Tag Archives: liquor


Spirits Spotlight: Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.


World's most awarded gin introduces contemporary, strawberry-flavored pink expression for a new "gin-eration" of cocktail lovers

NEW YORK, Oct. 3, 2018 /PRNewswire/ -- The nation that's fallen in love with all things pink has another reason to rejoice: Beefeater®, the world's most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression created by Master Distiller Desmond Payne – a world-renowned leading expert in gin.

Beefeater Pink begins with the traditionally distilled Beefeater dry gin base, fusing it with natural strawberry flavors, citrus and classic juniper botanicals to deliver a delicate, finely balanced gin. Its transparent glass bottle was created to showcase its statement-making pink shade while its graffiti style logo brings to life the playful spirit of its London home.

"Gin consumption is on the rise, because there is a real appetite for new and innovative expressions that offer a different drinking experience for consumers," says Shefali Murdia, Beefeater Brand Director. "Beefeater Pink delivers exactly what U.S. consumers are looking for – high-quality taste and flavors that make for fun and delicious cocktails."

As a London Dry Gin still distilled in London, Beefeater has strong historical ties. Payne was inspired by Beefeater's founder James Burrough, a distiller whose inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Burrough's creativity, curiosity and passion for combining craftsmanship with experimentation influenced Payne to create this strawberry flavored gin for the new generation of gin drinkers. Beefeater Pink captures the contrast between tradition and modernism.

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet. It is now available in the U.S with the suggested retail price of $19.99/750 ml bottle.

For more information please visit: https://us.beefeatergin.com/our-gin/pink

Beefeater® Pink. Strawberry Flavored  Gin. Product of the U.K.  100% Neutral Spirits. Distilled from Grain. 37.5% Alc./Vol. (75 Proof). ©2018 Imported by Pernod Ricard USA, New York, NY.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

SOURCE Beefeater



Beefeater Pink






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Spirits Spotlight: Conor McGregor Launches Proper No. Twelve Irish Whiskey


CRUMLIN, Ireland, Sept. 17, 2018 /PRNewswire/ -- Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world's most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company. McGregor is proud to introduce this exciting Irish whiskey to the world, launching in Ireland and the United States, with further expansion in 2019 and onward. McGregor, being the perfectionist that he is, took a detailed, time-intensive approach to creating his whiskey.

Numerous Irish whiskey makers sought McGregor's endorsement over the years, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey. Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.

For years, McGregor developed the brand under the project name "Notorious" through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to the world's oldest whiskey distillery, located in Ireland, with a proven history of quality whiskey making. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. "We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I'm excited to share it with the world," said McGregor.

Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.

"I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart. It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life. So, that's where the name came from. It's proper Irish whiskey and twelve is my hometown," said McGregor. "Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all," he continued.

It is important to McGregor to give back in a meaningful way. First responders exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a "ONE FOR ALL" mentality. "First responders all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need," McGregor commented. "I have great respect for these men and women." The company has committed to donate $5 for every case sold to local first responder organizations/charities, up to $1 million annually. The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place.

Proximo has been named the global distribution partner for Proper No. Twelve, which will be available in McGregor's homeland of Ireland and the United States this month. Proper No. Twelve is 80 proof. Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.

About Conor McGregor:

Conor McGregor is a Mixed Martial Arts World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.

McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion, but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic. He is among the biggest pay-per-view draws in MMA history, having headlined four out-of-the six highest ever-selling Mixed Martial Arts, UFC pay-per-view events. His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.

McGregor's strong work ethic and dedication to MMA have allowed him to achieve his tremendous success. In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

Media Contact: Kate Laufer Gorenstein | prpr@properwhiskey.com

SOURCE Eire Born Spirits


Conor McGregor and Proper No. Twelve Irish Whiskey

Conor McGregor and Proper No. Twelve Irish Whiskey


Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey



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Drink Spotlight: Back By Popular Demand: Baileys Pumpkin Spice Irish Cream

Celebrate this Season with Baileys Pumpkin Spice, the Flavor So Nice, We Made it Twice!

NEW YORK, Sept. 13, 2017 /PRNewswire/ -- Fall can be summed up in just two words: pumpkin spice. Last year, Baileys jumped right into the pumpkin patch and created Baileys Pumpkin Spice, which was only meant to be a seasonal limited time indulgence that helped kick everyone's Pumpkin Spice latte game up a notch, but turned into so much more. After selling out in just three short months, Baileys Pumpkin Spice is back by popular demand. So if you missed out on last year's spirit of the season, or you simply can't wait to get your hands on more, you're in luck with the return of Baileys Pumpkin Spice Limited Edition.

