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Spirits Spotlight: Conor McGregor Launches Proper No. Twelve Irish Whiskey

 

CRUMLIN, Ireland, Sept. 17, 2018 /PRNewswire/ -- Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world's most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company. McGregor is proud to introduce this exciting Irish whiskey to the world, launching in Ireland and the United States, with further expansion in 2019 and onward. McGregor, being the perfectionist that he is, took a detailed, time-intensive approach to creating his whiskey.

Numerous Irish whiskey makers sought McGregor's endorsement over the years, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey. Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.

For years, McGregor developed the brand under the project name "Notorious" through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to the world's oldest whiskey distillery, located in Ireland, with a proven history of quality whiskey making. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. "We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I'm excited to share it with the world," said McGregor.

Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.

"I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart. It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life. So, that's where the name came from. It's proper Irish whiskey and twelve is my hometown," said McGregor. "Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all," he continued.

It is important to McGregor to give back in a meaningful way. First responders exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a "ONE FOR ALL" mentality. "First responders all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need," McGregor commented. "I have great respect for these men and women." The company has committed to donate $5 for every case sold to local first responder organizations/charities, up to $1 million annually. The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place.

Proximo has been named the global distribution partner for Proper No. Twelve, which will be available in McGregor's homeland of Ireland and the United States this month. Proper No. Twelve is 80 proof. Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.

About Conor McGregor:

Conor McGregor is a Mixed Martial Arts World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.

McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion, but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic. He is among the biggest pay-per-view draws in MMA history, having headlined four out-of-the six highest ever-selling Mixed Martial Arts, UFC pay-per-view events. His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.

McGregor's strong work ethic and dedication to MMA have allowed him to achieve his tremendous success. In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

Media Contact: Kate Laufer Gorenstein | prpr@properwhiskey.com

SOURCE Eire Born Spirits

 

Conor McGregor and Proper No. Twelve Irish Whiskey

Conor McGregor and Proper No. Twelve Irish Whiskey

 

Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey

 

 

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featured

Food Spotlight: San Francisco Salt Co. Irish Kiln Dried Sea Salt

 

 

Glass Shaker - Irish Kiln Dried Sea Salt

Origin: Ireland
Description: An Irish sea salt that comes with a powerful, but smooth taste that intensifies any recipe or dish.
Packaging: Glass Shaker
Net weight: 4oz
Grain Size: Extra Fine (preferred choice for sprinkling on food/cooking).
Properties: 100% Natural, Kosher, no artificial flavors or additives.
Ingredients: 100% Natural Irish Mineral Sea Salt.
Shelf Life: 5 years
Uses: Meat, poultry, fish, other meats, vegetables, starches, eggs and more.

 

Irish Kiln Dried Sea Salt
A natural Irish mineral sea salt that enhances ones palate through its smooth and intense flavor. Its fine grain blends in perfectly with recipes.

 

 

About the company

The San Francisco Salt Company has 2 divisions- The first and primary division of the business is Bath Salts, offering raw, natural, color & scented and custom bath salts (the worlds largest selection!) The second division is Gourmet Food Salts where we put in just as much effort and have carefully selected the best tasting food-grade gourmet salts to offer from around the globe! Read More

 

 

Company: San Francisco Salt Co.
Brand: San Francisco Salt Co.
Origin: Ireland / USA
Category: Sea Salt
Packaging: 4oz
Claims:100% Natural, Kosher, no artificial flavors or additives.
Variants: View Range Here
Price: $10.99
Where to Buy: Buy Online
Website: sfsalt.com

 

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Beer-Bubbles

Irish Scientists Invent New Technology to Keep Bubbles in Beer

Nothing can bring a party down like a warm, flat beer; fortunately, Ireland's best scientists are on track to preserve your beer's bubbles and the shelf life of your beer — and your party.

Scientists have built a new material, thanks to nanoscience, that will help extend the shelf life of a beer in a plastic bottle. The biggest problem with plastic bottles is that the beer inside goes bad fast, as oxygen and carbon dioxide can easily infiltrate the plastic and sour the beer. The scientists' solution: nano-sheets of boron nitride, "each with a thickness of about 50,000 times thinner than one human hair," Silican Republic reports. This teeny-tiny sheet has a big job to do: once the nano-sheets are mixed with plastic, the nano-sheets will make the plastic "impervious," so that oxygen can't enter and carbon dioxide can't escape. That means your beer will keep its flavor longer.

This technological breakthrough isn't just a big deal to the scientists at CRANN, the nanoscience institute at Trinity College Dublin, but also to a major beer player: SABMiller. Silicon Republic reports that SABMiller will invest in the project over two years. The beer producer will no doubt be very happy with the results.

Full Article @ TDM

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