Continues as Leader in the Explosive Mochi Ice Cream Category
LOS ANGELES, Aug. 15, 2017 /PRNewswire/ -- My/Mo Mochi Ice Cream announces placement of its range of innovative mochi ice cream in Publix stores. Through this key retail expansion, My/Mo Mochi Ice Cream gains increased distribution in the Southeast and further solidifies itself as the category leader.
Beyond the brand's quick rise to category leadership since launch in January 2017, My/Mo is poised for continued growth as the brand revolutionizes the snack space through its bite-sized mochi ice cream. A novel concept in the ice cream category, My/Mo's product positioning as the perfect snack for any time of day has been rapidly adopted by millennial consumers as the brand experiences unprecedented sales and distribution gains.
Steeped in authenticity and borne out of an 108-year-old confectionary company that invented mochi ice cream, My/Mo Mochi Ice Cream has quickly won the hearts and taste buds of consumers nationwide with its premium ice cream wrapped in traditional sweet rice mochi dough. Offering seven flavors including Sweet Mango, Mint Chocolate Chip, Cookies & Cream, Double Chocolate, Green Tea, Vanilla Bean, and Ripe Strawberry, each bite-sized snack contains 110 calories.
"We're thrilled to expand our retail footprint in the Southeast with the addition of Publix," shares Russell Barnett, CMO of My/Mo Mochi Ice Cream. "Consumers have been asking when we'll be readily available in the area, and now we are. It's a true testament that our notion of mochi ice cream being the perfect snack is resonating - and FAST. The scale of growth has been tremendous and it's just the start."
The brand's increased retail placement is supported by a robust marketing program which includes a focus on digital and social media, partnerships, and events.
My/Mo Mochi Ice Cream is available nationwide in retail packs of 6 and in bulk through its signature self-serve My/Mo Mochi Ice Cream Bars. To access the full store locator, please visit http://www.mymomochi.com/find-a-store/. Like My/Mo on Facebook here and follow on Instagram @MyMoMochiIceCream
About My/Mo Mochi Ice Cream
My/Mo Mochi Ice Cream is a fusion of fan favorite flavors of premium ice cream wrapped in traditional sweet rice mochi dough, giving snackers a colorful and flavorful new way to experience ice cream. The brand's fun, poppable and delicious mochi ice cream is made from the very best ingredients and is only 110 calories per serving. For more information on My/Mo Mochi Ice Cream, please visit www.mymomochi.com.
SOURCE My/Mo Mochi Ice Cream