Tag Archives: kids

Cerebelly Child Food Pouches

Food Spotlight: Cerebelly, The Science-Backed Children’s Food Brand, To Debut In All Target Store Locations Nationwide


The first baby food brand created by a neurosurgeon to help support early childhood brain development continues to expand its national retail footprint, making it the most accessible, highest quality food for children

NEW YORK, Aug. 5, 2020 /PRNewswire/ -- Cerebelly, the brain-focused children's food brand created by a neurosurgeon, offering science-backed, veggie-first baby foods that deliver precise nutrients to nourish specific regions of the brain, announced today a nationwide retail expansion to 1,500 Target stores. Having launched only 10 months ago, Cerebelly has grown revenues 1,000% and has produced over 2 million pouches in that time, with a pouch sold every 15 seconds in 2020 to date. Cerebelly launched online with a personalized nutrition subscription service, then quickly expanded to 500 Whole Foods stores and 2,000 Kroger stores. This Target launch today brings Cerebelly's retail footprint to 4,000 stores across the US.

Cerebelly's rapidly growing sales and retail presence showcase how parents are rethinking the way they nourish their children, prioritizing clean, value-added ingredients, science-backed nutrition, and sourcing transparency. Each Cerebelly baby food serving contains 15-18 targeted, brain-supporting nutrients. Top selling organic baby food competitors average only 2 nutrients.

Co-founded by a practicing neurosurgeon with a PhD in developmental neurobiology from Stanford, and mother of three, Dr. Teresa Purzner, MD, PhD understands the critical importance of early childhood brain development. Cerebelly was developed based on decades of research that demonstrated that various regions of the brain grow and peak at different times, each having their own nutrient needs to support seeing, hearing, memory, cause and effect, attention, social awareness, and much more.

"With Cerebelly, I'm able to use my passion of studying the brain in a way that's immediately impactful on the health of children. Specifically, we've created a product that provides the right nutrients at the right time to best support their early brain development," said Dr. Teresa Purzner, Co-Founder and Chief Science Officer of Cerebelly. "By partnering with Target, we're able to bring Cerebelly to more people than ever and further our brand mission of giving every baby the right nutritional foundation to help them reach their full potential."

Cerebelly has a founding belief that every child deserves the opportunity to reach their full potential. To that end, Cerebelly has committed to donating a portion of every production run to Baby2Baby as part of their ongoing mission to fight for the health and well-being of all children.

Cerebelly employs robust processes to ensure the highest possible quality for all its products, and is the first ever shelf-stable children's food brand to receive The Clean Label Project Purity Award, an honor only bestowed after products are tested for over 400 contaminants and heavy metals and meet the organization's highest standard. "Cerebelly is disrupting the baby food industry by voluntarily and proactively thinking about nutrition and food safety differently," said Jaclyn Bowen, MPH, MS, food safety quality and systems engineer and Executive Director of Clean Label Project. "Their Clean Label Project Purity Award-winning products are a testament to their level of commitment and rigor into scrutinizing ingredient quality and purity."

Cerebelly is currently available in ten flavors, including spinach apple sweet potato, sweet potato mango, white bean pumpkin apple, broccoli pear, carrot pumpkin, and pea spinach pear with quinoa, among others -- all featuring clean ingredients and nutrients from superfoods such as chlorella, squash seeds, algae oil, and maitake mushrooms to help support healthy brain development. On average, Cerebelly pouches have between 15 to 18 nutrients that support specific regions of the brain, in addition to being organic, non-GMO, 100% plant-derived, dairy-free, gluten-free, and has no added sugars. Samples from each Cerebelly batch made are also tested by an independent third-party for heavy metals before it is released for sale.

At Target, Cerebelly's age-optimized Variety Packs (a box of three pouches) will retail for $7.99 and many stores will also carry some of Cerebelly's top-selling flavors as individual pouches for $2.69 each. Subscriptions at Cerebelly.com range from $2.31 to $2.89 per pouch depending on quantities purchased.

