Tag Archives: mars

dovemain

Frozen Dessert Spotlight: MARS Wrigley Confectionery Puts Sophisticated Twist on Summer Treat with New DOVE® Gelato Bars

 

DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars Now Available Nationwide

HACKETTSTOWN, N.J., May 14, 2019 /PRNewswire/ -- With summer just around the corner, Mars Wrigley Confectionery is introducing a new Gelato line that puts a refined twist on the classic DOVE® Ice Cream Bar. The iconic bar will now come in two artisanal, rich gelato varieties, offering the ultimate solution to summertime cravings: DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate Bars.

The DOVE® Gelato Salted Caramel bar variety offers a smooth base of salted caramel gelato with a dark chocolate and decadent butter toffee crisp cloak. The DOVE® Gelato Triple Chocolate bar variety offers triple the chocolaty taste, featuring velvety chocolate gelato coated in silky smooth DOVE® dark chocolate, with rich chocolate cookie bits.

"The new DOVE® Gelato line offers our consumers a new way to indulge this summer," said Marketing Director of Mars Ice Cream, Emily Strobel. "We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich DOVE® Chocolate flavor consumers know and love."

DOVE® Gelato Salted Caramel and DOVE® Gelato Triple Chocolate are available nationwide at convenience, drug, mass and grocery stores with a suggested retail price of $4.79 per one 3-pack box.

To find more information on any of the DOVE® Ice Cream products, visit dovechocolate.com, Facebook, Twitter and Instagram.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, and COCOAVIA®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.  Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

 

Dove Gelato Salted Carmel

 

 

Dove Gelato Triple Chocolate

 

 

 

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extramain

Gum Spotlight: New EXTRA® Refreshers Gum Hits Store Shelves

 

The popular EXTRA® Gum brand expands its offerings with first-ever soft chew gum

HACKETTSTOWN, N.J., March 11, 2019 /PRNewswire/ -- EXTRA® Gum, the No. 1 selling gum brand in the U.S., announced today the launch of EXTRA® Refreshers gum, the first-ever soft chew added to the brand's portfolio. Bursting with intense freshness, the new soft chew comes in three exciting flavors: Spearmint, Polar Ice and Tropical Mist.

"For almost 40 years, EXTRA® Gum has been committed to providing long lasting flavor that gum chewers crave. Given how fast soft chew is growing1 and with EXTRA® as the No. 1 gum brand in the U.S., this new innovation is poised to become one of the most popular items in the confections aisle and a key driver for category growth. Consumers who have tried the new gum love it and we are excited for it to hit shelves nationwide this April," said Justin Hollyn-Taub, Marketing Director for EXTRA® Gum Brand, Mars Wrigley Confectionery U.S.

As a leading innovator in the gum category, EXTRA® continually looks to expand its portfolio to offer consumers new and exciting experiences. In 2018, the brand introduced EXTRA® Chewy Mints, inviting consumers to enjoy EXTRA® in a new, delicious mint form.

Hollyn-Taub added, "When we set out to develop a new line of EXTRA® Gum, we wanted to create a totally new gum experience. So, we went to work examining how to deliver a new refreshing experience for both your mouth and mind. Feedback so far has been outstanding. Those who tried it reported EXTRA® Refreshers gum gave them an intense burst of flavor that left them feeling instantly revived2."

Extra® Refreshers gum is now available at Walmart stores and will roll out to additional retailers nationwide in late April. Available pack types include a 40-Count Bottle (MSRP $3.49) and a 9.65oz 120-Count Stand Up Pouch (MSRP $7.69). To find EXTRA® Refreshers gum near you, visit https://productcentral.mars.com/extra.

The new product launch will be supported with a full-scale marketing campaign this spring, including TV, print, online, PR and in-store support. For more information, follow us on Facebook, Twitter, Pinterest and YouTube, or visit www.extragum.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

1Nielsen Total US Sales since '13
2Sensory Consumer Research, 2019

SOURCE Mars, Incorporated

 

 

New EXTRA® Refreshers Gum Hits Store Shelves

New EXTRA® Refreshers Gum Hits Store Shelves

 

 

 

 

 

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tiwxmain

Snack Spotlight: Classic Cookie Bar Meets Even More Chocolate in New TWIX® Triple Chocolate Cookie Bars

 

Mars Wrigley Confectionery Introduces Triple the Flavor with New TWIX® Product

HACKETTSTOWN, N.J., Dec. 11, 2018 /PRNewswire/ -- This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.

This new treat is a unique cookie experience made of chocolate cookie bars, chocolate caramel, and cloaked in milk chocolate. With triple the flavor, TWIX® Triple Chocolate Cookie Bars are yet another reason for our fans to love TWIX®.

"Our consumers are seeking chocolate treats that play on texture and crunch," said TWIX® Brand Director, Michelle Deignan. "This new flavor takes the classic TWIX Cookie Bar our fans know and love and combines it with three-times the chocolate to create a new favorite for all chocolate lovers."

