Tag Archives: kabuto noodles

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Kids Spotlight: Kabuto Kids Noodles

 

 

Say hello to our new Kabuto Kids range.

Kids love noodles and we’ve created something that is based on the best bits of Asia but without some of the spice and hotness often associated with Asian food. Perfect for smaller taste buds!

 

Natural ingredients

We wanted to create noodles that only have natural ingredients in it, absolutely nothing else. No additives, preservatives or flavour enhancers.

 

Fun & Tasty

Our kids pots contain short noodles to make it easier to eat.

Quick & simple to make. Like all our noodles just add boiling water and give it a good stir. Ready in just a few minutes.

 

 

About Kabuto Noodles

After travelling round Asia in his twenties, Crispin, our Samurai Master, fell in love with the Asian way of life and their food; particularly the amazing flavours! After getting back from his travels he tried various jobs but didn’t find anything that truly inspired him. When he got into his thirties he decided that what he really wanted to do was start his own business. After a couple of impressive failures there was one thing that he kept coming back to: his passion for all those exciting recipes and great flavours he had enjoyed on his travels round Asia.

After throwing around an idea with some friends on a camping trip, he realised that there might be an opportunity for a new type of instant noodle. One that had the same flavours he had tasted on his travels around Asia but wasn’t packed full of nasty stuff like additives and preservatives. So, Crispin took the brave step, quit his day job and put all his energies into trying to create the UK’s best instant noodles, using inspiration from all the great flavours he’d found on his travels around Asia. Read More

 

 

Company: Kabuto Noodles
Brand: Kabuto Noodles
Origin: Japan / UK
Category: Noodles
Packaging: 140g
Claims: Natural Ingredients. No additives, preservatives or flavour enhancers.
Variants: View Range Here
Where to Buy: Stockists
Websitewww.kabutonoodles.com

 

 

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Food Spotlight: Kabuto Noodles Chilli Chicken Ramen

 

 

Inspired by Chilli Chicken Ramen recipes from Japan, this is our take on a hot and spicy noodle dish.

Like all of our noodles, it is made using quality ingredients and no additives or preservatives. There's no need to refrigerate, so you can enjoy restaurant flavours wherever you are (as long as you're close to a kettle). Perfect for work, home, tents and campervans, Kabuto Noodles make a filling meals that's fit for a warrior.

 

 

Nutritional Information

Per 100g Per Pot
Energy 72kcal 323kcal
Protein 2.6g 11.7g
Carbohydrate 13.3g 60g
of which sugars 3.4g 15.3g
Fat 0.8g 3.7g
of which saturates 0.2g 0.9g
Fibre 0.7g 3.1g
Salt 1g 4.3g
Ingredients

Egg Noodle (62%) (Wheat Flour, Pasteurised Egg, Salt, Colour Beta-Carotene), Lactose, Cooked Dried Chicken(2.6%), Sugar, Sea Salt, Onion, Fried Onion (Onion, Wheat flour), Yeast Extract, Red Pepper(1.5%), Dried Malt Vinegar, Vegetable Oil, Garlic, Flavouring, Ginger, Chilli(0.45%),  Dried Lime Juice(0.3%), Coriander Leaf(0.18%).

 

 

About the company

…Kabuto is the only instant noodle fit for a noble warrior. Kabuto Noodles combine the convenience of an instant noodle pot with the deliciousness of an authentic Asian soup. Read on to find out more about what makes our noodles so special.

Crispin Busk, the founder of our noodle empire, had a light-bulb moment when he asked himself why it was that restaurant noodles taste healthy, fresh and authentic, while you cannot find an equivalent in the supermarket – so he decided to make a posh version of pot noodles. Get to know our top warrior Crispin – the man behind the helmet!

 

 

Company: Kabuto Noodles
Brand:  Chilli Chicken Ramen
Slogan:  Kabuto Noodles
Origin: UK
Category: Prepared Meals
Packaging: Coming soon
Claims:  Inspired by Chilli Chicken Ramen recipes from Japan.
Variants: View product range here
Price: Coming soon
Where to Buy: UK, Stockists
Website: http://www.kabutonoodles.com/

 

 

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Food Spotlight: Kabuto Noodles Gluten Free Miso Soup

 

 

Like all of our noodles, it is made using quality ingredients and no additives or preservatives. There's no need to refrigerate, so you can enjoy restaurant flavors wherever you are. Perfect for work, homes, tents and campervans, Kabuto noodles make a filling meals that's fit for a warrior.

 

 

Rice Noodle ingredientsRice noodles nutrition

 

 

About the Company
…Kabuto is the only instant noodle fit for a noble warrior. Kabuto Noodles combine the convenience of an instant noodle pot with  the deliciousness of an authentic Asian soup. Read on to find out more about what makes our noodles so special. Crispin Busk, the founder of our noodle empire, had a light-bulb moment when he asked himself why it was that restaurant noodles taste healthy, fresh and authentic, while you cannot find an equivalent in the supermarket – so he decided to make a posh version of pot noodles.Get to know our top warrior Crispin – the man behind the helmet! Luckily our noodles have some loyal customers and because of this we are in the position to support some great charities.

 

 

 

Company:  Kabuto Noodles
Brand:  Kabuto Gluten Free Miso Rice Noodles
Slogan:  Kabuto Noodles
Origin:  UK
Category:  Prepared Meals
Packaging:  Coming soon
Claims:  Gluten free, no additives or preservatives
Variants:  View product range here
Price:  Coming soon
Where to Buy:  UK, Store Locator
Website: http://www.kabutonoodles.com/

 

 

 

 

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Food Spotlight: Kabuto Noodles adds rice noodles to the family with the launch of its Gluten Free variety

 

 

Upmarket instant noodle brand, Kabuto Noodles has expanded its product portfolio by launching gluten free rice noodles. The noodles will be sold in Ocado and Wholefoods from the 5th May 2014 and will be available in both Chicken and Miso varieties. The gluten free range will offer the same delicious, authentic tasting ingredients that have proved so popular in the existing Kabuto Noodles range.

