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Snack Spotlight: Lay’s Launches Poppables

 

 

 

Choreographer Beau Casper Smart joins Poppables for a Pop-Inspired Dance Session to Debut the Latest Multi-dimensional Innovation

PLANO, Texas, March 17, 2017 /PRNewswire/ -- It's time to pop, pop, pop it! Lay's, America's favorite potato chip and one of the marquee brands from PepsiCo's Frito-Lay division, is giving consumers something new to enjoy. Surprise – it's not a potato chip!

Poppables – a new, delicious, multi-dimensional, light-textured potato snack – is packed with flavor and fun to eat. To launch the latest innovation from Lay's, Poppables hosted an exclusive event at Dylan's Candy Bar in New York City last night to celebrate all things that pop – including the most famous pop dance moves.

Actor, creative director and choreographer Beau Casper Smart shared an intimate look at the most iconic dance moves in pop culture, leaving guests equipped to pop it on the dance floor, in the car or in their very own homes.

"Poppables is more than just a delicious snack; it's about reminding our fans to enjoy lighthearted and fun moments," said Sarah Guzman, senior director of marketing, Frito-Lay North America. "From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans' pop-worthy moments."

Poppables flavors include White Cheddar and Sea Salt and are now available nationwide in 5 oz. bags for a suggested retail price of $3.29 each and 2 oz. bags for a suggested retail price of $1.69. For more information please visit www.Poppables.com.

About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

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Creative director and choreographer Beau Casper Smart scoops Lay's Poppables at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. The event celebrated the new multidimensional potato snack, Poppables. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart scoops Lay's Poppables at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. The event celebrated the new multidimensional potato snack, Poppables. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart joins Lay's in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay's)

Creative director and choreographer Beau Casper Smart joins Lay's in celebrating its new multidimensional potato snack, Poppables, by choreographing a custom dance routine during a launch event at Dylan's Candy Bar, Thursday, March 16, 2017 in New York. (Jason DeCrow/AP Images for AP Images for Lay's)

 

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lays

Snack Spotlight: Lay’s Launches Cappuccino Flavored Chips

 

American palates have changed considerably over the years, but is the country ready for cappuccino-flavored Lay's?

Frito-Lay, the snack division of PepsiCo Inc., will announce on Wednesday the coffee-flavored chips as one of the four finalists for its second annual "Do Us a Flavor" contest in the U.S., which gives people a chance to create a new potato chip that is sold nationally and win $1 million. The other three finalists are Cheddar Bacon Mac & Cheese, Mango Salsa and Wasabi Ginger.

Frito-Lay says the four flavors are expected to start hitting shelves in late July. People will then be able to vote online for their favorite through Oct. 18.

The promotional stunt is intended to boost customer engagement online and send fans to stores in search of the flavors.

But it also reflects how Frito-Lay is trying to keep up with changing tastes, with its ever-evolving lineup of potato chips now including several Hispanic flavors. Later this month, it also plans to roll out Lay's Stax chips in a Korean barbecue flavor and Lay's Stax in Thai Sweet Chili flavor.

That would make them the first Asian flavors of Lay's chips sold nationally in the U.S., not counting the flavors it has introduced as part of the "Do Us a Flavor" contest. Last year, Cheesy Garlic Bread beat out Chicken & Waffles and Sriracha, a sauce commonly used in Thai cuisine.

"I can't imagine us 10 years ago doing a wasabi ginger flavor," said Ram Krishnan, Frito-Lay's senior vice president of brand marketing.

Despite the growing popularity of ethnic flavors, the top four Lay's flavors remain the same: Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion.

Frito-Lay notes that its cappuccino flavor doesn't contain any actual coffee or caffeine. The company last year discontinued a variety of Cracker Jack that contained caffeine after the Food and Drug Administration said it was concerned about the proliferation of caffeinated food and drinks. Frito-Lay says it halted production because of weak demand, rather than regulatory concerns.

 

 

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Product Spotlight: Lay’s Wavy Chocolate Potato Chips

 

The Lay's Wavy Potato Chips Dipped in Milk Chocolate will be delivered to Target stores in the US this week as part of a limited release, USA Today reports.

But if the choc-drenched chips find a place in the hearts and stomachs of Americans they could gain a wider release. The product will sell for $US3.49 ($3.70) for a 140g bag.

"When you try something drastically different, you have to walk before you can run," Ram Krishnan, vice president of marketing at Frito-Lay, told the newspaper.

"We wanted to test our way through this before we go big."

Frito-Lay is not the first company to attempt to bring salty and sweet together in the one snack, with chocolate-dipped pretzels a regular item on the shelves of US supermarkets.

But Mr Krishnan said growing consumer demand for foods combining sweet and salty tastes "opens a world of possibilities that we haven't explored before".

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Pepsi-Chicken Flavored Lay’s Potato Chips Hit China

f you take a walk down the chip aisle, you’ll quickly notice that Lay’s enjoys messing around with different flavored potato chips like its BLT flavor and Spicy Ketchup, to name a few.

Folks in China will have a chance to try the newest flavor consisting of Pepsi-Cola and Chicken. Yes, you read that right, both flavors mixed into one.

The concept of Pepsi and chicken isn’t exactly new as cola seems to be commonly used in Chinese cooking, so the chip flavor makes sense in that perspective.

As far as the brand fusion between Pepsi-Cola and Lay’s potato chips, it’s all in the family of PepsiCo, so there’s no surprise there either.

Lay’s launches a new flavor every year and Pepsi Chicken appeared to be its biggest one in China so far.

Adage described the flavor as, “Similar to barbecue with a sugary aftertaste.” They also said there’s very little Pepsi taste other than a hint of fizzed out soda. Sounds like Pepsi to me! #TeamCoke.

PepsiCo has been making a big push in China, as in 2010 it made a three-year, $2.5 billion investment.

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