Cerebelly is a brain-focused children's nutrition brand offering science-based, veggie-first baby foods that nourish specific regions of the brain based on a child's age and developmental milestones. Co-founded by neurosurgeon and PhD developmental neurobiologist Dr. Teresa Purzner, Cerebelly is committed to nourishing kids' minds and bodies to give them the best possible start in life, with science and transparency at its core. For more information, visit www.cerebelly.com and follow @eatcerebelly on Instagram.





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Bar Spotlight: Introducing the New RX Kids™ Protein Snack Bar:


RXBAR debuts a reformulated kids bar, featuring the taste and texture kids love and nutrition parents want - now available nationwide

CHICAGO, June 17, 2020 /PRNewswire/ -- When it comes to providing nutritious snacks for kids, more doesn't always mean better - especially when it comes to ingredients they can't pronounce. That's why RXBAR launched its new, reformulated RX Kids line, featuring protein snack bars made with a short list of real, wholesome ingredients that kids can count on two hands.

RX Kids Protein Snack Bars provide the taste kids love and the nutrition parents want, including 0 grams of added sugar*, 5 grams of real food protein and no artificial colors or flavors.

"Our new RX Kids bars are rooted in consumer feedback," said Jim Murray, President, RXBAR. "We want to provide a convenient snack option that parents can feel good about buying and kids are happy to eat, so the bar's easy-to-chew oat base and kid-friendly flavors are direct results of what we heard from fans."

RX Kids Protein Snack Bars couple key ingredients from the simple core profile RXBAR is known for - egg whites and dates - with whole grain, gluten-free oats and a few other real, high-quality ingredients. This combination creates a wholesome, nutritious snack that's perfect for eating on-the-go, stocking in the pantry and for all snack times in between.

Available in four kid-friendly flavors - Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip - RX Kids Protein Snack Bars make snack time easy as pie, and just as delicious. Starting today, the new kids bars are available for purchase online at RXBAR.com and Amazon.com, and will begin hitting shelves in select grocery, natural, specialty, club and mass retailers nationwide.

RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR®, RX Nut Butter®, RX A.M. OatsTM and new RX KidsTM Protein Snack Bars, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

* Not a low calorie food. See nutrition for calories and sugar content.


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Drink Spotlight: KidsLuv Introduces Newest Flavor, Peach Me, I’m Orange



This summer, KidsLuv is making it easy for parents to ensure their kids get the nutrition and hydration they need, wherever this summer may take them

LOS ANGELES, June 16, 2020 /PRNewswire/ -- KidsLuv, the vitamin enhanced, zero sugar kids' beverage, today introduces its newest flavor, Peach Me, I'm Orange, which is now available on Amazon and KidsLuv.com. The new flavor will join the brand's two existing fun-luving flavors, Flying Fla-Mango and Starstruck Coconut. All three flavors have zero sugar, only 10 calories and 2g carbs, and nine essential Vegan vitamins and minerals in each serving.

Launched in 2018, KidsLuv, created by Founder and CEO of The Luving Company Ashi Jelinek, is a unique kids' beverage that features zero sugar coupled with a functional vitamin delivery system, giving kids a healthy dose of vitamins and minerals that their bodies need, without harmful sugars. All three flavors are 100% clean labeled, Certified Non-GMO, Vegan, Kosher and Gluten-free, and packaged in an 8 oz. recyclable, resealable, straw-free drink carton. In April 2020, KidsLuv celebrated a retail expansion into Walmart Stores and CVS Pharmacy, which welcomed KidsLuv original 4-packs of Flying Fla-Mango and Starstruck Coconut into over 2,000 total retail locations across 30 states.

"We're thrilled to welcome our newest flavor, Peach Me, I'm Orange, to the KidsLuv family," says Ashi Jelinek, Founder and CEO of KidsLuv. "Summer might look different for many kids this year, but that doesn't mean families have to settle for unhealthy kids' beverages. Our third and newest flavor is a welcome solution for parents who are wearing many hats these days; serving KidsLuv will ensure kids get the hydration and nutrition they need, especially as we move into warmer summer days."

