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Drink Spotlight: Mooala Launches First Organic Oatmilk in the Refrigerated Case

 

 

Leading maker of premium, plant-based beverages disrupts exploding oatmilk market with first sugar-free, organic option

DALLAS, Jan. 30, 2019 /PRNewswire/ -- To equip consumers with additional tools to maintain their New Year's wellness goals, Mooala, a leading maker of premium, organic, dairy-free beverages, today announced the launch of its newest innovation: Organic Coconut Oatmilk—the industry's first refrigerated organic oatmilk to hit the U.S. market. Meeting the need for a better-for-you oatmilk, Mooala's new Coconut Oatmilk is a tasty, sugar-free, USDA-certified organic dairy alternative crafted to help healthy shoppers enjoy their favorite foods guilt-free. The new oatmilk will be first available in the refrigerated aisle in Whole Foods and Safeway-Albertsons regionally, and it is available to retailers nationally through UNFI and KeHE.

"Consumers are increasingly migrating to the plant-based lifestyle to eat more mindfully, and oatmilk is quickly becoming a mainstream favorite due to its versatility," said Mooala Founder and CEO Jeff Richards. "However, most oatmilks on the market are over-processed and full of sugary carbs. We wanted to offer consumers an organic and better-for-you option, so we introduced Mooala Organic Coconut Oatmilk. It's a creamy and delicious gamechanger with zero grams of sugar per serving for people looking to keep up with their wellness goals."

Created with USDA organic and non-GMO ingredients like toasted oats blended with coconut cream and a hint of cinnamon, Mooala's Organic Coconut Oatmilk (MSRP: $5.99) has no added sugar and only 50 calories per serving. The brand's latest innovation incorporates Mooala's signature core values—the oatmilk is organic, soy-, dairy-, gluten- and carrageenan-free, with no preservatives added. The new oatmilk also has as much calcium as a glass of dairy milk, offering 30 percent of the daily value in an 8 oz serving. Mooala Organic Coconut Oatmilk can be enjoyed on its own, stirred into coffee or easily incorporated into smoothies and tasty recipes like oatmilk oatmeal cookies, oatmilk lattes, and more.

Mooala Organic Coconut Oatmilk extends the brand's line of organic plant-based beverages, including Original Almondmilk, Vanilla Bean Almondmilk, Original Bananamilk, Chocolate Bananamilk and Strawberry Bananamilk, which offers individuals with dietary restrictions, allergies or those striving to make simple better-for-you lifestyle swaps the ability to enjoy a variety of tasty plant-based options guilt-free.

Mooala is available in over 2,000 retailers nationwide, including Whole Foods Market, Wegmans, ShopRite, Albertsons-Safeway, Giant, Stop & Shop and more. To learn more about Mooala, please visit www.mooala.com, become a fan on Facebook or follow us on SnapchatInstagramPinterest, and Twitter.

About Mooala 
Based in Dallas, Tex., Mooala is a leading maker of premium, organic, dairy-free beverages made from real ingredients. Since its founding in 2016, the company has become widely esteemed for its full suite of USDA-certified organic and family friendly, dairy-free beverages, and best known for its breakthrough Original Bananamilk variety, the industry's first organic, nut-free, dairy-free, and soy-free Bananamilk. For more information, visit www.mooala.com.

SOURCE Mooala

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Dairy Free Spotlight: Mooala Introduces Strawberry Bananamilk

 

Leading maker of premium, plant-based beverages launches industry's first strawberry flavored, dairy-free milk alternative available in the marketplace

DALLAS, Oct. 10, 2018 /PRNewswire/ -- Building on the success of its original, Organic Bananamilk variety, Mooala, a leading maker of premium, organic, dairy-free beverages, announced the introduction of Mooala Strawberry Bananamilk—the first strawberry flavored, dairy-free milk alternative in the marketplace today. Answering growing consumer need for tasty, plant-based options without added sugar, Mooala's new Strawberry Bananamilk hits the refrigerated aisle at select Whole Foods and Albertsons-Safeway stores beginning this month, with additional retailers slated to carry the new beverage in late 2018 or early 2019.

"People from all walks of life are embracing a plant-powered lifestyle, and we're also observing that traditional dairy drinkers' diets are shifting to incorporate more plant-based alternatives," comments Mooala Founder and CEO Jeff Richards. "Our latest innovation—Mooala Strawberry Bananamilk—features a blissfully sweet flavor profile that fuses real organic strawberries and bananas to give today's shoppers a delicious, but guilt-free, smoothie base or standalone treat packed with nutrition for growing families."