TWIX® Triple Chocolate is available nationwide at major mass market retailers starting December 2018 and sold in Singles packs (1.41 oz.) or Share Size (2.82 oz.).

For more information on TWIX®, visit Twix.com and follow on social media at Facebook, Twitter and Instagram.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

Related Links

http://www.mars.com

 

This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.

This December, Mars Wrigley Confectionery is introducing a new variety of TWIX® with triple the chocolate taste: meet TWIX® Triple Chocolate Cookie Bars.

 

 

 

 

 

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fierymain

Snack Spotlight: SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger

 

SNICKERS® Espresso, Fiery and Salty & Sweet Hit Shelves June 2018 to Help Fans Get Their Flavor Back

HACKETTSTOWN, N.J., Oct. 17, 2017 /PRNewswire/ -- SNICKERS® announced that the brand will debut three new limited edition flavors – Espresso, Fiery and Salty & Sweet –  all at the same time, a first for the brand. The new flavors will join the popular "Hunger Bar" campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.

When you're hungry, you lose your flavor – what makes you, you. Espresso, Fiery, and Salty & Sweet Hunger Bars are filled with flavors that can help fans solve their specific hunger symptom. Each Hunger Bar will feature a hunger symptom on the outside of the packaging that the flavor can directly solve:

  • Espresso = Irritable
  • Fiery = Wimpy
  • Salty & Sweet = Indecisive

"SNICKERS® knows that when you're hungry, you lose your flavor and turn into your less desirable self," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "Our new flavors paired with hunger symptoms provide an extended dimension to show how SNICKERS® ultimately satisfies when hunger strikes."

SNICKERS® fans will be able to find the limited edition flavored Hunger Bars nationwide at local food, mass, convenience, and drug stores beginning June 2018. SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, and social media.

For more information, fans can visit SNICKERS® on Facebook, Twitter or at www.SNICKERS.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

 

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

 

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

 

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

SNICKERS® Unveils Three New Limited Edition Flavors to Satisfy Hunger (PRNewsfoto/Mars, Incorporated)

 

 

 

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twix

Packaging Spotlight: It’s Time to deSide with New TWIX® Packaging

 

 

Packs to Exclusively Feature Two Left TWIX® or Right TWIX® Cookie Bars

HACKETTSTOWN, N.J., March 20, 2017 /PRNewswire/ -- The time has arrived. Left TWIX® and Right TWIX® each have their own unique package, meaning fans can finally have two of their favorite cookie caramel chocolate bars in every TWIX® pack. For those without a favorite, it's time to deSide. Which side are you? Left TWIX® or Right TWIX®?

For everyone having a tough time choosing, TWIX® is prepared to help fans pick which side is right (or left). Custodians can grab a new Left TWIX® pack, but janitors will want to grab a Right TWIX®. Singers – Left TWIX®, vocalists – Right TWIX®. Bouncers should go for Left TWIX®, but doormen, clearly, Right TWIX®. See, it's easy.

"TWIX® is out to celebrate things in the real world that are the same, but different – just like Left TWIX® and Right TWIX®," said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. "We know many fans have a preference when it comes to Left or Right TWIX® and we're excited to now offer a pack for each side."

To help introduce the new Left TWIX® and Right TWIX® packs, the brand debuted the #LeftTWIX Vinyl Shop / #RightTWIX Record Store at SXSW Music Festival. TWIX® will continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, asking fans to deSide: #LeftTWIX or #RightTWIX.

The brand will roll out a new 15 second television advertising spot, "Undertaker/Mortician," and 30 second online videos, created by BBDO New York. Additionally, the campaign will include new Hispanic spots – 15 second television advertising spots as well as 15 and 30 second online videos, each with unique storylines. View the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix or at www.TWIX.com. For more information on Left TWIX® and Right TWIX®, fans can visit TWIX® on Facebook and Twitter.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.

For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.

 

 

 

 

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galaxymocha

Coffee Spotlight: GALAXY Cafe Mocha-latte Double Shot

 

 

GALAXY Cafe Double Shot Mocha-latte ICED chocolate coffee made with skimmed milk and a KICK from coffee beans

 

 

Milk (4% fat)(81%) Water Sugar Coffee extract (1.8%) Galaxy® Chocolate(1%) (sugar, cocoa butter, skimmed milk powder, cocoa mass, lactose, vegetable fat, whey powder, milk fat, emulsifiers, soya lecithin, natural vanilla extract) Sweet whey powder Cocoa powder Stabilisers:carrageenan Guar gum Modified tapioca starch Emulsifier E471 Flavouring Acidity regulator Sodium phosphate Milk chocolate contains milk solids 14% minimum and cocoa solids 25% minimum Milk chocolate contains vegetable oil in addition to cocoa butter

 

galaxynut

 

 
Company: Mars
Brand: Galaxy Cafe
Origin: Europe
Category: Coffee
Packaging: 230ml
Claims: Chilled, Vegan
Variants: Mocha Latte, Sinny Shot
Price: Coming Soon
Website: marschocolatedrinksandtreats.com

