Tag Archives: mondelez

oreom

Food News: Mrs. Freshley’s® Partners With America’s Favorite Cookie To Launch Brownie Made With Oreo® Cookie Pieces

 

Snack brand's latest offering combines two classic treats in one delicious package

THOMASVILLE, Ga., Aug. 1, 2017 /PRNewswire/ -- Award-winning snack brand Mrs. Freshley's and OREO® Cookies, America's favorite cookie, have joined forces to introduce Mrs. Freshley's Brownie Made with OREO® Cookie Pieces.  Layering Mrs. Freshley's moist, fudge brownie with crunchy OREO® cookie pieces, the tempting new treat provides chocolate lovers everywhere a rich, sweet and satisfying option for celebrating snack time.

The combination of two classic snacks into one delectable dessert treat exceeds all expectations in concept and flavor. Pairing OREO® cookie pieces with Mrs. Freshley's Brownie fuses the tastes and textures of two go-to snack brands, creating a convenient sweet treat consumers will love. The new brownies are sold individually and, like all Mrs. Freshley's products, deliver on great taste and quality.

"OREO® cookies are the perfect complement to Mrs. Freshley's Brownies," said Meredith Butler, Flowers Foods' brand manager. "For more than 100 years, OREO® Cookies have been a beloved snack time favorite, and Mrs. Freshley's is thrilled to collaborate with the OREO® brand on this new offering.  Now, consumers can experience the best of both brands in every bite."

Pick up Mrs. Freshley's Brownie Made with OREO® Cookie Pieces today in convenience stores and vending machines nationwide. To learn more, visit Mrs. Freshley's website at www.mrsfreshleys.com.

* America's favorite cookie: Nielsen x AOC plus Convenience - 52 Weeks 12/31/16

* OREO® is a registered trademark of Mondelēz International group, used under license.

About Mrs. Freshley's

Mrs. Freshley's, an award-winning brand synonymous with innovation, quality and great taste for more than 20 years, is available in grocery retailers, convenience stores and the vending market nationwide. With more than 50 different snack cakes and pastries, everyone is sure to enjoy the go-to classics or find a new favorite. Visit www.mrsfreshleys.com for product information, recipe ideas and more.

About OREO®

OREO® is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar brands.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

Award-winning snack brand Mrs. Freshley’s and OREO® Cookies have joined forces to introduce Mrs. Freshley’s Brownie Made with OREO® Cookie Pieces (PRNewsfoto/Mrs. Freshley's)

Award-winning snack brand Mrs. Freshley’s and OREO® Cookies have joined forces to introduce Mrs. Freshley’s Brownie Made with OREO® Cookie Pieces (PRNewsfoto/Mrs. Freshley's)

 

 

 

 

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veamain

Food Spotlight: New Snack Brand Véa Celebrates Real Ingredients And Globally-Inspired Recipes

 

 

A Wholesome Snack in Unique Combinations Anchors Mondelēz International's Latest Innovation

EAST HANOVER, N.J., July 24, 2017 /PRNewswire/ -- To eat is to explore, and what better way to start your journey than with the food we eat each day. In a recent survey, 81 percent of 18-34-year-old Millennials surveyed state that they enjoy exploring new cultures through food.i Enter Véa: the all-new snack portfolio from Mondelēz International that delivers real ingredients in unique combinations crafted from globally-inspired recipes.

This is not a typical snack; combining ingredients like sweet potato, butternut squash and quinoa and serving them up in inspired global recipes, Véa provides a wholesome snack for those interested in discovering something new. The entire Véa portfolio contains no artificial colors or flavors, and is always non-GMO Project Verified.

"From product inception to recipe development, each step of the Véa journey has been driven by the needs of 'food explorers,' those seeking new experiences in all aspects of their life, including adventures in food," said Jason Levine, Vice President of Marketing, Mondelēz International. "With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset."

