Tag Archives: mobile


Tech Spotlight: Hellman’s Delivers Cooking Lessons via WhatsApp in Brazil


The mayonnaise brand has launched WhatsCook in Brazil, a campaign that provides instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.

Hellmann’s mayonnaise is determined to find new ways to engage its customer base, whether it’s through NFC-enabled touchscreen shopping carts that deliver meal suggestions as customers walk through the store, or printing recipes on the back of receipts, tailored their shopping bill. Now it’s returned with WhatsCook, a campaign that helps anyone get instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.

Continue Reading @ SpringWise


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McDonald’s testing mobile ordering app


The app will make fast food even faster by allowing customers to order and pay for their food via a smartphone or tablet before they set foot in the restaurant.

Currently being tested at locations in Salt Lake City and in Austin, Texas, the app lets users order a meal remotely then collect it in person from a store or drive-thru window. The app can also be used by the fast food chain to alert customers to special promotions and to offer loyalty programs and rewards points.

Continue Reading @ NYDN

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People Are Going To Start Talking To Ads On Their Phone

Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer "no one," voice-recognition software maker Nuance says the opposite is true.

What Is A Voice Ad?

Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device.

Continue Reading @ BusinessInsider

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South Korea Mobile Messagers

Millions Of Teens Are Skipping Facebook And Using A New Breed Of Messaging Apps

Create personal profiles. Build networks of friends. Share photos, videos and music.

That might sound precisely like Facebook, but hundreds of millions of tech-savvy young people have instead turned to a wave of smartphone-based messaging apps that are now sweeping across North America, Asia and Europe.

The hot apps include Kik and Whatsapp, both products of North American startups, as well as Kakao Inc's KakaoTalk, NHN Corp's LINE and Tencent Holdings Ltd's WeChat, which have blossomed in Asian markets.

Continue Reading @ BusinessInsider

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60 percent users wish to vote through their mobile devices

Mobile devices are becoming increasingly ingrained into our lives. From education to work-life and entertainment to news updates, they are pretty much a part of our every activity. This year, we saw U.S. election campaigns making heavy use of internet and the social media.

It so seems that most smartphone and tablet users have been relying on their devices to get regular updates on the elections. In a recent poll, 60 percent mobile users have stated that they would definitely like to cast their votes via their mobile devices, if that were possible.
Read full post at Ubergizmo →60 percent users wish to vote through their mobile devices

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Tired of Losing Your iPhone at Bars? Maybe You Need a ‘Drunk Phone’

Today in trends that may or may not be actual trends: drunk phones! What, pray tell, is a drunk phone? According to Laura Krajecki, chief consumer officer at Starcom MediaVest Group, they are cheap phones that young people carry with them on weekend nights so their precious iPhones don’t get lost or dropped in a toilet.

Krajecki told Ad Age:

We were just doing global research with field strategists in understanding the role of beer in Saturday night around the world vs. other drinks. In studying beer, we started to discover that young adults cherish their smart phones and iPhones so much that they don’t want to lose them if they have an epic night out. Now they take what they call their “drunk phone,” a cheap low-end phone, so now they are carrying two phones because they don’t want to lose their smart phone.

Never have I been so proud to be part of Generation Y, the first generation to resort to buying two phones instead of cutting back on drinking. Of course, this could be an entirely made-up trend — Krajecki doesn’t say how many people actually admitted to carrying around a second cheaper phone.

Still, from, um, personal research in the field, I can confirm that sometimes young people leave their phones on bars or drop them in the gutter or accidentally take their friend’s phone home instead. Maybe a drunk phone isn’t such a bad idea after all.

So, what should one look for in a drunk phone? Not much! Remember, you’re going to be out dancing to dubstep or drinking out of a giant boot, not playing with cool new apps on your phone.

Still, there are a few things to consider when thinking about a cheap second phone — mainly, how people are going to contact you.

You can always pick a new Google Voice number and set it to ring all your phones at the same time. You can also set it to ring certain phones at certain times of the day, meaning that if you buy a cheap prepaid phone, you can just set Google Voice to call it on Saturday nights between 6 p.m. and 4 a.m. Another option is buying a cheap phone and swapping out the SIM card if you use AT&T or T-Mobile.

Or you could attach your iPhone to your hand with the Feinger ($15.95, plus your dignity). Honestly, it all seems like a lot of trouble. How would you go about carrying around a drunk phone?

[Via The Awl, Ad Age]

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Mobile Foodie Survival Kit, Herbs & Spices for the Traveling Food Snob

The Mobile Foodie Survival Kit contains 13 herbs and spices in a handy self contained kit—perfect for the traveling food snob. It is available at Uncommon Goods.

For foodies, nothing is scarier than being in a strange place where you’re subject to sub-par food. The horror! With this handy Mobile Foodie Survival Kit, you can doctor up even the most repulsive meal. Stocked with organic herbs and spices, plus indispensable extras like wasabi. Containers are unlabeled so they can be re-used for your favorite spices (separate key included).

via Flavorwire

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A mobile app in Brazil allows friends to help the broken-hearted to get over their ex-lover

Guaraná Antarctica’s Ex-Lover Blocker app aims to give friends the tools they need to help a heartbroken friend get over an ex-lover.

After having discovered the Virtual Fridge Lock we got word of yet another offering designed to employ peer pressure with users’ best interests in mind. Rather than dieting, however, the latest spotting focuses on personal relationships. Specifically, Guaraná Antarctica’s Ex-Lover Blocker app aims to give friends the tools they need to help a heartbroken friend get over an ex-lover.

Guaraná Antarctica is a popular Brazilian beverage brand, and its new Ex-Lover Blocker app is designed to give lonely hearts the strength they need to resist calling ex lovers. Friends of the lonely heart convince him or her to install Guaraná Antarctica’s app, which was created by DDB Brazil. Within the app, the ex’s phone number can be blocked, and a set of trusted friends can be chosen to prevent further emotional damage. Specifically, in the event the broken-hearted user tries to call his or her ex, the app won’t allow it; at the same time, an alert is sent to the user’s trusted friends, giving them the opportunity to intervene. Meanwhile, the app reportedly also reminds the user of why the relationship didn’t work in the first place.

Full Article @ SpringWise

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95% Of Independent Restaurants Don’t Have Mobile Sites, Only 40% Have Online Menus

Restaurants just love to put Flash intros with auto-playing music and animations on their front pages. If you are trying to look at one of these sites on your mobile browser without Flash, chances are there is no way to bypass the animation and get to the information you want because the complete site was designed in Flash.

It’s not just these obnoxious animations that make accessing restaurant websites on the go a hassle, though. According to a new study by Restaurant Science, a restaurant industry information and analytics provider, only one out of eight full service restaurant chains and a depressing one out of twenty independent restaurants have a mobile website. What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.

Full Article @ TC

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Order Meat On The Go With Mobile-Optimized Site

Kansas City Steak Co. recently launched a mobile-optimized site that allows consumers to conveniently order a selection of meats, sides and desserts straight from their smartphone. By entering m.kansascitysteaks.com into their mobile browser, a mini online shopping site is brought up where the consumer can seamlessly checkout and have the products delivered to their door.

The premium mail-order steaks partnered with Mad Mobile to create a “unique mobile Web experience that is fast, intuitive and customized specifically for the brand.”

Kansas City Steak

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