Tag Archives: industry news


Industry News: Graeter’s Ice Cream Welcomes The Sweet Days of Summer with the First Bonus Flavor of the Season



Graeter’s Ice Cream

Graeter’s Ice Cream, the ice cream company known for its indulgent, handcrafted flavors, rich chocolate chips and Old World French Pot process, is preparing for its annual Bonus Flavor launch.

In all, five new Bonus Flavors will be released in Graeter’s scoop shops. A secret that remains under lock and key until the day it’s released, guests will be made aware of the new flavors via broadcast media, social media, their local scoop shops and the Graeter’s online store.

Each flavor is considered a Limited Time Only flavor, and once the flavor is gone from scoop shops and online, the flavor is retired for the year. The first of the Bonus Flavors, Malted Pretzel Ball, will be a vanilla malt base, bringing back the nostalgic flavors of sweet vanilla with chocolate covered pretzel balls for a crunch and salty sweet surprise.

Consumers are encouraged to visit a scoop shop near them or Graeter’s online store to try each Bonus Flavor for themselves.

Graeter’s first Bonus Flavor, Malted Pretzel Ball, will be revealed on May 13, 2019. Others will be announced every three weeks, culminating with the last announcement on August 5, 2019.

To learn more about Graeter’s Ice Cream, or to buy the Bonus Flavors online, visit https://www.graeters.com or visit Graeter’s on social media @Graeters.

Sarah Walters, walters@rmdadvertising.com or 614.794.2008.





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Industry News: The “Steaks” are High for Raybern’s on National Cheesesteak Day with Interactive Social Media Contest



San Ramon, CA (March 14th, 2019) Raybern’s, a brand known for offering authentic, deli-style sandwiches in the freezer and deli aisle, is giving away a year’s supply of cheesesteak sandwiches and a $100 gift card in celebration of National Cheesesteak Day (March 24th). This year’s campaign will celebrate the mighty American sandwich on National Cheesesteak Day and throughout the month of March.

Top food influencers, @kaieatsworld and @findingzest, who have a combined number of 45K followers, were asked to help Raybern’s celebrate National Cheesesteak Day. Each took the Raybern’s Philly Cheesesteak and put their own spin on the sandwich. Cheesesteak fans are asked to vote for their favorite take on the classic Philly sandwich all month long, with the contest closing on National Cheesesteak Day, March 24th

Fans can vote through March for their favorite sandwich, and one fan will be the lucky winner of a year’s supply of Raybern’s sandwiches plus a $100 gift card. Tune in this month for details regarding Cheesesteak Day and cast your vote on who did the Philly Cheesesteak best.

Visit Instagram.com/RaybernsSandwiches to enter the National Cheesesteak Day contest.

The contest “The Steaks are High” runs through March 24th and ending with a final tally on contest posts. The Grand Prize Winner will be announced on or before April 1st.



Sarah Walters, walters@rmdadvertising.com or 614.794.2008.






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Industry News: Beetnik Foods® CEO and Founder to be Panelist in ‘Frozen as the New Fresh’ 2019 Conference


David Perkins of Beetnik Foods Among Industry Leaders in Annual Industry Fireside Summit

Bentonville, AR (March 13, 2019) David Perkins, CEO of Beetnik Foods, an Austin, Texas-based organic food brand specializing in organic, gluten-free, humanely raised, grass fed beef and chicken entrées, will take a seat as a panelist in the annual WalStreet Fireside Chats. The esteemed panel will discuss the topic of ‘Frozen as the New Fresh’ on Wednesday, March 13th in Bentonville, Arkansas. Other key panelist members include the Vice President, Divisional Merchandise Manager of Frozen Foods for Walmart, Founder and CEO of CAULIPOWER and Vegolutionary Foods, as well as the Co-Founder and CEO of Waffle Waffle and Happi Foodi.

The WalStreet program, part of the Greater Bentonville Area Chamber of Commerce, offers quarterly WalStreet Fireside Chats. Fireside Chats provide a small, intimate setting, giving suppliers access to day-to-day decision makers across key divisions of Walmart and Sam's Club. Fireside Chats will be structured as open forums, including panel discussions and Q&A with Walmart, Sam's Club, third party, suppliers and CPG suppliers.

David has been part of the executive leadership team of several start-up companies including; Metrowerks Corporation, White Glove Technologies and Beetnik Foods and was previously a Senior Vice President at Freescale and Motorola. Beetnik Foods is an organic food company that markets a line of organic entrees made with either organic grass-fed beef or organic pasture raised chicken. The company's product line is carried in 7,000 store locations nationwide and has experienced significant growth.

