Tag Archives: mexico

Postmates helps people unlock the best of their cities - and their lives, with an insanely reliable on-demand “everything” network. (PRNewsfoto/Postmates)

Industry News: Postmates Launches Its First International Market: Mexico City


With +1000 Local Partners, Postmates Brings the Best of Mexico City to Your Door in Minutes

Company Pledges 10% of Sales to Earthquake Recovery*, Offers 1,000 Pesos in Free Delivery Credit

MEXICO CITY and SAN FRANCISCO, Nov. 15, 2017 /PRNewswire/ -- Postmates, the largest on-demand delivery platform in the U.S., announced today its launch in Mexico City, Mexico, marking its first international expansion. Starting today, residents in Polanco, Condesa, Juárez, Cuauhtémoc, Roma, Jardines Del Pedregal, Lomas de Tecamachalco and Ciudad Universitaria, among other areas, will have access to more than 1,000 restaurants -- bringing the best of Mexico City's diverse food scene to customers' doors in minutes. As the originators of on-demand 'anything' in the U.S., and with more than 2.5 million deliveries made every month and a network of more than 100,000 couriers, Postmates has built a loyal following who see the service not just as an app, but as a way of life. Postmates brings a unique, beautifully designed app experience and a reliable network of couriers to the market in Mexico City.

"We believe Mexico City is a perfect market for Postmates to offer its on-demand delivery service," said Sean Plaice, co-founder & Chief Technology Officer, Postmates. "It is one of the largest urban consumer markets in the world -- with a vibrant economy and food scene. In the U.S., Postmates is known for our reliable network and an intuitive app experience, which makes it incredibly easy to unlock the best food within your city. We realize our name -- Postmates -- is a bit difficult to pronounce in Spanish. But we guarantee that will be the hardest part of your Postmates experience!"

With an average delivery time of 35 minutes or less, Postmates customers have a one-stop shop for all their on-demand food needs. To celebrate the launch, Postmates is giving customers in Mexico City 1,000 pesos in delivery credit good through December 15, 2017. To order, download Postmates on iOS or Android. Deliveries cost 25 pesos per order.

As has been its approach in the U.S., Postmates believes it is part of the communities it serves. Postmates now employs a local operations team in Mexico City to support the market, and is partnering with Fundación Por México, a nonprofit, for earthquake rebuilding efforts. Postmates is donating 10 percent of its sales in Mexico City* from today through the end of the year to support the reconstruction of schools to improve the quality of life of Mexican children and teenagers. During the evening's launch event, Postmates will present Fundación Por México with an initial donation of U.S. $25,000.00.

Postmates is building partnerships on the ground in Mexico City with valued, high-quality restaurant partners -- from large-scale restaurant groups, to independent favorites. On average, merchant partners in the U.S. see a 4X revenue increase when joining the Postmates platform. As of today, residents can order from favorites like Los Canarios, Juan Valdez Cafe, Tori Tori, Sushi Roll, Maison Kayser, Fisher's, Hotel Carlota, Fonda Porteña and Giornale.

"Working with a giant like Postmates will help us even more to strengthen our presence and reach each home in CDMX," said Israel Garcia, owner, La Pibil. "We're delighting palates and bringing our great flavors to the doors of our friends and customers."

Postmates is celebrating its launch with a series of events today. Postmates and the U.S. Embassy will co-host a roundtable on investing in the skills, talent and ecosystem that powers Mexico City's entrepreneurial economy -- with representatives ranging from local incubators, startup founders and the Mayor's Economic Development office. The evening launch event will invite partners, Postmates teammates, community leaders and friends to celebrate -- with live music and some amazing food from Postmates partners like Hotel Carlota and Fonda Porteña.

*Postmates, though Fundación Por México, will dedicate 10% of its total sales in Mexico City from November 15-December 31, 2017 (up to $50,000 USD or 955,445 pesos).

Postmates helps people unlock the best of their cities – and their lives, with an insanely reliable on-demand "everything" network. Launched in 2011, Postmates is the first and leading company in the on-demand space – helping customers in over 250 cities get whatever they need, whenever they need it. Postmates has the largest on-demand fleet in the U.S. – with 100,000 Postmates and the biggest network of merchants. Postmates is the #1 delivery company in Los Angeles -- the largest consumer market in the U.S. As the originators of on-demand 'anything,' Postmates gives customers access to merchants that were previously inaccessible online.  While some companies try to build a warehouse outside of a city and funnel goods into it, Postmates believes that our cities, our towns and our communities are our warehouses. Postmates is helping transform the way food and merchandise move around cities – and is helping local brick and mortar businesses better compete against retail goliaths.

Headquartered in San Francisco, with 550 teammates, Postmates is building a movement. Have chips but no guac? Postmate it. Your date night? Postmate it. Game day? Postmate it. Run out of caffeine? Postmate it. Learn more:  www.postmates.com.