Véa is available in three formats and six different recipes:

  • Véa Seed Crackers are delicious for snacking, especially with artisan cheese or preserves. Available in Greek Hummus with Olive Oil flavor with ingredients such as chickpeas and sunflower seeds, and Mexican Garden Herbs variety with ingredients such as sunflower seeds, black beans and herbs.
  • Véa World Crisps are crispy, munchable and perfect for sharing. Available in Tuscan Herbs with Roasted Garlic flavor with ingredients such as pearl barley, and Andean Quinoa and Spices variety with ingredients such as quinoa sourced from the Andes and cayenne pepper.
  • Véa Mini Crunch Bars offer a unique texture and satisfying crunch. Available in Thai Coconut flavor with ingredients such as coconut and sweet potato, and Peruvian Sweet Potato variety with ingredients such as sweet potatoes sourced from Peru and brown rice.

With a strong focus on authenticity and unique, real ingredients, Véa is fully embracing its roots by working with like-minded partners to create its Find Your Way to Real campaign aimed at reaching the well-being-focused millennial.

From Véa's TV creative that celebrates globally-inspired ingredients, to the targeted media partnerships with key players like Mic and INSIDER, to the like-minded social influencers who will encourage their audiences to find their way to real, the 360 marketing approach is deeply rooted in consumer insights and centered around authenticity.

"The Véa brand team embraced Mondelēz International's fearless marketing mantra to employ unconventional approaches, ask bold questions and come up with innovative solutions," said Levine. "And with exploration and discovery guiding our way, Véa has become just that – a brand committed to the authentic way it was created. You'll see that in every aspect of the Find Your Way to Real marketing campaign."

The Véa portfolio can be found in the cracker aisle at major supermarkets, drug stores and select natural retailers nationwide, as well as online at your favorite retailers. The Véa portfolio is available in a 1.7 oz. bag, a 5 oz. bag, a 20 oz. bag and a 12x1.2 oz. carton.

Find Your Way to Real by following Véa on Facebook, Instagram, Twitter and YouTube @VeaSnacks.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

i Y Pulse, "The Modern Consumer: Understanding Tomorrow's Tastemakers Today, January 2017

 

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

 

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

 

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

 

Greek Hummus with Olive Oil Seed Crackers, Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

Greek Hummus with Olive Oil Seed Crackers, Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

 

Andean Quinoa & Spices World Crisps, Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

Andean Quinoa & Spices World Crisps, Credit: Mondel-z International (PRNewsfoto/Mondelez International, Inc.)

 

 

 

 

 

 

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firewwork

Snack Spotlight: The Oreo Wonder Vault Releases New Firework Oreo Cookies

 

For the First Time Ever, Fans Can Share Their Ideas for What the OREO Wonder Vault Should Create Next For a Chance to Win $500,000 and See Their OREO Creation Ideas on Shelves Nationwide

EAST HANOVER, NJ – May 8, 2017 – When it comes to OREO product innovation, the sky is the limit – literally! Introducing Firework OREO Cookies, the newest limited edition flavor from the OREO Wonder Vault, featuring popping candy creme, hits shelves nationwide starting today. With this unique OREO cookie flavor launch, the brand also invites fans further into the OREO Wonder Vault by kicking-off the #MyOreoCreation #Contest, a search for future OREO creations.  For the first-time ever, fans will submit their ideas for what the OREO Wonder Vault should create and release next for the chance to win a cash reward valued at $500,000, as well as unprecedented fan access to top-secret OREO creations.

The #MyOreoCreation #Contest leverages the unique equity the OREO Wonder Vault has built around innovation and, especially, deliciously unexpected flavors. Because whether it’s turning OREO cookies into Chocolate Candy Bars or capturing the flavor of a favorite treat in an OREO cookie, the OREO Wonder Vault is constantly dreaming up ways to surprise and delight fans. And now, fans can join in.

“Our newest limited edition flavor got us thinking – if we can create a Firework OREO cookie, what else could we create? And who better to ask than those who are already sharing their flavor and creation ideas,” said Madeline Vincent, Brand Manager, OREO. “We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with OREO innovation to come up with future OREO Wonder Vault creations.”

Using the newest limited edition flavor as inspiration, fans are encouraged to get creative when it comes to dreaming up what could be an OREO creation. It could be a never-thought-possible-in-a-cookie flavor, or the combination of two flavors. It could even be an idea that’s not even a flavor (see Firework OREO cookies!).  Maybe it’s a flavor inspired by a favorite memory (what would that perfect day at the beach taste like?) or a place (how about the Rocky Mountains?). It could even be a favorite activity (like going to a carnival or camping).

