Tag Archives: malibu


Drink Review: Malibu Rum Sparkler with Coconut Water


Malibu® Rum Sparkler combines MALIBU with the freshness of coconut water, and infuses them with refreshing bubbles. With a pop of the cork, Malibu Rum Sparkler gives people everywhere yet another reason to get together and enjoy life’s everyday moments with a unique sparkling and refreshing cocktail. Available in both coconut and peach flavours.


Press Release:
Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines the much-loved Malibu with coconut water, and infuses them with refreshing bubbles. With a pop of the cork, Malibu Rum Sparkler gives party people everywhere yet another reason to get together and enjoy life's everyday moments with a unique sparkling and refreshing cocktail. Whether it is a job promotion, weekend get-together with friends or impromptu day-off from work, Malibu Rum Sparkler gives you permission to simply pop and enjoy the party. Malibu Rum Sparkler is bottled in both coconut and peach flavors and is available now at retailers nationwide.

As the #1 coconut rum in the U.S.1 and around the world, Malibu takes a fresh take on the brand by combining the classic Caribbean rum with coconut water and carbonation. Consumers will get another surprise when they pick up a bottle – Malibu Rum Sparkler debuts today with a cork and colorful foil wrap, a first for the brand, truly giving them a new, fun and exciting way to enjoy a sparkling cocktail.

"Malibu Rum Sparkler joins a rum portfolio that truly challenges and delights the taste buds of cocktail lovers – from higher proof Malibu Black, to low-calorie Malibu Island Spiced, to tequila spiked Malibu Red and perfectly pre-mixed Malibu Cans, we clearly aim to push the boundaries," said Josh Hayes, Senior Brand Manager, Malibu. "With Rum Sparkler, we're capitalizing on the growing demand and popularity of coconut water and giving consumers yet another reason to party with friends."

Malibu Rum Sparkler's blend of coconut water and light bubbles make it the newest refreshing cocktail of choice when looking for a taste of summer anytime. Once popped open, it is perfect when served chilled and straight in a flute, or mixed into a lively cocktail.

To celebrate the launch of Malibu Rum Sparkler, the brand will be hosting a series of off-premise sampling events at select retailers nationwide.


Pop-Worthy Malibu Rum Sparkler Signature Cocktails
Add a pop to your party with these Malibu Rum Sparkler signature cocktail recipes:

Beach Bubbles
3 parts Malibu Rum Sparkler
1 part pineapple juice
¼ part simple syrup
Dash fresh lime juice
Build in a chilled flute glass. No garnish.

Pool Party
3 parts Malibu Peach Sparkler
1 part orange juice
¼ part simple syrup (optional)
Build in a chilled flute glass. Garnish with an orange zest.

Malibu Rum Sparkler (11% alc. / vol., 22 proof) is available in 750ml for a suggested retail price of $16.99 in both coconut and peach flavors. To learn more about Malibu Rum Sparkler, other Malibu products and to get exclusive content head over to Malibu's Facebook page at www.facebook.com/Malibu-Rum.



About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.



Company: Pernod Ricard
Brand: Malibu
Origin: USA
Category: Flavored Alcohol
Packaging: 750ml
Alcohol Volume: 11% (22 Proof)
Variants: Rum, Peach
Price: $22.99 USD
Where to Buy: Store Locator
Website: maliburumdrinks.com





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Product Spotlight: Malibu Ready to Drink Sparkling Pineapple



Malibu, the coconut flavoured rum, is adding to its can portfolio with the release of its new Sparkling Pineapple variant this summer.

Addressing two customer preferences in one product – pineapple flavour and sparkling drinks –the new Malibu & Sparkling Pineapple can will be hitting shelves this month.

The flavour development has come as a direct result of Malibu listening to its Facebook fans who name pineapple as one of their favourite mixers to use when drinking the brand.
Screen shot 2013-06-14 at 08.10.53

Malibu & Sparkling Pineapple can will on shelf this month

Consumer research revealed that 35% of consumers will drink Malibu in this way, making it the third most popular mixer after coke and lemonade.

Malibu has tapped into this taste trend in a ready-to-drink format with Sparkling Pineapple.

A teaser campaign and on-going Facebook activity will support the launch, which comes just in time for the key summer trading period.

Patrick Venning, Marketing Director at Pernod Ricard UK, said:

“The introduction of the new Malibu & Sparkling Pineapple can taps into multiple trends amongst Malibu’s target audience.

“This new variant gives a fresh reason for both consumers and retailers to engage with the brand, and responds to direct feedback from Malibu’s loyal fans.

