The Coca-Cola Co. is introducing Minute Maid Drops, made with real fruit juice and available in four flavors: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade.
Each bottle makes approximately 28 servings and can be resealed until the next use.
“Adding Minute Maid Drops to our diverse portfolio of juices and juice drinks demonstrates our continued commitment to providing innovation and choice,” said Charles Torrey, VP of marketing for Minute Maid. ” “With real fruit juice, Minute Maid Drops offer a more flavorful way to stay hydrated all day long.”
Company: The Coca Cola Co.
Brand: Minute Maid
Category: Water Enhancers
Packaging: 1.9fl oz
Claims: Made with Real Fruit Juice
Variants: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade
Where to Buy: Coming Soon
ATLANTA--(BUSINESS WIRE)--Minute Maid Juices To Go welcomes two new thirst-quenching flavors to its product line, Minute Maid Tropical Blend and Minute Maid Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain vegetable juice—providing a blended fruit and veggie taste on the go. Minute Maid Tropical Blend and Minute Maid Berry Blend are available in convenient 15.2 fl. oz. single-serve bottles, which are perfect for active lifestyles.
“Our goal is to keep our fans refreshed with great taste and good nutrition and we are excited to offer them more options from our Minute Maid Juices To Go product line”
Minute Maid Tropical Blend and Minute Maid Berry Blend Beverages contain a variety of carefully-selected fruit and vegetable juices. Minute Maid Tropical Blend is made with carrot, pear, mango, and pineapple juices. And Minute Maid Berry Blend contains pear, grape, purple carrot, pumpkin, beet, blueberry, raspberry, and strawberry juices. Both juice beverages deliver the flavor our fans love with essential vitamins. Minute Maid Tropical Blend contains 100% of vitamins A and C. And Minute Maid Berry Blend contains 100% of vitamin C.
“Our goal is to keep our fans refreshed with great taste and good nutrition and we are excited to offer them more options from our Minute Maid Juices To Go product line,” said Charles Torrey, Vice President of Minute Maid Marketing. “Minute Maid Tropical Blend and Minute Maid Berry Blend are full of flavor and sure to provide active individuals with delicious refreshment on the go.”
The extension of the Minute Maid Juices To Go product line will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising. Minute Maid Tropical Blend, Minute Maid Berry Blend and other Minute Maid Juices To Go varieties, including Minute Maid Orange Juice and Minute Maid Apple Juice, are available nationwide in convenience stores and anywhere single-serve juice is sold at a suggested retail price of $1.79-$1.99.
New fruit morning product offered by Minute Maid in a squeezable pouch. Currently being sold in Asia and is offered in different fruit presentations such as banana, kiwi and apple.
Analysis & Impact
New product launches in pouches have been steadily on the rise over the past 4 years. The convenience for both shipping and consumption have made this readily available product very popular. In a fast paced world food on the go is in high demand. What better way to have breakfast when you´re in a rush than to grab a Minute Maid pouch.