  • It is estimated 1% of adults in the UK are diagnosed with coeliac disease, and 20% of the population report that they are gluten intolerant, or chose to eat gluten free foods for general health reasons
  • Demand for gluten-free has grown by continued coverage in the press of successful sports stars and celebrities embracing the move towards lifestyles with less gluten, with Victoria Beckham, Gwyneth Paltrow, and Novak Djokovic all following gluten free diets
  • Kabuto Noodles is currently the fastest growing instant pot snack, with turnover increasing from £700,000 to £1,500,000 this year, and climbing from the 20th to the 10th biggest brand in the sector
  • The expansion into the free-from market follows an incredible year for Kabuto Noodles; with 464% value sales increase over the last twelve months, and ambitious growth plans for the year ahead continuing to double in size year on year
  • The latest research from Mintel shows the instant pot snack market continues to grow at a rapid rate, with Brits spending £450,000 a day on potted pasta and noodles, up nearly a third since 2011
  • The new rice noodles will be available in Ocado and Wholefoods from May 5th RRP £1.99-£2.50

QUOTES

Kabuto Noodles Founder, Crispin Busk commented:

“As the first upmarket noodle brand in the UK, innovation is an important part of our business. Recently, lots of people have asked about gluten free options; it really isn’t easy to find a quick, convenient and filling lunch that tastes great but is also gluten free! With more and more people looking to cut down on gluten, it seemed like a logical step for us to take”

Crispin added:

“We’re really excited about our new rice noodles. They’re a great addition to the range, without compromising on taste and quality. By sticking with our approach of never using additives or preservatives, just real ingredients, we’ve managed to create a great tasting range of rice noodles inspired by authentic Asian recipes. We can’t wait to hear what our fans think of them”

 

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Advertising Spotlight: Kabuto Noodles New TV Ad

Upmarket instant noodle makers, Kabuto Noodles has unveiled a new advertising campaign playing on TV screens across the UK.

The TV advert uses a striking illustrated animation style that visualises cultural metaphors to bring to life The Kabuto Way: The Power of Good Food. For the first time, the creative direction puts the products and authenticity of Kabuto Noodles on centre stage.

The TV campaign will run across Comedy Central and MTV and is part of a continued investment in above-the-line marketing by the brand in the UK.

New creative direction

The creative was designed by advertising agency Digit, who worked directly with Kabuto to get under the skin of the brand and gain a deep understanding of the current marketplace. In partnership, the team unearthed ‘The Kabuto Way’, defining and distinguishing the brand from its competitors, to serve as both a manifesto and creative guidance for producing the advert.

Quotes

Crispin Busk, Founder of Kabuto Noodles commented:

“Now we’re in our third year, it was really important for us to illustrate the brand identity through the ad creative, embrace the authenticity of the noodles and create something that would resonate with everyone.”

He added:

“After an excellent year, doubling sales in 2013, and starting the New Year by increasing our listings with a launch into Tesco, it made sense for us to invest further in marketing and really get the brand noticed. We love the ad, the illustrations are beautiful and the message is distinctly Kabuto.”

Henry Brook, Executive Creative Director at Digit commented:

“Kabuto by its name and nature has a distinctly Asian feel. We wanted this to be subtly expressed somehow but not forced. We came up with the idea of a riddle to tell the story of the “Kabuto Way”, their raison d’etre. The riddle just translated really well into the illustration style, we wanted the image to represent the two sides of the story.”

He added:

“It was quite a challenge to maintain the simplicity yet keep up the level of intrigue through the illustrations. We’re really happy with it; it looks great and feels very different and unique, it’ll definitely stand out.”

 

 

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Fashion Spotlight: Kabuto Noodles Bag

 

Upmarket noodle makers have it in the bag with the ultimate fashion accessory allowing you to eat on the go, the ultimate combination of style and sustenance

 

Upmarket instant noodle makers Kabuto Noodles have created the first ever handbag that has a special insulated compartment for their pots, so the wearer can eat their lunch wherever they go. The only noodle based product to be launched at London and New York Fashion Week, the handbag has been specifically designed for the style savvy foodie, to provide the perfect dining experience on the move, and also keeps it warm.

 

Research shows* that only one in five people take their full one hour lunch break. Kabuto therefore wanted to provide a solution by offering time-poor professionals a way to enjoy their lunch, even when running between meetings or flitting between tasks.

 

With a clever insulated compartment designed to keep the noodles hot, simply add hot water direct into the pot, pop on the lid and go. It doesn’t just stop there; the noodle bag even has a set of chopsticks and two further compartments, allowing owners to carry all their everyday essentials as well.

 

Crispin Busk, Kabuto Noodles Founder & CEO commented:

“Kabuto Noodles are the perfect snack for those with a busy lifestyle so we wanted to create something stylish and practical for people to carry with them everywhere they go. Who wouldn’t want to eat noodles from their handbag?! ”

Lara Lindsay, Designer & Maker of the Kabuto bag commented:

“It was important for us to create the ultimate accessory that not only tastes good but looks good too. Having put a lot of effort into the design of the bag we’re extremely pleased with the slick results, a bag with a functional interior and chic, stylish exterior. We’re hoping for the Kabuto bag to be a real talking point this season, with it’s contemporary design combining italian leather and canvas, it’s set to be a hit with fashionistas at this years London Fashion Week.”

*OnePoll study of 2,000 full-time workers in January 2013

Photography in NYC by Rick McCurry.

Photography in London by Paul Clarke.

 

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