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Cereal Spotlight: Kellogg’s® Reaches New Level Of Gr-r-reatness With Chocolate Frosted Flakes

 

Kellogg's delivers on fan demands with the release of its latest Frosted Flakes flavor

BATTLE CREEK, Mich., Oct. 17, 2017 /PRNewswire/ -- The Kellogg's Frosted Flakes® family just got even gr-r-reater with the release of new Kellogg's® Chocolate Frosted Flakes™. Hitting shelves nationwide this November, the new cereal recipe was made from scratch to deliver a Kellogg's Frosted Flakes® flavor the brand knew U.S. fans would eat-up

"We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of Cinnamon Frosted Flakes™ launched last year" said Brad Schwan, Kellogg's senior director of morning food marketing. "So, when we found out chocolate was the next most requested flavor, we set to work right away."

To make sure its new chocolate flavor met expectations, Kellogg's let fans weigh-in at nearly every step of the development process to create new Chocolate Frosted Flakes by testing how different cocoas interacted with the cereal flake and the milk left at the bottom of the bowl.

Together, Fans and Kellogg's created something gr-r-reat. They paired golden, toasted flakes with a rich, roasted cocoa frosting to deliver a crunchy, delicious chocolatey experience from the first bite to the final, sweet satisfying sip of leftover milk.

This chocolatey sensation will hit all major retailers and grocery stores where breakfast foods are sold in November with a suggested retail price between $4.69 and $5.79.

For more information about Chocolate Frosted Flakes, fans can visit facebook.com/frostedflakes. You can also stay in the loop with everything Tony by following him at @RealTonyTiger. Be sure to grab a spoon and dig in.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

 

Kellogg’s delivers on fan demands with the release of its latest Frosted Flakes flavor (PRNewsfoto/Kellogg Company)

Kellogg’s delivers on fan demands with the release of its latest Frosted Flakes flavor (PRNewsfoto/Kellogg Company)

 

 

 

 

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Cereal Spotlight: Kellogg’s Special K Cereal Pumpkin Spice Crunch

 

 

You’re not doing fall right without Special K® Pumpkin Spice Crunch. One spoonful of the crunchy flakes with nutmeg, allspice, ginger and cinnamon clusters will transport you to a crackling fire, outfitted in your coziest flannel. Fall only comes once a year, so get it while supplies last!

 

Ingredients

Rice, whole grain wheat, sugar, wheat bran, vegetable oil (palm kernel, palm and/or canola, hydrogenated coconut, soybean and/or cottonseed), whole grain oats, contains 2% or less of salt, soluble wheat fiber, brown sugar syrup, dextrose, calcium carbonate, natural flavor, malt flavor, wheat flour, cinnamon, spices, soy lecithin, honey, molasses, ginger, nutmeg, allspice, baking soda, annatto extract color, mixed tocopherols for freshness, paprika extract color. Vitamins and Minerals: Vitamin C (ascorbic acid), reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), vitamin A palmitate, folic acid, vitamin B12, vitamin D3.

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Kellogg's
Origin: USA
Category: Cereal
Packaging: 12.4 oz (351 g)
Claims: Naturally Flavored
Variants: View Product Range Here
Where to Buy: Store Locator
Websitewww.kelloggs.com

 

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Cereal Spotlight: Kellogg’s® Frosted Mini-Wheats® Pumpkin Spice Cereal

 

 

Frosted Mini-Wheats Pumpkin Spice cereal weaves savory spices like cinnamon, nutmeg, ginger, and allspice with hearty whole grains, for a frosted biscuit with both fiber and fun. It’s a crunchy, sweet taste of fall that will warm up those cool mornings.

 

 

About the company

Frosted Mini-Wheats® is a delicious combination of crunchy wheat and frosted sweet to kick-start your morning. Packed with whole grains, fiber and sweet frosting, it’s the ultimate way to feed your inner kid. Read More

 

 

Company: Kellogg's® Co.
Brand: Kellogg's
Origin: USA
Category: Cereal
Packaging: 15.5 oz (439 g)
Claims: Excellent source of fiber. Made from 100% whole grain. Naturally Flavored.
Variants: View Product Range Here
Where to Buy: Store Locator
Website: www.frostedminiwheats.com

 

 

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Snack Spotlight: Kellogg’s Special K® Protein Bites Peanut Butter Chocolate

 

 

Peanut Butter Chocolate Protein Bites

Peanut butter and chocolate are a match made in heaven, and now you can get your fix with our protein bites! It’s the great taste you love without any artificial flavors.

