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kickstart

Energy Spotlight: Mountain Dew Kickstart Midnight Grape

 

 
When the sun goes down, you want to turn up. Now MTN DEW KICKSTART comes in refreshing midnight grape flavor. Its combination of DEW, juice and caffeine means that when the day ends, you're just getting started.

 

 

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About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mtn_dew.

 

 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

 

 

 
Company: PepsiCo
Brand: Mountain Dew
Origin: USA
Category: Energy Drinks
Packaging: 16floz (473ml)
Claims: Electrolytes, 5% Juice
Variants: View Range Here
Price: Coming Soon
Where to Buy: Coming Soon
Website: mountaindew.com
 

 

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Drink Spotlight: Mountain Dew Launches Two New KickStart Flavors

 

 

 

PURCHASE, N.Y., Jan. 21, 2015 /PRNewswire/ -- Mountain Dew believes that every epic adventure should have an equally epic kick start. Today, the brand introduced two new bold flavors of Mtn Dew Kickstart – Pineapple Orange Mango and Strawberry Kiwi – fusing an energizing blast of DEW® with real fruit juice, coconut water and just the right amount of kick. With only 60 calories per 12 oz. can, these two new flavors are perfect for sparking a damn good time, anytime, anywhere.

To kick-off the launch and show DEW Nation how everything gets pumped up when you crack open a can, Mtn Dew Kickstart will premiere its "Come Alive" television commercial, featuring "Out The Speakers Feat Rich Kidz" by A-Trak and Milo & Otis and So You Think You Can Dance alum D-Trix, during the Super Bowl XLIX Pre-Game Show.

 

"Mtn Dew Kickstart has been a huge success since it launched two years ago and we're continuing to build the portfolio with the addition of two new flavors – Pineapple Orange Mango and Strawberry Kiwi," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Mtn Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic."

The "It All Starts with a Kick" campaign will reach DEW Nation all across America by way of a comprehensive marketing campaign, including:

  • The "Come Alive" television commercial during the Super Bowl XLIX Pre-Game Show, as well as national radio promotions.
  • A real-time consumer-driven Snapchat story, along with a variety of cutting edge digital and social extensions through platforms such as Vine, Twitter and YouTube.
  • Five Mtn Dew Kickstart trucks will hit the road for an eight month sampling tour that will hit a variety of locations including college and university campuses, sporting venues and retail locations.
  • A dynamic Mtn Dew Kickstart website, accessible by visiting www.MountainDew.com/Kickstart.

Mtn Dew Kickstart was initially launched two years ago and has been dubbed one of PepsiCo's most successful beverage product launches in the past 10 years.  It grew more than 50% in its second year on the market with annual retail sales of nearly $250 million.  The two new flavors join previously released Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch, introduced to offer consumers an entirely new alternative to traditional morning beverages, and Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade, geared to get DEW Nation ready for the night.

Visit MountainDew.com/Kickstart or Facebook.com/MountainDew for more information and join the conversation at @mountaindew by using hashtag #Kickstart.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mtn_dew.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

 

 

 

 

 

 

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kickstartmain

Flavor Spotlight: Mountain Dew Kickstart Doubles Lineup With New Flavors To Kickstart Your Night

 

 

 

PURCHASE, N.Y., Jan. 13, 2014 /PRNewswire/ – Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption.

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mtn Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.

"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."

Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade drop in retail stores nationwide today. Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.

 

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Kickstart: Mountain Dew Launching Breakfast Soda

Pepsi to offer an alternative to energy drinks without the weird ingredients that have vexed consumers

If you don't like coffee or tea, Mountain Dew has a new breakfast drink that might perk you up.

PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C, along with an extra jolt of caffeine.

The company, based in Purchase, N.Y., is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning.

PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.

But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. The drink comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. And the TV ad features young men skateboarding, reminiscent of the marketing themes used by energy drink makers.

Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.

"They didn't really see anything that fit their needs," he said.

Lowden said Kickstart was developed independently from a Taco Bell breakfast drink introduced last year that combines Mountain Dew and orange juice. PepsiCo says Kickstart, which is carbonated, is also not a soda because its 5 percent juice content qualifies it to be considered a "juice drink" under guidelines set by the Food and Drug Administration. A spokeswoman for the FDA said the agency doesn't have definitions for what qualifies as a soda or an energy drink.

Full Article @ NBC

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