In May 2020, KidsLuv was distributed in Feed the Children's Hope Boxes to over 800 families in the NYC area that have been greatly impacted during this unprecedented time. Many of these boxes and products were delivered "door to door" to families who have limited means of transportation to attain healthy food and beverage options. This donation aligns with the company's ongoing mission to make a healthy drink option accessible and available to kids everywhere.

About KidsLuv
KidsLuv is a zero sugar vitamin enhanced beverage created by a mother of three and Shark Tank alumni, Ashi Jelinek, upon recognizing a growing demand in the kids' beverage space for less sugar and healthier products. Established in 2018, The Luving Company, a female-founded and minority-owned business, launched it's first brand, KidsLuv, designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. KidsLuv products are currently available online at  KidsLuv.comThrive MarketAmazon and can be found in Natural Independents Markets, United Supermarkets, Walmart Stores and CVS Pharmacy. For more information about the company and to find a store, visit www.KidsLuv.com and follow on Instagram and Facebook.



Peach Me, I'm Orange is the newest flavor from KidsLuv, the vitamin enhanced, zero sugar kids’ beverage that has nine essential Vegan vitamins and minerals, only 10 calories and 2g carbs in each serving, is 100% clean labeled, Certified Non-GMO, Vegan, Kosher and Gluten-free, and packaged in an 8 oz. recyclable, resealable, straw-free drink carton

Peach Me, I'm Orange is the newest flavor from KidsLuv, the vitamin enhanced, zero sugar kids’ beverage that has nine essential Vegan vitamins and minerals, only 10 calories and 2g carbs in each serving, is 100% clean labeled, Certified Non-GMO, Vegan, Kosher and Gluten-free, and packaged in an 8 oz. recyclable, resealable, straw-free drink carton





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Kids Spotlight: Kabuto Kids Noodles



Say hello to our new Kabuto Kids range.

Kids love noodles and we’ve created something that is based on the best bits of Asia but without some of the spice and hotness often associated with Asian food. Perfect for smaller taste buds!


Natural ingredients

We wanted to create noodles that only have natural ingredients in it, absolutely nothing else. No additives, preservatives or flavour enhancers.


Fun & Tasty

Our kids pots contain short noodles to make it easier to eat.

Quick & simple to make. Like all our noodles just add boiling water and give it a good stir. Ready in just a few minutes.



About Kabuto Noodles

After travelling round Asia in his twenties, Crispin, our Samurai Master, fell in love with the Asian way of life and their food; particularly the amazing flavours! After getting back from his travels he tried various jobs but didn’t find anything that truly inspired him. When he got into his thirties he decided that what he really wanted to do was start his own business. After a couple of impressive failures there was one thing that he kept coming back to: his passion for all those exciting recipes and great flavours he had enjoyed on his travels round Asia.

After throwing around an idea with some friends on a camping trip, he realised that there might be an opportunity for a new type of instant noodle. One that had the same flavours he had tasted on his travels around Asia but wasn’t packed full of nasty stuff like additives and preservatives. So, Crispin took the brave step, quit his day job and put all his energies into trying to create the UK’s best instant noodles, using inspiration from all the great flavours he’d found on his travels around Asia. Read More



Company: Kabuto Noodles
Brand: Kabuto Noodles
Origin: Japan / UK
Category: Noodles
Packaging: 140g
Claims: Natural Ingredients. No additives, preservatives or flavour enhancers.
Variants: View Range Here
Where to Buy: Stockists







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Dairy Spotlight: Chobani Poppin’ Cotton Candy Gimmies Yogurt Crunch

Real raspberry, cherry, strawberry, and blueberry swirl together in a berry cotton candy flavored low-fat yogurt topped with rainbow rice crisps, waffle cone pieces, and popped grains.

