Tag Archives: millennials


Drink Spotlight: Tinto Amorío launches new Spanish Wine Cocktail in response to shifting millennial consumption habits


NEW YORK, Oct. 20, 2017 /PRNewswire/ -- Tinto Amorío announced today that it is releasing its first sparkling wine cocktail - Red Wine of the Summer™ - with limited availability in New York and online. The brand was created in response to a shift in millennial consumption habits in the alcoholic beverage and wine categories. Their first flavor is based on a Spanish wine cocktail - Tinto de Verano – which originated in Cordoba, Spain in the early 1900s. The flavor is in a new cocktail category – sparkling wine cocktails – and features a low-calorie profile, natural ingredients, and a refreshing lemon spritz.

"We are excited to get Tinto into the hands of millennial consumers," said Anish Patel, CEO & Founder of Tinto Amorío. "Millennials have started to shift consumption habits towards products that have an authentic story and deliver an experience. We already know they want more sparkling beverages, natural and low-calorie options, as well as premium products, but they also crave something that's new, and something that they can talk about and believe in. We check all of those boxes. Tinto Amorío is as much a conversation piece and experience, as it is a phenomenal product. We aren't just packaging wine in a can as most of the industry is trending towards. The only innovation in canned wine is in the packaging. We are introducing a brand-new cocktail category, flavor profile, and authentic experience to consumers who are looking to get to know brands and products on a more intimate level."

Tinto Amorío is committed to staying true to its Spanish wine cocktail origins as it discusses the story behind Tinto de Verano and its origins at the hands of Federico Vargas. Vargas operated an establishment, The Brilliante, where artists and bohemians found refuge on their travels through Cordoba in the early 1900s. He blended a mix of red wine with lemon soda pop for his patrons, which soon came to be known as: "Tinto de Verano" or Red Wine of the Summer. A legacy began at The Brilliante that spread like wildfire through Spain, and made Tinto de Verano into a household name.

Anish was first introduced to Tinto de Verano and other Spanish wine cocktails while in Cádiz, Spain, and knew they were the perfect response to shifting millennial consumptions habits back home in the states. A true labor of love, Tinto Amorío took 7 months and countless iterations to formulate their Red Wine of the Summer™. They were passionate about making sure it tasted perfect and that it wasn't just another commercially viable wine product, but one that was true to its roots. Red Wine of the Summer™ is translated from "Tinto de Verano" however the semi-sweet taste profile of this sparkling red wine cocktail is a perfect blend to be enjoyed year-round. "The flavor profile is complex enough that it draws you in and captures your attention, but it is also simple enough that you can distinguish hints of lemon and citrus. It's not another summer party drink; it's a finely crafted wine cocktail," described Anish.

Tinto Amorío also has a commitment to social responsibility and is donating a portion of every sale directly to causes in the community. Each production run is dedicated to a new cause with their 2017 run being dedicated to the Children's Hospital of LA.

Red Wine of the Summer™ is available in 4-packs for a suggested retail price of $20. Tinto's first cocktail is 110 calories, made with Natural Ingredients, and with No Artificial Flavors, Sweeteners, or Preservatives. It's also Gluten Free.

To Learn More:

To find Tinto near you, or to order online, visit https://drinktinto.com/buy-tinto/.

For updates, giveaways and deals, like us at https://www.facebook.com/tintoamorio/ and follow us at https://www.instagram.com/tintoamorio/



Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)

Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)


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Supplement Spotlight: New Supplement, Blue Guard™ Blue Light Defense Formula, Is Now Available


The one-a-day supplement with blue light defense formula features Lutemax® 2020 for vision and eye health that strengthens, filters, defends, and protects your eyes


PLEASANT PRAIRIE, Wis., Aug. 17, 2017 /PRNewswire/ -- Quest Products has just launched Blue Guard™ Blue Light Defense Formula, a daily supplement that is proven to help protect and improve vision. The product is formulated with Lutemax® 2020, a clinically proven and environmentally friendly active ingredient that combats the harmful effects of exposure to blue light.