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Special K
Origin: USA
Category: Snack
Packaging: 6 Ounce
Claims: No artificial flavors
Variants: View Product Range Here
Where to BuyStore Locator
Websitewww.specialk.com

 

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Food Spotlight: Kellogg’s Special K Flatbread Breakfast Sandwich Sausage, Egg and Cheese

 

Sausage, Egg & Cheese Flatbread Breakfast Sandwich

Wake up to something warm and tasty! The Special K® Sausage, Egg & Cheese Flatbread Breakfast Sandwich is all you could want in a breakfast food: multigrain flatbread, eggs, sausage and cheese. It'll help start your day off with a bang!

Find it in the frozen breakfast aisle.

Contains 12g total fat per serving. See nutrition information for fat, saturated fat, cholesterol and sodium content.

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Special K
Origin: USA
Category: Sandwich
Packaging: 16.4oz
Claims: Source of Protein
Variants: View Product Range Here
Where to BuyStore Locator
Websitewww.specialk.com

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Drink Spotlight: Kellogg’s Special K Strawberry Protein Shakes

 

 

Strawberry Protein Shakes

The sweet taste of strawberries gives you the perfect little pick-me-up. It's the strawberry protein shake you've been waiting for!

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Special K
Origin: USA
Category: Protein Shake
Packaging: 10 fl oz
Claims: Naturally Flavored
Variants: View Product Range Here
Where to BuyStore Locator
Websitewww.specialk.com

 

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Snack Spotlight: Kellogg’s Special K Chocolatey Dipped Mint Protein Meal Bars

 

 

Take a bite into the dessert-inspired Special K® Chocolatey Dipped Mint Protein Meal Bar and enjoy the soft center dipped and covered in a thin chocolatey coating, while the minty taste takes it to another level. And with protein and fiber, there’s nothing to feel guilty about. Dessert craving, consider yourself indulged.

*Contains 6g total fat per serving. See nutrition information for saturated fat content.

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Special K
Origin: USA
Category: Bars
Packaging: 1.59 oz
Claims: Protein. Naturally Flavored
Variants: View Product Range Here
Where to BuyStore Locator
Websitewww.specialk.com

 

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Food Spotlight: Kellogg’s Special K Cereal Blueberry with Lemon Clusters

 

 

Blueberry with Lemon Clusters Cereal

A favorite flavor combination comes together in new Special K® Blueberry with Lemon Clusters. With real blueberries and lemony clusters, this delicious new addition also provides vitamins C and E.

 

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About the company

From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States.

Here’s what our founder, W.K. Kellogg, once said about the Kellogg’s family: “Whatever success I have had in business has been a result of my good fortune in selecting employees who could do their jobs better than I could have done them myself.” Over a century later, we still know our people are what make Kellogg’s foods great — and that’s why we’re always striving to make our company the greatest place it can possibly be. Read More

 

 

Company: Kellogg NA Co.
Brand: Special K
Origin: USA
Category: Cereal
Packaging: 12.3oz
Claims: Whole Grain. Good Source of Antioxidants. Naturally Flavored
Variants: View Product Range Here
Where to BuyStore Locator
Websitewww.specialk.com

 

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Food Spotlight: Kellogg’s® Unveils New Cinnamon Frosted Flakes

 

 

Fans said it'd be gr-r-reat and Tony agreed

 

BATTLE CREEK, Mich., Nov. 15, 2016 /PRNewswire/ -- As Kellogg's Frosted Flakes® fans took to social media to describe cinnamon on our cereal as a "game changer," and the "best idea [they] have ever had," we knew it was time to listen to their rumbling stomachs. Which is why this November, Kellogg's Frosted Flakes is bringing cinnamon and Frosted Flakes together at last and unveiling Kellogg's® Cinnamon Frosted Flakes™. The development of the new flavor is a long-awaited innovation and was 100 percent driven by fan demand and preferences, with one Twitter user even offering to pay us a very reasonable amount of $9,000 for a box.

