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King Arthur's new pancake mixes

Food Spotlight: King Arthur Baking Company Introduces New Products to Make Baking Easy, Delicious and Accessible

 

Launching this fall, four new pancake mixes, a gluten-free cake mix and organic masa harina make it easy to spread the joy of baking among all bakers, new and experienced - even as consumers return to commuting

 

NORWICH, Vt., July 27, 2021 /PRNewswire/ -- King Arthur Baking Company, America's premier baking brand that supplied consumers through the baking boom of 2020, continues its legacy with new products designed to make baking easy and accessible to all bakers, no matter their skill level. Launching this fall, four new pancake mixes, a Gluten-free Confetti Cake mix, and Organic Masa Harina are the result of extensive market research and internal insights from the past year as the baking industry has seen a surge in new consumers and high demand for quality baking ingredients.

Pancake Mixes Rise in Popularity
Always a crowd pleaser, pancakes have increased even more in popularity over the past year with the category growing 26%. To meet the growing demand and build on its current offerings, King Arthur will add four new pancake mixes, making it easy for people to enjoy pancakes no matter their preference or diet. The convenient just-add-water recipes for the Buttermilk, Carb-Conscious and Confetti mixes create instant pancakes that can be enjoyed anytime, so they are no longer just a weekend morning staple.

  • The 2021 People Food Award-winning Classic Buttermilk Pancake Mix, made with real buttermilk, is the ultimate experience for those who enjoy the taste of a traditional diner-style pancake. The versatile mix can also be used to create other delicious breakfast favorites, such as waffles.
  • The new Carb-Conscious Pancake Mix is perfect for those following Keto or low-carb diets, with only 4 grams of net carbs per serving. As a bonus, one serving also includes 13 grams of protein (equivalent to eating two eggs) and 7 grams of fiber.
  • A guaranteed fan favorite, Confetti Pancake Mix will also hit shelves in fall 2021, giving young and young-at-heart consumers a fun and delicious twist on traditional pancakes. The colorful new pancake mix has only 5 grams of added sugar and is created without any artificial flavors or synthetic colors.
  • In addition to the just-add water pancakes, King Arthur is also expanding its Gluten-Free Pancake line with a new Gluten Free Protein Pancake Mix. Soft, fluffy and packed with 14 grams of plant-based protein and 4 grams of fiber per serving. Plus, they can be prepared dairy-free.

Organic Masa Harina
King Arthur's new Organic Masa Harina fills a previously unmet need for a premium, organic and finely ground masa harina. Bakers can create authentic Latin recipes, such as tortillas, pupusas and gorditas, or try a new spin on traditional favorites, such as Triple Cornbread Loaf, Sweet Corn Cookies, or Tequila-Lime Snack Cakes, all found on King Arthur's extensive baking website.

In developing the flour, the King Arthur test kitchen team set out to ensure the product met the brand's and bakers' high standards of quality and consistent performance. The result is an authentic masa harina flour made from traditionally prepared (nixtamalized) organic white corn that is finely ground for consistent water absorption and optimal nutritional value. King Arthur's Masa Harina also differs from others on the market as it is certified Gluten-Free and non-GMO verified.

King Arthur partnered with well-known Mexican-born cooking personality Pati Jinich, who has created several masa harina recipes for King Arthur consumers, including Tortillas, Coricos, Tamales Tapatios and Tamal de Cazuela.

"I'm so impressed with King Arthur's Masa Harina," said Pati Jinich. "My tortillas puff beautifully and my masa for tamales passes the float test every time — both marks of an excellent quality masa harina. Soft, malleable and airy, but still with a sturdy hold."

Gluten-Free Confetti Cake Mix
King Arthur's new  Gluten-Free Confetti Cake Mix is perfect for birthdays or any celebration. Created without any synthetic colors or artificial flavors, this mix delivers a better for you option while also being great tasting. Those following a gluten free lifestyle now have an easy to bake confetti cake mix that is both delicious and kid-friendly.

"Over the course of the last year and a half, so many people have found comfort and joy in baking," said John Henry Siedlecki, King Arthur Vice President of Innovation. "As life begins to return to normal, King Arthur Baking wanted to ensure that we continued to meet the needs of all bakers with our growing portfolio of products.  This meant launching both new ingredients for scratch baking, as well easy-to-make mixes that allow bakers the flexibility they need as their lives get busier."

All new King Arthur Baking Company products are available now online at KingArthurBaking.com and will be available in stores starting September 2021. To learn more about the new innovations, recipes or baking resources visit KingArthurBaking.com.

About King Arthur Baking Company:
King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp and 100% employee-owned, King Arthur Baking is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. King Arthur's superior flours and mixes are available in supermarkets nationwide. Visit KingArthurBaking.com for more specialty baking items, mixes, gluten-free products, recipes, guides, and more. Follow King Arthur Baking Company on Facebook, Instagram or Twitter.

SOURCE King Arthur Baking Company

 

Organic Masa Harina

Organic Masa Harina

 

Gluten Free Confetti Cake Mix

Gluten Free Confetti Cake Mix

 

 

 

 

 

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kingarthurmain

Packaging Spotlight: King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

 

America's oldest flour company introduces new logo to represent its heritage, quality, commitment to agriculture and, most of all, baking

NORWICH, Vt., July 20, 2020 /PRNewswire/ -- The country's oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. The new logo, which features a wheat crown, celebrates the brand's commitment to baking.

Since its start in 1790, King Arthur has evolved from America's first flour company to the leading baking resource, providing bakers with hundreds of ingredients, baking mixes, and tools, and a thousands-strong library of free recipes and resources. In recent months, baking has become a national pastime, with 80 percent of infrequent bakers – those who previously baked a few times a year - now baking at least a few times a month. King Arthur responded rapidly to keep bakers baking by placing an enhanced focus on its already robust baking education resources, refreshing its digital presence to better engage bakers and fulfill direct to consumer sales, and introducing a new 3-pound bag of flour to get product to consumers faster. These shifts have empowered the brand to introduce baking to more people than ever before, and to engage with bakers everywhere in a meaningful and educational way.

