Tag Archives: no sugar added


Product Launch: New GoodBellyAde debut in Whole Foods!


We are excited to announce the debut of our new GoodBellyAde in two delicious flavors: Lemon Limeade and Tropical Orangeade. You asked for less sugar and we answered. Find these two new colors of the GoodBelly rainbow exclusively in Whole Foods with an instant coupon for 50¢ off!





GoodBellyAde is…
•No Sugar Added
•NSF Certified Gluten-Free






About the Company
NextFoods, Inc. was founded by two industry veterans, Steve Demos, a natural foods trailblazer and the founder and former president of WhiteWave, Inc., makers of Silk, Soymilk, and Todd Beckman, former Vice President of Business Development and Operations at WhiteWave. Steve and Todd are joined by an impressive team of movers and shakers, many of whom worked at WhiteWave and helped launch Silk Soymilk into the stratosphere. Read More







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Drink Spotlight: Naked Juice Kale Blazer


Kale is king of the garden. And, when it’s blended with cucumber, spinach, celery and a pinch of ginger, you get a royal roundtable of yum. Long live greens.


5 3/4 Kale Leaves
1/8 Cucumber
15 Spinach Leaves
1/2 Celery Stalk
1 3/4 oranges
3/4 Apple
A Hint Of Ginger & Lemon












Company: Naked Juice Company
Brand: Naked
Category: Juices
Origin: USA
Claims: 100% Natural Veg & Fruit Juice, No Sugar Added
Packaging: 15.2fl oz (450ml)
Varieties: View Range Here
Price: Coming Soon
Where to Buy: Store Locator
Website: nakedjuice.com










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Drink Spotlight: GoodBelly StraightShot Probiotic Drink


GoodBelly StraightShot is a gently flavored, dairy-free oatmilk with 20 billion live and active probiotic cultures per serving and no sugar added.† Embrace the feel-tastic freedom you get from GoodBelly StraightShot. It’s everyday probiotic goodness for your gut.

GoodBelly StraightShot is simple, straightforward and slightly sweet. The perfect choice for a quick probiotic fix without added sugar and only 30 calories.

*GoodBelly’s Lactobacillus plantarum 299v can be found naturally in the intestinal system, and may help promote healthy digestion when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a beverage and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult your healthcare professional.

†At time of manufacture. Storage conditions may affect the number of active probiotic cultures. Please store consistently between 35-40°F for maximum potency.

‡Limit one refund per person/household or address valued up to 12 individual servings of GoodBelly purchases. UPC symbols or packaging will not be accepted for refunds. Please allow 8-10 weeks for processing of refund requests. Refunds will be processed net of coupons, in-store discounts and any other discounts, for only the actual amount spent on GoodBelly. We reserve the right to refuse refunds at our discretion






About the Company
NextFoods, Inc. was founded by two industry veterans, Steve Demos, a natural foods trailblazer and the founder and former president of WhiteWave, Inc., makers of Silk, Soymilk, and Todd Beckman, former Vice President of Business Development and Operations at WhiteWave. Steve and Todd are joined by an impressive team of movers and shakers, many of whom worked at WhiteWave and helped launch Silk Soymilk into the stratosphere. Read More



Company: NextFoods
Brand: GoodBelly Straight Shot
Slogan: Probiotic Fruit Drink
Origin: USA
Category: Functional Beverage
Packaging: 80ml ( 4 x 80ml)
Claims: Probiotic, Non GMO, Soy Free, Dairy Free, No Sugar Added
Price: Coming Soon
Where to Buy: Store Locator 
Website: goodbelly.com






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Food Spotlight: Crazy Richard’s PB Burst



Ready for a simple, nutritious and great tasting energy burst? Introducing our performance peanut butter! Like all Crazy Richard’s products, you won’t find added sugar, salt or caffeine, but what you will find is an added small, but powerful, energy blend. With PB Burst you get all the nutrition and great flavor of our 100% Natural Crazy Richard’s Peanut Butter now with the fortification of a decaffeinated green tea extract, natural astaxanthin, and a B vitamin complex! We have made it more convenient to take an individual pack of PB burst with you wherever your body calls for a burst of Energy!




No added salt or sugar
No stabilizers: (hydrogenated/palm or any other added oils)
8 grams of protein/serving
No GMO’s and gluten free
High quality, great tasting U.S. peanuts
Packed with vitamins, minerals and fiber
Decaffeinated Green Tea Extract
Natural Astaxanthin
B Vitamins


INGREDIENTS: Peanuts and Burst Blend (Decaffeinated Green Tea Extract, Natural Astaxanthin, & Vitamin B Complex (Niacinamide (B3), D-Biotin, Calcium d-Pantothenate, Thiamine Mononitrate (B1), Riboflavin (B2), Pryidoxine HCL (B6), Cyanocobalamin (B12), Folic Acid).







