Tag Archives: nba

mikemain

Candy News: MIKE AND IKE® and HOT TAMALES® Brand Candies Teamed Up with Paul George to Introduce A New Line Up of NBA 2K17 Promotional Packages

 

Iconic Candy Brands Also Enhance Gaming Experience for NBA 2K17

BETHLEHEM, Pa., Feb. 21, 2017 /PRNewswire/ -- Just Born Quality Confections, the makers of MIKE AND IKE® and HOT TAMALES®, teamed up with four-time NBA All Star Paul George in New Orleans to promote the highest-rated annual sports game  NBA 2K17 – and introduce its new limited-edition promotional packaging(1) . The exciting partnership delivers highly sought after locker codes inside each package of MIKE AND IKE® Original Fruits, HOT TAMALES® Fierce Cinnamon, and new MIKE AND IKE® 3 Point Mix.

Paul George, NBA 2K17 and basketball fans alike inspired MIKE AND IKE® to release the new, limited edition MIKE AND IKE® 3 Point Mix. The new, sweet mix brings together the delicious flavors of cherry, orange and grape, and will hit shelves starting in March 2017.

To get fans excited, Paul George also answered fan questions through the MIKE AND IKE® Snapchat account @MikeandIkeSnaps and HOT TAMALES® Instagram account @hottamalescandy.

Just Born Quality Confections, the maker of the MIKE AND IKE® and HOT TAMALES® brands, announced the partnership with 2K Sports at the launch of NBA 2K17. As part of the partnership, Just Born is sweetening up the virtual gaming experience with a new product, game enhancements and a special weekend appearance by four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George.

"The partnership with 2K Sports was a natural fit for both the MIKE AND IKE® and HOT TAMALES® brands since we know a lot of our fans are gamers, plus, basketball is one of the top sports enjoyed by both our male and female fan base," said Brian Bachrach, MIKE AND IKE® and HOT TAMALES® Business Team Director at Just Born Quality Confections.  "When we heard Paul George was a huge fan of MIKE AND IKE®, we decided to develop a fun fan experience with him in addition to our role as the Sweet Game Partner for NBA 2K17!"

The partnership will continue to gain momentum in 2017 with custom product on shelf in March including valuable locker codes inside specially marked MIKE AND IKE® and HOT TAMALES® theater box packaging to redeem within the game.

  • MIKE AND IKE® Original Fruits will allow players to unlock a "Three Game Sweet Streak," good for a three game attribute boost within the game.
  • HOT TAMALES® Fierce Cinnamon will allow players to unlock a "Three Game Hot Streak," good for a three game attribute boost within the game.
  • MIKE AND IKE® 3 Point Mix will allow players to unlock an extended "Five Game Streak," good for a five game attribute boost within the game.

For more information and to join the conversation on social media, please visit MIKE AND IKE® using @MikeandIke on Facebook, Instagram and Twitter and follow @MikeandIkeSnaps on SnapChat. Visit HOT TAMALES® using @HotTamalesCandy on Facebook and Instagram and @HotTamalesBrand on Twitter. Beginning March 13, 2017, fans can visit MIKE AND IKE® and HOT TAMALES® Twitter and Instagram channels to enter the #SweetGameFace sweepstakes for the chance to win a sweet NBA 2K17 themed prize pack. Visit sweetgameface.com for details.

About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 9th largest candy company in the U.S. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

About 2K:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13, and Cat Daddy Games. 2K's stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid Meier's Civilization series, Evolve™, Battleborn®, the popular WWE 2K franchise and NBA 2K, the highest rated* annual sports title of this console generation.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.

(1)   According to 2008 – 2016 Metacritic.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mike-and-ike-and-hot-tamales-brand-candies-teamed-up-with-paul-george-to-introduce-a-new-line-up-of-nba-2k17-promotional-packages-for-basketballs-big-weekend-in-new-orleans-300410141.html

SOURCE Just Born Quality Confections

 

 

 

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

 

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

 

 

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tonyparker

Tony Parker launches clothing line, Wap Two

French NBA star Tony Parker announced the launch of his new clothing line, Wap Two, on Monday. The brand features T-shirts, underwear and scarves for men. Fans can shop online.

After trying his hand at music, Tony Parker is going to add another string to his bow by launching a range of clothing. The French basketballer announced the launch of Wap Two on social networks on Monday. The brand will feature items conceived in partnership with young designers.

For now, the affordable chic contemporary Wap Two range features printed and block color T-shirts, underwear and scarves for men.