Postmates, leading on-demand delivery company in the U.S., launches in Mexico City today. With over 1,000 merchant partners, residents can order from their favorite restaurants and it will arrive in minutes. (PRNewsfoto/Postmates)

Postmates, leading on-demand delivery company in the U.S., launches in Mexico City today. With over 1,000 merchant partners, residents can order from their favorite restaurants and it will arrive in minutes. (PRNewsfoto/Postmates)


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Spirits Spotlight: Patrón Extra Añejo Tequila, the First New Addition to Patrón’s Core Tequila Range in 25 Years



From the Brand that Created the Ultra-Premium Tequila Category, a New Tequila that's Aged for More than Three Years in American, French and Hungarian Oak Barrels

ATOTONILCO EL ALTO, Jalisco, Mexico, Sept. 13, 2017 /PRNewswire/ -- As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today's range of aged tequila styles and tastes arguably rivals those of the world's finest bourbons, scotches and cognacs.  To meet this demand, Patrón - the global leader in ultra-premium tequila - today introduces Patrón Extra Añejo tequila.

Aged for more than three years, Patrón Extra Añejo is the first new addition to Patrón's core range of tequilas in 25 years, expanding an iconic line that includes Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months).  Extra añejo tequila, a classification that the Consejo Regulador de Tequila (Mexico's governing body for tequila) created in 2006, represents the fastest-growing category in aged tequila today.

"When Patrón launched nearly three decades ago, the world was a very different place for tequila," said Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits. "Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit.  Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we're delighted to share this new expression with spirits aficionados everywhere."

Patrón Extra Añejo tequila is crafted from the highest-quality 100 percent Weber Blue Agave and distilled using the ancient tahona process and the more modern roller mill method. It is then aged for more than three years in a combination of new and used American, French and Hungarian oak barrels to impart an aroma and taste of dry fruits, banana, honey, and vanilla, together with the distinctive flavor of light agave and oak, making it perfect for enjoying on its own or mixing into cocktails such as the Patrón The Oldest Fashioned, made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel.

Patrón Extra Añejo is packaged in the same iconic bottle as Patrón's other core tequilas, hand-numbered and hand-labeled to ensure quality.  It is available at fine spirits and liquor retailers across the country for the suggested retail price of $89.99 (750ml). Patrón Extra Añejo tequila is also available in a 375ml size. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

View original content with multimedia:http://www.prnewswire.com/news-releases/introducing-patron-extra-anejo-tequila-the-first-new-addition-to-patrons-core-tequila-range-in-25-years-300518721.html

SOURCE Patrón Tequila

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Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)

Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)




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Company Spotlight: Get Hot Tequila



Get Hot Tequila is a premium Tequila Reposado beautifully infused with Habanero. It starts off hot and finishes very smooth with elegant brown sugar notes found only in premium, aged tequila.

Distilled and Bottled in the Highlands of Jalisco, Get Hot Tequila uses 100% Blue Agave to double-distill its tequila and then ages the golden liquid in oak barrels until it captures the unmistakable quality of a fine Reposado. Only then is natural Habanero infused to create Get Hot Tequila.

Drink it neat and leave the lime and salt to those other brands. Mix it in a Margarita and add spice to your life. See our Recipes page for more ideas.

One taste and you'll never drink anything else.

Be Cool, Get Hot.

Breaking News: Get Hot Tequila featured in aol.com article.  Ask your local BevMo store for ordering!

Get Hot Tequila wins second Silver Medal and is Tastitngs.com highest rated Infused Tequila....ever! 



It was winter and I was driving south. I wanted to get to a beach, and where I live, you go south for warmer weather. The sun was high and I was thirsty for something other than water. I spotted a joint that would probably do the trick. The cantina stood next to a giant cactus that was probably a thousand years old. I figured the adobe bricks could’ve been that age, too. The locals didn’t seem to mind a gringo's presence as I bellied up at the bar. “Want to Get Hot, señor?” the purveyor asked me. “Sure,” I said, and he slid a golden Reposado my way. I took it back and was struck by the spicy heat of a tequila that started bold but faded just as fast. No lime or salt needed here, I thought. That drink has lived with me ever since.

Hand-made in the Highlands of Jalisco from a historic distillery that bottled its first tequila in 1911. This is my contribution to fine living.



