Buzz Balls Mixed Drinks made from 100% Juices and Vodka, Gin, Rum or Tequila
Talante from Brasil offers flavored alcohol drinks that mix national spirit cachaça with regional flavors such as coco, banana, cinnamon and mint. Sold in 500ml bottles that contain 23% alcohol. This range of drinks is gluten free.
Impact & Analysis
Talante is a great example of understanding the regional market to meet the needs of their consumers. Here they have combined the national spirit with popular regional flavors in a gluten free presentation that not only adds value to their products but identifies with their target market and truly can be called a Brasilian spirit.
This product is featured in the Insights Media 2012 RTD ALcoholic Beverages Report that is now available.
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GOES WELL WITH ANY FANTASY
Kurumba Piña Colada is a ready to mix beverage sold in México. Made from High Quality coconuts Kurumba is the leader in coconut cream products in México. Used in many regional dishes coconut has experienced a huge boom in the past 2 years thanks to it´s health benefits and great flavor. This particular product is made from concentrate and comes in a resealable l liter Tetrapak.
Analysis & Impact
Coconut as a flavor and ingredient has been the biggest trend in 2012. New research has shown light on the numerous health benefits derived from this product and manufacturers have been quick to jump on the wagon and tout these claims. Kurumba sells coconut cream products and has decided to make a natural transition into the mixed beverage cartegory. The new packaging and design are clean and convenient and stand out nicely on the supermarket shelves. Flavored mixed drinks are especially popular in tourist destination spots like México and Kurumba aims to take advantage of that trend.
Category: Drinks, Mixed Drinks
Presentation: 1 liter
Spotted in: Guadalajara, México
Sold in: Supermarkets, speciality stores