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koji

Drink Spotlight: KOJI’S New Packaging and Flavor Range Hits the Market

 
In response to trade and consumer feedback, KOJI, the low calorie and all natural soft drinks brand has redesigned its packaging, introduced new flavours and added new sizes to its range.

 

 
KOJI has updated its look to be more contemporary and to reflect its Japanese credentials. Lightly sparkling, 100% natural and additive free, KOJI is now also available in three new flavours: Cucumber and Watermelon, Jasmine and Elderflower and Camomile and Lemongrass.

 

 
“The new flavours have been carefully considered to reflect a sophisticated UK consumer palate. The contemporary and stylish packaging gives KOJI a premium look and feel with high appeal for the modern, health conscious consumer,” comments Luke Sapsed, Co-Founder for Future Drinks.

 
“We are delighted with the distribution KOJI has received in the independent trade and health food sectors. There is a major surge in demand for healthier, adult style products like KOJI from both the trade and the consumer in response to the concerns around sugar consumption, creating the perfect storm for us.”

 
KOJI is a refreshing blend of Japanese botanicals and gently sparkling spring water. It is completely natural, with no artificial sweeteners and, best of all, it contains less calories per bottle as one medium sized apple. The products and the production methods have been developed by Future Drinks Company.

 
KOJI is a category enhancing proposition; by introducing KOJI we aim to add value and choice to the market. We know that within the soft drinks market, volume is up 2% to 14.5 million litres and retail value up 4.1% to £15.6 billion. Bottled water volume has grown by 10.4% to 2,360 million litres and carbonates volume up 0.9% to 6,500 million litres.

 

 
Gavin Partington, BSDA Director General, comments:
"Last year's sales increase, buoyed by some much needed warm, sunny weather should serve as a reminder that this sector continues to provide opportunities for growth. However, product innovation has also been key to this sector’s success. By investing in new product development, reformulation and smaller portion sizes our sector continues to lead the way in providing more choices for health-conscious consumers."

 

 
KOJI is also well positioned to capitalise on the current anti-sugar campaign and with the government proposing to introduce a sugar tax and have the subject high on its health agenda for the foreseeable future, we are confident that our new range of flavours is relevant.” says Tim Chater, Co-Founder for Future Drinks.

 

 
Future Drinks Co Ltd set out to create soft drinks of quality and integrity. With a background and expertise in both the soft drinks and sugar markets, Tim Chater and his partner, Luke Sapsed, had one priority: “We wanted to create a great tasting, clean and healthy drink. We developed this production method ourselves, taking inspiration from a unique Japanese infusion process. It produces a soft drink which is all natural, very low in sugar and doesn’t compromise on taste. The result is a sophisticated drink that is a more interesting alternative to cordials and water, with less sugar than most juices and doesn’t contain stevia.”

 
KOJI is available in a new range of three flavours in 330ml, 750ml glass and 225ml can.

 

 

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Drink Spotlight: KOJI Elderflower & Lime Sparkling Fruit Infusion

 

 

Elderflower & Lime KOJI is both seductive and invigorating, combining the sweet floral and exotic fruit flavour of elderflower with the deep mellow zesty notes of lime. This perfect balance combines with the delicate undertones of KOJI’s unique infusion blend: Japanese persimmon, goji berries, hops, cranberry, lemon zest, and apple.

 

 

HOW TO SERVE

Elderflower & Lime is best served very cold. We love it straight from the fridge and poured into a tall cool glass (forget the ice). And if you’ve got some to hand add a sprig of fresh mint – our favourite finishing touch.

Elderflower & Lime has only 49 calories and is available in 330ml glass bottles.

For best results, store upright.