Crafted from real fruits and roasted sunflower seeds, the new Mooala Strawberry Bananamilk (MSRP $5.99) is USDA-certified Organic and offers an exciting new flavor to the marketplace that consumers may enjoy guilt-free. At just 70 calories per serving and no added sugar, this nut-free vegan beverage features about as much potassium as a small banana, while providing an excellent source of calcium and a good source of vitamin C in every serving. Mooala Strawberry Bananamilk is carrageenan- and gluten-free, and kosher, with no preservatives added.

Mooala Strawberry Bananamilk joins the company's full suite of organic beverages, including Original Almondmilk, Vanilla Bean Almondmilk, Original Bananamilk and Chocolate Bananamilk, to provide individuals with lactose intolerance, nut-free diets, or those simply looking to embrace a healthy lifestyle with a wide range of great-tasting options with uncompromised quality.

Launched in 2016, Mooala was inspired by Richards' own lactose intolerance and his inability to find a quality non-dairy alternative he wanted to drink. The popularity of its signature Bananamilk has skyrocketed in recent months, having being named one of the top food trends for 2018 by Whole Foods Market and industry leading tastemakers.

Mooala is available in over 1,500 retailers nationwide, including Whole Foods Market, Wegmans, ShopRite, Costco, Albertsons-Safeway, Giant, Stop & Shop and more. To learn more about Mooala, please visit www.mooala.com, become a fan on Facebook or follow us on Snapchat, Instagram, Pinterest, and Twitter.

About Mooala
Based in Dallas, Tex., Mooala is a leading maker of premium, organic, dairy-free beverages made from real ingredients. Since its founding in 2016, the company has become widely esteemed for its full suite of USDA-certified organic and family friendly, dairy-free beverages, and best known for its breakthrough Original Bananamilk variety, the industry's first organic, nut-free, dairy-free, and soy-free Bananamilk. For more information, visit www.mooala.com.

SOURCE Mooala

Related Links

http://www.mooala.com

 

Mooala Strawberry Bananamilk

Mooala Strawberry Bananamilk

 

 

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Drink Spotlight: No monkey business: People are going bananas for Mooala

 

The industry and customers are going ape over Mooala's Bananamilk

DALLAS, Sept. 12, 2017 /PRNewswire/ -- Deep in the heart of Texas, Mooala is generating a huge following for its plant-based, organic beverages – especially its industry-first organic, nut- and dairy-free Bananamilk.

Inspired by the founder's lactose intolerance, Mooala's Bananamilks and Almondmilks are generating significant industry buzz, and brand loyalists who are clearly going bananas for Mooala.

This isn't just moo'ing our own horn. Consider:

  • Mooala recently earned top-five finalist nods at Informa Exhibitions' 2017 SupplySide CPG Editor's Choice Award, selected by the SupplySide editorial team for achievements in innovation. Amazingly impressive, Mooala was named to the short list of 400 finalists – in the top-five. Winners will be announced at the SupplySide West Show Sept. 27-28. For more than 20 years, SupplySide has helped nurture and introduce innovative CPG brands to the general public.
  • Mooala advanced to the final round of BevNET Live's "New Beverage Showdown", where the hottest new beverage brands pitched in a live competition over the summer. Hugely respected and cited, BevNET is the recognized authority in the beverage industry.
  • Mooala's Bananamilk was recently tagged in one of Buzzfeed's weekly trending articles in its "23 Underrated Costco Groceries That You're Seriously Missing Out On!" This article was the No. 2 trending article of the week, with more than 1 million views.

"We're not just nuts – we're bananas too," said Mooala Founder and CEO Jeff Richards. "Bananamilk is a great alternative for families with sensitive tummies, or for consumers looking for a new and exciting dairy alternative."

In 2012, Richards embarked on a mission to craft organic, plant-based beverages made with real ingredients and an emphasis on fun, family-oriented branding. Today, a suite of all-organic beverages are offered under the Mooala banner: Original Bananamilk, Chocolate Bananamilk, Vanilla Bean Almondmilk and Original Almondmilk.

Bananamilk is quickly becoming a fan favorite, though. Nut- and dairy-free, Bananamilk fuses pureed bananas and roasted sunflower seeds with dash of cinnamon and salt. It's popular in tasty smoothies, cereal, baked treats and even in coffee.

"It's amazing how coffee with Bananamilk has taken off. We love seeing all of the different, exciting ways consumers are using our products," Richards said.

Mooala is widely available in the Southwest U.S., in retailers like Whole Foods, Costco, H-E-B and more. Mooala is also expanding to serve the east and west coasts through retail partnerships.

About Mooala
Mooala's mission is simple: to make outstanding dairy-free beverages for you and to benefit the greater good. More information is at www.mooala.com.

 

Mooala’s plant-based beverages are Organic, Dairy-Free and absolutely delicious. (PRNewsfoto/Mooala)

Mooala’s plant-based beverages are Organic, Dairy-Free and absolutely delicious. (PRNewsfoto/Mooala)

 

 

 

 

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