Lowfat yogurt (cultured pasteurized nonfat milk, cream), cane sugar, water, unbleached wheat flour, fruit puree blend (raspberry, cherry, strawberry, blueberry), rice flour, vegetable oils (palm kernel, soybean), vegetable juice concentrate (for color), salt, cherry juice concentrate, fruit pectin, milk, skim milk, natural flavors, soy lecithin, spirulina and beta carotene (for color), guar gum, lemon juice concentrate, contains milk, wheat, and soy. Manufactured on a line that also handles tree nuts and peanuts.

Protein - 8g
Calories - 150
Calcium - 10% DV



About the company

After moving to New York from his native Turkey, Hamdi found that in America, yogurt just wasn’t as delicious and widely available as it was back home. He believed everyone deserved better options, so he set about making delicious, nutritious, natural and accessible Greek yogurt right here in the U.S. The rest, as they say, is history. Read More






Company: Chobani, LLC
Brand: Chobani
Origin: USA
Category: Yogurt
Packaging: 4oz
Claims: Only natural Non-GMO ingredients. Excellent source of protein. No artificial flavors or sweeteners
Variants: View Product Range Here
Where to Buy: Store Locator
Website: www.chobani.com





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Kid Spotlight: Lolleez™ Offers a Soothing Solution for Kids’ Sore Throats and Parents’ Minds



Mom Created Startup Offers Organic Throat Remedy for Kids with a Worry-Free Lollipop

WASHINGTON, Conn., Oct. 24, 2017 /PRNewswire/ -- When it came to sore throats, mom of four and health coach, Melissa Evans couldn't find anything to "eez" her kids' throats or her mind. Thus, the idea for Lolleez™ was born. Lolleez™ are organic, worry-free, throat soothing lollipops for kids, that offer a simple solution to a simple problem. Lolleez™ are now available on Amazon and at CVS and Stop & Shop and soon-to-be Babies 'R' Us, just in-time for cold and flu season.

Last year, when Melissa's daughter came down with a sore throat, she wished there was something she could provide to soothe her and put a smile back on her face. That's when she noticed there were no options that she felt comfortable with. Cough drops and lozenges posed a risk for choking and, for the most part, contained chemicals like artificial colors, flavors and ingredients. She then came up with the idea for a worry-free, healthier and fun alternative for kids.

What makes Lolleez™ different? First, it's the ingredients – Lolleez™ are made from USDA Certified Organic ingredients and ingredients you can pronounce and understand, like organic honey and natural fruit pectin. They are also Non-GMO as well as gluten, dairy and nut free. Second, it's the worry-free shape – Lolleez™ are flat and on a stick versus a round ball, which is a potential choking hazard. Lastly, it's the flavors – Lolleez™ comes in three delicious kid (and adult) friendly flavors: Watermelon, Strawberry and Orange Mango. After surveying hundreds of kids, Lolleez™ founders determined that traditional flavors like cherry and grape have a negative association that is tied to medicines.

"Few ailments cause overall unhappiness to both kids and parents like a sore throat. Whether it's allergies, a cough or a cold, a sore throat is painful. Every time you swallow, it's there and it hurts," said Melissa Evans, Lolleez™ Founder. "There is nothing worse than watching your child suffer, so I'm really excited to be able to offer an organic and worry-free throat remedy that can help soothe both physical (child) and emotional (parent) pain, with the launch of Lolleez™." 

Lolleez™ are now available on Amazon and at CVS and Stop & Shop and soon-to-be Babies 'R' Us. Lolleez™ come in packs of 15 pops: Watermelon, Strawberry, Orange Mango and a Variety Pack for a suggested retail price of $6.99. For more information about Lolleez™, please visit www.lolleez.com. "Like" us on https://www.Facebook.com/SoreThroatPops and follow us on Instagram @Lolleez_Pops.

About Lolleez™

Mom-created Lolleez™ are organic, worry-free, throat soothing lollipops for kids that offer a simple solution to a simple problem. Lolleez™ are made from USDA Certified Organic ingredients and ingredients you can pronounce, like organic honey and natural fruit pectin. The worry-free, flat lollipops are also Non-GMO as well as gluten, dairy and nut free and come in three delicious flavors: Watermelon, Strawberry and Orange Mango.