"King Arthur has always been a baking company at heart. The rebrand reaffirms our belief in the power of baking, and our commitment to inspiring bakers through every single touchpoint including our teaching and our products," said Karen Colberg, King Arthur Baking Company's Co-CEO. "Our mission is rooted in building stronger communities, fostering the connections that come from baking and sharing.  The new positioning as a baking company will enable us to continue to grow and welcome all bakers, from passionate life-long bakers to beginners."

The King Arthur Baking Company rebrand is the product of a rigorous 18-month brand research and creative strategy process, centered on our commitment to sharing the love and joy of baking.

"We set out to design a logo that's equal parts premium, authentic, and joyful to reflect the essence of the brand and strengthen the emotional connection bakers have with us. The logo, combined with our name change, harnesses who we are. We are bakers and we revel in the joy of baking," said Ruth Perkins, Senior Creative Director at King Arthur Baking Company.

To celebrate the rebrand, King Arthur Baking Company is launching the Bake Joy campaign. Consumers can share photos of their baking creations with Bake Joy GIFs and stickers on social media or try out the new Crown filter on Facebook and Instagram, because when you bake, you bake joy.

The new logo and company name are officially live on the King Arthur Baking Company website and new product packaging will be rolling out in stores throughout the fall.

About King Arthur Baking Company:
King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp, and 100% employee-owned, King Arthur Baking is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. King Arthur's superior flours and mixes are available in supermarkets nationwide. Visit KingArthurBaking.com for more specialty baking items, mixes, gluten-free products, recipes, guides, and more. Follow King Arthur Baking Company on Facebook, Instagram or Twitter.

 

 

King Arthur Baking Company Signature Flours

King Arthur Baking Company Signature Flours

 

 

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flourmain

Food Spotlight: King Arthur Flour Launches New Paleo Baking Flour and Gluten-Free Single Serve Dessert Cups

 

New Paleo Baking Flour and Gluten-Free Single Serve Dessert Cups Offer Delicious Flavor and Feel-Good Ingredients in Each Bite

NORWICH, Vt., Nov. 12, 2019 /PRNewswire/ -- This fall will be the most delicious season yet, because today, King Arthur Flour, the country's oldest flour company and #1 in gluten-free baking, is launching two new products: Paleo Baking Flour and Gluten-Free Single Serve Dessert Cups.

 

"At King Arthur Flour, we are dedicated to providing products that meet our consumers changing needs," said Bill Tine, King Arthur Flour's Vice President of Marketing. "As the #1 gluten-free baking brand, we are excited to be able to offer our customers a more portable, convenient way to enjoy gluten-free baked goods with Gluten-Free Single Serve Dessert Cups. We are also excited to make baking easier for our Paleo and grain-free consumers with our new Paleo Baking Flour."

King Arthur Flour's Paleo Baking Flour can be substituted 1-to-1 for all-purpose flour (except in yeasted recipes) and its precisely formulated blend of cassava, almond and coconut flour takes the guess work out of baking paleo and grain-free recipes. With four grams each of protein and fiber per serving, every baked good made with Paleo Baking Flour is packed with nutrition and made with no preservatives. Paleo Baking Flour was designed by bakers to help other bakers create the most delicious paleo baked goods at home, and a collection of baker-tested Paleo-Friendly Favorite recipes are available on King Arthur Flour's website.

The deliciousness doesn't end there, either: King Arthur Flour's Gluten-Free Single Serve Dessert Cups bring instant dessert gratification filled with feel-good ingredients and no preservatives. Available in Super Fudge Brownie and Chocolate Chip Cookie flavors, each Gluten-Free Single Serve Dessert Cup can be eaten whenever and wherever. The easy-to-make desserts only need water, a quick stir and 30 seconds of microwave heat to create a scrumptious, gooey treat – without the prep work or clean-up.

King Arthur Flour's Paleo Baking Flour and Gluten-Free Single Serve Dessert Cups are both Certified Gluten-Free, Non-GMO Project Verified and downright delectable. Both products are available for purchase in major retailers nationwide and on King Arthur Flour's website: Gluten Free Single Serve Dessert Cups are $2.59 MSRP and can be found in Target, Kroger, Wegman's and Harris Teeter and Paleo Baking Flour is $11.99 MSRP and can be found in Publix, Walmart, Meijer and Harris Teeter. To learn more about King Arthur Flour, its latest products, and find new recipes go to www.kingarthurflour.com or visit Facebook, Instagram or Twitter. To find the nearest King Arthur Flour products near you, visit www.kingarthurflour.com/wheretobuy.

About King Arthur Flour:
King Arthur Flour has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp, and 100% employee-owned, King Arthur is the ultimate baking resource, providing the highest quality ingredients for the most delicious baked goods, while inspiring connections and community through baking. King Arthur's superior flour and mixes are available in supermarkets nationwide. Visit KingArthurFlour.com for more specialty baking items, mixes, gluten-free products, recipes, guides, and more for bakers of every level.  Follow King Arthur Flour on Facebook, Instagram or Twitter.

SOURCE King Arthur Flour

Related Links

https://www.kingarthurflour.com

 

 

King Arthur Flour Gluten-Free Single Serve (PRNewsfoto/King Arthur Flour)

King Arthur Flour Gluten-Free Single Serve (PRNewsfoto/King Arthur Flour)

 

 

King Arthur Flour Paleo Baking Flour

King Arthur Flour Paleo Baking Flour

 

 

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