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mcdonalds

Packaging Spotlight: McDonald’s Global Packaging Launches In Style

 

 
January 07, 2016 Starting this month, McDonald’s restaurants in the United States will unveil new carry-out bags, fountain beverage cups and sandwich boxes. The new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company. The new packaging rollout will expand worldwide to 36,000+ restaurants throughout 2016.

To celebrate the unveiling of its new packaging, McDonald’s enlisted the help of the South Florida franchise who brought the company the McDCouture Fashion Show last November. The Cabrera/Bentancourt organization, which consists of 20 McDonald’s restaurants in South Florida, made fashion history by working with students from Miami International University of Art and Design to compose the couture collection. The talented students created an original collection designed entirely out of the company’s signature food packaging. From fry box frocks to coffee cup couture and ready-to-wear wrappers, the McDCouture Collection was the highlight of Funkshion Fashion Week in Miami Beach.

As part of the new packaging launch, two students from the design school were selected to create one-of-a-kind accessories using the new packaging. Current student Pablo Machado and recent graduate Ricardo Hardouin were given 48 hours to create fashionable items to complement any wardrobe. The dynamic duo channeled their creativity to create an assortment of must-have accessories for McDonald’s by using 50 bags, 72 straws, 22 cups, eight sandwich boxes along with some bling, including rhinestones and pearls. The collection includes a sun hat that is brimming with style, a pair of straw-spiked shoes, four handbags that can hold a Big Mac or a lipstick, and a backpack that is perfect for a hands-free, active look.

“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” said Matt Biespiel, senior director of Global Marketing. “Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change. It was fun to join these ideas together and create playful pieces that connect our customers to the Brand.”

Not only is the packaging fun and modern, it also means something to McDonald’s customers. The company has committed to sourcing 100% of all fiber-based packaging from recycled or certified sources by 2020. “We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel.
 

 
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mcdonaldsvietnam

Fast Food Spotlght: McDonald’s plans to open first restaurant in Vietnam

 

 

The world’s largest restaurant chain McDonald’s will open its first eatery in Vietnam after Tet (Vietnam’s lunar New Year), complete with 24-hour drive-thru service.

Travel and food service provider Good Day Hospitality Company, representative of the chain in Vietnam, announced on Friday that the restaurant will be situated at 2-6bis Dien Bien Phu Street, District 1, downtown Ho Chi Minh City.

The restaurant is expected to be Vietnam's first drive-thru eatery.

Nguyen Huy Thinh, managing director of McDonald’s Vietnam, said their targeted customers ranged from kids to night workers.

McDonald’s coming to Vietnam metro next year

He said 80-90 percent of ingredients will be imported to guarantee the foods’ quality and safety.

That will fall on January 31 next year.

Full Article @ Thanh Nien News

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mcdcoffee

McDonald’s Bagged Coffee Hitting Supermarket Aisles In 2014

 

 

NEW YORK -- NEW YORK (AP) — Fans of McDonald's coffee will soon be able to brew a cup of it at home.

The world's biggest hamburger chain says it will test selling a variety of packaged ground and whole-bean coffee at supermarkets and other retail outlets starting next year. The test will also include single-cup servings.

McDonald's, based in Oak Brook, Ill., did not disclose any other details. But the company already started selling McCafe packaged coffee in Canada late last year. Those bags weighed about 12 ounces and cost about $7.

McDonald's is teaming up with Kraft Foods Group Inc. to distribute the coffee.

 

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mcdonaldsapp

McDonald’s testing mobile ordering app

 

The app will make fast food even faster by allowing customers to order and pay for their food via a smartphone or tablet before they set foot in the restaurant.

Currently being tested at locations in Salt Lake City and in Austin, Texas, the app lets users order a meal remotely then collect it in person from a store or drive-thru window. The app can also be used by the fast food chain to alert customers to special promotions and to offer loyalty programs and rewards points.

Continue Reading @ NYDN

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chickenwings

McDonald’s to Add Chicken Wings Across U.S. Next Month

McDonald’s Corp. (MCD) plans to introduce bone-in chicken wings across the U.S. next month as Chief Executive Officer Don Thompson revamps the restaurant chain’s domestic menu.

The Big Mac seller will start the Mighty Wings rollout Sept. 9, have the items in all U.S. stores by Sept. 24 and keep them on sale through November, Ofelia Casillas, a McDonald’s spokeswoman, said in an e-mail today. The Oak Brook, Illinois-based company tested the wings in Atlanta and Chicago.

Thompson, who became CEO in July 2012, has been overhauling McDonald’s menu to boost sales in its home market, where it has about 14,100 locations. While the chain recently removed Angus third-pounder burgers from its bill of fare, it also has added egg-white breakfast sandwiches and chicken McWraps. Competitors including Popeyes, owned by AFC Enterprises Inc. (AFCE), and Wendy’s Co. also have introduced new chicken items this year.