The product is now available online at www.blueguardhealth.com and at Amazon, with more retailers anticipated shortly.

Blue light is the type of illumination given off by electronic screens, that through high exposure, is the most damaging light to your eyes. Those at risk can start feeling the short-term effects of over-exposure very quickly. With millennials often spending half the day or more in front of a computer or mobile phone, they are risking the early onset of eye problems. Blue Guard™ defends against these conditions by strengthening the density of the macular pigment - increasing its natural density, which provides the protective layer in your eyes. Blue Guard™ filters out high-energy blue light, stops light waves, and defends against oxidative stress.

Blue Guard™ is a one-a-day supplement that can be taken with or without a meal.

"We're all being exposed to more blue light than ever before, but the problem is especially concerning for millennials, who are at risk by constantly interacting with screens that can harm their vision," said Mark McGreevy, VP of Business Development for Quest Products. "With Blue Guard™, anyone can reduce eye strain, increase eye speed, and improve overall eye health."

Blue Guard™ defends against the immediate harmful effects of blue light, which include painful consequences such as eye strain, visual fatigue, decreased productivity, decreased ability to focus, increased stress, and lack of sleep.

The active ingredient in Blue Guard™ is Lutemax® 2020. Lutemax® 2020 is formulated for optimal eye health. Lutemax® 2020 does this by providing the optimal ratio of two key carotenoids — Lutein, and Zeaxanthin. Of the more than 600 carotenoids found in nature, Lutein and Zeaxanthin isomers are crucial to maintaining good eye health, specifically to the macula — a muscle located near the back of the eye whose job is to protect the retina from dangerous blue light waves.

Lutemax® 2020 is sustainably grown from GMO-free marigolds produced on small independent family farms, and each bottle sold helps support healthcare and educational programs for farmers. It contains no fish, soy, peanuts, tree nuts, shellfish, eggs, milk or wheat. It is 100% vegetarian and gluten free.

Blue Guard™ is immediately available online to provide relief for sore and damaged eyes. It is recommended that you consult your doctor or family physician before beginning to take any supplements.

For more information please visit www.blueguardhealth.com

High-resolution product photography is available here.

About Quest Products Inc.
Quest Products Inc., is a multi-faceted Consumer Packaged Goods company manufacturing & managing wholly owned brands, distributing over 100 national brands, selling to retail and online stores, providing drop ship services and managing retail websites. Quest's mission is to bring innovative and quality products to customer's doors or retail stores. Find out more at www.questproductsinc.com.

About Lutemax® 2020
Award-winning, globally-recognized Lutemax® 2020 is a naturally-derived marigold extract providing all three macular carotenoids (lutein and enhanced levels of both zeaxanthin isomers—RR-and RS [meso]-zeaxanthin) at the same 5:1 ratio as found in nature. FDA-GRAS notified Lutemax® 2020 is manufactured under a fully vertically integrated source.
















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Daily Insights: Organic Food Trend Continues


Organic food sales are soaring throughout the world. In the US alone, organic food sales rose by 11 percent in the year 2014. The awareness among the consumers is on the rise about the pesticides and harmful chemical substances used in the food industry which has given an exponential growth to the organic food industry. Some of the categories in which organic foods are doing particularly well are the vegetables and fruits, dairy and the baby foods. Organic fruits and vegetables take the lead with $13 billion in sales, an increase of 12 percent in sales in 2014 than the previous year. Organic dairy category had sales of $ 5.46 billion in 2014 showing an increase of 11 percent than the previous year. Such figures speak volumes about the concern consumers have about using safe food products.

Another food item which is of great concern especially for parents is the meat. Millennial parents are particularly concerned about what they are feeding their children and have a different mindset as compared to their traditional family. Millennial parents want to protect their children from anti-biotic and other chemicals and provide them food which is safe. This has led to companies like Foster Farms' introducing poultry lines which are organic and also at the same time anti-biotic free. In addition to that, affluent new parents are leading the way for organic baby food. The sales of organic baby food are on the rise as parents are sticking to natural and better tasting options for their babies.