About the Company
Established in 1898, The Krema Products Company is the oldest peanut butter company in the country! In 1991, Krema acquired a Philadelphia based company, The Crazy Richard's Peanut Butter Company. Today, Krema & Crazy Richard’s Natural Peanut Butters can be found throughout the continental U.S.

At the Krema/Crazy Richards Peanut Butter Company everything we produce is centered on these three words: Health - Nutrition – Energy. We do this by providing our customers with the Healthiest foods that nature provides. We produce only 100% natural products, that provide consumers with nut butters that deliver the energy they need and the health they require.

The Crazy Richard’s Peanut Butter Company is expanding our product line to meet our consumer’s needs. We are pleased to introduce Crazy Richard’s PURE PB. Crazy Richard’s PURE PB is simply pure pressed peanuts. We immediately press the oil from fresh roasted peanuts to offer the finest peanut taste with less fat and calories than traditional peanut butter. PURE PB will naturally enhance your recipes and boost your protein with 6 grams per serving. Other new Products to The Crazy Richard’s Brand include; Crazy Richard’s Natural Cashew Butter and Crazy Richard’s 100% Almond butter. Crazy Richard’s Almond Butter has the highest Nutritional Value (NuVal) score on the market, at 84!

The Crazy Richard’s Peanut Butter Company only produces nut butters that offer the Healthiest and most Nutritious benefits that consumers want to energize themselves and their families.





Company: Crazy Richard's Peanut Butter Company
Brand: Crazy Richard's
Slogan: Health, Nutrition, Energy
Origin: USA
Category: Dietary Supplement
Packaging: 1.15oz (32g)
Claims: Gluten Free, Non GMO, Cholesterol Free, No Added Sugar, No Added Salt
Variants: View Range Here
Price: $27.99 (20 x 32g)
Where to Buy: Buy Online, Store Finder
Website: crazyrichards.com













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Food Spotlight: Belicious Energize Real Food in a Pouch


Make the most of your day with Energize! This nourishing blend of anti-inflammatory WHOLE veggies, fruits, seeds and grains includes energizing yellow beet, anti-oxidant rich carrot, sweet pear, and protein-packed lentils designed to maintain your energy and carry you through your day.



Vegetables, Lentils, Quinoa, Chia & Fruit


About the Company
Scientist. Cancer-Conqueror. Mother. Meet Heidi Huntsman, founder of belicious.

I love a challenge. Prior to founding belicious, I was a busy professional and avid athlete, when at age 38, I was diagnosed with stage 3 breast cancer. Not about to let cancer interfere with my life, I beat it by undergoing multiple surgeries and aggressive treatments for 16 months. After finishing my treatments, at the ripe “young” age of 42, my husband Mark and I surprised everyone (especially the doctors who told us it couldn’t happen!) by adding to our family with a healthy baby girl.


Of course I was overjoyed with being a first-time mother, but sometimes, when I looked at my precious, infant daughter Charlotte, I couldn’t help but think about how strong a family history of cancer she has. In addition to my breast cancer, my father, father-in-law, and sister-in-law suffered from very aggressive cancers. Armed with a graduate degree in molecular biology, I am all too well aware that the “genetic gun” is loaded, and the only thing that might have an effect on the future of Charlotte’s health, is her environment—primarily diet.

As a former scientist and venture capitalist, I like to “dive deep” and thoroughly research topics of interest. What I learned about diet was simple and astonishing! The basics of good nutrition are not widely taught in medical school, but the effect of diet on our physiology and development of disease is undisputable. (Click here for more).

Like most busy people, I don’t have the luxury of time to make healthy meals three times a day, and need to supplement with convenient, on-the-go options. Not able to find truly nutritious options, I decided to create some myself as a quick way to include vitamins, minerals, fiber and other vital nutrients found only in whole foods, in my busy life.



Company: Vita Vis Nutrition
Brand: Belicious
Slogan: Real Food in a Pouch
Origin: USA
Category: Healthy Snack
Packaging: 4.2oz (119g)
Claims: 3g of protein, fiber, no sugar added, gluten free, dairy free, nut free, source of vitamin A
Variants: Energize, Revive, Strength, Vitalize
Price: $3.99
Where to Buy: Buy Online
Website: beliciousfood.com










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Supplement Spotlight: Fuel For Fire Sweet Potato Apple Fuel Packs


As yummy as your mom's sweet potato pie with even a hint of cinnamon. But look beyond the delicious taste and you'll find a powerful combination of whey protein and sweet potatoes, packed with vitamins and anti-oxidants.