Lolleez come in packs of 15 pops: Watermelon, Strawberry, Orange Mango and a Variety Pack (PRNewsfoto/Lolleez)

Lolleez come in packs of 15 pops: Watermelon, Strawberry, Orange Mango and a Variety Pack (PRNewsfoto/Lolleez)





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Supplement Spotlight: Anlit Introduces Omega Bites Under the Meijer Children’s Brand




Cognitive health supplement for children to debut under Meijer label

TEL-AVIV, Israel, October 2, 2017 /PRNewswire/ --

Anlit Ltd. introduces Omega Bites under the Meijer supermarket's children's label. Omega Bites are a high-DHA+EPA omega-3 supplement in a single, fish-shaped orange-chocolate flavored chewable for children. Anlit will showcase this product and other novel supplements at the Convention on Pharmaceutical Ingredients (CPhI), October 24-26 in Frankfurt, following the launch in Meijer's 230 supercenters and grocery stores in the United States.

The concentrated formula delivers a total of 150mg of highly concentrated DHA (60mg) and EPA (90mg) omega-3 fatty acids per single serving. "The opportunity to launch Omega-3 Bites across the Meijer chain is possible thanks to Anlit's expertise in children's supplements," says Shai Karlinski, VP of sales and marketing for Anlit.

Children need high DHA+EPA. These lipids are critical components needed for rapidly developing brain and nerve tissue. They also help support a healthy immune system. While the benefits of omega oils are outstanding, the taste often is not appealing. In order to provide essential omega health benefits to children, Anlit focused on kids' preferences in both taste and texture, and identified the parameters children care about in shape, texture and flavor.

"We specialize in creating entirely new concepts of supplements for kids," explains Karlinski. "We truly understand what children want and don't want. Kids want a surprise, a treat-not a pill. Moreover, food is a big issue for kids and their parents, and the gap between the high benefits of a healthy ingredient such as omega-3 and the often unpleasant taste and aroma is not easy to close. This created a true challenge for our R&D team. They succeeded beyond our expectations with a solution that gives kids a fun and tasty way to enjoy a high-omega supplement. Omega Bites have an enjoyable flavor and provide a complete, safe supplement."

The delicious chewy matrix, with a chocolate-like flavor and smooth texture, helps overcome children's natural reluctance to taking nutritional supplements.

Innova Market Insights reports that the supplements category dominates the cognitive health space, with 230% growth in this category between 2011 and 2015. The main growth segment is products for babies and toddlers. Omega-3 fatty acids and B vitamins are the fastest-growing ingredients included in cognitive health products for all ages.

The recommended dose of Omega Bites fish-shaped omega-3 chews is one to two per day. The product is produced under GMP, ISO, ISSC and kosher conditions. The 5g chews are trans-fat free, made from natural ingredients, with no preservatives or artificial colors. Individual units are packaged in sealed blister packs of 20 for complete safety and convenience.

About Anlit
Anlit Ltd., a subsidiary of Maabarot Products, Israel -- a public company traded on the TASE -- is an innovative developer and manufacturer of a broad range of dietary supplements for children and adults. Anlit products are gluten-free and nut-free. All products are GMP, FSSC, ISO 9001:2000 and HACCP compliant, as well as kosher and halal certified.

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit http://www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at facebook.com/meijer.


Anlit introduces Omega Bites under the Meijer children’s brand (PRNewsfoto/Anlit Ltd)

Anlit introduces Omega Bites under the Meijer children’s brand (PRNewsfoto/Anlit Ltd)



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Food News: KIND Enters Fruit Snacks Category with Intent to Combat Kids’ Added Sugar Overconsumption



NEW YORK, Aug. 22, 2017 /PRNewswire/ -- In a move consistent with its 13-year history of reinventing categories, KIND Healthy Snacks (KIND) today enters the fruit snacks category with the release of KIND Fruit Bites. The product line, which contains only fruit and no added sugar, is poised to disrupt a category that, despite its name, has traditionally over-indexed on snacks filled with added sugar rather than fruit.