Company: Get Hot Tequila
Brand: Get Hot Tequila
Slogan: Be Cool, Get Hot.
Origin: Mexico / USA
Category: Tequila
Packaging: 750 ml
ABV: 40%
Claims: 100% Pure Agave. Hand-made.
Where to Buy: Retailers









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Recipe Spotlight: Modelo’s Perfect Mother’s Day Grilling/Cocktail Recipes



Tony and his mom have always loved cooking together, and each year on Mother's Day, Tony cooks her some of their favorite dishes to celebrate, many of which his mom taught him how to prepare over the years! According to Tony, there's no better way to say “thanks" to Mom for all of her hard work and support than by whipping up a tasty meal, like their go-to Gonzelez's Grilled Carne Asada, Tony's Charred Elotes (corn) with Queso Fresco, or for an extra special twist, a special Michelada recipe. This Mexican cocktail, most similar to a Bloody Mary, features a blend of Modelo Especial and Modelo Negra along with tomato juice, hot sauce, sweet mango and savory tamarind for the ultimate Mother's Day libation.


Modelo Mother's Day Michelada

Recipes courtesy of Tony Gonzalez






Modelo The Gonzalezes' Grilled Carne Asada

Recipes courtesy of Tony Gonzalez






Modelo Tony's Charred Elotes with Queso Fresco

Recipes courtesy of Tony Gonzalez





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Drink Spotlight: Pacifico launches first-ever 12 oz. can!



Pacifico 12oz. cans for the first time ever in the U.S.


First-ever Pacifico 12 oz./12pk

  • Launch date: Jan. 30, 2017
  • Markets: CA, NV, OR, WA, ID, MT, HI, TX, AZ, CO
  • Price: Line Priced with Pacifico 12oz./12pk bottles


Why Cans? Why Pacifico?

  • Imports are the #1 driver of 12 oz./12pk growth; Mexican Imports make up 98% of that growth
  • Format aligns with the Pacifico drinker’s active, adventurous lifestyle
  • Opens up new drinking occasions
  • Highly incremental volume opportunity
  • Allows for larger displays and brand blocking at retail


Building on 24 oz. Can Success

In February of 2016, we launched a single-serve 24 oz. can for Pacifico that quickly became the #1 new SKU in C-Stores nationwide, the #1 new Import and the #1 single-serve launched last year.


Pacifico’s Standout Growth and 2017 Plans

  • It was another stellar year for the brand with more than 17% growth in depletions in 2016; that’s on top of accelerated growth over the past five years
  • In 2017, Pacifico will support the brand and 12 oz. can package with 40 weeks of new TV advertising in the Western U.S., Texas and Colorado
  • Additional marketing support will include new can POS, featured OOH, Summer retail/social promotion
  • Would you be interested in letting your readers now about this launch? If so, please reach out with any questions or let me know what I can do to help.



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Packaging Spotlight: Sabor de Oaxaca . Mole Sauce


INSPIRACIÓN._ Gran parte de las personas que visitan el estado de Oaxaca, salen de el con al menos un producto artesanal; nuestra inspiración está en uno de los productos con mayor consumo en la entidad, sus trajes típicos, sus textiles. Queremos llevar a tu mesa un recuerdo de Oaxaca. Un producto artesanal. Un producto de artesanos.

ENG._ A lot of people that visit the state of Oaxaca, leave the state with at least a handmade product; Our inspiration is one of the largest consumer products in the state, their typical clothes, textiles. We want to bring to your table a souvenir of Oaxaca, a handmade product. A product of craftsmen.

Design and illustration of labels and packaging for Sabor de Oaxaca.









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Recipe Spotlight: Día de los Muertos Cocktails

We are happy to bring you a few cocktail recipes in celebration of Día de los Muertos (11/1 and 11/2).

With recipes like the classic Modelo Calavera or the hot and spicy Modelo Ofrenda Picante, Modelo has a beertail perfect for any celebration you have planned.

Modelo Calavera
Recipe by Ariel Mason, Austin




3 oz Modelo Especial™
1 1/2 oz. Reposado Tequila
1 oz. Simple Syrup
1/2 oz. Fresh Lime Juice
Chili Powder

Method: Rim a chilled martini glass with salt and chili powder. Combine
tequila, simple syrup, lime juice and ice in a shaker and shake vigorously.
Strain into the glass and top with Modelo Especial™.



Modelo Ofrenda Picante
Recipe by Andrés Chopite-Parra, Austin




3-4 oz. Modelo Negra™
3/4 oz. Mezcal
3/4 oz. Fresh Lime Juice
1/2 oz. Agave Syrup (1:1 ratio agave nectar to water)
3 bar spoons Worcestershire Sauce
3 dashes Habanero Bitters
4 slices Habanero Peppers
Tajín® Clásico Seasoning
Red Chili Slices
Lime Wheel

Method: Rim a Collins glass with Tajín Clásico Seasoning. Add all
ingredients to a shaker, excluding Modelo Negra™, Tajín Clásico Seasoning
rim, red chili slices and lime wheel. Shake and strain into the Collins
glass. Top with Modelo Negra™.


