Made with non-dairy Belgian Chocolate and a velvety vanilla base, Magnum Ice Cream introduces new Certified Vegan frozen dessert bars
ENGLEWOOD CLIFFS, N.J., Feb. 5, 2019 /PRNewswire/ -- Today Magnum Ice Cream announced the launch of new Magnum Non-Dairy frozen dessert bars in the United States. Expertly crafted with non-dairy Belgian chocolate and a velvety vanilla base, Magnum Non-Dairy delivers the brand's first-ever plant-based indulgence bar. Available in two decadent flavors, Classic and Almond, non-dairy fans can now experience the signature Magnum "crack" with each and every bite.
Certified Vegan by Vegan Action, the new Magnum Non-Dairy bars deliver the indulgence expected from the chocolate ice cream brand synonymous with decadence. Master chocolatiers source cocoa beans from Rainforest Alliance Certified™ farms and pair it with a deliciously creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.
"This week we're thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can't wait to share with Magnum ice cream fans," said Leslie Miller, Marketing Director of Ice Cream at Unilever.
Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in two indulgent flavors:
- Magnum Non-Dairy Classic: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate.
- Magnum Non-Dairy Almond: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate and almonds.
Magnum Non-Dairy bars are now available in the non-dairy frozen and ice cream section of grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49. For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.
Launched in 1989, Magnum® Ice Cream was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum® Ice Cream is one of the world's leading ice cream brands, selling more than one billion units annually worldwide.
Magnum® Ice Cream bars is the ultimate chocolate ice cream indulgence, using only the finest premium ingredients like velvety vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate. All Magnum ice creams ― including Magnum Double Ice Cream Bars, Magnum MINI Ice Cream Bars, Magnum Classic Ice Cream Bars, and Magnum Tubs ― source cocoa beans from Rainforest Alliance Certified™ farms. For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Unilever employs approximately 9,000 people across North America – generating more than $10 billion in sales in 2017.
Unilever's Sustainable Living Plan underpins the company's strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company's sustainable living brands grew 46% faster than the rest of the business and delivered more than 70% of the company's growth in 2017.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com