Eligible fans who share their #MyOreoCreation #Contest ideas will be entered for a chance to be one of three Finalists who will win $25,000 each and see their idea on select retail shelves nationwide in May 2018, complete with an on-pack shout-out. The Grand Prize Winner will be chosen via fan vote in July 2018, and will win $500,000 and unprecedented fan access to OREO creations. As part of the never-been-done-before tasting experience the Grand Prize Winner will get the chance to taste unreleased OREO products, including both those with future launch dates as well as creations still in the prototype phase.

How to Enter*
U.S. fans can submit one unique submission per person per day on Instagram or Twitter by uploading a photo, video or just copy and including the hashtags #MyOreoCreation #Contest.

The three finalists will be chosen using the below criteria:

  • Taste Appeal (40%) – be delicious and/or evoke a feeling of joy/deliciousness.
  • Creativity (30%) – be a smart/creative design and have a relevant theme to inspire a 2018 OREO creation.
  • Originality (30%) – be unique and evoke a taste, feeling or remind you of an experience that would inspire an OREO cookie creation.

In the event of a tie, the submission with the highest “Taste Appeal” score will be deemed a Finalist. Fans can enter between now and July 14, 2017. Go here for the #MyOreoCreation #Contest Official Rules.

Looking for a little bit of creation inspiration to get started? In addition to Firework OREO Cookies, the OREO Wonder Vault is opening its doors to also release a video showing people letting their imaginations run wild as they dream up their own delicious OREO creations. Go here to watch.

Follow @OREO on Facebook, Twitter and Instagram for more details on the #MyOreoCreation #Contest.

About OREO
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling cookie of the 21st century with nearly $2.9 billion in global annual revenues. The OREO cookie’s “TWIST LICK DUNK” ritual has become the signature way to enjoy this iconic cookie in many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

*NO PURCHASE NECESSARY TO ENTER MY OREO CREATION CONTEST.  Contest entry starts at 12:00 a.m. ET on 5/8/17 and ends at 11:59 p.m. ET on 7/14/17.  Open to residents of the 50 United States, D.C. and Puerto Rico, 18 and older. Visit http://www.myoreocreationcontest.com for Official Rules and all details. Limit 1 contest entry per person, per day.  PRIZE/VALUE: Contest: One (1) Grand Prize: A $500,000 check and a trip package to New York City, NY. ARV: $504,660. Three (3) Finalist Prizes: A $25,000 check and the opportunity to have OREO cookie creation produced and available in market for a limited time. ARV: $25,000. Limit: one (1) Finalist Prize and one (1) Grand Prize per person. Void where prohibited.  Sponsor: Mondelēz Global LLC, 100 Deforest Ave., East Hanover, NJ 07936-2813.

 

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oremomain

Industry News: OREO Launches Direct-to-Consumer Gifting Site for the Holidays

 

Supports Mondelēz International's Global eCommerce Strategy to Grow Revenues to At Least $1 Billion by 2020

EAST HANOVER, N.J., Dec. 5, 2016 /PRNewswire/ -- Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favorite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the latest initiative in the company's global e-commerce strategy, which aims to grow revenues to at least $1 billion by 2020.

"OREO cookies have been part of people's holiday shopping and snacking for generations. And a key part of our eCommerce strategy is to offer unique gifting opportunities for our fans while ensuring a seamless shopping experience from start to finish," said Jennifer Hull, Global e-commerce Marketing Platforms Lead.

OREO fans who visit gifts.oreo.com can actually send gifts without knowing the recipient's address, using only their e-mail address or mobile phone number. Recipients can then "open" the gift online and confirm shipping details to send the OREO gift to the location of their choice.

"Our goal is to become the leader in eCommerce snacking by providing the best product assortment, value and convenience for consumers," said Neil Ackerman, Global Director, eCommerce. "We're piloting a more flexible, agile supply chain model that will allow us to have a more direct interaction with shoppers during a time of year when they're increasingly turning to online sources to research gift ideas and complete purchases."

