to the range, without compromising on taste and quality. By sticking with our approach of never using additives or preservatives, just real ingredients, we’ve managed to create a great tasting range of rice noodles inspired by authentic Asian recipes. We can’t wait to hear what our fans think of them”







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Food Review: NoOodle Chicken Infused Meal Starters



Enjoy any NoOodle product as-is, or follow these steps to use the NoOodle as a replacement for pasta:

Drain and use in any recipe, or use the broth as a base for your favorite soup.
Add any protein, spices of your choice, and fresh veggies to quickly create a complete meal. Visit our recipes for inspiration!

All natural, gluten-free and ready in 3 minutes!! 2 servings per container
6 packages per case


What is NoOdle?
NoOodle is made of 97% water & 3% soluble fiber also known as Glucomannan fiber. Glucomannan is a water-soluble dietary fiber. Derived from the roots of the Asian Konjac plant, Glucomannan boasts many health and wellness benefits. Read More


About the Company

For centuries, noodles derived from yam plants have been embraced by Asian cultures as a high fiber, low calorie dietary staple. Inspired by an on-going commitment to serving healthy cuisine, and in response to a growing customer demand for healthy menu items, restaurant owner and self-taught Chef Terri Rogers, began serving NoOodle™.

What began as an alternative menu offering at a neighborhood everyday gourmet eatery, quickly escalated into a must-have mainstay. As word of the naturally delicious NoOodle™-based culinary creations spread, restaurant sales skyrocketed. Encouraged by her loyal patrons, proprietor and self-taught chef, Terri Rogers, founded the NoOodle™ Company. Thru years of recipe experimentation and R and D, Chef Terri “Americanized” this Japanese ingredient in terms of smell, taste, texture & packaging.

Today, The NoOodle company manufactures and distributes a variety of packaged NoOodle™ products to restaurants and retailers throughout the United States. NoOodle™ is available at select food service establishments and retail outlets and can be purchased online at our store.




Company: NoOodle
Brand: NoOodle
Origin: USA
Category:  Pasta
Packaging: 475g
Claims: All Natural, Gluten Free, Dairy Free
Variants: Soup Starters, Meal Starters
Price: $41.70 (6 x 470g)
Where to Buy: Buy Online, Store Locator
Website: nooodle.com

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Advertising Spotlight: Kabuto Noodles New TV Ad

Upmarket instant noodle makers, Kabuto Noodles has unveiled a new advertising campaign playing on TV screens across the UK.

The TV advert uses a striking illustrated animation style that visualises cultural metaphors to bring to life The Kabuto Way: The Power of Good Food. For the first time, the creative direction puts the products and authenticity of Kabuto Noodles on centre stage.

The TV campaign will run across Comedy Central and MTV and is part of a continued investment in above-the-line marketing by the brand in the UK.

New creative direction

The creative was designed by advertising agency Digit, who worked directly with Kabuto to get under the skin of the brand and gain a deep understanding of the current marketplace. In partnership, the team unearthed ‘The Kabuto Way’, defining and distinguishing the brand from its competitors, to serve as both a manifesto and creative guidance for producing the advert.


Crispin Busk, Founder of Kabuto Noodles commented:

“Now we’re in our third year, it was really important for us to illustrate the brand identity through the ad creative, embrace the authenticity of the noodles and create something that would resonate with everyone.”

He added:

“After an excellent year, doubling sales in 2013, and starting the New Year by increasing our listings with a launch into Tesco, it made sense for us to invest further in marketing and really get the brand noticed. We love the ad, the illustrations are beautiful and the message is distinctly Kabuto.”

Henry Brook, Executive Creative Director at Digit commented:

“Kabuto by its name and nature has a distinctly Asian feel. We wanted this to be subtly expressed somehow but not forced. We came up with the idea of a riddle to tell the story of the “Kabuto Way”, their raison d’etre. The riddle just translated really well into the illustration style, we wanted the image to represent the two sides of the story.”

He added:

“It was quite a challenge to maintain the simplicity yet keep up the level of intrigue through the illustrations. We’re really happy with it; it looks great and feels very different and unique, it’ll definitely stand out.”



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Fashion Spotlight: Kabuto Noodles Bag


Upmarket noodle makers have it in the bag with the ultimate fashion accessory allowing you to eat on the go, the ultimate combination of style and sustenance


Upmarket instant noodle makers Kabuto Noodles have created the first ever handbag that has a special insulated compartment for their pots, so the wearer can eat their lunch wherever they go. The only noodle based product to be launched at London and New York Fashion Week, the handbag has been specifically designed for the style savvy foodie, to provide the perfect dining experience on the move, and also keeps it warm.


Research shows* that only one in five people take their full one hour lunch break. Kabuto therefore wanted to provide a solution by offering time-poor professionals a way to enjoy their lunch, even when running between meetings or flitting between tasks.


With a clever insulated compartment designed to keep the noodles hot, simply add hot water direct into the pot, pop on the lid and go. It doesn’t just stop there; the noodle bag even has a set of chopsticks and two further compartments, allowing owners to carry all their everyday essentials as well.


