Tag Archives: nfl

totmain

Food News: Feeling Lucky? Tostitos Gives NFL Fans Their Luckiest Season Yet

 

 

 

Tostitos celebrates NFL Team Traditions with Limited-Edition "Lucky Bags"

PLANO, Texas, Aug. 16, 2017 /PRNewswire/ -- From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win. Kicking off the 2017 season, Tostitos®, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up wins in the form of lucky snacking.

Tostitos' new "Lucky Bags" – perhaps the luckiest tortilla chips ever made – include team-inspired packaging that celebrates official traditions of NFL teams. Giving a nod to rituals and lucky charms such as the Steelers' Terrible Towels or Seahawks' fans raising the 12 Flag, the Lucky Bags included their team's traditions right from the start. To ensure the bags come with maximum luck and authenticity, NFL stars including Dallas Cowboys quarterback Dak Prescott, Baltimore Ravens quarterback Joe Flacco, L.A. Rams lineman Aaron Donald and Houston Texans defensive end Jadeveon Clowney all lent a hand in the lucky festivities.

The Tostitos' Lucky Bags program also includes:

  • Digital content showcasing each team's game-day rituals. Content can be viewed by snapping the SnapChat code found on the back of the Tostitos Lucky Bags.
  • Game-day rituals celebrated range from Denver Broncos fans and their Mile High Salute; the Green Bay Packers famous touchdown leap into the stands; Minnesota Vikings fans blowing the traditional Gjallarhorn; Arizona Cardinals fans sounding their Big Red Siren; and many more. Fans can visit Tostitos.com to see all the rituals.

"Creating unique experiences for football fans has been at the heart of our partnership with the NFL for decades," said Pat O'Toole, senior director of marketing, Frito-Lay North America. "Fans can now have access to these limited-edition bags to share their team pride and give their team a little luck on game day."

And while luck and game-day rituals are at the heart of the campaign, Clowney, who stars in the Houston Texans' spot, has an even stronger good luck charm. His mother, Josenna Clowney, a nearly 20-year employee of Frito-Lay, is part of the campaign – perhaps making the Texans' Lucky Bags extra lucky.

"My mother is a constant source of encouragement and positivity and I always look to her for inspiration," said Clowney, defensive end for the Texans. "With the Tostitos Lucky Bags program, I feel like I have an extra special connection. I'm going to have to keep plenty of Lucky Bags around my house this season."

Tostitos also wants to share how fans across the nation get ready for game day with their own unique rituals. All fans have to do is use hashtag #LuckyBags for a chance to be featured on the Tostitos Twitter, Instagram or Facebook channels.

Lucky Bags will be available regionally at retailers in team markets starting now. Fans can learn more at Tostitos.com.

About Tostitos
Tostitos is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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lyfemain

Supplement Spotlight: Ex NFL Player Announces New Company to Harness the Power of Plant-Based Nutrition

 

 

LYFE Fuel aims to make its mark by taking the complexity out of nutrition through a line of science-based formulas designed for optimal health and performance.

 

LOS ANGELES, Oct. 25, 2016 /PRNewswire/ -- LYFE Fuel's Daily Essential shakes, the company's first product, cuts through a maze of nutritional clutter to make eating well and living optimally easy for everyone. The plant-based meal replacement shakes provide life's daily essential nutrients in one simple product. It's a radically, holistic new take on nutrition.

While playing professional football in the NFL, LYFE founder Chris Manderino was required to constantly put on weight to compete at a high level.  Amassing more than 40 pounds of excess weight was not a pleasant experience.

After the NFL, Manderino pursued an opportunity to live abroad while playing football in Italy. Manderino was struck by the vast cultural chasm between the Italian approach to food and the American approach. Italians, even with all the pizza, pasta, downtime and copious desserts, seemed a much healthier population than the US. Manderino boiled it down to this striking difference: in Italy, food was simpler. The Italians used higher quality, mostly plant-based ingredients and had smaller portion sizes.

That revelation inspired a career change, and Manderino took a job in the nutraceutical industry. He began to study dietary and training theories, and while most nutritionists and food experts disagreed on just about everything else, there was one thing everyone seemed to agree on: eating a plant-based diet is the most important thing you can do for your health.

On further study, Manderino realized that plant-based diets are also critical to the future of humanity. With population growth set to explode, land and natural resources per capita are dwindling. Transitioning to a plant-based diet is better for humans, but it's also better for the planet.