While this direct-to-consumer pilot is for a limited time in the U.S., Mondelēz International will use the insights and knowledge from gifts.oreo.com to launch more eCommerce programs in other markets around the world.

Each of the festive OREO tins filled with White Fudge Covered OREO cookies are priced at $19.99 and includes free shipping, while supplies last. To give the gift of OREO this holiday season, go to gifts.oreo.com.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelēz International's billion-dollar brands.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

 

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milka

Food Spotlight: OREO Introduces Permanent New Line of Milka OREO Chocolate Candy Bars

 

 

 

EAST HANOVER, N.J., Nov. 14, 2016 /PRNewswire/ -- Cookie and candy fans rejoice! OREO, America's No. 1 cookie, is making a sweet debut in the U.S. chocolate aisle. Today, OREO is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver delicious and innovative products to fans. The Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy, the No. 1 chocolate candy in Europe.

The line of Milka OREO Chocolate Candy Bars is the latest innovation to be released from the OREO Wonder Vault, the epicenter of cookie exploration where OREO taste-tests, taste-tests again (and again, and again…) its Wonderfilled creations before releasing them to the world. The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's smooth European chocolate candy for a taste unlike anything else that's currently in the U.S. market.

"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," said Samantha Greenwood, Senior Category Director, Chocolate – North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

The new Milka OREO Chocolate Candy Bar line is a permanent offering and features a deliciously diverse and distinctive selection that crosses usage occasions, from individual enjoyment to friends and family sharing:

  • The Milka OREO Big Crunch Chocolate Candy Bar: A layer of crunchy OREO cookies between two layers of rich vanilla creme filling, coated in European Milka chocolate candy. It will be available in one 10.5 oz. sharing size tablet at a suggested retail price (SRP) of $4.99.
  • The Milka OREO Chocolate Candy Bar: Delicious bits of OREO cookie mixed in rich vanilla creme filling coated in European Milka chocolate candy. It will be available in three sizes: 1.44 oz. at an SRP of $0.98, 2.88 oz.at an SRP of $1.69 and 3.52 oz. at an SRP of $1.79.
  • The Milka OREO Choco-Mix Snack Mix Bag: OREO mini chocolate sandwich cookies, Golden OREO mini sandwich cookies, Milka Chocolate Candy Buttons, and candy coated chocolate pieces mixed together for a delicious multi-texture experience. It is available in a 6.1 oz. bag at an SRP of $3.69.

Starting the week of November 14, the Milka OREO Big Crunch Chocolate Candy Bar will roll out in limited distribution at retailers including Wal-Mart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January 2017.

For more information on the Milka OREO Chocolate Candy Bars, visit OREO.com.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 42 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information. OREO is one of Mondelez International's billion-dollar brands.

About Milka
Milka is one of the world's most beloved – and recognizable – chocolate candy brands. Milka has been delighting consumers in Germany and beyond since 1901. The brand, with its unique lilac-colored packaging and Lila, the Milka cow, have a dedicated "cow-munity" of adoring fans around the world!

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

 

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pass

Social Spotlight: #PassTheLove Launches with Alex Morgan

 

 

 

Maker of RITZ, CHIPS AHOY and TRIDENT Kicks Off Movement to

#PASSTHELOVE to  U.S. Women’s National Team

 Official Snacks of U.S. Soccer Rally Consumers before International Competition

 

DEERFIELD, Ill. – May 1, 2015 – The Official Snacks of U.S. Soccer have a message for soccer lovers across the country – it’s time to #PassTheLove!

Today Mondelēz International, maker of RITZ, CHIPS AHOY and TRIDENT, announced a socially charged campaign to rally consumers and fans across the country to share a message of support for the U.S. Women’s National Team as the squad prepares to compete in the world’s largest women’s international soccer tournament.

 

“The U.S. Women’s National Team have inspired the entire country with some of the most memorable performances in sports history, so our brands want to return the favor by rallying consumers behind the 2015 team,” said Stephen Chriss, Senior Director, North America Consumer Engagement and Marketing Services at Mondelēz International. “We hope #PassTheLove becomes a rallying cry for fans and a way for these amazing athletes to see how much support they have here at home.”

