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Product Review: Kurumba Piña Colada Mix


Kurumba Piña Colada is a ready to mix beverage sold in México.  Made from High Quality coconuts Kurumba is the leader in coconut cream products in México.  Used in many regional dishes coconut has experienced a huge boom in the past 2 years thanks to it´s health benefits and great flavor.  This particular product is made from concentrate and comes in a resealable l liter Tetrapak.
Analysis & Impact

Coconut as a flavor and ingredient has been the biggest trend in 2012.  New research has shown light on the numerous health benefits derived from this product and manufacturers have been quick to jump on the wagon and tout these claims.  Kurumba sells coconut cream products and has decided to make a natural transition into the mixed beverage cartegory.  The new packaging and design are clean and convenient and stand out nicely on the supermarket shelves.  Flavored mixed drinks are especially popular in tourist destination spots like México and Kurumba aims to take advantage of that trend.

Company: Novamex

Brand: Kurumba

Category: Drinks, Mixed Drinks

Presentation: 1 liter

Packaging: Tetrapak

Spotted in: Guadalajara, México

Sold in: Supermarkets, speciality stores



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