The entrance comes as added sugar consumption among U.S. children remains alarmingly high, with kids on average eating 80 grams, or 19 teaspoons, of added sugar per day – more than three times the recommended limit of 25 grams (according to the American Heart Association). These numbers indicate that, in one year, the average 9-year-old is eating his or her body weight in added sugar. Fruit snacks are an often undetected contributor to this overconsumption, with 9 out of the 10 leading fruit snacks containing added sugar as the first ingredient.*

"Since day one, KIND has been committed to balancing health and taste, and our KIND Promise has centered on crafting snacks with a nutritionally-dense first ingredient," says Daniel Lubetzky, Founder & CEO of KIND. "KIND Fruit Bites honors this promise, and is consistent with how we've always entered categories – with an eye toward disruption and a goal of elevating people's overall experience."

For years, the fruit snacks category has enjoyed a perceived health halo, but a recent study conducted by Morning Consult reveals that that perception is unfounded. Results show that, when shown the ingredient list of the leading fruit snack, nearly two-thirds (61%) of parents believed the ingredient list to be associated with sweetened cereal, soda, candy or a toaster pastry.

"While the general public's understanding of nutrition has become increasingly sophisticated, an opportunity still exists to educate on added sugars. This is especially true in categories like fruit snacks, where people understandably assume that their snack is made predominantly of wholesome ingredients, such as fruit," says Stephanie Perruzza, Registered Dietitian and Health & Wellness Specialist at KIND.

In an effort to kick-start that educational journey, KIND today unveils an installation depicting 45,485 pounds of sugar. Located in Times Square for one day only, the installation serves as a visual representation of the amount of added sugar children in the U.S. are eating every five minutes.

"We saw our entrance into the children's snack space as an appropriate time to use our voice for good – to help people understand how much added sugar kids are eating every day, and how that can be detrimental to their overall health," continues Perruzza. "Hopefully the installation will help put a spotlight on these important issues, which have managed to remain largely overlooked – until now."

In addition to no added sugar, KIND Fruit Bites do not contain any juices, purees, concentrates, preservatives or genetically engineered ingredients. Each snack has only three ingredients or less, and is made with only real fruit, like cherries, apples and mangos, and each pouch provides one full-serving of fruit.

Fruit Bites will be available for tasting in Times Square until 7pm ET today. They are also available at www.kindsnacks.com and retailers nationwide, with a suggested retail price of $4.99 per five-pack box.

*Based on IRI data, as of June 2017   

About KIND Healthy Snacks

Since its founding in 2004, KIND® has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions.

Its recipes include nutrient-dense, simple and premium ingredients like whole nuts, seeds, whole grains, and pieces of fruit. All of its snacks are gluten free and do not contain genetically engineered ingredients.

Since day one, kindness has been at the core of its business. KIND was founded with a social mission, called the KIND Movement, which celebrates and inspires kindness through acts big and small. Today, the Movement is brought to life through both the brand and The KIND Foundation. To learn more about KIND and to join our Movement, visit kindsnacks.com.

About the Morning Consult Study
Morning Consult, on behalf of KIND, conducted an online survey of 755 parents with children ages 3-10 from July 20- 24, 2017. Results from the survey have a margin of error of +/- 4%.



(PRNewsfoto/KIND Healthy Snacks)

(PRNewsfoto/KIND Healthy Snacks)






About the Company
There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND®, we believe you deserve both—we call it our brAND philosophy. What began with just 8 bar varieties in 2004 has grown to over 22 bars and 6 Healthy Grains snackable clusters, and a multitude of new recipes being perfected and refined to our standards in the KIND® kitchen.
So whether your snacking style is choosy or adventurous (or a little bit of both), here’s something to celebrate: we’ll always be thinking up new ways to delight your taste buds and keep your body happy.



