Tag Archives: natural colors


Product Spotlight: VitaSport Drink Mixes

VitaSport from New Zealand offers a line of vitamin enriched drink mixers.  The products come in a convenient 2.5g stick that can easily be carried with you wherever you might be.  To prepare just added water, mix and enjoy.  Drink mixes due to their convenience are becoming very popular with sports drinks, flavored waters as well as coffee products.


Natural Colours and Flavours, No Added Sugar & Low Calorie. Good Source of Vitamins B1 B3 B5 B6 B7 B12 & C

Easy to prepare and with no added sugar, Vitasport Water Booster hydrates and nourishes your body with a splash of natural fruit flavour and 7 essential vitamins



CARBOHYDRATES SUPPLY ENERGY TO ENHANCE YOUR BODY'S PERFORMANCE Vitasport Isotonic sports drink is formulated to replenish and revitalise active bodies. Perfectly balanced to match your body’s natural fluids, Vitasport Isotonic delivers nutrients faster.

Company: Hansells Food Group
Brand:  VitaSport
Category:  Sports Drinks, Drink Mixes
Origin: New Zealand
Claims: Vitamin Enriched, Sugar Free
Packaging: Pack of 10 2.5g sticks
Varieties: Orange Mango, Lemon Lime, Original Orange
Website: vitasport.co.nz

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Product Spotlight: Petey´s Bing


Petey's Bing Energy Drink with Ginkgo Biloba, Ginseng & Vitamin C is described as a delicious energizing beverage that provides only 40 calories and 10g carbs per can. The product is made with 5% of cherry juice, all-natural colors and all-natural flavors. It is retailed in a pack with four 12-fl. oz. cans.

Ingredients: Waters, Cherry Juice (Made From Concentrate, Dark), Cane Sugar, Natural Flavouring Substance (Natural), Citric Acid (Food Acids), Grape Skin Extract (Extract, Food Colours), Potassium Sorbate (preservative, Potassium), Sodium Benzoate (Preservatives), Sucralose, Acesulfame Potassium


The energy drink market is a multi billion dollar business and every year we see more and more products trying to carve out their piece of the pie. The question is how to wrestle market share away from the major players?  Flavor differentation? New Packaging? More natural ingredients?  Yes, Yes and Yes. The tide has been turning towards more natural ingredients for some time now and while there will always be a market for cheap synthetic ingredients, consumers are getting smart and they want to buy products that deliver what they promise and that are good for them. Petey´s Bing is made with cherry juice which is not very common in the energy drink field and so this is a nice differentiator.  Only 40 calories per drink, fantastic.   Natural ingredients and natural flavors, awesome.

Company: Inspiration Beverage
Brand: Petey´s Bing
Category:  Beverages, Energy Drinks
Origin: USA
Packaging: 12 fl oz
Price: $2.00
Claims: All Natural, Low Calorie
Varieties: Bing
Website: drinkbing.com

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