“They’re being more innovative, and they’re being more aggressive with the changes on their menu,” Peter Saleh, an analyst at New York-based Telsey Advisory Group, said in an interview. “This is good news because it’s in conjunction with the football season.”

Full Article @ Bloomberg

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blackwhiteburgerhongkong

McDonald’s New Black & White Burgers in Hong Kong

McDonald’s Hong Kong is suiting up with limited time “Black and White Burgers.”

The Black Burger features a bun fashioned from black squid ink with white sesame seeds, two beef patties, mashed potatoes, lettuce, bacon and truffle sauce. While the thought of truffle sauce on a Mickey D’s burger may be surprising, don’t let this faux-bougie business fool you. The truffle sauce is most likely made from truffle oil (a synthetic product) meant to merely mimic the aroma of actual truffles.

The White Burger is less exciting, consisting of a white bun topped with sesame seeds with a crispy chicken patty, mashed potatoes, lettuce, bacon and pepper mushroom sauce.

Although, the concept of this monochromatic promotion isn’t new. McDonald’s black and white burgers first debuted in China where they were sold in sets of two mini-burgers. However, Hong Kong’s versions are full-sized, can be bought separately and feature a layer of mashed potatoes in both burgers.

Both the black and white burgers will run you at about $17.60 HK ($2.27 US) each. The Black Burger touts the tagline, “Dare to be dark,” while the White Burger boasts, “Dare to be plain.” Clever, guys.

bubbletea

The fast food chain also offers new Black and White Caramel Sundaes and Black and White Bubble Tea containing black and white tapioca balls. Ah, color-coordinated meals — the next big foodie trend after this whole kale nonsense is over.

H/T + PicThx Brand Eating

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mbarilla

McDonald’s Teams Up with Barilla for Pasta

It seems McDonald's is expanding its menu abroad once more (to add to those pretzel burgers in Germany, McBaguette sandwiches in France). In Italy, the fast-food giant will debut a pasta salad Friday to "Italianise" the menu, the Guardian reports.

The ensuing pennette pasta salad, as it's described, is "a balanced and skillful mix of tuna, tomatoes, peppers, capers, and olives, seasoned with a pinch of oregano and salt." lThe pasta salad was created after a deal with Barilla, Guardian reports, and will sell for €4.90 a serving (about $6).

The relationship has reportedly been called "the devil and holy water" collaboration, but it's not a new concept; McDonald's has in the past used Parmesan, mozzarella, and speck in its Italian stores, and Claudio Colzani, chief executive of the Barilla group, says the new item brings Mickey D's "ever nearer to the Mediterranean model of eating." Other PR-y speak says that the launch of the past was "a key step on the process of embracing the tastes, flavors, and habits of the Italians." We wonder what they would think of the Mickey D's fettucine Alfredo back in the day.

Full Article @ TheDailyMeal

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mcdjapanheader

Japanese McDonald’s Launches Massive Fries Size for Sharing

Very soon, when you walk into a McDonald’s in Japan you will be able to purchase what has to be the largest size fries on the planet. It’s called the Mega Potato and replaces the also huge but not quite as insane Share Potato. Just how big is it? You get two large size fries in one container. You’d need about a dozen of those little ketchup cups to finish off this monster!

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Full Article @ TN

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taiwanmcd

McDonald’s Taiwan Rolls Out New Rice McWraps

McDonald’s Taiwan recently tweaked the classic McWrap and added some local flavor into the mix. The new “Rice McWrap” features rice from nearby Tainan, a city in southern Taiwan, mixed with either chicken or beef, sauce and vegetables. The texture of the rice has a tender, “al dente-like chew” to it, with mushrooms and sesame oil added for a boost.

The chicken version includes a fried chicken patty, sliced cucumbers, greens and a sweet and hot sauce. The beef version features an Australian ground beef patty, greens, seasoned rice, sliced beefsteak tomatoes and barbecue sauce to seal the deal.

Both wraps come in at 470 and 460 calories, respectively, and cost $99 NT ($3.32 US). This is one of the few times I wish I lived in a different country — it’s awesome seeing Mickey D’s bring in some local ingredients.

Full Article @ FoodBeast

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millennials

McDonald’s Has a Millennial Problem

McDonald's may be the country's No. 1 fast-food chain and one of its most-beloved brands, but when it comes to millennials, the Golden Arches says it doesn't even rank among the demographic's top 10 restaurant chains.

It's enough of a concern that McDonald's is launching its biggest product of the year, McWrap, to court a huge and influential cohort that values choice and customization. According to NPD Group, there are 59 million people ages 23 to 36 in the U.S. -- the range it defines as millennials.

Continue Reading @ AdAdge

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