 
Ingredients
Carbonated water, brewed extract of dried fruits (containing water, Japanese persimmon, cranberries, goji berries, lemon peel, challenger hops, apple), fructose, malic acid, elderflower infusion, natural flavours and concentrates (elderflower, lime, apple, safflower, lemon)

 
NUTRITIONAL INFO
Typical values per 100ml

Energy
62.2kj/14.8kcal

Protein
Trace

Carbohydrate
3.5g

Fat
Trace

 

 

 

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About the Company
The Koji mission was long and difficult but we finally achieved our goal to create a healthy, unadulterated and absolutely ‘nasty- free’ soft drink, without compromising on quality or taste.

We believe sweeteners are the root of all evil so the start of our journey was to eliminate all artificial sweeteners – we refused to use stevia, aspartame or any other enhancer or additive. We didn’t want to add too much sugar either as sugary drinks can be sticky and high in calories.

We wanted a clean, crisp and refreshing soft drink, low in calories and great with food or simply having fun with friends – a non-alcoholic choice that we actually wanted to drink. But when you leave out sweeteners and flavour enhancers, the result can often be unpalatable! Read More

 

 

Company: Future Drinks Co.
Brand: KOJI
Slogan: Enlightened Refreshment
Origin: UK
Category: Drinks
Packaging: 330ml
Varieties: Mandarin & Cranberry, Lemon & Ginger, Elderflower & Lime
Claims
Functional, 100% Natural, Low Calorie
Price: £18.00 (12 x 330ml)
Where to Buy: Buy Online
Website:
kojidrinks.com

 

 

 

 

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Product Spotlight: KOJI Sparkling Soft Drinks for Adults

Revitalise your day with new KOJI, a refreshing sparkling soft drink made especially for grown ups.

Inspired by traditional Japanese infusions, its recipe is a complex blend of the finest natural fruits, herbs, spices and spring water. We’ve added a few gentle bubbles and some good-for-you prebiotics. And absolutely nothing else. No additives. No artificial sweeteners. Just 100% natural goodness.

Available in two deliciously fruity flavors, KOJI is great to drink with friends or with food… straight or mixed. And with only 49 calories per bottle (330ml), it means you really can have it all.

 

koji-mandarin
Mandarin and cranberry Koji is intriguingly rich and refreshing. Warm, sweet citrus tangs blend with clean cool berries to sit perfectly balanced with the delicate undertones of Koji’s unique infusion blend: Japanese persimmon, goji berries, hops, cranberry, lemon zest, and apple.

Product Features
Fabulously fresh and fruity. Mandarins and cranberries are both packed full of vitamin C, a powerful antioxidant that stimulates your immune system to help keep you fit and healthy.

Ingredients:
Carbonated water, brewed extract of dried fruits (containing water, Japanese persimmon, cranberries, goji berries, lemon peel, challenger hops, apple), fructose, prebiotic oligogalactose and oligofructose, malic acid, natural flavourings (mandarin, cranberry) and concentrates (safflower, carrot)

 

 

koji-lemon

Lemon & Ginger KOJI gives this classic flavour combination a new lease of life. Fresh zesty lemon and warming earthy ginger are perfectly balanced with the delicate undertones of KOJI’s unique infusion blend: Japanese persimmon, goji berries, hops, cranberry, lemon zest, and apple. Sicilian zing meets Eastern spice like never before.

Product Features:

Ginger is one of the world’s best medicines and is excellent for digestion and circulation. Along with lemon peel, it also has antiseptic qualities, making this a really powerful health giving combination.

Ingredients:
Carbonated water, brewed extract of dried fruits (containing water, Japanese persimmon, cranberries, goji berries, lemon peel, challenger hops, apple), fructose, prebiotic oligogalactose and oligofructose, malic acid, natural flavourings (lemon, ginger) and concentrates (lemon, safflower, carrot)

 

Company: Future Drinks Co.
Brand: KOJI
Slogan: Enlightened Refreshment
Category: Drinks
Origin: UK
Packaging: 330ml
Varieties: Mandarin & Cranberry and Lemon & Ginger.
Claims
Functional, 100% Natural
Website:
kojidrinks.com

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