Apples, Pears, Sweet Potatoes, Water, Whey Protein Isolate, Natural Flavor, Cinnamon, Ascorbic Acid (Vitamin C)


Allergen information: Contains a milk ingredient

May be stored at room temperature (but tastes great cold too!)








About the Company
Cindy Berg was a busy, working mom, desperately trying to eat a clean, real food diet. Tired of chalky protein bars and gooey gels, Cindy started eating her kids’ applesauce pouches before and after her workouts. The only problem was those pouches completely lacked protein. After months of waiting to see a clean protein pouch on the market, Cindy approached her friend Rob Gilfeather—an Ironman triathlete and professional chef—to develop some recipes. He worked his magic, combining all natural ingredients and protein with flavors that put kid pouches to shame. And so the “Fuel Pack” was born. Read More




Company: Fuel For Fire
Brand: Fuel For Fire
Slogan: Eat Real Food
Origin: USA
Category:  Supplement
Packaging: 127g
Claims: Gluten Free, 10g of Protein,
Varieties: View Range Here
Price: $17.99 (6 x 127g)
Where to Buy: Buy Online
Website: fuelforfire.com









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Snack Spotlight: Made in Nature Organic Super Berry Fusion





At Made In Nature, we’re on an adventure to discover the most flavorful, organic ingredients on the planet. So, of course, we use only real food, grown the way nature intended. And when we paired our mouthwatering, organic dried fruits with the perfect blend of seeds, spices and just a pinch of love – well, it made for a real celebration. So go ahead and enjoy. It’s all good!

When you open a bag of Organic Made in Nature Super Berry Fusion you’re in for an explosion of flavor! Our organic tart cherries, blueberries, cranberries, raisins and goji berries are bursting with flavor. And nothing adds a delicious and nutritious crunch like our beautiful pepita seeds. All this – and no refined sugar! That’s the Made In Nature promise.

5-Pack and 18-Pack 1oz. Bags
USDA certified organic
Non-GMO Project Verified
No Sugar Added
No synthetic pesticides or herbicides
No Sulfur Added
No Artificial colors, flavors or additives
No Gluten
No Nuts
Kosher OU






About the Company
For nearly 25 years, we’ve been on a culinary adventure to discover the world’s best-tasting, healthy organic foods that will inspire you to enjoy eating well.

We are dedicated to bringing you the ripest, freshest tasting organic flavors we can find—without compromising taste, your health, or the environment. We only work with farmers who are committed to certified-organic, sustainable, and eco-friendly agriculture practices. That means our foods are grown without pesticides and fertilizers, which is better for you, the growers and pickers, and the planet. Then only the best tasting, juiciest, mouthwatering fruits are picked, at the peak of perfection, and lovingly dried without preservatives, coloring or chemicals. Read More


Company: Made in Nature
Brand:  Made in Nature
Origin: USA
Category: Healthy Snacks
Packaging: 1oz (28g) - Pack of 5
Claims: Non GMO, Gluten Free, Kosher, Organic
Varieties: View Range Here
Price: $6.99 (1 pack)
Where to Buy: Buy Online, Store Locator
Website: madeinnature.com












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Drink Spotlight: Naked Juice No Sugar Added Coconut Water


While water is nature’s purest liquid, the nectar produced by the coconut palms that line tropical beaches comes a close second. However, when it comes to taste, it’s no contest. This delicious elixir has potassium and other electrolytes that make it a great beverage for replenishment. So, after you’re done working your body into shape, treat it to a tropical getaway.

The coconut water from one coconut contains more potassium than a banana.

650 mg Potassium
65 mg Calcium
23 mg Magnesium





About the Company
Making the whole planet feel better, one bottle at a time.

We know a healthy body doesn't mean much without a healthy world to live in. That's why at Naked we make sure that all our products make an impact that will enhance your life and the planet's. From our fruit-sourcing partnerships and our LEED-certified bottling facility to our 100 percent postrecycled reNEWabottles®, we make our juices committed to the belief that wellness is about more than just personal health — it extends to the entire world around us, too. Read More




Company: Naked
Brand: Naked
Slogan: Pure Coconut Water
Category: Juices
Origin: USA
Packaging: 11.2fl oz (330ml)
Claims: No Sugar Added
Varieties: View Range Here
Price: Coming Soon
Where to Buy: Store Locator
Website: nakedjuice.com






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Product Spotlight: Green Mustache Strawberry Banana Smoothie for Kids


You'll go bananas over this stache-tastic smoothie! Filled with foods to fuel you - swinging on vines is optional.