“We listen and take on board feedback from our audience and we endeavour to create exciting, innovative drinks that will appeal to our target group while helping retailers to boost their premix sales.

“We are confident this will become a key drink of choice over summer.”


Full Article @ FDIN

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Premixed rum cocktails are pleasing in new pouch

Two new varieties of Malibu Rum premixed, ready-to-serve cocktails are introduced in a new pouch format that offers increased functionality.


Purchase, NY-based Pernod Ricard USA has improved upon the functionality of its stand-up pouch format for premixed Malibu Rum Cocktails, with the introduction last summer of two new varieties: Caribbean Cosmo Light and Melon Margarita. Malibu says it was the first brand to market ready-to-serve cocktails in a stand-up pouch, when it launched the first four flavors of the line in 2010.

“Understanding the insight that consumers are looking for convenience, we used the pouch, as it is easy to carry and easy to pour, and it keeps the liquid cool when stored in a refrigerator or cool box,” says Malibu brand director Lisa McCann. “The material also keeps the freshness of the liquid, and finally, our pouches are more environmentally friendly than the standard glass or PET package.” McCann adds that the pouch offers an 85% smaller footprint than glass and can be recycled.

The 1.75-mL pouch design, which holds 10 6-oz servings, uses a proprietary multilayer film lamination and employs a leak-proof dispensing nozzle, sourced from an unnamed supplier. The newest iteration of the pouch has been updated with increased finger grips in the neck to make it easier to carry and a modified design that reduces the potential for leakage and ensures maximum consumer satisfaction, McCann explains.

Package graphics for the two newest cocktail combinations match the crisp, refreshing design originally created by The Brand Union. Designed to cohesively fit with the Malibu portfolio of products, the pouch graphics include the Malibu logo and employ the same fonts and lock-ups used on the standard rum line. Also maintained is the “Spirit of the Caribbean” stamp, which highlights the liquor’s provenance, as well as the bright white background color.

Specific to the premixed cocktail line, graphics that replicate the look of the liquid product in a glass occupy the bottom half of the pouch. Floating in the clear translucent spirits, each brightly colored to represent the flavor, are sparkling ice cubes and slices of lemon, orange, or lime, depending on the variety. New Caribbean Cosmo Light, which replaces the original Caribbean Cosmo offering, also uses a callout on the top of the pouch that reads: “Only 100 calories per 4 oz serving.”

McCann says all varieties in the premixed cocktail line will switch to the new pouch in April 2013, when the company plans to roll out a complete redesign of the brand. “The whole range will be changing at this time,” she says, “with an updated logo, a new font, etc. Very exciting!”

Full Article @ GP

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MALIBU Launches New Snowcoco Winter Limited Edition

Malibu, the coconut flavoured rum, will be launching its newest Limited Edition bottle this winter, Malibu Snowcoco, following the success of last year’s winter edition.

With its festive packaging, the bottle showcases the Caribbean rum with suspended ‘snowy’ coconut flakes to create interest at the point of purchase.

Malibu Snowcoco has launched exclusively in Selfridges, and will roll out to the wider off-trade at the end of September at Malibu’s standard RRP of £14.75.

Malibu Snowcoco has launched exclusively in Selfridges

To inspire consumers during the festive party season, Malibu Snowcoco will feature a neck collar with creative serve suggestions including the Malibu Snowflake and Malibu Apple Strudel.

The bottle will be further supported by the brand’s digital Facebook programme and recently launched Malibu VIP app.

Patrick Venning, Marketing Director at Pernod Ricard UK, said:

“The success of the winter limited edition bottle last year proves Malibu consumers really embrace unique and interesting products over the festive season.

“Snowcoco taps into the growing popularity for consumers to create exciting and on-trend cocktails at home, by providing the perfect base for a range of easy and fun cocktails to impress friends and family.”

via FDIN

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Malibu Unveils New Summer Edition Bottle

This month, Malibu – the coconut flavoured rum – is launching the latest summer expression of its bottle, following the success of its first Summer Limited Edition in 2011, which delivered an uplift in sales for the brand.

Continuing to show support for up-and-coming British designers, the bold and bright techno-colour inspired bottle has been created in collaboration with acclaimed illustrator Sophie Harris-Greenslade.

The contemporary design, inspired by the vibrancy of summer and the colours of the iconic Malibu logo, features a fresh pattern reflecting the carnival spirit of Malibu’s Caribbean roots.

Full Article @ FDIN

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