"We were absolutely delighted with the overwhelmingly positive response to Baileys Pumpkin Spice last year that it gave us no choice but to bring it back this fall," said Nicola Heckles, Director of Baileys & Liqueurs at Diageo. "Baileys Pumpkin Spice was a natural addition to the Baileys portfolio, and we encourage everyone to celebrate the season responsibly and enjoy Baileys Pumpkin Spice…while they still can!"

Baileys Pumpkin Spice is making its limited time only appearance on shelves from now until November so hurry up and buy now or you'll be crying later if you miss it! The unapologetically indulgent liqueur blends the flavors of sweet cinnamon and baking spices, luscious maple, brown sugar, and baked pie crust with additional hints of vanilla and coffee for a fall-focused Baileys experience. So what are you waiting for?

Upgrade your Pumpkin Spice Latte and add some Baileys Pumpkin Spice to your latte for a fall flavored treat. Follow the easy recipe to whip it up for yourself at home.

Pumpkin Spice Latte

2 oz Baileys Pumpkin Spice
1 1/2 oz Brewed Coffee
1 oz Milk
Fresh Grated Cinnamon for Garnish


  1. Combine Baileys Pumpkin Spice with brewed coffee and milk. Stir well.
  2. Serve warm or over ice.
  3. Top with fresh grated cinnamon. Enjoy!

Baileys Pumpkin Spice is available nationwide until supplies last for a suggested retail price of $24.99 for a 750 ml bottle. For more information on Baileys Pumpkin Spice please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. It's the signature delicious balance of Irish Cream and whiskey that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.


(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)

(PRNewsfoto/Baileys Irish Cream)



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Spirits Spotlight: Ol’ Major Bacon Bourbon

Bacon has a rich (and fatty) history dating back before the times of Middle English. Originally, bacon or bacoun was a term which referred to pork of all varieties.

Well, we think that's ridiculous, and we are extremely appreciative that we don't live in the Middle Ages. That would suck.

Bacon, as the lovely Katy Perry says, "is the candy meat of the world," and we think it's time that the American people stop restricting where this beautiful pork finds its way.

Old Major Bacon Bourbon holds nothing back. It is not a drink for the faint of heart.





About the Company

This country was founded by those who dare to be bold. Ol’ Major Bacon Bourbon (Formerly Bacon Bourbon USA) takes two of America’s greatest assets and challenges the boundaries of their potential by fusing them in the world’s first and original bottled bacon bourbon.

The mixture has been called both “crazy” and “delicious,” but those with taste buds agree that the bacon and bourbon form a delicate, but rugged balance of flavor and drunk.

The Story of Ol’ Major
The story of Ol’ Major comes from our distant past (at least a few days ago) when we first discovered our uncanny ability to merge Bacon & Bourbon through pressure infusion. We have since refined and perfected our skill to create this product. The world agrees; It is the future.


Company: Ol' Major Bourbon
Brand: Ol' Major Bacon Bourbon
Origin: USA
Category: Spirits
Packaging: 750ml
Claims: Coming Soon
Price: Coming Soon
Where to Buy: Store Locator
Website: baconbourbonusa.com









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Alcohol Spotlight: Bols Maraschino

BOLS Maraschino is a clear cherry flavoured liqueur with the powerful taste of fresh cherries from Dalmatia in Croatia, edged with hints of rose petal, and containing real, fresh cherry juice for an overwhelming mouthfeel. The name Maraschino is derived from the Marasca cherry, grown in cherry orchards in this area.

Maraschino is one of the ancient, classic liqueurs mentioned in every significant book on cocktails from Jerry Thomas’ 1862 “The Bartender’s Guide” right up to today’s publications. According to Thomas, dashes of Maraschino were used in ancient versions of everything from the Manhattan to the Whiskey Cobbler. A dash of Maraschino makes the perfect daiquiri, as confirmed by daiquiri-making legend Constantino Ribalaigua of La Floridita in Cuba, reputed to have made over a million of those drinks in his lifetime. Maraschino featured heavily in the pousse-café recipes of the late 1800s, and has remained in favour with bartenders over the years.



Candied cherries-almond and rose petal undertones.

Intense and aromatic fragrance.


Straight, on the rocks, as a flavouring accent in desserts, excellent in cocktails and mixed drinks.




