Fast food chain Burger King continues to revamp it's menu and has announced that from next Monday it will be selling chicken nuggets in orders of four, 10 and 20.
Sound familiar? Well the new product looks a lot like McDonald’s more established McNuggets range, plus BK’s version is almost as nutritious.
A 10-piece order of Burger King’s nuggets will amount to 470 calories and 890 mg of sodium, almost identical to the 470 calories and 900 mg of sodium found in a 10-piece order of McNuggets.
According to Burger King's website, the nuggets are ‘made with premium white meat... tender and juicy on the inside and crispy on the outside.'
The nuggets are coated in a 'flavorful tempura style batter.'
Burger King's crispier nuggets will replace 'chicken tenders'. McNuggets have been a popular feature of McDonald's menu since the 1980s.
After years of decline and stagnation of menu ideas, New York-based private equity firm 3G Capital bought Burger King last year. Since then BK is now on it's third major menu revamp in six months.
The Miami-based fast food chain re-launched as a public company in June and shortly afterwards underwent the biggest menu change in its history. Shortly thereafter, it announced its fall menu, which mostly consisted of new chicken items, including wraps and popcorn chicken.
Earlier this year Wendy's knocked Burger King off the spot as second biggest burger chain. The changes appear to be working and BK is putting real pressure on McDonald's for the first time in years, in part by adding products very similar to those sold by its rival.
'As we move into 2013, we are focused on continuing to deliver best-in-class products to our guests,' global chief marketing officer Flavia Faugeres said in a statement. 'Our new limited-time menu options give guests even more delicious reasons to visit Burger King restaurants in the New Year.'
The nuggets are a permanent addition to the menu, but Burger King's six other new offerings are only available for a limited time. These include a Whopper with avocado and Swiss, cheese-filled tater tots, Philly chicken sandwich, an Italian chicken sandwich breaded and coated with marinara and cheese, and a molten fudge sundae.