Tag Archives: mumbai


Packaging Spotlight: Corn on the Curb Take Away Design


Designed by
Himanshi Shah
Mumbai, India


Brief given was to design a symbol for a local vendor.
Vijay Bhuttawala carries on his fathers legacy of being the greatest corn on the cob vendor in Mumbai. His father set up an umbrella on the corner of the street in 1970. Vijay took over from 1990







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Packaging Design: Absolut Mumbai


Designed by
Linh Dieu Vu Pham
Hanoi, Vietnam

There is always something about Mumbai that is so intriguing to me and I'm never tired of the inspiration that I receive from this city. This time I got inspired by the famous landmarks and the iconic vehicles of Mumbai: double deck bus, yellow black cab and rickshaw. I think the colour palette suit well with the festive mood that the city has. It is not only a bottle of Vodka but also something to remind everyone of the beauty that makes this city iconic.




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Product Spotlight: Malia Spirulina Bar

Vegan Malia Bar is made from mostly raw ingredients that are nutritionally well-balanced and rich in dietary fibers, healthy fats and anti-oxidants. Uncooked while blending, Malia Bar ingredients retain their phyto-nutrients in their original state. Since it contains no carbs from oats, rice, wheat or processed sugars that are low-cost and quick-release calories, Malia Bar leaves you satisfied and energized for longer.

From the ingredients list of Malia bar  you will easily recognize all the select ‘whole foods’ such as dried fruits, nuts, seeds, herbs & spices. Unlike other  ‘100% natural’ and ‘healthier’ nutrition bars, Malia Bar does not contain any highly processed and probably bad for you ingredients like corn syrup, refined sugars, soy protein isolates, soy lecithin, processed salt, etc. or in fact any artificial colors/flavors/sweeteners/preservatives. It is also free of dairy, grains, gluten & soya.

Malia Bar is the ‘whole foods’ option for those who make the important lifestyle choice to snack healthy.
Spirulina is a ‘super food’, considered good for the brain, heart, immune system and more. The blend is rich in anti-oxidants and heart healthy fats. It helps lower blood pressure and ‘bad’ cholesterol and also promotes nerve and muscle relaxation and cellular health

 Ingredients: Cashews, Dates, Figs, Flax seed, Raisins, Sunflower seed, Spirulina, Watermelon seed

The Malia Bar Story:

MALIA BAR began when Lisa Fernandes couldn't find a snack food good enough for Maya, her school-going daughter

Lisa insisted it be genuinely wholesome, but knew it had to be great tasting as well. While tasty and convenient snacks were plentiful in the Indian marketplace, what Lisa considered truly healthy & nutritious were just not in plain sight. This, despite several brands making tall claims

Her only solution was to make it herself. And fortunately she was splendidly equipped to do it.

In the many years Lisa lived overseas, her keen interest in nutrition and 'eating healthy' got serious traction. She participated in various forums, groups and professional courses, all linked to the premise that 'you are what you eat'. Further, easy access to the choicest healthy ingredients from all over the world contributed to Lisa's expanding repertoire. That her husband, Ajit, was himself in the thick of marketing consulting in the burgeoning North American Organic & Natural Foods market, further enhanced her insights. He had done projects on several packaged food products including 'raw-food' nutrition bars that were simple, pure and delicious. So Lisa knew that a snack could be at the same time wholesome, healthy & delicious

The nutrition bars that Lisa made based on Ajit's notes were a hit. Discerning folks instantly realized its value and soon Lisa was persuaded to make more than her family required. She was overwhelmed with orders and that set the stage for a cutting edge international product to be made and marketed in India

So how did MALIA BAR get its name?
Well, MALIA (pronounced MH-LEE-AH) is derived from the first syllable of three names - Maya, Lisa and Ajit. MALIA is also a Hawaiian name that translates as 'calm waters', and is the name of Lisa's toddler. Incidentally, Malia is a great fan of MALIA BAR



Company: Malia
Brand: Malia

Slogan: It's Real Food
Category: Bars
Origin: Mumbai, India

Varieties: Coconut Carnival, Apple Cinnamon, Ginger Snap, Cashew Chew, Flax n Figs, Green Mango Tango
Claims: No Artificial Colors, Flavors, Sweeteners or Preservatives.  Free of dairy, grains, gluten and soya
, No added sugars, Vegan
Website: maliabar.com


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Product Spotlight: Duke’s Mumbai masala soda

Mumbaikars growing up in the late 1980s, in the pre-Coca-Cola era, will remember Duke's -- a local pop soda.

PepsiCo acquired the 100-year-old Indian beverage brand Duke & Sons from the Pandole family in 1995, but since 2004 Duke's had all but died. Save for the raspberry soda still served in Mumbai's Irani cafes, where Duke's legacy was preserved.

The brand has relaunched with the same retro bottle design and original flavors: the cough syrupy raspberry soda, gingerade and ice cream-flavored sodas.

The Mumbai masala soda is a new addition.

The price too, is unbelievably old-fashioned: a 200-milliliter returnable glass bottle of Duke’s costs Rs 10 and a half-liter bottle costs Rs 25.

"We are confident that Duke’s will be back as a household name in Mumbai,” said Deepika Warrier, director of marketing –- beverages, PepsiCo India.

Company: PepsiCo
Brand: Duke´s
Category: Drinks, Carbonated Soft Drinks
Location: India
Price: 200ml Recyclable bottle for Rs 10 and a 500ml PET bottle for Rs 25.
Slogan - No Half Measures
Packaging: 200ml Recyclable bottle, 500ml PET bottle
Varieties: Raspberry, Masala Soda, Gingerade and Ice cream Soda
Website: pepsicoindia.co.in



Dukes soda



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