For more information on the WalStreet Fireside Chat, visit the Greater Bentonville website at greaterbentonville.com. To learn more about Beetnik Foods and their frozen organic initiative, please visit beetnikfoods.com.


About Beetnik Foods

Beetnik is an Austin, Texas-based organic food company that focuses on foods that pair the timeless tradition of high-quality ingredients with the conveniences of modern life. Beetnik’s line of organic products are available in grocery stores across America. For product news and information please visit www.beetnikfoods.com.










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Industry News: ParmCrisps, “The Carbless Cracker,” Launches New Pizza Flavor



Gluten-Free and Carb-Free Parmesan Cracker Brings The Pizza to the Party

FAIRFIELD, NJ (February 20, 2019) – ParmCrisps, the nutritionally on-trend snack brand, has launched a flavor that gluten-free and Keto consumers never always dreamt of: Brick-Oven Pizza. ParmCrisps are the first ever no sugar, no gluten, Keto-friendly, low-carb pizza snack made from real, oven-baked cheese. Brick-Oven Pizza ParmCrisps also boast a unique blend of parmesan, mozzarella, turkey pepperoni and tomato, giving both mainstream and health-focused consumers all the flavor they desire without the guilt.

Pizza-flavored ParmCrisps are oven-baked in small batches, not microwaved or fried like most cheese snacks. They’re made with premium-quality Wisconsin cheese from farms with the highest standards. The all-natural turkey pepperoni that’s baked into each crisp is all natural, antibiotic free and made with the highest ethical treatment of animals.

“Pizza is among the most desired and ‘missed’ food of gluten-free and Keto consumers,” says Sam Kestenbaum, President of That’s How We Roll, ParmCrisps’ parent company. “The problem was, all the traditional pizza snacks are full of gluten, processed wheat, sugar and carbs. Pizza ParmCrisps a perfect solution for these consumers– and they taste just as good, if not better than mainstream pizza snacks.”

Visit ParmCrisps.com/retailers for up-to-date retailer locations. Pizza ParmCrisps will be distributed in Whole Foods nationwide in 2019. Brick-Oven Pizza ParmCrisps are available at Fairway, select retailers nationwide, and on Amazon in 12-packs for $34.99: https://www.amazon.com/dp/B07K88YJZ3.


About ParmCrisps
ParmCrisps branded snacks are artisan-crafted, crunchy crisps made of real, oven-baked cheese and premium seasonings. With 9g protein per serving and only 1g carbs, ParmCrisps are Keto Friendly, Gluten-Free and Sugar Free. ParmCrisps is the leader in its category, with triple digit growth year-over-year since 2015. Visit ParmCrisps.com or @ParmCrisps to learn more.








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Industry News: Southern Recipe Small Batch Brings Unexpected International Flavors And Major Sales To The Snack Food Aisle


Handcrafted Pork Rind Brand Continues to Innovate with Variety Unmatched by Other Snacks

Lima, Ohio (February 27, 2019) – Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind snack, announces two new SKUs that only solidify the brand’s presence as a category and flavor leader. Both Thai Style Curry Pork Rinds and Cuban Mojo Pork Cracklins will be introduced to World Market shoppers nationwide beginning this March 2019. The Thai Style Curry Pork Rinds and the Cuban Mojo Pork Cracklins, each at an SRP of $3.99 for each four ounce bag, are representations of where the snack food aisle can – and should – be headed in terms of innovation.

S mall Batch Recipe No. 92, Thai Style Curry Pork Rinds, is a blend of savory curry powder and turmeric, flavors that are reminiscent of Thailand’s signature dishes. Similarly, Small Batch Recipe No. 91 transports consumers to Cuba for a crunch that packs a bite of citrus and Caribbean spice.

“The pork rind and snack food category is oftentimes labeled as ‘one note’ and boxed into a corner. We decided to change that when we launched the Southern Recipe Small Batch brand,” shares Mark Singleton, VP of Sales and Marketing at Rudolph Foods. “With innovative and exciting flavors like Thai Style Curry and Cuban Mojo, we’re proud to bring worldly flavors to pork rinds. Not only that, but these flavors are incredibly delicious.”

Southern Recipe Small Batch’s newest additions to its branded line of products are a true testament to innovation. Both varieties allow the brand to continue elevating the perception of the humble pork rind – a snack that carries nostalgia paired with the power of protein. Ultimately, the Thai Style Curry Pork Rinds and the Cuban Mojo Pork Cracklins fill a need for more depth and greater variety within the snack food aisle.


About Southern Recipe Small Batch

Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavor in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in internationally-inspired flavors that boast eight grams of protein, low carbs and are naturally gluten free. For additional information, please call 1-800-241-7675, or visit SouthernRecipeSmallBatch.com.