About the Company
Lucas Bols BV is the oldest Dutch company still active, and one of the oldest distillery brands in the world. Read More



Company:  Lucas Bols
Brand:  Bols
Slogan:  The world’s cocktail & genever specialist since 1575.
Origin:  Netherlands
Category:  Liquor
Packaging:  Coming soon
Claims:  Intense and aromatic fragrance. Straight, on the rocks, as a flavouring accent in desserts,
Variants:  View product range here
Price:  Coming soon
Where to Buy:  Buy Online
Website: https://www.bols.com/




Bols Marachino - Bols Cocktails






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Beer Spotlight: Tin Man Overlord Imperial Ipa


You will obey your overlord and drink this full-bodied IPA. You will enjoy the harmonious balance of its columbus, cascade, and centennial hops. You will be lured into our empire by its sweet, pineapply aroma and chinook dry hopping. You will be ruled by Overlord.



About the company:

Tin Man Brewing Co. was assembled in 2012, an alloy of production brewery and restaurant. Committed to sustaining a habitable environment for all living and mechanical being, we utilize innovative processes to minimize waste and maximize taste. Forging new ground, we were one of the first small craft breweries in the United States to use a mash filter.



Company: Tin Man Brewing Co.
Brand: Tin Man
Origin: USA
Category: Beer
Packaging: 16oz
Claims: sweet, pineapply aroma
Variants: View Range Here
Where to Buy: Coming Soon
Website: www.tinmanbrewing.com





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Alcohol Spotlight: Rogue Hazelnut Spice Rum



HAZELNUT SPICE RUM is made with freshly roasted hazelnuts from Kirk Family Filberts, a small family orchard adjacent to the Rogue Farm in Oregon's Wigrich Appellation.

Hazelnut Spiced Rum instantly reveals sweet aromas of toasted hazelnut and brown sugar. Medium-bodied, a sweet blend of vanilla, cinnamon and clove set the stage for an oaky, vanilla and bourbon-like finish.



About the company:

In 1987, some like-minded Rogues had an idea to start a “Brew Pub”. The next year, a Revolution in beer began in the basement of the Rogue Public House in Ashland, Oregon. The Brewery and Pub opened in October 1988 with the brewery housed beneath a 60 seat Pub. The first beers brewed were American Amber and Oregon Golden. Read More



Company: Rogue Ales & Spirits
Brand: Rogue
Origin: USA
Category: Rum
Packaging: 750 mL
Alcohol by Volume: 40%
Claims: made with freshly roasted hazelnuts
Variants: View Range Here
Where to Buy: Coming Soon
Website: www.rogue.com





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Crowdfunding Spotlight: Handle This Cup! – Keep your beverage temperature(s) regulated while carrying multiples TODAY!



TIRED OF LUKE WARM BEER? It's time for you to GET HANDLED! Keep your beverage temperature(s) regulated while carrying multiples TODAY!


If you love LUKE warm beer, then move along. This ain't your kind of deal.

Our backers are looking for the solution to all the world's problems - related to drinkin' that is. And we've found it. So settle in. We want to reminisce with you for a moment.

Remember during the summer? You were at that festival. Remember? The music, the dancin', the... LUKE... warm... beer. I know, we were there too. The warm beer sucked. So, you were the one tasked with grabbing the icy brews- bummer for you. How exactly you were supposed to carry back three brews, and an iced tea (for the D.D.), without losing half of it was beyond you. Then when you got back to your group, half of the drinks were gone and what was left? You know the drill.... piss....warm.




I KNOW! It drove us nuts too. We just couldn't take it anymore. The difference is, we literally sat there the rest of that festival stewing over a solution.

And we found one. It didn't work at the beginning, but we found the solution. So we tried again, then again.




And again.

Guess what?

By George, we found it! It was a Christmas Miracle!

So, now we've got this amazing product. It's truly amazing.

Believe us, we've been testing, and drinking, and testing, and drinking- it works!

I know what you're asking now... Is this the type of product for me? Hell yes it is!

If you are the 'red-solo cup' kinda fan - yes....

If you are a festival goer - yes....

If you like icy cold brews - yes...




If you hate LUKE warm beer - yes...

If you always lose at 'nose goes' and end up being the beer fetcher – yes…

If you like hot beverages - yes ...

If you like icy cold drinks - yes...




If you are a concert goer - yes...

If you like tail-gating - yes...




If you enjoy sporting events - yes...

If you hang out outside - yes...

If you work in a bar - yes...




If you are in charge of carrying all the drinks - yes...




If you are a HUMAN - yes...

If you can't think of a reason why you don't qualify, grab your beer koozie, your kiddie pool, the 8-track player and get to trimmin' your mullet because you never left the 80's.