Continue Reading @ NYDN

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footlocker

NBA Star’s Unstoppable Beard Stars in Awesome Foot Locker Ad

Oklahoma City Thunder star James Harden is many things: the NBA‘s sixth man of the year, an Olympic gold medalist and, at times, an unstoppable offensive force.

But apparently his robust, legendary beard is just as unstoppable — as evidenced by this hilarious new Foot Locker ad that hit YouTube Thursday morning.

via

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Jeremy-Lin

Linsanity! Jeremy Lin, The Legend Continues

TORONTO — The name Tim Tebow was overheard in the visitors dressing room Tuesday night after Jeremy Lin delivered another miracle win for the Knicks, but then Bill Walker decided it didn’t apply.

“He’s doing it in New York, for one thing,’’ Walker told Baron Davis. “And Tebow only does his thing on Sunday.’’

As opposed to the Knicks’ new playmaker, who performs miracles on a daily basis.

The problem now is trying to make sense of Lin and this whole improbable run. After he sent the Knicks home winners with a three-point shot with .5 seconds to play in their 90-87 conquest of the Raptors, he offered an explanation, right out of Tebow’s playbook.

“It’s the all-powerful and all-knowing guy who does miracles,’’ he said.

Whatever is happening here, the Knicks will gladly take it.

SMITH: LIN A LEADER, MAYWEATHER A TWIT

“I can’t really explain it,’’ said Amar’e Stoudemire, who was back in the lineup after being away for eight days due to the death of his older brother, Hazell. “I was celebrating like we had won the championship.”

This isn’t June and the Knicks are still not even a .500 team. But they won their sixth straight game with Lin taking over Mike D’Antoni’s backcourt, and the NBA’s best story of the year is only getting better.

If not more amazing by the day.

Wednesday night, Lin brings his “Star is Born” production back to the Garden when the Knicks play Sacramento. It will be hard to top this night, but who’s to say Lin won’t do that?

On the same Air Canada Centre court where Kobe Bryant hit the game-winner on Sunday, Lin matched it to cap his 12-point fourth quarter. And he even out-did Kobe in one department, playing before a sellout crowd of 20,092, while the Lakers didn’t even sell out for one of the rare times in this sports-crazy city.

PHOTOS: KNICKS KEEP ROL-LIN ALONG

That’s Linsanity, if nothing else is.

The last person who was surprised by Lin’s performance was Toronto coach Dwane Casey, who coached him when he was a Mavericks assistant and Lin was part of Dallas’ summer-league team in 2010.

Beforehand, Casey raved about Lin’s skills as a one-on-one player and how he is filling the “Steve Nash role — finding people.’’

He said he had worked up the kind of defensive game plan that he’d bring to an arena against any other quality playmaker. So Lin wasn’t exactly overlooked by the Raptors, who were undone by their own mistakes before Lin hoisted his big shot.

“It should not have come to that play,’’ Casey said afterward. “We had so many bonehead plays to get to that play and to make that play relevant.

“We should have taken care of business before that.”

But the Knicks beat them to it. They finally took Lin off Jose Calderon and assigned Iman Shumpert to stop the Raptors’ best shooter, who had 25 points through three quarters. Shumpert didn’t allow Calderon one point in the fourth and came away with the biggest steal of the night and a monster dunk when the Knicks were rallying.

Then when the Knicks needed the clutch shots to raise their record to 14-15, it was the undrafted Lin, the player who was waived by Golden State and Houston, the player who was nearly cut by the Knicks, who pulled them through.

“I’m a fan of Tebow,” he said. “I don’t know if our stories are necessarily comparable.”

They’re not, unless you think that Harvard is to college basketball as Florida is to college football.

Raptors executive VP and former Nets GM Ed Stefanski is an Ivy Leaguer himself, out of Penn, where he played for the great Chuck Daly. He might pay more attention to his old league than most general managers.

“Sure, I remember Lin at Harvard,” Stefanski said. “He was OK. Maybe a second-rounder. I’ve never seen anybody come out of the blue like this. What a great story for the NBA.”

You know the story by now of how Lin came to New York and didn’t get his shot until D’Antoni had exhausted all of his options at point guard.

From when it all started against the Nets at the Garden 10 days ago until now, it’s reached the point where D’Antoni is perfectly fine with Lin standing alone at the top of the key and hoisting up the biggest shot of the night. Although he did have to admit, reflecting on the game-winner, “There was plenty of doubt.”

Not anymore.

“He’s a marked man now,’’ D’Antoni said. “He won’t sneak up on anybody anymore.”

Everybody knows what Jeremy Lin can do. It’s just hard to believe he’s actually doing it.

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