"Our goal is to deliver the best possible flavor to our fans in the best possible way," said Joanna Grennes, Senior Director for Kellogg's U.S. Morning Foods R&D.  "In fact, cinnamon ranks as the top flavor request among Frosted Flakes lovers, so this innovation made perfect sense. Fan input was the driving force of the Cinnamon Frosted Flakes development process – it truly was a flavor developed for them."

At Kellogg's, we engaged our hungry fans to hear what they wanted, allowing them to weigh in throughout the process – from the type and amount of cinnamon to the frosting method for the perfectly flavored flake. Our Kellogg's Research & Development team considered more than 100 variations, evaluating the intensity of the cinnamon as well as the addition of vanilla and notes of caramelized sugar and maple to help bridge from the classic Frosted Flakes flavor profile before settling on the final sweet combination – using real korintje cinnamon.

The method of applying the new cinnamon flavor was also carefully considered. After first exploring a more traditional "dusting" application and receiving taste test feedback that the cinnamon washed off with the addition of milk, our R&D team enveloped the cinnamon within the coating to create a truly "frosted" cinnamon flake, delivering deliciousness worthy of our fans' Twitter praise in each bite.

Kellogg's Cinnamon Frosted Flakes begins to hit stores this month, and will be widely available in January 2017, when Tony the Tiger, Cinnamon Frosted Flakes' biggest fan, will hit the road to spread the gr-r-reat news across the country and personally unbox the delicious sweet spark people have been waiting for.

The release of Kellogg's Cinnamon Frosted Flakes follows on the heels of the successful "Let Your Gr-r-reat Out" platform launch, which encourages dads and tweens to be true to themselves and proudly share with the world what makes them gr-r-reat. The new platform has already led to growth for Frosted Flakes, the No. 1 kid's cereal, with 2016 Q3 sales delivering the highest quarterly increase in over three years.

For more information on Kellogg's Cinnamon Frosted Flakes, and to keep up with Tony as he spreads his "Let Your Gr-r-reat Out" message, follow him on Twitter under @RealTonyTiger and visit Frosted Flakes on Facebook.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Daysä global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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Food Spotlight: Kellogg’s® Debuts Pumpkin Spice Latte Cereal Bowls

 

 

Because PSL is not only made for a coffee mug

 

BATTLE CREEK, Mich., Aug. 30, 2016 /PRNewswire/ -- This fall, Kellogg's® is bringing the pumpkin spice craze to Times Square one delicious bite at a time. Beginning Tuesday, September 6, Kellogg's NYC cereal café will feature the Pumpkin Spice Latte bowl as a limited-time menu item made with espresso powder and white chocolate chips on top of the limited-edition Frosted Mini-Wheats® Pumpkin Spice cereal.

At the heart of the new Pumpkin Spice Latte bowl is Kellogg's limited Frosted Mini-Wheats® Pumpkin Spice cereal that combines the goodness of crunchy wheat with just the right amount of sweet frosting, cinnamon, nutmeg, allspice and ginger

The limited-time bowl can be ordered with your choice of a milk base, including whole, skim, soy and almond or Greek yogurt or soft serve ice cream.  To add to the fun, bowls ordered with whole or skim milk will come with steamed milk so guests can pour it over their bowls to enjoy the full latte experience.

Pumpkin spice lovers can head to Kellogg's NYC to enjoy the Pumpkin Spice Latte bowl, being offered September 6 to October 31, 2016.  Frosted Mini-Wheats® Pumpkin Spice cereal begins arriving at retailers this month, only while supplies last.

Guests also have the option to creatively customize their own cereal creations with a variety of toppings and additional menu items.

Let's #StirItUp together at #KelloggsNYC!  For more information about Kellogg's NYC check out KelloggsNYC.com or follow us on Instagram and Twitter.

  • Click to tweet: @KelloggsNYC is taking on the pumpkin spice craze with @MiniWheats! Come try the limited-time bowl today! #StirItUp #KelloggsNYC #PSL
  • Click to tweet: @MiniWheats is taking over @KelloggsNYC with the new Pumpkin Spice Latte bowl available this fall! #StirItUp #KelloggsNYC #PSL

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

 

 

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