To his surprise, Manderino found that even those who have made the transition to a plant-based diet have it no simpler: with the transition to veganism going mainstream, the choices are now as complex as ever, and there's no evidence that all those "organic" products are any healthier or of higher quality than traditional crops.

Using this knowledge, Manderino co-founded LYFE Fuel. Every aspect of LYFE is backed by science, right down to the amounts of each ingredient. Instead of simply throwing healthy ingredients together, LYFE's products are engineered with the specific purpose of aiding absorption to make sure the body receives the full benefits of each and every life-sustaining nutrient. With a vision to become a leader in personalized nutrition, LYFE has launched with The Daily Essentials Shake, essentially combining 8 products into one delicious powder. It's nutrition, simplified.

The Daily Essentials Shake is an all natural, plant-based meal replacement powder engineered to provide exactly the nutritional elements that are frequently missing from the standard American diet (SAD). The Daily Essentials Shake includes a precise combination of the highest quality organic greens like kale and chlorella, vitamins and minerals, CoQ-10, digestive enzymes, plant-based proteins, probiotics, antioxidants and OMEGA-3's to fill the common nutritional gaps that occur and contribute to optimal health and performance.

With a deeply held belief in building a more sustainable future, LYFE has partnered with Vitamin Angels to provide life-saving Vitamin A supplementation to a child in need for every purchase of LYFE products. Malnutrition is one of the most pressing global humanitarian issues facing society today, which is why LYFE is committed to making an impact by supporting this cause.

LYFE is now available for purchase at lyfefuel.com in two delicious flavors: Vanilla Chai, and Chocolate with new flavors such as Mixed Berry, Iced Latte and Unflavored in development.

In the future, the company plans to expand the product line to include other plant-based supplements.  They've also created a 21-Day transformation program to restore proper balance and function in the body by establishing new dietary and lifestyle habits in tandem with targeted nutrition supplements.

For more information about this story, contact:

Chris Manderino, Founder
LYFE Fuel
chrismanderino@lyfefuel.com
(949) 285-4395

 

 

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tbmain

Snack Spotlight: Tom Brady TB12 Snack Packs

 

 

 

TB12 Snacks are a great way to eat healthy foods with organic ingredients while on-the-go. TB12 Snacks are individually packaged in resealable snack-sized bags, made from biodegradable rice paper. All TB12 Snacks are raw, vegan, organic, gluten-free, and dairy-free.

The TB12 Snack 12-Count Variety Pack contains two of each TB12 Snack:

Blueberry Crunch: A combination of familiar and exotic ingredients packed with vitamins, minerals, antioxidants and phytonutrients. (1.4 oz each.)

Amazon Crunch: A combination of the best the rainforest has to offer in a tasty, easy-to-eat, nutrient-packed crunch. (1.4 oz each.)

Superfood Energy Squares: A delicious, healthy, energy-sustaining square, packed with nutrient-dense superfoods. A great pre- & post-workout snack. (1.75 oz each.)

Cacao Goji Energy Squares: A great pre- & post-workout snack with energy-sustaining dates, antioxidant-rich cacao, and nutrient-dense fruits & nuts. (1.75 oz each.)

Dark Cocoa Coconut: A simple combination of antioxidant-rich dark chocolate and coconut: a tasty, healthy alternative to traditional sweet snacks. (1.4 oz each.)

Buffalo Almonds & Ranch Cashews: A classic flavor combination reinterpreted with healthy, nutrient-rich almonds and vitamin & mineral-rich cashews. (1.4 oz each.)

Note: TB12 Snacks contain tree nuts and are processed in a facility with nuts.

Please click here for more information about TB12™ Snacks, or click the link below:
http://tb12sports.com/infosheet/TB12-Snacks-Info-Sheet.pdf

 

 

 

About the Company

ll throughout my football career — from high school, through college, and now professionally— I’ve witnessed the impact of injuries on my friends and teammates. I’ve seen athletes get drawn into a system that too often prioritizes short-term solutions by treating symptoms instead of causes — resulting in more frequent injuries, impaired long-term performance, and even athletes' inability to maintain an active lifestyle.

About 2 million high school athletes are injured annually, requiring more than 500,000 doctor visits. College athletes are similarly susceptible to injury — with 70% reporting playing through injury at least once [1] — and over 1 million adult amateur athletes experience sport-related injury each year

It shouldn’t be that way, and I decided many years ago that it wouldn’t be that way for me. I’ve collaborated with my long-time body coach to create a different and more sustainable approach. Our TB12 method was designed to sustain my peak performance and it is the reason why I have been able to play at a high level throughout my athletic career. It is a comprehensive and customized method that fosters accelerated injury recovery and performance longevity in a holistic and prevention-oriented way.