 

This is the second year the Official Snacks of U.S. Soccer have prompted fans to #PassTheLove. The campaign launched in 2014 in support of the U.S. Men’s National Team ahead of the competition in Brazil and quickly became the company’s largest multi-brand program to date.

 

This year, the focus shifts to the U.S. Women’s National Team, which will head to Canada in June to face the best national teams from across the globe. The #PassTheLove campaign is designed to rally consumers around the team, and the program will be backed by thousands of retail displays; shopper marketing programs; breakthrough real-time social content; adaptive advertising, including an ongoing partnership with Blink Studios; interactive consumer events; in-stadium and in-person consumer engagement at U.S. Soccer games before the team departs for Canada.

 

How Fans #PassTheLove

RITZ, CHIPS AHOY and TRIDENT and the rest of the Official Snacks of U.S. Soccer are creating an interactive digital “Fan Wall of Support” and giving consumers multiple ways to #PassTheLove, including:

 

 

    • Online at PassTheLove.com: Fans can go to PassTheLove.com beginning May 15 to share a message of support from their social media channels directly to the Wall of Support. Posting a message allows visitors to automatically get entered to receive instant-win prizes – such as snacks, U.S. Soccer jerseys, gear and other giveaways – that will be awarded hourly all the way up to the competition.

 

 

  • At U.S. Soccer Games: The Fan Wall of Support will come alive at the three Send-Off Series Games in May. Through a large-screen digital display, fans can share their messages near the stadium at three matches: May 10 at Avaya Stadium in San Jose, California; May 17 at StubHub Center in Carson, California; and May 30 at Red Bull Arena in Harrison, New Jersey.

 

Star-Studded Kick-Off

To launch #PassTheLove in 2015, the Official Snacks of U.S. Soccer invited consumers to help create a stunning mural celebrating the U.S. Women’s National Team – with a twist. Instead of paint brushes, the mural was created by kicks of a soccer ball projecting paint onto the surface. Thus, each pass of the ball became a symbolic way for people to #PassTheLove.

 

This innovative, interactive experience was created in Hermosa Beach, California – just miles from the training site of the U.S. Women’s National Team – on the same day the team reported to its final pre-tournament camp.

 

U.S. soccer star Alex Morgan, now in her second year of a sponsorship with Mondelēz International and the Official Snacks of U.S. Soccer, attended the event and provided one of the first kicks to the canvas.

 

“It’s always so inspiring to see and hear support from soccer fans, and I’m extremely appreciative to RITZ, CHIPS AHOY and TRIDENT for rallying people to #PassTheLove,” said Morgan, one of the sport’s premier players. “People always ask me whether players actually listen to the positive messages we get on social media – and the answer is yes, we love it.”

 

A Growing Soccer Movement

Through its expanding sponsorships and engaging consumer activations, Mondelēz International has rapidly established itself as a key supporter of the sport at a time when attendance and enthusiasm for soccer are skyrocketing.

 

Beyond its designation as the Official Snacks of U.S. Soccer  (Men’s and Women’s teams) and individual sponsorship with Morgan, Mondelēz International recently announced a deal to become the Official Snacks of Major League Soccer.

 

The designations of Official Snacks of U.S. Soccer and MLS extend to the cookie, candy, cracker and gum categories and are inclusive of a series of globally-recognized brands operated by Mondelēz International, including: OREO, CHIPS AHOY, RITZ, WHEAT THINS, HONEY MAID, NEWTONS, BELVITA, TRIDENT, DENTYNE, STRIDE and SOUR PATCH KIDS, among others.

 

Mondelēz International recognizes the enormous potential to leverage the sport’s growing stature with a broad range of consumers – including multicultural audiences – whether it’s in-store, in-stadium or through innovative digital media executions.

 

“Our #PassTheLove campaign proves the power of soccer to help our brands score with consumers, and we plan to make this year even bigger,” said Chriss. “Our goal is to open the sport up to new consumers and reinforce how our snacks increase the fun of soccer, whether you’re at the stadium, watching on TV or playing the game.”

 

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at twitter.com/MDLZ.

