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Industry News: Moe’s Southwest Grill® Partners With CPG Giant, Kellogg Company, To Bring Bold Flavors To New Breakfast Bowls In Grocery Frozen Food Section

 

 

Unique retail line propels leading Southwestern fast casual restaurant into new daypart

ATLANTA, June 21, 2017 /PRNewswire/ -- Moe's Southwest Grill®, the famous fast-casual restaurant featuring fresh, flavorful Southwestern food, is bringing its bold flavors to the frozen food section of grocery stores nationwide. This first-ever grocery line of breakfast products, Moe's Breakfast Bowls, were developed with consumer products leader, Kellogg Company, to bring bold, authentic Southwest flavors to consumers who want to start their day with a protein-packed meal that is tasty and filling. Moe's Breakfast Bowls each contain a minimum of 12 grams of protein and feature food you can feel good about, including meats raised without hormones and no artificial flavors or colors.

Moe's Breakfast Bowls, inspired by the chain's famous burrito and bowl varieties, provide a new and exciting opportunity for shoppers to enjoy the flavors and ingredients they love from Moe's restaurants at their work or home. Now available nationwide in the frozen food aisle of grocery store giants like Walmart, Giant Eagle and Wegman's, and distributing soon to other retailers like Kroger and HEB by July, the new line includes five must-try varieties:

  • Chorizo & Eggs – Spicy and zesty, this bowl provides a winning blend of fluffy eggs, cilantro lime rice, hormone-free pork chorizo, and black beans; pico de gallo and queso sauce topping take it to another level. MSRP $4.49.
  • Chorizo Benedict – Mild in spice, intense in flavor, this bowl features fluffy eggs, Yukon gold potatoes, hormone-free pork chorizo, pico de gallo, jalapeno lime hollandaise, and avocado. MSRP $4.49.
  • Southwest Vegetarian – Enjoyable by all, this meat-free bowl still boasts 12g of protein and features fluffy eggs, pinto and black beans, cilantro lime rice, salsa verde, roasted tomatillo salsa fresco, queso fresco, and avocado. MSRP $4.49.
  • Chicken Chilaquiles – Medium kick with a whopping 17g of protein, this bowl features fluffy eggs with hormone-free pulled chicken atop a bed of tortilla chips and pinto beans, with salsa, queso and cilantro to seal the deal. MSRP $4.49.
  • Huevos Rancheros – Featuring a fried egg, corn tortilla and black beans, this bowl provides 14g of protein and mild spice with salsa rojo, pico de gallo, queso fresco on top. MSRP $4.49.

"We are thrilled to increase access to the delicious experience of Moe's through the debut of Moe's Breakfast Bowls at supermarkets nationwide," said Kat Cole, chief operating officer and president, FOCUS Brands, the parent company of Moe's. "The Southwest flavor profile is growing in appeal, but until now, not widely available in the breakfast category. Moe's Breakfast Bowls are meeting the demand for better-for-you, flavorful options for a high protein breakfast or breakfast-as-snack option."

"This is an awesome opportunity to expand our brand and bring options to consumers looking for satisfying morning meals that are also big on flavor and quality," said Bruce Schroder, president, Moe's Southwest Grill.

Moe's has partnered with Kellogg Company, the world's leading cereal company and leading North American frozen foods company, on the development and manufacturing of the new product line.

For more details about Moe's Breakfast Bowls, please visit Moes.com/food/grocery. To stay connected to all things Moe's, follow the brand on Twitter and Snapchat at @Moes_HQ, on Instagram at @moessouthwestgrill, or like it on Facebookat facebook.com/MoesSouthwestGrill.

 

About Moe's Southwest Grill®
Welcome to Moe's!® Founded in 2000 in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's serves only the highest quality ingredients so you can customize your own burrito, taco or bowl entrees in every one of our locations in the U.S and abroad. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.

 

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billionand more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompanyYouTube and on our Social K corporate blog.