At TB12 we focus on introducing our method and philosophy to active individuals, and on making athletes better through a shared commitment to sustaining peak performance.

 

 

 

 

Company: TB12
Brand: TB12
Slogan: Sustain Peak Performance
Origin: USA
Category: Snacks
Packaging: 1.75oz (49g)
Claims: Raw, Vegan, Organic, Gluten Free, Dairy Free
Variants: View Range Here
Price: $50 (12 pack)
Where to Buy: Buy Online
Website: tb12store.com

 

 

 
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the12thpacck

Product Spotlight: Solstice The 12th Pack Limited Edition Medical Marijuana Cigarettes

 

 
For Seattle Seahawks fans who want to be stoned while watching Sunday's Super Bowl XLIX, there's a new pack of pot for you.

Solstice, A Washington marijuana supplier has doubled its production time to keep up with demand for its 12 Pack special edition — a pack of 12 joints designed to play off the 12th Man nickname for Seattle's extremely loyal, and extremely loud, fan base.

But the pot cigs are only for medical marijuana users, though recreational use is legal in Washington.

 

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budmain

Advertising Spotlight: Budweiser Releases Teaser for “Lost Dog” Super Bowl Ad

 

 

Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

Energy BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

 

 
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seaskittles

Candy Review: Skittles Announce Seattle Seahawks Mix

ESPN reports that Seahawks’ Seattle Seahawk’s running back Marshawn Lynch and Skittles have an endorsement deal.

Small wonder since Lynch has been munching the candy — “power pellets,” his mom calls them — on the sideline since his Pop Warner days.

While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand also will donate $10,000 to Lynch’s Fam First Foundation for every touchdown he scores in Sunday’s Super Bowl.

The deal marks the first time the rainbow candy brand ever has paid an athlete.

To celebrate the partnership, Skittles has made limited-edition packages of a “Seattle Mix,” a bag the brand will hand out this week that includes only circles of blue and green colors.

 

The Seahawks say the special-edition Skittles will be available at auction with the proceeds going to charity.

And now the candy maker says Seattle folks might get lucky with a bag of Seattle Mix, too

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pilotden

Fashion Spotlight: Pilot & Captain Launches a DEN tee for the NFL Playoffs

 

We are excited to annouce the addition of a DEN (Denver) tee by Pilot & Captain. This new addition aligns perfectly with this weekends NFL Playoff game between Denver and New England. The game is setting up to be one for the ages and what better way to show your support than with a DEN tee by Pilot & Captain!

 

P&CDenver

 

Pilot & Captain is a new line of travel inspired wearables that includes Shirts, Print products and Carry Ons.

The vintage designs are clean and attractive in a subtle way that had me not only reminiscing about past trips but longing for future adventures as well.  If you are passionate about travel or the city you live in, this new line is sure to inspire your nostalgic side.  We invite you to learn more about the line, its founders and hope you visit their site to view all of their beautiful creations.

Read more about Pilot & Captain in our earlier Post.

 

Please visit Pilot and Captain's website to view their entire collection and learn more about this amazing line.

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JetBow

New York’s Carnegie Deli Introduces “The Jetbow”

Newly acquired New York Jet Tim Tebow hasn’t even been formally introduced as a Jet, but he already has a sandwich with his name on it.

“The Jetbow” was announced by the Carnegie Deli in New York as the restaurant’s latest celebrity-named sandwich.

The Jetbow consists of corned beef, pastrami, roast beef, American cheese, mayonnaise, lettuce and tomato all crammed in between two pieces of white bread, and weighs an estimated 3.5 pounds.

Carnegie Deli’s walls are completely covered with pictures of celebrities who have attended the restaurant, and is known for its tributes to certain celebrities. The deli has sandwiches such as “The Woody Allen,” cleverly named after Woody Allen, and “The Melo,” named after Knick’s star Carmelo Anthony.

Carnegie Deli Owner Sandy Levine said that it would be the first time in the restaurant’s 75 years that a celebrity-named sandwich would contain white bread and mayonnaise, different from its usual combination of rye bread and mustard.

Levine also said that the ingredients in the Jetbow perfectly tailor to Tebow’s “All-American Boy” personality. Tebow’s picture already adorns the Carnegie Deli walls as he visited the restaurant after his Heisman-winning Season at the University of Florida in 2007.

Tebow is not even the starting quarterback for the Jets, but Tebowmania is the only thing stronger than Linsanity in New York, so he gets a sandwich.

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