Price and availability of organic food products acts as barriers for customers at times as the supply of organic ingredients is tight but customers are willing to make the sacrifice for organic food and pay a premium.

For brands, keeping a close eye on customers’ demands and needs is important in order to innovate in the organic food industry and to stay ahead of the competition.


Author: Farah Jawad



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Beer Spotlight: Miller Fortune Targets Millennials

MillerCoors executive indicates millennials tend to be like drinkers of the “Mad Men” era when “cocktails were where it was at.”

In an effort to help meet the drinking demands of millennials, beer giant MillerCoors is introducing a 6.9 percent alcohol by volume brew called Miller Fortune.

The move is in response to the tendency of millennials to purchase distilled spirits instead of beers, presumably because they are drawn toward the higher alcohol content. Regular beers are usually around 5 percent alcohol by volume and light beers are about 4.2 percent.

Targeted toward consumers between the ages of 21 and 27, the release of Miller Fortune is the “largest launch of a new product” since MillerCoors was formed in 2008, according to company chief marketing officer Andy England.

“It has become increasingly obvious to beer marketers that we are in competition in a broader space than beer, in the total beverage alcohol market,” England told the New York Times. “Spirits has done a good job of getting the hearts and minds of legal-drinking-age millennials, portraying offerings as more sophisticated Enter Miller Fortune.”

According to England, millennials tend to be like drinkers of the “Mad Men” era when “cocktails were where it was at.”

However, contrary to previous reports, Miller Fortune is not bourbon-flavored. “Miller Fortune is not bourbon-like or a bourbon-flavored beer,” MillerCoors public relations executives wrote in an email.




Company: Miller Coors
Brand: Fortune
Origin: USA
Category: Beer
Packaging: Bottle, Can
Alcohol Volume: 4.2%
Price: Coming Soon
Where to Buy: Coming Soon
Website: millercoors.com







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Tech Spotlight: Fusion TV Network Targeting Millennials Launches


On Monday evening, U.S. cable network Fusion will launch with interviews of President Barack Obama and Republican Senator Ted Cruz. Later that night, four puppets will provide commentary on current events during a news chat show.

A joint venture between Walt Disney Co's ABC and Spanish-language media company Univision Communications Inc, Fusion will blend hard news, satire and pop culture to do something other cable news networks have largely failed to do: lure "millennial" viewers, 18 to 34 years old.

The target demographic for the new English-language channel is several decades younger than the audiences for CNN, MSNBC and Fox News, which pull in viewers with a median age of 60 or higher, according to media research company Nielsen.

The new channel will also test the market for TV news developed for Hispanics, the fastest growing segment of the U.S. population, but delivered in English rather than Spanish.

Fusion is aiming for young Latinos, though executives say they hope the network will appeal more broadly and promise a diverse perspective. Some of its programming will feature a heavy dose of humor, a bid for viewers who keep up with current events through shows like "The Daily Show with Jon Stewart."

Alongside newscasts with more traditional formats will be programs like "Sports Talkers," a satirical show hosted by members of the Harvard Sailing Team, a comedy troupe.

"News doesn't necessarily have to be boring," Fusion Chief Executive Officer Isaac Lee said in an interview from the network's Miami headquarters, explaining part of his strategy for Fusion.

Continue Reading @ Reuters

TV Website - fusion.net

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Hot Pockets Makes Changes To Appeal To Maturing Millennials



Hot Pockets is hoping a "Better Taste. Better Quality" campaign will appeal to maturing millennials.

Bloomberg Businessweek reported that the microwaveable turnover maker, owned by Nestlé, is targeting its aging core customers — teenagers and young adult men — with retooled sandwiches that taste better.

U.S. sales of Hot Pockets fell $30 million from 2009 to 2010 and the company laid off employees last year.