 

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Food Spotlight: MorningStar Farms® Introduces Five New Flavor Combinations To Their Line Of Heat-And-Serve Veggie Bowls

 

 

New offerings combine bold, globally-inspired flavors and spices to put a veggie spin on classic dishes

 

BATTLE CREEK, Mich., Oct. 24, 2016 /PRNewswire/ -- MorningStar Farms®, a leader in plant-based food innovation for over 40 years and the world's largest producer of frozen meat alternatives, today announces the release of five new, 100% vegetarian heat-and-eat veggie bowls.  The line of delicious, easy-to-prepare meals are bursting with bold flavors and offer a unique twist on classic favorites, sure to satisfy a variety of culinary cravings.

Offering internationally-inspired varieties, as well as unique twists on classic favorites, such as Chik'n pot pie with a creamy wine and herb sauce, an Italian veggie sausage bake with creamy béchamel and tomato basil sauces, and vegan Japanese soba noodles with a zesty soy ginger garlic sauce, the new MorningStar Farms bowls deliver full flavor and true-to-meat texture.

"Our new protein-packed veggie bowls combine a blend of flavorful ingredients and seasoning with superior taste and texture," said Todd Smith, director of brand and innovation marketing at MorningStar Farms. "We know that more and more people are looking for convenient and nutritious meal options, including tasty alternatives to meat. That's why we're excited to debut our latest line-up of tasty, veggie-full products that are not just good for you, but that are also good for the planet."

Each of the new bowls, along with more than 30 other MorningStar Farms products, such as meatless burgers, breakfast sandwiches, and Meal Starters®, taste great and are good for you. In fact, it's been shown that a veggie-based meal tends to be lower in cholesterol and saturated fats than their meat-based counterpart. [1] Beyond personal health, eating more veggie meals in place of meat-based meals is also good for the planet, with a range of environmental benefits, such as helping reductions in water consumption, greenhouse gas emissions and land usage. [2]

The full collection of new bowl flavors include:

  • MorningStar Farms Japanese Soba Noodles
    • A flavorful and authentic tasting blend of soba noodles, veggie Steak Strips, edamame and bamboo shoots in a zesty soy ginger garlic sauce
  • MorningStar Farms Moroccan Medley
    • A sweet and spicy blend of peppers, sweet potatoes, green beans and Chik'n Strips over couscous in a spicy Harissa sauce
  • MorningStar Farms Chik'n Tikka Masala
    • A colorful and spicy blend of veggies, veggie Chik'n Strips and authentic spices, with a savory tomato curry sauce and a side of naan
  • MorningStar Farms Italian Sausage Bake
    • A combination of spinach, zucchini, Veggie Sausage Crumbles™ and cheese layered with béchamel and tomato basil sauces
  • MorningStar Farms Chik'n Pot Pie
    • A spin on the classic pot pie with Veggie Chik'n Strips and a creamy wine and herb sauce topped with a biscuit crust

These five bold new flavors join the existing award-winning line-up of MorningStar Farms veggie bowls, which was first introduced in spring 2016 and includes favorites such as Tuscan Greens & Beans, Spicy Black Bean Enchilada, Thai Yellow Curry, and Mushroom & Asparagus Orzo.

For more information about the delicious MorningStar Farms vegetarian and vegan offerings, and to learn how you can make an impact through choosing more veggie-based meals over meat-based meals, visit www.MorningStarFarms.com.

Click to Tweet: @MorningstrFarms introduces 5 new bold flavor combinations to their line of delicious, heat-and-serve veggie bowls #MeatlessMonday

Click to Tweet: @MorningstrFarms newest heat-and-serve veggie bowls blend good-for-you deliciousness with bold, globally-inspired flavors #MeatlessMonday

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of 13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

[1] A Comparative Life Cycle Assessment of Plant-Based Foods and Meat Foods Summary (Quantis & MorningStar Farms®, 2016)

[2] Winston, C. & Mangels, A. (2009) Position of the American Dietetic Association: vegetarian diets. Journal of the American Dietetic Association. 109 (7). p. 1266–1282.

 
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