Company: Kind
Brand: Kind
Origin: USA
Category: Snacks
Packaging: 18g
Claims: No Sugar Added
Variants: View Full Range Here
Price: Coming Soon
Where to Buy: Buy Online, Store Locator
Website: http://www.kindsnacks.com/



(PRNewsfoto/KIND Healthy Snacks)

(PRNewsfoto/KIND Healthy Snacks)


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Packaging News: Gululu, the Interactive Water Bottle for Kids, Launches 3D Version, Expanded Gululu Universe and Charitable Tie-In


New features include a social board for interaction with other Gululu users; Strategic partnership announced with Generosity.org

BOULDER, Colorado, Aug. 14, 2017 /PRNewswire/ -- Gululu, the world's first interactive water bottle that keeps kids hydrated, invented by Bowhead Technology, today announces a major upgrade featuring the launch of a 3D version. The new design also includes an extended social-interaction feature, expanded and enriched game play and an enhanced automatic update system that strengthens Gululu's impact as a healthy-habit training kit for children.

According to a recent study by the Harvard School of Public Health, over half of all children are under hydrated, which may contribute to poor health, cognitive problems and poor emotional development.

Gululu helps children stay hydrated by caring for a virtual pet and keeps parents informed of their children's progress through a connected app. As kids drink more water from Gululu, their chosen virtual pets grow and make friends. The new 3D version gives vivid life to the virtual pets and more engaging drinking and interaction experiences to the kids. Kids embark on new journeys in the Gululu universe, where they win more collectables and rewards, and explore more stories.

The social interaction component is one of the most popular features among the kids. They can add each other as friends by shaking two bottles side by side. The social interaction feature extends to the bottle's game play in the form of Social Board, where the kids can see and compare the "Treasure Chest" rewards they collect as they progress along their Gululu journey. On the connected app, parents can compare the "habit scores" of their kids and friends.

A pilot test proved Gululu's new upgrade with 3D animation and new social interaction features to be at least twice as effective in user retention as the previous 2D version.

"In the pilot test of our recent product upgrade, we were pleased to see that kids are drinking more water with Gululu and appearing more eager to share their experiences with friends," said Chief Gululu and Founder, Alvin Chiang.

With the new upgrade, the Gululu Universe also starts to unfold. "Ocean Brim" and "Wonder Woods" stories and settings are now available, and "Floating Desert" and more chapters are in the making, supported by a Hollywood-pedigree animation studio. The game upgrade also introduces "Nims," the virtual pets' own little sidekicks, such as the "Peek-a-boo" Crocodile, the "Cheese-Bees" and "Rolling Cactuses" in the Wonder Woods chapter, and this new layer provides a whole different experience.

Gululu's learning-through-play proposition is solidified by its automatic software update system that constantly offers new features, with the goal of developing a healthy water-drinking routine.

Increasing consumer demand also drives the company to develop more accessories and peripheral content around the Gululu Universe, even including music. The first theme song soon to be released is a collaboration project with five-time Emmy Award-winning music producer Eddie Wohl.

"We gradually realized the importance of staying hydrated is much bigger than we thought, after being approached by more children's hospitals, health insurance companies and medical foundations that address kids with special needs," noted Chiang. "As a diabetic, I know the importance of maintaining healthy routines. Helping kids form a healthy habit that lasts a lifetime is a gift we can give to the kids around the world."

To advance its mission to hydrate the kids of the world, Gululu formed a strategic partnership with Generosity.org. For every Gululu interactive bottle purchased, a child in a developing country will be provided with clean drinking water for life. The first Gululu project is underway now in Peru. Generosity.org is a humanitarian non-profit organization that is helping to end the clean water crisis in developing countries, one community at a time, with 778 projects funded, Generosity.org has served more than 450,000 people in 20 countries. Gululu together with Generosity.org was invited to participate at UN's Ocean Conference in New York City in June 2017.

Gululu is now available on Amazon exclusively and b8ta stores in the U.S.