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Industry News: Local United Way Hosts Food Drive Supported In Part by NestFresh



Chambersburg, PA (February 14th, 2019) - United Way of Franklin County and NestFresh Eggs’ Chambersburg plant – a 10,000 square foot facility that cooks, peels and packs over a quarter million eggs per week.

United Way of Franklin County kicked off its food drive on Monday, February 11 and with the help of local companies, such as NestFresh, will be able to support area food pantries in a very tangible way this winter season.
NestFresh committed to donating hard cooked eggs from its plant in Chambersburg with the intent to make a positive impact on families in need throughout Franklin County. In partnership with United Way of Franklin County, area food pantries will visit NestFresh’s plant to pick up the brand’s donation, whereby media members are invited to celebrate the community coming together for a greater cause.
Eggs are an important part of this year’s food drive, offering a complete source of protein. With NestFresh’s donation, local food pantries will be able to provide guests with a nutritionally dense ingredient that contains every amino acid the body needs to thrive, along with iron, calcium and essential vitamins.

Learn more about The United Way of Franklin County and how to donate at: https://uwfcpa.org/
NestFresh’s Chambersburg plant is located at 1226 Kauffman Rd. West in Greencastle, PA, 17225. Learn more at: http://NestFresh.com


Media members are invited to visit the Chambersburg plant for a photo opportunity with local food pantries as they pick up their hard cooked egg donations February 18-20.


To schedule an interview or speak with a United Way or NestFresh representative, contact Sarah Walters at walters@rmdadvertising.com or 614.794.2008.





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Industry News: Graeter’s Ice Cream Announces New Digital App and Rewards Program



Graeter’s goes digital with Punchh, helping the beloved ice cream brand streamline rewards program with innovative digital marketing

CINCINNATI, OH (February 4, 2019)Graeter’s Ice Cream, family owned craft ice cream maker since 1870, has announced plans to go digital with a loyalty program partnership with Punchh. This year, the brand will roll out its digital rewards program, allowing Graeter’s and scoop shop guests the ability to enjoy seamless customer engagement via mobile, web, POS, email and SMS platforms. The new app will be available for download in the Apple app store and Google Play beginning February 2019.

With the new app, Graeter’s can improve the appeal of the brand’s rewards program to cross-generational Graeter’s fans. The new app was designed to be exceptionally user-friendly, and is accepted at all scoop shop locations.

"We’re excited to take our traditional rewards program into the 21st century," shares Chip Graeter, fourth-generation owner of Graeter’s Ice Cream. "The transition will help scoop shop guests manage their rewards at the touch of a fingertip. It’s a streamlined way for us to celebrate our fans and their special days more consistently.”

The Graeter’s team selected Punchh because of its on-demand, best-in-class cloud technology, which will help Graeter’s transform its digital rewards program into winning opportunities across the guest lifecycle. Graeter’s will use Punchh’s Marketing Cloud, which offers machine-learning capabilities for segmentation and personalization, enabling the company to better engage customers with tailored coupons, promotions and other relevant, timely communication. Moreover, Punchh’s secure data collection and rich behavioral analytics will help Graeter’s better understand their customers and nurture key relationships.

While the Graeter’s reward card will become inactive within Q1 of 2019, scoop shop guests will be able to migrate their current rewards account to maintain point balances and banked rewards. Following the migration, scoop shop guests will still be able to access their rewards in store with the phone number linked to their new accounts.

“Graeter’s is an iconic ice cream brand beloved by many, and using our technology will allow them to form even deeper connections with existing customers by truly understanding the way each guest relates to the brand,” said Shyam Rao, Punchh CEO. “This allows Graeter’s to add tangible value to every customer visit, and consequently turn sporadic guests into loyalists with meaningful lifetime value.”


About Punchh

Headquartered in San Mateo, CA, Punchh is the world leader in innovative digital marketing products for brick and mortar retailers, combining AI and machine learning technologies, mobile-first expertise, and Omni-Channel communications designed to dramatically increase lifetime customer value. Leading global restaurant and convenience store chains rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous, to known, to brand loyalists.


About Graeter’s

Graeter’s Ice Cream produces craft ice cream using a French Pots, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s currently has 54 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit www.graeters.com for more information.










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(SANTA MONICA, CA – DECEMBER 4, 2018) Starco Brands (OTC: STCB) proudly announces it has been named a 2018 Safer Choice Partner of the Year for its outstanding achievement in the design, manufacture and promotion of its household cleaning aerosol line Breathe.

Breathe, manufactured with BreatheSafeTM Technology, is the first and only aerosol cleaning line powered by air, uses eco-friendly ingredients and does not produce harmful fumes. The original technology was created and licensed from our manufacturing partner Chase Products, who has been developing and manufacturing for more than 90 years. Breathe is the only cleaning line of its kind ever certified by the Environmental Protection Agency (EPA’s) Safer Choice Program, Breathe is being recognized for its chemistry, which is safer for families, workplaces, communities, and the environment.

