NightFood is looking for $50,000 to launch their product nationally. If you like to eat snacks before bed or just like to eat food late at night you are going to want to hear about this product.
When I first got the idea for NightFood, I was just a guy who wasn’t able to sleep well, eating junk at all hours of the night. I wanted a healthier snack that would satisfy my evil cravings, fill me up on fewer calories, and help me sleep better. Was that too much to ask?
Over the last few years, tons of research has come out showing that I wasn't alone.
MassiveHealth, via their iPhone app, tracked almost 8 million food ratings from users over 5 months, and determined that we eat more junk right before bed than at any other time of day. And, research published in the International Journal of Eating Disorders says that 25% of us don’t just snack at night, but we eat such strange snacks at night that we'd be ashamed if others found out.
Why should you contribute?
If you don't eat, or don't sleep, maybe NightFood isn't for you?
Seriously, we know nighttime cravings are real. We know that fighting them is hard, and giving in to them is unhealthy and disruptive to our sleep.
How great would it be to have a product in your local store that's delicous enough to satisfy those cravings, filling enough (on only 150 calories) to help you avoid eating anything else, that also helps you sleep better, so you can wake up feeling refreshed and have more energy all day long?
With NightFood, you can satisfy your cravings, and get better sleep
How are we helping to save the world?
In the small picture, we’re really just talking about replacing one snack with another, eliminating a few calories, and getting better sleep.
In the big picture, we know that a small improvement in sleep improves just about every area of our lives. Our health, energy levels, produ
ctivity at work, our relationships with our spouses and families, even our metabolism and appetite are proven to be strongly linked with the quality of our sleep.
If we can help enough people sleep a little better every night, we’re actually going to make the world a better place. It might sound corny, but when we get E-mails from happy customers telling us that NightFood changed their lives, that makes it very real.
Why do we need the money?
One of the big 3 pharmacy chains (we're not allowed to identify them yet) is ready to test NightFood in their stores before launching us nationally.
You've probably heard stories about people who start snack bar companies in their kitchen, garage, or a small bakery (like Clif Bar). But, NightFood isn't just a snack bar.
Because of the special ingredients we use in NightFood to support better sleep, we're required to meet very strict FDA manufacturing requirements. A kitchen or bakery won't do.
Our manufacturer is an SQF 2000 certified facility (the highest standards in the industry), and they manufacture bars hundreds of thousands (if not millions) at a time for brands like NutriSystem.
We need your contributions so we can order fresh product, with our new and improved formula, to initiate the in-store testing. With your help, we can be in thousands of stores across the country in just a few months. For millions of people out there eating junk at night this is big news!
The NightFood Team
Sean Folkson and Peter Leighton head up the NightFood team.
Sean is a former insomniac and late night snacker. NightFood helps, but his 2 young sons ensure that he doesn’t quite get all the sleep he needs.
Peter is a nutrition industry veteran. Over the last 25 years, Peter has been responsible for developing and marketing products and brands such as CitriMax® ,Schiff® , Tiger’s Milk®, and Carb Intercept®.
In addition, a team of formulators, food scientists, and FDA regulatory experts are on board to guide, support, and help innovate as NightFood looks to develop and grow our product line.