Crispin Busk, Kabuto Noodles Founder & CEO commented:

“Kabuto Noodles are the perfect snack for those with a busy lifestyle so we wanted to create something stylish and practical for people to carry with them everywhere they go. Who wouldn’t want to eat noodles from their handbag?! ”

Lara Lindsay, Designer & Maker of the Kabuto bag commented:

“It was important for us to create the ultimate accessory that not only tastes good but looks good too. Having put a lot of effort into the design of the bag we’re extremely pleased with the slick results, a bag with a functional interior and chic, stylish exterior. We’re hoping for the Kabuto bag to be a real talking point this season, with it’s contemporary design combining italian leather and canvas, it’s set to be a hit with fashionistas at this years London Fashion Week.”

*OnePoll study of 2,000 full-time workers in January 2013

Photography in NYC by Rick McCurry.

Photography in London by Paul Clarke.







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Product Launch: Innocent Noodle Pots

Innocent has launched a line of delicious noodle pots. Currently available in 4 flavors in 380g pots.

Vietnamese Curry
Udon noodles with edamame beans in a gently spiced coconut sauce

You’re in Vietnam. You’ve whizzed around Hanoi in a rickshaw. You’ve walked around admiring the rice fields and the meandering waterways of the Mekong Delta. You’ve smiled and nodded enthusiastically at some happy locals. And right now you’re settling down for a delicious, flavoursome meal of udon noodles, veg, tasty sauce and spices. Enjoy (chopsticks optional).

Malaysian Rendang
Rice noodles with red peppers in a creamy, spicy, coconut sauce

Take your senses on a trip to a bustling, colourful Malaysian foodmarket, teeming with mangosteens, papaya and galangal, and let the aroma of coconut and spices waft up your nose. Ahhh. In Malaysia, rendang is often lovingly prepared for special occasions, festivals and the like. But our tasty vegetarian version works just as well on a regular weeknight or lunch break. Feel free to dress up in your finery to enjoy it, though

Japanese Ramen
Udon noodles with shiitake mushrooms in a light miso sauce

Japan. Land of the rising sun, and the tasty udon. The land where gas station attendants bow as cars pull away, it’s impolite to say the word “no” directly, and tearing the wrapping paper off a gift is frowned upon. But fear not, you are definitely allowed to slurp your Ramen. In fact, it’s practically compulsory. You can quote us on that.

Thai Tom Yum
Rice noodles with red peppers in a fragrant hot and sour sauce

The aptly named Tom Yum soup is one of the most popular dishes in Thailand. And with good reason. Its hot and sour flavours give it a real kick, but without disguising any of its other more delicate accents and aromas. We’ve made our own version with rice noodles that’s deliciously tasty and satisfying, and contains a mere 239 calories. We think Tom Yum (or Mr Yum as we sometimes like to call him) is pretty much the ideal lunch date.

Company: Innocent
Brand: Innocent
Category:  Pasta
Origin: UK
Packaging: 380g
Claims: Natural
Varieties: Vietnamese Curry, Malaysian Rendang, Japanese Ramen, Thai Tom Yum
Website: innocentdrinks.co.uk




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Product Spotlight: Tanpopo New Ramen Noodle Pots

The all new Tanpopo, pre-printed, Ramen Pots. Not only do they make our noodle pots look even better, they'll surely entice customers looking for something brighter than the weather outside! An exciting addition to any chiller cabinet.

To heat, simply combine boiling water with the natural broth provided covering the noodles. Stir and allow to rest for 60 seconds. Enjoy.

About Tanpopo
Tanpopo serves the retail, catering and hotel sectors in the London area with high quality sushi.  We are known for our quality, consistency and reliability. We take pride in providing a personal service for all our customers and it is our goal to try to exceed their expectations.

We have our production kitchen at Staines, near Heathrow.

Company: Tanpopo
Brand: Tanpopo
Category: Soup
Origin: UK
Packaging: 216g
Claims: Delicious
Varieties: Spicy Prawn, Ramen, Teriyaki Chicken Ramen, Gyoza Dumpling Ramen
Website: tanpopo.co.uk

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Brits surrender to London’s ramen invasion

Four ramen joints have opened in London in the last year -- the city has finally discovered the art of high-quality noodles

In London, foodies can find anything they want. Almost.

Of the few gastronomic genres still eluding the city of immigrants, travelers and other nomadic cooks, the Asian noodle soup is the most glaring.

Vietnamese pho may abound on Kingsland Road, and there’s that one place in Chinatown where the Singapore laksa used to be good.

But considering the city’s general affinity to all things Japanese -- from sushi to teppanyaki -- the lack of ramen has been the most surprising.

That’s changing.

Four ramen joints have opened up in less than a year, covering the gamut from the strictly traditional Shoryu to the hipster-packed diner Bone Daddies.

Each serves a mean bowl of rich broth bursting with noodles, marinated grilled pork and a gooey six-minute egg on top -- and Londoners are slurping the stuff down.

There’s no-frills Tonkotsu, serving its eponymous pork-bone stock alongside one soy-based and one miso-based version.

All-rounder Ittenbari has opened with a menu of hearty Japanese classics.

Shoryu has variants scrolling down the menu.

Bone Daddies tries a different take, where head chef and founder Ross Shonhan of ex-Zuma and Nobu fame has deliberately avoided a mock Japan feel, with a diner-style space, rock ’n’ roll name and European staff to make his ramen as London-friendly as possible.

Continue Reading @ CNNGO

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