Everyone else, FUND US! We need you to be the change you wish to see in the beer drinking world!

Ron and Brian





Risks and challenges

Risks? Eh. We've been there. We've worked out what we believe to be all of the kinks. But we suppose there's always some risks in manufacturing. To produce the tool, we've been given a date of 6-8 weeks and so we've added an additional 4 weeks to allow for any snags and to still fulfill our delivery dates. We estimate our orders will be successfully achieved with a delivery date of the month of May. Handle that!


Visit www.handlethiscup.com

Visit their crowdfunding page

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Alcohol Spotlight: Jägermeister Spice



Jägermeister has launched its first-ever U.S. product extension with Jägermeister Spice. The new liqueur combines vanilla, cinnamon and other spices with premium ingredients found in the original secret Jägermeister recipe. Jägermeister Spice is recommended neat or as a shot. 50 proof

With a sweeter taste profile, the new variant aims to appeal to and recruit new consumers to the Jägermeister stable.

Nicole Goodwin, Marketing Director, Mast-Jaegermeister UK said:

“This is another exciting first for Jägermeister in the UK. We’ve watched how Jägermeister Spice has performed in the USA and Germany, and now that we have a dedicated UK subsidiary and the key Christmas party season is nearing, we felt it was the perfect time to bring it to UK consumers.

“It has proved very popular with new consumers in these markets and we expect to see the same in the UK, as well as appealing to existing Jägermeister advocates.

“The new launch will add to Jägermeister’s momentum and continue to drive growth in the spirits category, something that Jägermeister has been doing for the last few years.

“The continued growth of the speciality spirits sector has given consumers more choice and as such they are becoming more experimental and looking to extend their drinking repertoires with new and exciting drinks.

“Jägermeister Spice taps into this trend and provides the high quality, complex taste profile that these consumers are seeking.”

Company: Jägermeister
Brand: Jägermeister
Origin: Germany
Category: Liquor
Packaging: 700ml
Alcohol Volume: 25%
Variants: Original, Spice
Price: $19.99
Where to Buy: Buy Online
Website: jagermeister.com









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Alcohol Spotlight: Baron Tequila


Baron Tequila is a new, ultra-premium tequila handcrafted in Tequila, Jalisco, Mexico and certified gluten free and kosher. We embarked on a two-year tequila fact-finding mission to create the category's next premier product. At Baron, family is very important to us so to carry out our vision, we partnered with the family-owned and operated Ansan Distillery, where 20-years of experience oversees each step of the tequila making process - from growing and harvesting the agave to the triple distillation and bottling. We have spared no expense or amount of time to make Baron Tequila the epitome of quality spirits. We look forward to you joining the Baron family as you experience our product and share our love of premium tequila!


How It's Made
Baron has achieved a uniquely, clean smooth taste through a natural process maximizing the power of the agave itself. After 10 years of growth, only the best parts are harvested for production and then slow cooked at a low heat allowing for all of the sugars to caramelize. Hand-guided pot-still distillation cooks off all of the impurities leaving only the "heart" (the best part). Baron is then distilled three times. Not once, not twice, but three times resulting in an extract that gets cleaner and cleaner ultimately achieving a zero-zero taste profile; eliminating any bad odor and bitter taste. Unlike larger industrial producers, Baron is able to achieve a pure taste without the use of glycerin or other additives. And to make sure our product is consistent, a panel of three tasting experts samples each batch to confirm it matches the original. Quality and consistency are of the utmost importance.


The Bottle:
All of our bottles are also made on site by glassblowing artisans with decades of bottle-making experience. Ansan's glassblowers first select the best quality glass possible and then engage in what they call a "four-touch" process guiding the glass into shape utilizing both human touch and sophisticated machinery to mold the ornate design directly into the glass itself. The 750ml bottle features decorative floral embellishments wrapping around the bottom and sides of the bottle, while the top boasts an engraved version of the Baron logo featuring two dragons flanking an agave plant.


Why dragons you ask?
In Spanish, Baron refers to a magnate or mogul, a nobleman in some cases; a higher power. The project to create Baron began during the year of the dragon, considered by the Chinese to be the luckiest. In fact, many Eastern cultures associate dragons with wisdom and outstanding people. We immediately felt a connection and synergy between the symbolism of the dragon and the name of Baron.



Company: Baron Spirits
Brand: Baron Tequila
Origin: USA
Category: Liquor
Packaging: 750ml
Alcohol Volume: 40%
Price: $54.99
Where to Buy: Store Locator on Website, Buy Online
Website: baronspirits.com






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