About Gululu

Gululu is an interactive water bottle and app that helps children and parents keep up with hydration by caring for a virtual pet. Designed for ages 3+, the bottle is shockproof, health-focused, and kid approved. Since its debut in summer 2016, news of Gululu has traveled to over 20 countries, and has been featured in TechCrunch, USA Today, Vogue, and Buzzfeed, among others. Forbes magazine named it 1 of the 5 coolest water bottles worldwide. Gululu was one of the featured Innovation Lions startups in 2017 Cannes Lions Int'l Festival of Creativity. Gululu is officially available in the US, China, Hong Kong and Taiwan. Over 20K units have been shipped worldwide as of end of June 2017. Gululu has branches in California, Tel Aviv, Shanghai, and Taipei, with co-founders hailing from Alibaba, HP, Intel, EA Popcap and Warner Music. The company recently closed its series Pre-A investment round, led by a new fund established by Jonathan Lu, the former Alibaba Group CEO.  For more information visit: www.mygululu.com


Gululu, the world’s first 3D interactive water bottle (PRNewsfoto/Gululu)

Gululu, the world’s first 3D interactive water bottle (PRNewsfoto/Gululu)





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Drink Spotlight: fairlife Introduces fairlife® SuperKids™ Ultra-Filtered Milk — with DHA Omega-3



fairlife expands its portfolio of beverages rich in protein and calcium with less sugar, and never any lactose

CHICAGO, July 25, 2017 /PRNewswire/ -- Health and wellness company fairlife, LLC disrupts the dairy category once again with the introduction of fairlife® SuperKids™ ultra-filtered milk and fairlife® SuperKids™ Chocolate ultra-filtered milk.  With 125mg of DHA Omega-3 per serving, 12 grams of protein, 35% of the daily value of calcium and no lactose the new product is now rolling out nationwide.

fairlife® SuperKids™ has 125mg of DHA, compared to the leading DHA omega-3 milk which has 32mg. Learn more about fairlife® SuperKids™ nutritional value below and see how your milk stacks up to fairlife's with our product comparison tool.

"As a mom of four (and now a grandmother of triplets), we started fairlife because we believed milk could and should be even better for today's families," said Sue McCloskey, Co-Founder of fairlife. "Our fairlife® SuperKids™ ultra-filtered milks are taking this idea one step further thanks to the addition of DHA Omega-3. I'm super excited about this launch and hope parents everywhere are too."

The addition of DHA paired with fairlife's unique patented cold-filtration process provides consumers and their families with another high quality value-added milk that tastes great. The farms of fairlife lead the industry with their commitment to milk quality, animal care, and environmental sustainability.

Superior Nutrition Paired with Superior Farming
fairlife® SuperKids™ and the rest of the fairlife products are produced by a co-op of family-owned dairy farms, Select Milk Producers, who believe that producing better milk means doing it in a better way. Dedicated to milk quality, top notch animal care practices and environmental sustainability, they lead the industry in a way that's better for cows, better for the planet and better for people. fairlife is fully traceable back to the dairies the milk comes from, providing unparalleled safety reassurance.

fairlife® SuperKids™ ultra-filtered milk is available in a 52oz bottle for $4.49 MSRP or in 8oz 4 packs at $5.99 MSRP.  To learn more about fairlife, visit fairlife.com or connect with us on Facebook, Twitter, or Instagram.

About fairlife, LLC
fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added, great tasting dairy products – from farmers who share your values – delivering real food nutrition that provides you with the vitality you need to live a fulfilled life. fairlife, LLC's patented cold filtration process filters milk to increase natural protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife, LLC, creates, market and sells. fairlife, LLC owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, produces fairlife ultra-filtered milk, a high protein, reduced sugar great-tasting beverage for the whole family, Core Power, a high protein milkshake for athletes and fitness enthusiasts, and YUP!, a delicious line of flavored milks.



SuperKids™ Chocolate ultra-filtered milk (PRNewsfoto/fairlife, LLC)

SuperKids™ Chocolate ultra-filtered milk (PRNewsfoto/fairlife, LLC)



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