See the recipe for celebrity chef Rick Bayless' traditional Day of the Dead Bread featuring Modelo Negra. For today only, Modelo has launched a calavera (skull) Snapchat filter in celebration of Día de los Muertos, so be sure to check it out!



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Spirits Spotlight: One With Life Tequila



One With Life Tequila, distilled from 100% organic blue agave in Jalisco, Mexico, is a celebration of a mindful, balanced life lived in the present moment.

Produced in the highlands of Jalisco, Mexico by the Tequilas Las Americas distillery, OWL tequila is 100% organic, farmed and distilled in a system that excludes synthetic fertilizers, pesticides, hormones, genetically modified organisms and artificial enhancements. It has a pure, mild, smooth and crisp taste that can be easily sipped alone with lime, mixed with a favorite beverage or included in a variety of cocktails.

Founded by Lisa Beth Elovich, a former prosecutor, boxing promoter, administrative law judge and life coach, One With Life Tequila is a brand associated with a spiritual message aligned with Elovich’s personal philosophy about living a mindful and balanced life. “One With Life” means having peace and joy in the present moment. Enjoying OWL Tequila, in moderation, reminds us to celebrate life with family and friends and appreciate the here and now.



Company: One With Life Tequila
Brand: One With Life Tequila
Slogan: 99% peaceful 1% wild!
Origin: Mexico / USA
Category: Tequila
Packaging: 750ml
Claims: 100% organic
Where to Buy: Store Locator
Website: www.onewithlifetequila.com





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(PRNewsFoto/LALA U.S.)

Industry News: Dairy Leader Grupo LALA Launches LALA U.S. Division



DALLAS, Aug. 29, 2016 /PRNewswire/ -- Grupo LALA, a leading dairy company headquartered in Mexico, recently announced a new division named LALA U.S., a value-added dairy company headquartered in Dallas.

LALA U.S. features a portfolio of established brands including LALA yogurt smoothies, Promised Land premium milk and cream products, Borden cultured products, Frusion smoothies, Skim Plus milk, and Nordica cottage cheese.

"Our parent company, Grupo LALA, has a rich history that spans six decades, and LALA U.S. with our growing family of brands continues to add to that story," said Toby Purdy, chief marketing officer of LALA U.S. "We strive to deliver innovative products that exceed consumer expectations from taste to nourishment."

To strengthen ties with existing retailers and consumers as well as introduce newcomers to LALA U.S., the company announced the launch of a new website www.lala-us.com. The website is part of a national company awareness campaign that started in mid-August.

"We look forward to delivering delicious, healthy products that enrich consumers' lives," said Purdy. "We have always believed in providing the best, freshest, highest quality value-added dairy products. Consumers can expect great things from LALA U.S."

About LALA U.S.
LALA U.S. is a value-added dairy company dedicated to delivering leading brands that provide nourishment for life. LALA U.S. creates unique consumer experiences that expand category growth through innovative products, packaging, and promotional strategies shaped by collaborative partnerships. Headquartered in Dallas, Texas, LALA U.S. is owned by Grupo LALA.




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Drink Launch: Estrella Jalisco Makes Its Debut In The U.S.


LOS ANGELESApril 2016 /PRNewswire/ -- The Jalisco region of Mexico is known for its mariachi music, handcrafted art, and as the birthplace of Estrella Jalisco beer. Starting this month, the refreshing, light-flavored pilsner from Guadalajara, Jalisco will be available in the U.S., bringing its more than 100 years of Mexican brewing tradition to America.

"Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history," said Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. "Many Mexican and Mexican-Americans have roots in Jalisco, and we're excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico."

Estrella Jalisco's red, blue and yellow label is a nod to the flag of Jalisco, and the crest on its packaging is inspired by the coat of arms of Guadalajara. The U.S. launch will be supported through an integrated marketing campaign—"this is Mexicanidad"—which aims to bring Mexican traditions to life by celebrating the customs of the Jalisco region. The Spanish-language campaign will include television, print, digital, out-of-home and in-store support. Additionally, Estrella Jalisco will celebrate Mexicanidad through a series of cultural events including concerts throughout the country. Fans can learn more about the campaign by visiting www.EstrellaJalisco.com and following @EstrellaJalisco on Instagram and Twitter using #EstrellaJalisco.

Each batch of Estrella Jalisco will be brewed by Grupo Modelo S.A.B. de C.V. before it is transported to the U.S. and made available this month in California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington. It is best enjoyed in a wide-top pilsner glass which brings out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation bubbles of the beer.

Estrella Jalisco contains 4.5 percent alcohol by volume (ABV) and will be available in 12-packs of 12-ounce bottles and cans, 18-pack 12-ounce cans, 6-pack 12-ounce bottles and 24-ounce cans. It will be available for purchase in select bars, restaurants and grocery and convenient stores this month.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.







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