 

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maltesersmain

Dessert Spotlight: MALTESERS Shake ‘n’ Snack

 

 

MALTESERS Shake 'n' Snack combines both a milk shake and chocolate treat, with a snack size bag of MALTESERS

 

INGREDIENTS
Skimmed milk (86%), Galaxy ® Chocolate (5%)(sugar, cocoa butter, skimmed milk powder, cocoa mass, lactose, vegetable fat, whey powder, milk fat, emulsifiers: soya lecithin, E476, water, flavouring), sugar, stabilisers: modified tapioca starch, E460, E466, E407, cocoa powder, malt extract, glucose syrup, skimmed milk powder, emulsifier: E471, wheat flour, whey powder. (Heat Treated)

 

 

maltersersnut

 

 

Company: Mars
Brand: Galaxy Cafe
Origin: Europe
Category: Dessert
Packaging: 167ml
Claims: Vegan
Variants: Maltesers, Twix
Price: Coming Soon
Website: marschocolatedrinksandtreats.com

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clock

How Blue Light and Caffeine Will Help Humans Move to Mars

Living vicariously through a robot on Mars seems glamorous, and in many ways it is, zapping rocks and scooping up sand and whatnot. But the schedule is brutal--Mars has a longer day than Earth, and this is legendarily painful for everyone involved in a mission on that world. Now a new study says it’s possible to adjust, however, resetting our Earthbound circadian rhythms to follow the cycle of Mars instead of our home planet.

The innate human biological clock is not a perfect 24 hours, but rather about 24 hours and 12 minutes--not too short of a Martian sol, which rings in at 24 hours and 39 minutes. But our clocks reset daily according to Earth’s light-dark cycle, which keeps us on track, said Steven Lockley, associate professor of medicine at Brigham and Women's Hospital and Harvard Medical School. “Our body clocks have not evolved to live on a Martian day, and when we try to force them to do so, it’s very difficult for our body clocks to reset each day,” he said.

This is a major problem and active area of research for space travel. Astronauts on the International Space Station (and formerly on the space shuttles) have a hard time sleeping, too, largely related to the 90-minute window between each sunrise and sunset. Sleep medications are the most widely used medications in space, Lockley said.
You often hear things like 'Sleep is for wimps,’ or ‘You can sleep when you’re dead' ... We don't value sleep enough.

Incidentally, this is also a problem for blind people, who frequently suffer from sleep disorders related to their lack of light perception. “In some of the totally blind people I study, their body clocks are much closer to a Martian day, and in fact they would find it much easier to live on this schedule--but sighted people cannot,” Lockley said.

In a study being published this month, Lockley and several colleagues report that it’s possible but tricky to reprogram our clocks. The key is the proper combination of light, caffeine and drugs--and realizing that you can’t just get up and deal with exhaustion, he said.

“You often hear things like ‘Sleep is for wimps,’ ‘You can sleep when you’re dead,’” he said. “It’s seen as a rite of passage in some professions to work 20 hour days. As a society, we don’t value sleep enough. People will say, ‘I’m fine, I’m made of good stuff, I’ll be able to push my way through.’”

The team studied members of the Mars Phoenix mission, which operated a lander near the frigid north pole back in 2008. Light is the strongest time cue, so the experiment used light to re-train the team’s body clocks. In 2006, scientists recognized a new photoreceptor set in mammal eyes, which detects light at the blue end of the spectrum to help calculate time. The set is located in ganglion cells in the front of the retina, and is separate from the familiar rods and cones in the back, which we use to see.

Full Article @ PopSci

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mars

Mars Launches Refuel Caramel Drink

Mars Chocolate Drinks and Treats is extending its Mars Refuel milk drinks range with the introduction of new Mars Refuel Caramel.

The new drink follows the recent launch of the Mars Caramel chocolate bar, and aims to capitalise on the same Mars caramel flavour that consumers already know.

While Mars Refuel Caramel is presented to consumers in chilled refrigerators, the product is ambient, with a six month shelf life meaning that there is little chance of any wastage.

New Mars Refuel Caramel is available in 350ml sports cap, eight bottles per case.

The product is launching with an RSP is £1.09.

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mars-rover-oreo

Oreo Celebrates Mars Rover With a Special Cookie

Oreo, never one to let a worldly event go unmentioned within their product line or social media efforts, just tweeted an amazing looking, not-for-sale (that we know of) version of their Oreo cookie that helps celebrate the landing of NASA’s  robotic explorer ‘Curiosity’ on the surface of Mars.

While the landing on Mars is very real, the Oreo is quite fictional – albeit a fun product to dream about.

Imagine Oreo released a line red velvet cream cookies, and when pulled apart, actually had track-marks in the cream. I’d buy a package of them — hell, I’d buy a crate.

Maybe they can make that happen before we find out that this landing on Mars is actually a precursor to an open line of communication between us humans and some serious Oreo-hatin’ aliens.

Full Article @ FB

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