CAPSULE coffee machines have cannibalised the market share of traditional espresso machines - leaping from 2 per cent of sales six years ago to 44 per cent today.
Led by the marketing juggernaut of George Clooney for Nespresso, the capsule machine market has exploded, with Woolworths, Aldi and Big W all jumping on the bandwagon to release low-cost versions of the appliance.
Woolworths' Caffitaly has been on the market just seven weeks, but the supermarket giant is already selling a machine every 90 seconds.
Brenday Gray, head tea and coffee buyer for Woolworths, said: "(Coffee pods) are bridging the huge gap between people who love instant coffee and those who go into cafes and spend $3.50 on a latte. You can replicate a latte for 47c."
Holly Love, 25, uses her capsule coffee machine every day.
"It's just so quick and easy on the way to work," she said.
A study estimates pod machine sales will increase to 73 per cent of all coffee machines sold by 2015.