In response to trade and consumer feedback, KOJI, the low calorie and all natural soft drinks brand has redesigned its packaging, introduced new flavours and added new sizes to its range.
KOJI has updated its look to be more contemporary and to reflect its Japanese credentials. Lightly sparkling, 100% natural and additive free, KOJI is now also available in three new flavours: Cucumber and Watermelon, Jasmine and Elderflower and Camomile and Lemongrass.
“The new flavours have been carefully considered to reflect a sophisticated UK consumer palate. The contemporary and stylish packaging gives KOJI a premium look and feel with high appeal for the modern, health conscious consumer,” comments Luke Sapsed, Co-Founder for Future Drinks.
“We are delighted with the distribution KOJI has received in the independent trade and health food sectors. There is a major surge in demand for healthier, adult style products like KOJI from both the trade and the consumer in response to the concerns around sugar consumption, creating the perfect storm for us.”
KOJI is a refreshing blend of Japanese botanicals and gently sparkling spring water. It is completely natural, with no artificial sweeteners and, best of all, it contains less calories per bottle as one medium sized apple. The products and the production methods have been developed by Future Drinks Company.
“KOJI is a category enhancing proposition; by introducing KOJI we aim to add value and choice to the market. We know that within the soft drinks market, volume is up 2% to 14.5 million litres and retail value up 4.1% to £15.6 billion. Bottled water volume has grown by 10.4% to 2,360 million litres and carbonates volume up 0.9% to 6,500 million litres.
Gavin Partington, BSDA Director General, comments:
"Last year's sales increase, buoyed by some much needed warm, sunny weather should serve as a reminder that this sector continues to provide opportunities for growth. However, product innovation has also been key to this sector’s success. By investing in new product development, reformulation and smaller portion sizes our sector continues to lead the way in providing more choices for health-conscious consumers."
KOJI is also well positioned to capitalise on the current anti-sugar campaign and with the government proposing to introduce a sugar tax and have the subject high on its health agenda for the foreseeable future, we are confident that our new range of flavours is relevant.” says Tim Chater, Co-Founder for Future Drinks.
Future Drinks Co Ltd set out to create soft drinks of quality and integrity. With a background and expertise in both the soft drinks and sugar markets, Tim Chater and his partner, Luke Sapsed, had one priority: “We wanted to create a great tasting, clean and healthy drink. We developed this production method ourselves, taking inspiration from a unique Japanese infusion process. It produces a soft drink which is all natural, very low in sugar and doesn’t compromise on taste. The result is a sophisticated drink that is a more interesting alternative to cordials and water, with less sugar than most juices and doesn’t contain stevia.”
KOJI is available in a new range of three flavours in 330ml, 750ml glass and 225ml can.