"Congratulations to the 2018 Safer Choice Partner of the Year Award winners. EPA is pleased to have this opportunity to recognize companies and other organizations that are working successfully with the Agency to advance protection of health and the environment," said Nancy Beck, Deputy Assistant Administrator for the Office of Chemical Safety and Pollution Prevention, EPA.

Breathe is to be honored at the 2018 Safer Choice Partner of the Year Awards during a public ceremony on December 4, 2018 at the Marriott Harbor Beach in Ft. Lauderdale, Florida.

“Our mandate, since our beginning, is to create behavior-changing products and brands. Having products that are family-safe, extremely efficacious and cost-conscious allows consumers the ability to make smart choices. Consumer safe, environmentally safe and high performing solutions must work hand in hand,” said Ross Sklar, Chief Executive Officer, Starco Brands. “Being named Partner of the Year validates our strategy and commitment to creating novel and disruptive consumer products.”

To qualify for the Safer Choice label, a product must meet EPA’s Safer Choice Standard, which includes stringent human and environmental health criteria. The Safer Choice program currently has about 500 formulator-manufacturer partners who make more than 2,000 products for both retail and institutional customers.

In addition to being named Partner of the Year, Breathe has been honored with three prestigious industry awards from organizations and outlets that promote family- and environmentally-friendly products: National Parenting Product Awards (NAPPA), Mom’s Choice Awards® Silver Recipient and Clean Eating Magazine Clean Choice Award.






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Industry News: Beetnik Foods’ New Frozen Organic Offerings Make waves in the Frozen Aisle



Organic Frozen Food Brand Introduces Two New Flavorful Varieties

Austin, TX Beetnik Foods, an Austin, Texas-based organic frozen food brand specializing in organic, gluten-free, humanely raised, grass fed beef and chicken entrées, has launched two new varieties of single entrées. The new varieties include Lemongrass Chicken and Chicken Chili Verde. Certified gluten free, Paleo and USDA Organic, the product is available at Walmart stores nationally, sold at an SRP of $5.99. Shoppers searching for new and innovative ways to eat healthfully and organically now have two bold and flavorful frozen entrées as convenient options.

Beetnik’s Organic Chicken Chili Verde is just 200 calories and a combination of organic chicken, organic potatoes and a variety of organic peppers and spices. The Organic Lemongrass Chicken entrée is 260 calories, combining organic lemongrass chicken with green beans and lemongrass coconut sauce. Both meals were artfully crafted to satisfy consumers’ need for delicious, organic and Paleo meal options, in a convenient single serve packaging.

“Our goal is to create convenient, organic meals for the frozen shopper,” shares founder and CEO, David Perkins. “By continuing to add unique flavors while using the finest organic ingredients, we give the organic consumer both variety and convenience without compromising on taste.”

Beetnik’s newest addition to its line of products continues to expand the organic consumer’s options. Beetnik understands the importance of organic, gluten free and specialty diet eating, and by creating meals crafted with wholesome ingredients, the brand can continue to offer ease of preperation, as well as health and transparency.

About Beetnik Foods

Beetnik is an Austin, Texas-based organic food company that focuses on foods that pair the timeless
tradition of high quality ingredients with the conveniences of modern life. Beetnik’s line of organic products are available in grocery stores across America that have a focus on organic consumers. For product news and information please visit








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Industry News: McClure’s Pickles’ National Pickle Day Celebration Goes Viral



Detroit, MI (November 7) - McClure’s Pickles, the nation’s premier producer of gourmet pickled goods and condiments, is giving away a year’s worth of pickles in celebration of National Pickle Day (November 14th). This year’s campaign will celebrate the mighty pickle beyond National Pickle Day, throughout the month of November.

Joe and Bob McClure are drawing pickles and taking names! To take part in the sweepstakes, pickle fans are asked to guess the number of McClure’s Pickles in the five-gallon pail that the McClure brothers will draw from and count on November 30th via the brand’s Facebook and Instagram profiles. Fans who guess correctly will be entered to win the Grand Prize!

The sweepstakes will culminate with one final count on Facebook Live November 30th. Tune in all month long for details regarding Pickle Day and the final count.

Visit Facebook.com/McCluresPickles to enter the National Pickle Day Sweepstakes.

The sweepstakes period runs through 12 pm EST on November 30th, with the final pickle count happening at 4 pm EST the same day. The Grand Prize Winner will be announced on or before December 7th.

Sarah Walters, walters@rmdadvertising.com or 614.794.2008.





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