The hope is improved ingredients, including 100% Angus beef and hickory smoked ham, will draw consumers who are growing more concerned with the quality of their food.

Continue Reading @ BusinessInsider

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Tech Watch: Millennials eye station wagons

Baby boomer Terry Keegan Sr. grew up in the back of a station wagon, watching the world go by out the back window. But when it came time to start his own family, Keegan opted first for a minivan and then a “cooler” SUV.

Now it’s his son’s turn to express his individuality. Terry Keegan Jr., a member Generation Y, also known as the millennials, paused for a moment at the New York International Auto Show this week before dashing off to check out the new Volvo V60 R-Design wagon.

Continue Reading @ NBC

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McDonald’s Has a Millennial Problem

McDonald's may be the country's No. 1 fast-food chain and one of its most-beloved brands, but when it comes to millennials, the Golden Arches says it doesn't even rank among the demographic's top 10 restaurant chains.

It's enough of a concern that McDonald's is launching its biggest product of the year, McWrap, to court a huge and influential cohort that values choice and customization. According to NPD Group, there are 59 million people ages 23 to 36 in the U.S. -- the range it defines as millennials.

Continue Reading @ AdAdge

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Freshness and convenience more important than store or brand loyalty

Supermarkets have spent decades catering to the needs and wants of baby boomers, and now the millennial generation is disappointed with what they're finding at traditional grocery stores, and are shopping elsewhere in greater numbers.

In fact, a new market research report called Trouble in Aisle 5 reports that millennials buy only 41 percent of their food at traditional grocery stores, compared to the boomers' 50 percent.

Instead of buying the same brands from the same store every week like their baby boomer parents or grandparents, millennials, or those born between 1982 and 2001, value convenience and freshness over brand or store loyalty, the report says.

The study, a survey of 2,000 adult grocery shoppers in the U.S., was conducted by Jefferies, a global investment bank, and AlixPartners, a business advisory firm.

Differences may stem from the millennial generation's inclination to multitask, even at the supermarket, the report suggests. These results mean that the new generation expects food to be very convenient, but they also don't want to compromise freshness or value.

"Millennials, generally speaking, are not a one issue generation. Natural and organic, flavor, and convenience mean a lot," says Scott Mushkin, Managing Director of Food and Drug Retailing at Jefferies.

And above all, convenience is key. Grocery delivery services, convenience stores, and online retailers are becoming increasingly important food sources for the latest generation of shoppers.

Full Article @ NPR

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Millennials Driving Alcoholic Beverage Trends

illennials are already driving key trends in the alcoholic beverages sector, and their influence will continue as all in this demographic cohort come of legal drinking age by 2018, according to a new Trends in Adult Beverage Reportfrom food and beverage industry research/consulting firm Technomic.

Americans born between 1977 and 1992 are not only the largest generation since the Baby Boomers; they’re also frequent consumers of alcoholic beverages.

Technomic’s recent survey of a nationally representative sample of legal-age Millennials found that 8 in 10 had consumed an alcoholic beverage in a bar, restaurant or other on-premise venue in the past week, and 9 in 10 had consumed one at home.

This diverse and highly educated generation is open to new experiences, and its members are more likely to try a new drink -- both in and out of the home -- than those of any other age group.

They consume domestic light beers, hard ciders, cocktails, red-blend wines and Moscato wines more often than older consumers, and are the key force behind trends including craft beer, boutique spirits and sweeter-flavor wine profiles.

Technomic also found that half of Millennials consider variety and price to be much more or somewhat more important in away-from-home, as opposed to for-home, alcohol purchases.

However, Millennials are far from a homogenous group. For example, younger Millennials are more price-conscious than older ones.

For this reason, alcoholic beverage marketers and restaurant operators need to take strategic approaches based on Millennial segments’ attitudes and behaviors regarding alcoholic-beverage occasions and consumption, cautions David Henkes, VP at Technomic and leader of its adult beverage practice.

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