 

 

 

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aduo

Food Spotlight: Philadelphia Duo Cremoso Vine-Ripened Tomato

 

Philadephia has launched a delicious line of spreads in the UK titled Duo Cremoso. Available in 3 flavor varieties the new spreads are offered in a 150g tub.

 
Ingredients:
Full fat soft cheese (89%), dried tomatoes (2%), inulin, dextrin, gelatin, salt, modified starches, sunflower oil, sugar, preservative (potassium sorbate), garlic, onions, stabiliser (guar gum), flavouring, acids (lactic acid, citric acid), herbs. Nitrogen for whipping

 

 

 

nut2
 

 

Company: Mondelez
Brand: Philadelphia
Origin: UK
Category: Spreads
Packaging: 150g tub
Variants: Cracked Peppercorn, Vine Ripened Tomato, Garlic & Fine Herbs
Price: £2.49
Where to Buy: Coming Soon
Website: philadelphia.co.uk

 

 

 

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milka

Chocolate Review: Milka Choco Jelly Bar

The new Milka Choco Jelly is full of surprises that are waiting to be discovered by you.

True to our Choco Jelly motto: "No two pieces are alike - not a piece tastes like the other" surprises the new Milka large panel with an exciting combination of ingredients. Here you can find fruity tasting Jelly, tingling Knisterstückchen and crisp, colorful cocoa lenses covered with soft melting Alpine milk chocolate. You can piece by piece to go exploring, because the composition of the ingredients in any chocolate chips differently and brings the wow factor to your day.

A surprising chocolate experience that you share with your family and friends or can enjoy all to yourself.

 

Ingredients
Alpine milk chocolate with gumdrops (7%), Kakaodragées (6%) and effervescent granules (4%)
Ingredients: sugar, cocoa butter, skimmed milk powder, cocoa mass, whey powder (from milk), butter oil, glucose syrup, invert sugar, lactose, wheat dextrin, hazelnuts, emulsifier (soy lecithin), low fat cocoa powder, dextrose, whole milk powder, coating agent (gum arabic, beeswax white and yellow, shellac, carnauba wax), colors (anthocyanins, beta-carotene, titanium dioxide, Betenrot, riboflavin, iron oxides and iron hydroxides), flavorings, acidity regulator (citric acid), carbon dioxide.
Cocoa: 30% minimum in the Alpine milk chocolate.
MAY CONTAIN OTHER NUTS.

 

 


 

 

Company: Mondelez
Brand: Milka
Origin: Germany
Category: Chocolate
Packaging: 250g
Where to Buy: Germany
Website: milka.de

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supermarketcameras

Tech Spotlight: Sensor Shelves Now Following You Around in Grocery Stores

 

It's fair to say that the general population is always on camera in public, but now big companies are using technology to track your every (consumer) move.

The Washington Post reports that Mondelez International is planning to debut a grocery store shelf that is rigged with sensors to record the age and gender of passing customers.

According to Mondelez chief information officer Mark Dajani, the demographic information (but not the photos of the consumers themselves) will then be stored to help the company market the right products in the right places. Well-timed commercials, coupons, and an "embedded weight sensor" that lets Mondelez know when an item is picked up will reportedly help the company market their products, making impulse buys easier.

Read Full Article @ TheDailyMeal

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Mondelez

Kraft Spins Off Snacks in Crummy New Name

Kraft is spinning off its snack business from its grocery business, and it seemingly couldn't have come up with a stranger new name for the snacks portion: Mondelez. That's pronounced "mohn-dah-LEEZ," Bloomberg reports, and experts are scratching their heads over the awkward choice. It's a combination of "monde," meaning "world," and "delez," meaning "delicious." A contest was held to select the new name, which was dreamed up by two employees, the New York Post notes. But don't worry, your children won't be growing up with "Mondelez Macaroni & Cheese." That iconic brand will retain the Kraft name, along with other grocery perennials including Velveeta, Brand Channel reports. Only the snack items, including Oreos and Fig Newtons, will be saddled with the new moniker. But fortunately, it will be a corporate name change rather than a brand name change, so "Mondelez" will appear only on the back of the packages.

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