Excellent source of antioxidants (Vitamins A and C)
Uber-nutritious ingredients make this a great source of folic acid and vital minerals calcium, iron, and magnesium
Good source of fiber-5 grams per bottle from purees of fruit, spinach and kale
Ground Salba® Chia for healthy omega-3s
3 grams of protein in each bottle
BPA-free and recyclable bottle

Drink to kids' health! We will donate 1% of sales to 1% for Humanity to support non-profits addressing childhood hunger and malnutrition.


Ingredients: Organic strawberry puree, organic banana puree, organic green leaf blend (organic spinach puree, organic kale puree), organic pineapple juice, organic coconut water from concentrate (filtered water, coconut water concentrate), organic lemon juice, organic fruit and vegetable juice for color, organic ground Salba® (chia seed).




Their Story
At my daughter’s three-year check-up, the doctor asked me to list a few vegetables that she liked to eat and it hit me (with much dread) that she didn’t eat any vegetables. My solution? I started sneaking the dark greens recommended by our doctor into the fruit smoothies I made for her every day. To my utter surprise and delight, I found that when mixed with the other flavors, I could get her to eat up to two cups of leafy greens without any protestation, whereas she would NEVER eat even one bite otherwise.

Over time, I added ingredients like coconut water and chia (an absolutely, ah-may-zing grain!) until it was much more than just a smoothie—it became a delicious, super-snack packed with powerful nutrients. I could see what a difference it made with my daughter. And, she loved it!

Seeing friends face similar challenges with their children inspired me to bottle my creation. It was working magic in my home, why not share it with the world? I also noticed that there were an increasing variety of “healthy” smoothies available at the store, but none were created specifically for children—and, honestly, they all had ridiculous amounts of sugar in them and were not organic. Kids (and moms) needed a healthier, tastier, better option.

Why Green Mustache? Because it’s fun. And, healthy food should be fun. While your child might not get an actual green mustache from these drinks, it doesn’t mean there aren’t vital greens inside. It just means you no longer have to worry about getting your kids to eat them.


Company: Green Mustache
Brand: Green Mustache
Origin: USA
Category: Smoothies
Packaging: 10fl oz (296ml)
Claims: Organic, Non GMO, Vegan, Gluten Free, No Sugar Added, No Artificial Colors, Flavors or Preservatives
Price: Coming Soon
Where to Buy: Store Locator
Website: getgreenmustache.com








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Product Spotlight: Nellie Dellies Wildberry Winegums



Wild Berry Winegums are a delicious treat with only 15% carbohydrates and 0,1% fat. They contain no added sugar. The sugar has been replaced by fiber and sweetener from the STEVIA plant and.


Ingredients : Bulking agent (polydextrose), oligofructose, beef gelatine, water, modified pea starch, wheat dextrin, acidifier (citric acid), colour (carmine), flavourings, preservative (potassium sorbate), vegetable oil (palm oil, palm kernel oil, coconut oil), glazing agent (carnauba wax).


Nutritional values.
100g ca. 25g portion*

Energy (kJ/kcal) 850/200 213/50
Protein 9g 2,3g
Carbohydrates 15g 38 g
- of which sugars 0,6 g 0,2 g
- these sugar alcohols

Fat 0,1 g 0 g

- of which saturates 0 g 0 g
- monounsaturated fatty acids
- polyunsaturated fatty acids
- cholesterol

Fibre 54 g 13,5 g
Sodium 0,03 g 0,01 g
Salt eq. 0,1 g 0,02 g

* One portion contains ca. 25 g



Nutritional values.

%GDA pr. portion

Energy (kJ/kcal) 3%
Protein 5%
Carbohydrates 1%

- of which sugar s0%
- these sugar alcohols

Fat 0%

- of which saturates 0%

- monounsaturated fatty acids
- polyunsaturated fatty acids
- cholesterol

Fibre 54%
Sodium <1%



About ISIS
Why are we here?

ISIS is the leading company in Denmark when it comes to sweets with no added sugar. We produce ice cream, cookies, boiled sweets, chocolate, protein bars, jams etc.

All our products are low in fat and have no added sugar - and they can therefore be categorised as light products, but without compromising on taste. It is this unique combination that has brought us to where we are today.

It ought to be easy to choose an alternative when you want to avoid or cut back on sugar and fat. That's our mission in life.



Company: Isis
Brand: Nellies Dellies
Origin: Denmark
Category: Candy
Packaging: 90g bag
Claims: No Sugar Added, Sweetened with Stevia
Variants: Caramel & Liquorice, Wildberry, Salty Liquorice, Sweet Liquorice
Website: isis.dk



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